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Integrating
              Social Media
         Presented to: MKT307/NKU College of
                        Business - BanwariMittla

                Prepared by: Patrice Watson
                            Raise Your Share

                  Date: November 20, 2012




Social & traditional media strategies & tools to
 increase share of revenue, market & mind.
A legacy media career in radio – 22 years
A legacy media career in publishing – 14 years
An entrepreneurial start-up – 2 years



An adjusted ‘real-time’ mindset using strategies and tools
to help businesses, media and non-profits monetize their
social & digital media assets while engaging with their
customers.

Inbound vs. outbound marketing

Multiple platforms with responsive design

Determining the right channels to accomplish goals
An ideal foundation for digital & social media integration
Social Media Technology
for broadcasters and publishers
Challenges and Opportunities


   Where to allocate marketing budgets for the best
    results?
   How to measuring effectively what is working & not
    working?
   Adapting to changing opportunities/Keeping up with
    technology
   Training talent that ‘gets’ new media to understand and
    appreciate organizational goals, policies and successful
    models
   Faster pace – presents a challenge for both customers
    & employees
Challenges and Opportunities


   Who and what are the new partnerships that will
    improve marketing & advertising?
   Building a plan that does not ignore valuable segments
    of the market not obtainable through digital & social
    media
   Creating original content that helps the consumer
    become aware and want to do business


                   This list represents some of the discussions
            businesses are having now about digital and social media.
Differences between inbound and outbound
Differences between traditional and social media
PROS & CONS
Case Study: Publishing


 Positive begins its’
 transmedia life
 simultaneously as a
 controlled-circulation
 print magazine; a rich
 media website plus a
 measureable and
 engaging social media
 voice.
Case Study: PRINT MAGAZINE




Positive magazine features original content that
offers insight into some of the most creative and
unique minds in America plus travel pieces that
explore fascinating destinations. Each issue
includes self-development articles from best selling
authors and educators, profiles of inspiring
personalities and gatherings of like-minded
individuals whose positive attitudes are infectious.
Case Study: WEBSITEpositivemagazine.com
Case Study: SOCIAL MEDIA



Through the publisher’s daily
search for a Positive statement
of ‘truth’ since January 1, 2010
@Positive365 has organically
grown a base of engaged
advocates on Twitter, LinkedIn,
Facebook, Pinterest, tumblr,
YouTube and other social share
sites. Custom sponsorship
programs include opportunities
for sponsorship of editorial
content, custom Facebook
pages and interactive content.
Case Study: SOCIAL MEDIA
Case Study: SOCIAL MEDIA
Case Study: EMAIL + MAIL



Positiveemail offers links to
blog posts, published articles
and videos. Diversified
content includes
announcements of upcoming
events, issue launches,
unique product information,
subscription offers and links
to surveys. Ongoing
communication via email or
regular mail increases reader
retention and spreads the
Positive message while
collecting valuable insights
and feedback from our
readers.
Why were they interested in social media?
                       Case Study: Retail


           Drive more customers and increase
           commerce at thepartysource.com

           Increase engagement and/or drive
           customers into the retail store or EQ
           events, especially beer and wine
           tastings

           Transcend the misconception that
           The Party Source is a ‘big box’ brand
           – humanize the brand
Launching a Strategy
                 Benchmarks: Retail


Start January 2011
@ThePartySource: 92
Facebook Fans: 1,474
37.5% increase in one year

@Partysourcegar: 90
Facebook Fans: 681

Now: November 2012
@ThePartySource: 555 (last tweet 9/16/11)
Facebook Fans: 3,588

@Partysourcegar: 485 (last tweet 11/16/12)
Facebook Fans: 863
Where are they now?
                             Benchmarks: Retail


thepartysource.comis driving new
revenue with customers outside
of the region along with their brick
and mortar storefront

They are building a bourbon
distillery and event & conference
center to open in 2014
What are your thoughts about integrating
       digital and social media?
Contact Information



Patrice Watson
Chief Strategist/CEO
                                        @patricewatson10
RAISE YOUR SHARE
                                        facebook.com/raiseyourshare
Mobile: 513-236-5781

patricewatson10@gmail.com               linkedin.com/in/patricewatson10


raiseyourshare.com                      pinterest.com/avonfields/

www.Coupsmart.com


 Thanks to Kuhcoon.com, Hubspot.com, The Party Source, Positive Magazine
                      and CoupSmart for images.

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Integrating Social Media - Northern Kentucky University College of Business presentation

  • 1. Integrating Social Media Presented to: MKT307/NKU College of Business - BanwariMittla Prepared by: Patrice Watson Raise Your Share Date: November 20, 2012 Social & traditional media strategies & tools to increase share of revenue, market & mind.
  • 2. A legacy media career in radio – 22 years
  • 3. A legacy media career in publishing – 14 years
  • 4. An entrepreneurial start-up – 2 years An adjusted ‘real-time’ mindset using strategies and tools to help businesses, media and non-profits monetize their social & digital media assets while engaging with their customers. Inbound vs. outbound marketing Multiple platforms with responsive design Determining the right channels to accomplish goals
  • 5. An ideal foundation for digital & social media integration
  • 6. Social Media Technology for broadcasters and publishers
  • 7. Challenges and Opportunities  Where to allocate marketing budgets for the best results?  How to measuring effectively what is working & not working?  Adapting to changing opportunities/Keeping up with technology  Training talent that ‘gets’ new media to understand and appreciate organizational goals, policies and successful models  Faster pace – presents a challenge for both customers & employees
  • 8. Challenges and Opportunities  Who and what are the new partnerships that will improve marketing & advertising?  Building a plan that does not ignore valuable segments of the market not obtainable through digital & social media  Creating original content that helps the consumer become aware and want to do business This list represents some of the discussions businesses are having now about digital and social media.
  • 12.
  • 13. Case Study: Publishing Positive begins its’ transmedia life simultaneously as a controlled-circulation print magazine; a rich media website plus a measureable and engaging social media voice.
  • 14. Case Study: PRINT MAGAZINE Positive magazine features original content that offers insight into some of the most creative and unique minds in America plus travel pieces that explore fascinating destinations. Each issue includes self-development articles from best selling authors and educators, profiles of inspiring personalities and gatherings of like-minded individuals whose positive attitudes are infectious.
  • 16. Case Study: SOCIAL MEDIA Through the publisher’s daily search for a Positive statement of ‘truth’ since January 1, 2010 @Positive365 has organically grown a base of engaged advocates on Twitter, LinkedIn, Facebook, Pinterest, tumblr, YouTube and other social share sites. Custom sponsorship programs include opportunities for sponsorship of editorial content, custom Facebook pages and interactive content.
  • 19. Case Study: EMAIL + MAIL Positiveemail offers links to blog posts, published articles and videos. Diversified content includes announcements of upcoming events, issue launches, unique product information, subscription offers and links to surveys. Ongoing communication via email or regular mail increases reader retention and spreads the Positive message while collecting valuable insights and feedback from our readers.
  • 20. Why were they interested in social media? Case Study: Retail Drive more customers and increase commerce at thepartysource.com Increase engagement and/or drive customers into the retail store or EQ events, especially beer and wine tastings Transcend the misconception that The Party Source is a ‘big box’ brand – humanize the brand
  • 21. Launching a Strategy Benchmarks: Retail Start January 2011 @ThePartySource: 92 Facebook Fans: 1,474 37.5% increase in one year @Partysourcegar: 90 Facebook Fans: 681 Now: November 2012 @ThePartySource: 555 (last tweet 9/16/11) Facebook Fans: 3,588 @Partysourcegar: 485 (last tweet 11/16/12) Facebook Fans: 863
  • 22. Where are they now? Benchmarks: Retail thepartysource.comis driving new revenue with customers outside of the region along with their brick and mortar storefront They are building a bourbon distillery and event & conference center to open in 2014
  • 23. What are your thoughts about integrating digital and social media?
  • 24. Contact Information Patrice Watson Chief Strategist/CEO @patricewatson10 RAISE YOUR SHARE facebook.com/raiseyourshare Mobile: 513-236-5781 patricewatson10@gmail.com linkedin.com/in/patricewatson10 raiseyourshare.com pinterest.com/avonfields/ www.Coupsmart.com Thanks to Kuhcoon.com, Hubspot.com, The Party Source, Positive Magazine and CoupSmart for images.