3 Keys to Successful Fundraising in the 21st Century


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As organizations wrestle with how to integrate digital, social and mobile platforms into their development efforts, many are looking for guidance as to how to get started. Successful fundraising in the 21st century required a coordinated, strategic effort. This presentation covers 3 key elements every organization must consider in planning for success.

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  • Finding the one. Where and how do you find someone? //where and how do people find out about you & decide they want to learn more?
  • Google. WOM. You don’t just have your nice, polished, pressed image. Who you are are what people say you are. It’s their experience of you. Consistency. On-brand.
  • A logo, etc.
  • So this means your social media experience, your donor experience online, offline. The thank you. The greeting. The invitation – they all deliver the same way. This is where google and social media really come in to play.
  • What is the brand and why does it matter?
  • How do you decide how to communicate with your target groups?
  • Getting to know one another. Invest time & effort. Conversations, Shared experiences, Meeting friends and family. Talk etiquette here?
  • 80% of business success is Strategy only 20% is Technology
  • What about groups?
  • 3 Keys to Successful Fundraising in the 21st Century

    1. 1. HELP!* I’m a 20 th Century Fundraiser in a 21 st Century World *Help provided by Julia Gorzka Freeman www.JuliaGorzka.com 3 Keys to Successful Fundraising in the 21 st Century
    2. 2. A new kind of Fundraiser. Equipped for the 21 st century. Your best practices strategically enhanced by 21 st century technology to achieve your goals . Digital. Social. Mobile.
    3. 3. <ul><li>As technology continues to change the game: </li></ul><ul><ul><li>access to information </li></ul></ul><ul><ul><li>publishing outlets </li></ul></ul><ul><ul><li>communication styles </li></ul></ul><ul><ul><li>expectations </li></ul></ul><ul><ul><li>opportunities </li></ul></ul><ul><li>how will you develop & apply new strategies to win at fundraising? </li></ul>
    4. 4. New trends in American Life Pew Research Center’s Internet & American Life Project surveys, 2008-2010
    5. 5. The one thing technology doesn’t change? Relationships are still where it’s at. They still take time. They still take effort.
    6. 6. The challenge to 21 st century fundraisers: Strategically apply & integrate the fundamental skills of developing and cultivating relationships with donors into digital, social and mobile platforms.
    7. 7. G etting started: 3 keys to successful fundraising in the 21 st century
    8. 8. Know your brand 1 Cultivate the right audience
    9. 9. 1. Marketing “ I’m a great lover.” – ZAG, The #1 Strategy of High-Performance Brands, Marty Neumeier
    10. 10. 2. Telemarketing “ Hello.” “ I’m a great lover.”
    11. 11. 3. Public Relations “ Trust me, he’s a great lover.”
    12. 12. 4. Advertising “ I’m a great lover. I’m a great lover. I’m a great lover.”
    13. 13. 5. Graphic Design
    14. 14. 6. Branding “ I understand you’re a great lover.”
    15. 15. A brand is not:
    16. 16. A brand is a person’s gut feeling about a product, service or organization. It’s what people Think + Feel + Expect about you... It’s a gut feeling because we are emotional, intuitive beings.
    17. 17. Communicate 2 It’s the cornerstone of healthy relationships
    18. 18. Not sure? Ask! So what do people Think + Feel + Expect of your organization? <ul><li>Why do supporters give to your organization? </li></ul><ul><li>Does public perception align with your mission & vision? </li></ul>
    19. 19. Do your research:
    20. 20. Take the time to ask people about their preferences, likes, and dislikes. Respond accordingly. How do you communicate your needs, plans & hopes for the future? Do you email, text, call or use snail mail? Do you tweet, facebook or blog?
    21. 21. Make it easy to accept your invitations
    22. 22. Make it easy for your supporters to introduce you to their circle of influence.
    23. 23. Make it easy for supporters to tell their circle of influence they are spending time with you & your organization.
    24. 24. The bottom line? Make it easy. <ul><li>To access information. </li></ul><ul><li>To share information. </li></ul><ul><li>To give. </li></ul><ul><li>To listen. </li></ul><ul><li>To be heard. </li></ul>
    25. 25. Set goals. Measure results. 3 Know what the path to success looks like.
    26. 26. The #1 reason organizations fail at applying digital, social & mobile to their fundraising? They don’t have a strategy.
    27. 27. Success: 80% Strategy 20% Technology The faster organizations can realize that integrating digital, social & mobile media isn’t about technology, but about process and change management the better off they are.
    28. 28. Plan for Success! Define key indicators and metrics to measure results. <ul><li>Identify efforts that lead to results. </li></ul><ul><li>Alter efforts that don’t produce. </li></ul>
    29. 29. Achieving Organizational & Group Goals
    30. 30. <ul><li>Successful fundraising in the 21 st century requires a coordinated, strategic effort. </li></ul><ul><li>Define your goals. </li></ul><ul><li>Identify digital, social and mobile tactics to be integrated. </li></ul><ul><li>Assemble your team. </li></ul><ul><li>Educate them on the new process. </li></ul><ul><li>Execute. </li></ul><ul><li>Measure results. </li></ul><ul><li>Adapt as needed. </li></ul><ul><li>Enjoy! </li></ul>
    31. 31. Need more *contact Julia Gorzka Freeman gorzka! Julia@JuliaGorzka.com www.JuliaGorzka.com (813) 690-2100 HELP?*