This document provides strategies for increasing SEO traffic through on-page optimization, technical SEO, content creation, and link building. It discusses optimizing title tags, meta descriptions, and content. Technical optimizations include improving website crawling, cleaning duplicate content, and refining site navigation. Link building tactics explored are product reviews, scholarship links, guest blogging, and discount code outreach. Implementing these four pillars over six months resulted in a 393% increase in organic search traffic.
15. Title Tag Tip #1 – Put most important keywords at the beginning
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BAD: Bumblebee Linens | Wedding Handkerchiefs & Bridal Handkerchiefs
BEST: Wedding Handkerchiefs & Bridal Handkerchiefs
16. Title Tag Tip #2 – No more than 2 keyword phrases
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BAD: Embroidered Pillowcases, Lace Pillowcases, Pretty Pillowcases
BEST: Embroidered Pillowcases & Lace Pillowcases
17. Title Tag Tip #3 – Combine exact keyword phrases
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BAD: Handkerchiefs, Men’s Handkerchiefs
GOOD: Men’s Handkerchiefs
18. Title Tag Tip #4 – Incorporate long-tail phrases
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BAD: Handkerchiefs, Men’s Handkerchiefs
GOOD: Men’s Handkerchiefs
BEST: Monogrammed Men’s Handkerchiefs
19. 3 ingredients for a good meta description
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Mention
primary
keyword
Unique
selling
points
Call to
action
34. 34
Awareness
Evaluation
Purchase
wedding handkerchiefs for brides
best cotton handkerchiefs
linen vs cotton handkerchiefs
what are handkerchiefs
what do you use handkerchiefs for
how to frame pocket handkerchiefs
how big are handkerchiefs
59. Build a Link Building Strategy
• Wedding blogs
• Embroidery / sewing blogs
• Antique / collectible blogs
• Arts and crafts blogs
• Mommy blogs
• Product reviews
• Scholarship link building
• Guest posting
• Discount code link building
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Niches to target Link strategies to use