Social Media can grow a small business.

1. +
Social Media and Today’s
Small Business
beefont digital media services

2. +
?
“Understanding and
building great
relationships are part
of the foundation of
any great business and
industry.”
Peter Bordes
CEO of Media Lab

3. +
Hanks’
Donuts
piping hot cup of coffee
and a fresh baked-that-
morning donut

4. +
They want to grow their business, but
with little budget for advertising, they’re
not sure how.

5. +
Endless opportunities?
Facebook has 1.28 billion
users monthly while
Twitter boasts 1 billion
active users now, with
more than 500 million
tweets sent each day.

6. +
Ted Rubin, Chief Social Marketing
Officer of Collective Bias
 a successful strategy requires time and commitment
 Through trust and loyalty.”(Forbes.com)
 “a place to build loyalty, answer customer service questions
and to build a community.”
 social media provides a “value that does result in
an increase in revenue. How?

7. +
@HanksDonuts
With social media, Hanks’ Donuts
create emotional connections and
they make their loyal customers
feel like VIPs.

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An Important Tool for Small Businesses
 Opens the door for customers to connect with that business emotionally
 Connects business owners to their most loyal customers while building a
broader fan base
 Leads to greater sustainability and financial success for a growing business
Social
Media

9. +
Works Cited
o Casserly, Meghan. "Why Small Businesses Are Losing On Social
Media." Forbes. Forbes Magazine, n.d. Web. 5 Oct. 2014.
<http://www.forbes.com/sites/meghancasserly/2013/04/17/why-small-
businesses-are-losing-on-social-media>.
o Schaffer, Neal. "19 Social Media Quotes for Business
[INFOGRAPHIC]." Maximize Social Business. N.p., n.d. Web. 5 Oct.
2014. <http://maximizesocialbusiness.com/19-social-media-quotes-for-
business-14177/>.
MLA formatting by BibMe.org.

10. +
Photo Credits
Slide 3: Randy Kennedy, Flickr.com: http://goo.gl/eG7gUs
Slide 4: Lauren Mitchell, Flickr.com: http://goo.gl/9M6Rbk
Slide 7: Vynsia, Flickr: http://goo.gl/vr8jaz
Slide 8: Janice Cullivan, Flickr: http://goo.gl/bYxDgF