Building on persuasive speaking online class

1.  When you speak to persuade, you attempted to
reinforce, modify, or change audience members’
beliefs, attitudes, opinions, values, and
behaviors.
 Your objective is to prompt the audience to alter
their thinking and possibly take action.

2. learning about the dynamics of social relationships between
individuals, groups and communities. A socially aware
individual values human rights and acknowledges the
importance of harmonious social interaction for the
developmental progress of human beings. Social awareness
spans a wide spectrum, beginning with social skills
development in early childhood and encompassing the level of
social consciousness that leads to social activism and societal
transformation
(http://www.wikihow.com/Develop-Social-Awareness).

5. In trying to persuade your audience, you are
taking a standpoint.
Standpoint refers to the mental place from
which an individual views, interprets and
evaluates the world. An individual takes a
“stand” about her or his “ point” of view!

6. Should marijuana be legalized in South
Carolina?
Brainstorm
Write down your standpoint
Please post your standpoint in the Discussion Area of our
class
Example: I believe that marijuana should be
legalized in South Carolina for medicinal
reasons.

7.  I believe that marijuana should be
legalized in South Carolina for medicinal
reasons.
 Medicinal reasons will be the main focus of
your speech.

8.  Who are your listeners?
 Should you appeal to the listeners
attitudes, beliefs and values?
 Should you adapt your message to
audience demographics?

9.  Tailoring a speech to fit your audience begins
with audience analysis—getting to know the
people you’ll be addressing—their interests,
views, and familiarity with your topic.
 That knowledge allows you to anticipate your
listeners’ needs and continues through the
presentation of the speech and beyond.

11.  Speakers can use audience-research
questionnaires to gather useful information
about audience demographics and
psychographics.

12.  Once you select your topic for discussion
 You are to create 4 questions for your
audience members.
 Your audience remember will respond to your
questions. The responses that you collect will
be used as your primary data in your speech.

13.  Questionnaire--a series of open and closed
ended questions.
 Closed ended questions—elicit a small range
of specific answers
Should marijuana be legalized in the South
Carolina? Yes or No

14.  Open ended questions—allows audience
members to elaborate as much as they wish.
How do you feel about the legalization of
marijuana in South Carolina ?
Each group is required to create a survey for
the topic!

15.  Based upon your standpoint/main point,
develop 4 questions on marijuana for your
audience ( note: this is just an in class
assignment)
 Open ended questions
 Closed ended questions

16. Selecting

17.  Affirmative Action Organic Food VS Fast Food
 Animal Experimentation Danger of Cell Phones
 Child Labor Community Colleges VS Four Year Colleges
 Organic Foods/Fast Foods Higher Education
 Cloning Living Together Before Marriage
 Voting Rights Acts Racial Profiling
 Transgender
 Does Capital Punishment Deter Crime?
 Domestic Violence
 Legalizing Drugs
 Internet/Social Media
 Gay Marriages/Relationships/Adoptions
 Guns and Crime
 Home Schooling
 US Immigration Policy
 Interracial Relationships/Marriages
 Is the Death Penalty Fair?
 Organ Transplants
 Policing Police
 Physician Assisted Suicide
 Video Games
 Wars

18.  Brainstorming
 Affirming Your Position
 Standpoint

19.  Standpoint refers to the mental place from
which an individual views, interprets and
evaluates the world. An individual takes a
“stand” about her or his “ point” of view!

20. Brainstorm
Create A Standpoint
Review Persuasive Speech Criteria
Develop An Audience Research Questionnaire
Research sources that support your
Standpoint

21.  Using Sources From Our Library
http://libguides.hgtc.edu/spc205online_graham_persuasive
 Good Persuasive Speeches contain accurate,
relevant, and interesting supporting
materials

22.  Examples—illustrate, describe, or present
things. Their purpose is to aid understanding
by making ideas, items, or events more
concrete.
 Share stories—one of the most powerful
means of conveying a message is through a
story (also called narrative)

23.  Testimony-is firsthand findings, eyewitness
accounts
 Lay testimony-or a testimony by non experts
such as eyewitnesses, can reveal compelling
firsthand information that may be
unavailable to others.

24. Provide Facts and Statistics
Most people require some type of evidence
 Facts represent documented occurrences,
including actual events, dates, times, people
and places.
 Statistics are qualified evidence that
summarizes, compares and predicts things.

25. You are required to have supporting
materials that documents at least two facts
and or statistics.
****They can be a part of the speech or in
your Hand-out

26. Use Percentages to Express Proportions
 A percentage is the qualified portion of a
whole
 In creating your data from your
questionnaire, each group can use
percentages to express portions

27.  Books
 Newspapers
 Periodicals
 Government Publications FirstGov.gov
 Encyclopedias
 Almanacs
 Biographical Resources
 Online Materials

28. What will you do with your Data
from the Surveys?

29.  Primary Research is original or firsthand
research such as interviews and
questionnaires.
 The questionnaires are a part of your
primary research.
 The data that you collect should be in the
written speech and/or the hand-out.

30. Use Percentages to Express Proportions
 A percentage is the qualified portion of a
whole
 In examining your data from your
questionnaire, each group can use
percentages to express portions

31.  Example: In our recent survey that I
conducted in this class, I found that 90
percent of you all felt that domestic
violence is a cruel act. While the other 10
percent of you all were really unsure about
your feelings on domestic violence.

32.  The most likely sources of secondary
research include books, newspapers,
periodicals, government publications,
blogs and reference works such as
encyclopedias, almanacs, books of
quotations, atlases and individual search
engines(Google, Yahoo!, and MSN Search)

33. In your speech, alert the audience to the
source of any ideas not your own:
Speech Excerpt Indicating a paraphrase:
As reported in the August 8th
, 2005, edition of
Newsweek, Executive Chef Jorge of the New
York City public schools claimed that until
recently, virtually every piece of chicken that
was served was breaded or glazed; students

34. drank whole rather than skim milk, and ate
white rather than whole-wheat bread.
Example of a direct quote:
“The nation’s emergency rooms have been
stretched thin for at least a decade or more.”
(New York Times Editorial Quotation)

35.  You can use the informal pronoun… YOU
 Create a conversation within your writing
 Draw your audience into your speech by
using attention getters
 You can also draw your audience into your
speech by creating vocal variety in your
delivery

36. As a rule, people have more interest and pay
more attention to topics toward which they
have positive attitudes and that are in keeping
with their values and beliefs. The less we know
about something, the more indifferent we tend
to be. Any speaker seeking a change in
attitudes or behavior would do well to
remember this!