Integrating Social Media - Northern Kentucky University College of Business presentation
Integrating Social Media Presented to: MKT307/NKU College of Business - BanwariMittla Prepared by: Patrice Watson Raise Your Share Date: November 20, 2012Social & traditional media strategies & tools to increase share of revenue, market & mind.
An entrepreneurial start-up – 2 yearsAn adjusted ‘real-time’ mindset using strategies and toolsto help businesses, media and non-profits monetize theirsocial & digital media assets while engaging with theircustomers.Inbound vs. outbound marketingMultiple platforms with responsive designDetermining the right channels to accomplish goals
An ideal foundation for digital & social media integration
Social Media Technologyfor broadcasters and publishers
Challenges and Opportunities Where to allocate marketing budgets for the best results? How to measuring effectively what is working & not working? Adapting to changing opportunities/Keeping up with technology Training talent that ‘gets’ new media to understand and appreciate organizational goals, policies and successful models Faster pace – presents a challenge for both customers & employees
Challenges and Opportunities Who and what are the new partnerships that will improve marketing & advertising? Building a plan that does not ignore valuable segments of the market not obtainable through digital & social media Creating original content that helps the consumer become aware and want to do business This list represents some of the discussions businesses are having now about digital and social media.
Case Study: Publishing Positive begins its’ transmedia life simultaneously as a controlled-circulation print magazine; a rich media website plus a measureable and engaging social media voice.
Case Study: PRINT MAGAZINEPositive magazine features original content thatoffers insight into some of the most creative andunique minds in America plus travel pieces thatexplore fascinating destinations. Each issueincludes self-development articles from best sellingauthors and educators, profiles of inspiringpersonalities and gatherings of like-mindedindividuals whose positive attitudes are infectious.
Case Study: SOCIAL MEDIAThrough the publisher’s dailysearch for a Positive statementof ‘truth’ since January 1, 2010@Positive365 has organicallygrown a base of engagedadvocates on Twitter, LinkedIn,Facebook, Pinterest, tumblr,YouTube and other social sharesites. Custom sponsorshipprograms include opportunitiesfor sponsorship of editorialcontent, custom Facebookpages and interactive content.
Case Study: EMAIL + MAILPositiveemail offers links toblog posts, published articlesand videos. Diversifiedcontent includesannouncements of upcomingevents, issue launches,unique product information,subscription offers and linksto surveys. Ongoingcommunication via email orregular mail increases readerretention and spreads thePositive message whilecollecting valuable insightsand feedback from ourreaders.
Why were they interested in social media? Case Study: Retail Drive more customers and increase commerce at thepartysource.com Increase engagement and/or drive customers into the retail store or EQ events, especially beer and wine tastings Transcend the misconception that The Party Source is a ‘big box’ brand – humanize the brand
Launching a Strategy Benchmarks: RetailStart January 2011@ThePartySource: 92Facebook Fans: 1,47437.5% increase in one year@Partysourcegar: 90Facebook Fans: 681Now: November 2012@ThePartySource: 555 (last tweet 9/16/11)Facebook Fans: 3,588@Partysourcegar: 485 (last tweet 11/16/12)Facebook Fans: 863
Where are they now? Benchmarks: Retailthepartysource.comis driving newrevenue with customers outsideof the region along with their brickand mortar storefrontThey are building a bourbondistillery and event & conferencecenter to open in 2014
What are your thoughts about integrating digital and social media?
Contact InformationPatrice WatsonChief Strategist/CEO @patricewatson10RAISE YOUR SHARE facebook.com/raiseyourshareMobile: email@example.com linkedin.com/in/patricewatson10raiseyourshare.com pinterest.com/avonfields/www.Coupsmart.com Thanks to Kuhcoon.com, Hubspot.com, The Party Source, Positive Magazine and CoupSmart for images.