Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Integrating Social Media - Northern Kentucky University College of Business presentation


Published on

Integrating Social Media guest presentation for Northern Kentucky University College of Business class taught by Banwari Mittla, November 20, 2012.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Integrating Social Media - Northern Kentucky University College of Business presentation

  1. 1. Integrating Social Media Presented to: MKT307/NKU College of Business - BanwariMittla Prepared by: Patrice Watson Raise Your Share Date: November 20, 2012Social & traditional media strategies & tools to increase share of revenue, market & mind.
  2. 2. A legacy media career in radio – 22 years
  3. 3. A legacy media career in publishing – 14 years
  4. 4. An entrepreneurial start-up – 2 yearsAn adjusted ‘real-time’ mindset using strategies and toolsto help businesses, media and non-profits monetize theirsocial & digital media assets while engaging with theircustomers.Inbound vs. outbound marketingMultiple platforms with responsive designDetermining the right channels to accomplish goals
  5. 5. An ideal foundation for digital & social media integration
  6. 6. Social Media Technologyfor broadcasters and publishers
  7. 7. Challenges and Opportunities Where to allocate marketing budgets for the best results? How to measuring effectively what is working & not working? Adapting to changing opportunities/Keeping up with technology Training talent that ‘gets’ new media to understand and appreciate organizational goals, policies and successful models Faster pace – presents a challenge for both customers & employees
  8. 8. Challenges and Opportunities Who and what are the new partnerships that will improve marketing & advertising? Building a plan that does not ignore valuable segments of the market not obtainable through digital & social media Creating original content that helps the consumer become aware and want to do business This list represents some of the discussions businesses are having now about digital and social media.
  9. 9. Differences between inbound and outbound
  10. 10. Differences between traditional and social media
  11. 11. PROS & CONS
  12. 12. Case Study: Publishing Positive begins its’ transmedia life simultaneously as a controlled-circulation print magazine; a rich media website plus a measureable and engaging social media voice.
  13. 13. Case Study: PRINT MAGAZINEPositive magazine features original content thatoffers insight into some of the most creative andunique minds in America plus travel pieces thatexplore fascinating destinations. Each issueincludes self-development articles from best sellingauthors and educators, profiles of inspiringpersonalities and gatherings of like-mindedindividuals whose positive attitudes are infectious.
  14. 14. Case Study:
  15. 15. Case Study: SOCIAL MEDIAThrough the publisher’s dailysearch for a Positive statementof ‘truth’ since January 1, 2010@Positive365 has organicallygrown a base of engagedadvocates on Twitter, LinkedIn,Facebook, Pinterest, tumblr,YouTube and other social sharesites. Custom sponsorshipprograms include opportunitiesfor sponsorship of editorialcontent, custom Facebookpages and interactive content.
  16. 16. Case Study: SOCIAL MEDIA
  17. 17. Case Study: SOCIAL MEDIA
  18. 18. Case Study: EMAIL + MAILPositiveemail offers links toblog posts, published articlesand videos. Diversifiedcontent includesannouncements of upcomingevents, issue launches,unique product information,subscription offers and linksto surveys. Ongoingcommunication via email orregular mail increases readerretention and spreads thePositive message whilecollecting valuable insightsand feedback from ourreaders.
  19. 19. Why were they interested in social media? Case Study: Retail Drive more customers and increase commerce at Increase engagement and/or drive customers into the retail store or EQ events, especially beer and wine tastings Transcend the misconception that The Party Source is a ‘big box’ brand – humanize the brand
  20. 20. Launching a Strategy Benchmarks: RetailStart January 2011@ThePartySource: 92Facebook Fans: 1,47437.5% increase in one year@Partysourcegar: 90Facebook Fans: 681Now: November 2012@ThePartySource: 555 (last tweet 9/16/11)Facebook Fans: 3,588@Partysourcegar: 485 (last tweet 11/16/12)Facebook Fans: 863
  21. 21. Where are they now? Benchmarks: Retailthepartysource.comis driving newrevenue with customers outsideof the region along with their brickand mortar storefrontThey are building a bourbondistillery and event & conferencecenter to open in 2014
  22. 22. What are your thoughts about integrating digital and social media?
  23. 23. Contact InformationPatrice WatsonChief Strategist/CEO @patricewatson10RAISE YOUR SHARE Thanks to,, The Party Source, Positive Magazine and CoupSmart for images.