How to Effectively Use Social Media and Email Marketing to Grow Your Business

1. Turning Stories into Sales and
Content into Cash:
How to Effectively Use Social Media and Email
Marketing to Grow Your Business

2. Social Media
Framework

3. Be a party goer and a party
thrower.

4. Circles of
Connectivity
& Currency

5. All relationships are not equal.
Treat different people differently.

6. The 60/20/20 Rule
Van Baird’s Relational Equity Model

7. The 60/20/20 Rule
Van Baird’s Relational Equity Model
60% - Highlight other people, companies or causes.
20% - Show ‘a day in the life’ of your business or family.
20% - Promote your product or content.

8. To promote your products,
promote other people.

9. Personal Content
Machine
VaynerMedia

10. It’s time to build your I.A.P. —
Immediate Action Plan.

11. 1-Page Social Media Action Plan

12. 1-Page Social Media Action Plan
Meet people where they are.

13. 1-Page Social Media Action Plan
Social media followers are fellow
citizens residing in the same city. Each
platform is a different local attraction.

14. 1-Page Social Media Action Plan
Section 1:
My Essential Social Media Strategy

15. An essential strategy includes...
❖ Target audience
❖ Budget
❖ Platforms
❖ Priority
❖ Unique purpose
❖ Content sources

16. 1-Page Social Media Action Plan
Section 2:
My Content/Post Ideas

17. 1-Page Social Media Action Plan
Section 3:
Who Can Help Me

18. 1-Page Email Marketing Action Plan

19. 1-Page Email Marketing Action Plan
Turn strangers into friends and friends
into customers (in that order).

20. 1-Page Email Marketing Action Plan
Email subscribers are your neighbors.
Customers are your roommates.

21. 1-Page Email Marketing Action Plan
Section 1:
My Newsletter Components

22. 1-Page Email Marketing Action Plan
Section 2:
My Top Frequently Asked Questions

23. 1-Page Email Marketing Action Plan
Section 3:
My Youtility Ideas

24. 1-Page Email Marketing Action Plan
Section 4:
My Signup Form Locations

25. “What tools should I use?”

26. For social media, consider:
❖ Buffer
❖ HootSuite
❖ MeetEdgar
❖ OnlyPult
❖ Canva
❖ Google Sheets

27. For email, consider:
❖ MailChimp
❖ Constant Contact
❖ ConvertKit
❖ Textiful

28. Now you know...
❖ How to structure social media and email
❖ What to say
❖ How to more easily generate content
❖ How to get started and what tools will help

29. Challenge + Bonus Gift:
If complete your 1-page social media and
email marketing action plans and send them
to me, Junction 32 will review it and provide
feedback.

30. Here’s How It Works:
1: Add yourself to my phone.
Text #actionplan to +1 (615) 455-3399. I’ll reply with a form that
automatically adds your info to my phone. When your done, I’ll
reply with my email address. (It’s the address you’ll use when
submitting your completed plans.)
2: Email your action plans to me.
Please include the words ‘action plan’ in your subject line. A
Junction 32 team member will send you feedback on your plan(s).