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Integrating Social Media - Northern Kentucky University College of Business presentation

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Integrating Social Media - Northern Kentucky University College of Business presentation

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Integrating Social Media guest presentation for Northern Kentucky University College of Business class taught by Banwari Mittla, November 20, 2012.

Integrating Social Media guest presentation for Northern Kentucky University College of Business class taught by Banwari Mittla, November 20, 2012.

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Integrating Social Media - Northern Kentucky University College of Business presentation

  1. 1. Integrating Social Media Presented to: MKT307/NKU College of Business - BanwariMittla Prepared by: Patrice Watson Raise Your Share Date: November 20, 2012 Social & traditional media strategies & tools to increase share of revenue, market & mind.
  2. 2. A legacy media career in radio – 22 years
  3. 3. A legacy media career in publishing – 14 years
  4. 4. An entrepreneurial start-up – 2 years An adjusted ‘real-time’ mindset using strategies and tools to help businesses, media and non-profits monetize their social & digital media assets while engaging with their customers. Inbound vs. outbound marketing Multiple platforms with responsive design Determining the right channels to accomplish goals
  5. 5. An ideal foundation for digital & social media integration
  6. 6. Social Media Technology for broadcasters and publishers
  7. 7. Challenges and Opportunities  Where to allocate marketing budgets for the best results?  How to measuring effectively what is working & not working?  Adapting to changing opportunities/Keeping up with technology  Training talent that ‘gets’ new media to understand and appreciate organizational goals, policies and successful models  Faster pace – presents a challenge for both customers & employees
  8. 8. Challenges and Opportunities  Who and what are the new partnerships that will improve marketing & advertising?  Building a plan that does not ignore valuable segments of the market not obtainable through digital & social media  Creating original content that helps the consumer become aware and want to do business This list represents some of the discussions businesses are having now about digital and social media.
  9. 9. Differences between inbound and outbound
  10. 10. Differences between traditional and social media
  11. 11. PROS & CONS
  12. 12. Case Study: Publishing Positive begins its’ transmedia life simultaneously as a controlled-circulation print magazine; a rich media website plus a measureable and engaging social media voice.
  13. 13. Case Study: PRINT MAGAZINE Positive magazine features original content that offers insight into some of the most creative and unique minds in America plus travel pieces that explore fascinating destinations. Each issue includes self-development articles from best selling authors and educators, profiles of inspiring personalities and gatherings of like-minded individuals whose positive attitudes are infectious.
  14. 14. Case Study: WEBSITEpositivemagazine.com
  15. 15. Case Study: SOCIAL MEDIA Through the publisher’s daily search for a Positive statement of ‘truth’ since January 1, 2010 @Positive365 has organically grown a base of engaged advocates on Twitter, LinkedIn, Facebook, Pinterest, tumblr, YouTube and other social share sites. Custom sponsorship programs include opportunities for sponsorship of editorial content, custom Facebook pages and interactive content.
  16. 16. Case Study: SOCIAL MEDIA
  17. 17. Case Study: SOCIAL MEDIA
  18. 18. Case Study: EMAIL + MAIL Positiveemail offers links to blog posts, published articles and videos. Diversified content includes announcements of upcoming events, issue launches, unique product information, subscription offers and links to surveys. Ongoing communication via email or regular mail increases reader retention and spreads the Positive message while collecting valuable insights and feedback from our readers.
  19. 19. Why were they interested in social media? Case Study: Retail Drive more customers and increase commerce at thepartysource.com Increase engagement and/or drive customers into the retail store or EQ events, especially beer and wine tastings Transcend the misconception that The Party Source is a ‘big box’ brand – humanize the brand
  20. 20. Launching a Strategy Benchmarks: Retail Start January 2011 @ThePartySource: 92 Facebook Fans: 1,474 37.5% increase in one year @Partysourcegar: 90 Facebook Fans: 681 Now: November 2012 @ThePartySource: 555 (last tweet 9/16/11) Facebook Fans: 3,588 @Partysourcegar: 485 (last tweet 11/16/12) Facebook Fans: 863
  21. 21. Where are they now? Benchmarks: Retail thepartysource.comis driving new revenue with customers outside of the region along with their brick and mortar storefront They are building a bourbon distillery and event & conference center to open in 2014
  22. 22. What are your thoughts about integrating digital and social media?
  23. 23. Contact Information Patrice Watson Chief Strategist/CEO @patricewatson10 RAISE YOUR SHARE facebook.com/raiseyourshare Mobile: 513-236-5781 patricewatson10@gmail.com linkedin.com/in/patricewatson10 raiseyourshare.com pinterest.com/avonfields/ www.Coupsmart.com Thanks to Kuhcoon.com, Hubspot.com, The Party Source, Positive Magazine and CoupSmart for images.

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