Jeff Goldblatt Portfolio

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Jeff Goldblatt Portfolio

  1. 1. Jeff Goldblatt Executive Brand Management
  2. 2. Relevant Skills <ul><li>Account Development </li></ul><ul><li>Profit & Loss Management </li></ul><ul><li>Product Lifecycle Management </li></ul><ul><li>Product Positioning </li></ul><ul><li>Negotiation </li></ul><ul><li>Financial Plan Development </li></ul><ul><li>Brand Development </li></ul><ul><li>Competitive & Trend Analysis </li></ul><ul><li>Internal & External Presentations </li></ul><ul><li>Sales Structure Development </li></ul><ul><li>Sales Force Management </li></ul><ul><li>Team Building Leadership </li></ul>
  3. 3. Brand Management Lifecycle Process Steps
  4. 4. Brand Management Lifecycle Process Steps
  5. 5. Brand Management Lifecycle <ul><li>Product Analysis – Blended Brand/Retailer Data </li></ul><ul><ul><ul><li>Classification Analysis </li></ul></ul></ul><ul><ul><ul><li>MSRP Analysis </li></ul></ul></ul><ul><ul><ul><li>Color Analysis </li></ul></ul></ul><ul><ul><ul><li>Size Analysis </li></ul></ul></ul><ul><ul><ul><li>Climate Analysis </li></ul></ul></ul><ul><ul><ul><li>Key Drivers </li></ul></ul></ul><ul><ul><ul><li>Trend Analysis </li></ul></ul></ul><ul><ul><ul><li>“ White Space” Styling Opportunities </li></ul></ul></ul><ul><li>Align Merchandising Vision To Defined Opportunity </li></ul>Discovery Analysis – Defining Opportunity
  6. 6. Brand Management Lifecycle <ul><li>Product Analysis - Retailer Brand Matrix </li></ul>Discovery Analysis – Defining Opportunity
  7. 7. Brand Management Lifecycle <ul><li>Product Analysis – Departmental MSRP Matrix </li></ul>Discovery Analysis – Defining Opportunity
  8. 8. Brand Management Lifecycle <ul><li>Process Steps </li></ul><ul><ul><li>Fixture Count &Location Placement By Store Grade </li></ul></ul><ul><ul><li>Fixture Type & Capacity By Presentation Point </li></ul></ul><ul><ul><li>Hang/Fold Ratio </li></ul></ul><ul><ul><li>Aesthetics, Props & Environment </li></ul></ul>Financial Analysis – Fixture & Sq. Foot Allocation
  9. 9. Brand Management Lifecycle <ul><li>Process Steps </li></ul><ul><ul><li>Define Store Count & Store Grades (Clusters) </li></ul></ul><ul><ul><li>Build Unit Plan By Defining Fixture Allotment By Store Grade/Store Count </li></ul></ul><ul><ul><li>Define Average MSRP </li></ul></ul><ul><ul><li>Build Financial Plan With Defined & Achievable Metrics That Aligns With Unit Plan </li></ul></ul><ul><ul><ul><li>Sales </li></ul></ul></ul><ul><ul><ul><li>Market Share Potential </li></ul></ul></ul><ul><ul><ul><li>Turn </li></ul></ul></ul><ul><ul><ul><li>Mark Up </li></ul></ul></ul><ul><ul><ul><li>Gross Markdowns </li></ul></ul></ul><ul><ul><li>Build Monthly Percentages By Store/Department History & Promotional Marketing Cadence </li></ul></ul>Financial Analysis – Unit & Sales Plan Development
  10. 10. Brand Management Lifecycle Financial Analysis – Annual Unit Plan By Store Grade
  11. 11. Brand Management Lifecycle Financial Analysis – Annual Unit Plan By Month
  12. 12. Brand Management Lifecycle Financial Analysis – Seasonal Plan
  13. 13. Brand Management Lifecycle Line & Scorecard Development – Financial Plan Linkage
  14. 14. Brand Management Lifecycle Product Development
  15. 15. Brand Management Lifecycle Assortment Development
  16. 16. Brand Management Lifecycle Design, Merchandising & PD Operational Calendar
  17. 17. Brand Management Lifecycle Design, Merchandising & PD Operational Calendar
  18. 18. Brand Management Lifecycle Financial Tracking – Weekly Sales & Stock
  19. 19. Brand Management Lifecycle Financial Tracking – Style Selling Recap
  20. 20. Brand Management Lifecycle Financial Tracking – Inventory Complexion
  21. 21. Brand Management Lifecycle Financial Tracking – Performance & Profit Tracking
  22. 22. Brand Management Lifecycle Financial Tracking – Sales Curve
  23. 23. Brand Management Lifecycle Branded Lifestyle Environments
  24. 24. Brand Management Lifecycle Branded Lifestyle Environments – Store Execution Guide
  25. 25. Brand Management Lifecycle Branded Lifestyle Environments – Store Execution Guide
  26. 26. Brand Management Lifecycle Retail Development – Store Coordinator Program
  27. 27. Brand Management Lifecycle Marketing – In-Store Collateral & Simplified Signage
  28. 28. Brand Management Lifecycle Marketing
  29. 29. Brand Management Lifecycle E-Commerce Marketing
  30. 30. Brand Management Lifecycle Marketing – National & Direct Mail Ads
  31. 31. Brand Management Lifecycle <ul><li>Consistent Revenue & Profit Growth </li></ul><ul><li>Operational Excellence </li></ul><ul><li>Strong Retail Partnerships </li></ul><ul><li>Retail Metric Growth </li></ul><ul><li>Marketing Strategies Resulting In Incremental Sales </li></ul><ul><li>Branded Store Environments </li></ul><ul><li>Critical Mass Store Presentations </li></ul><ul><li>Prime Focal Floor Locations </li></ul><ul><li>All Door Distributions </li></ul><ul><li>Multi Channel Sales Strategy (Brick & Mortar, E-Commerce) </li></ul><ul><li>Sales Team Development </li></ul><ul><li>Departmental Coordination </li></ul><ul><li>On-Time Delivery </li></ul>Accomplishments

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