Jeff Grahovac worked as a senior sales executive for Imaging Science and Services, Inc. from 2007 to 2009. He consistently exceeded sales goals, helping the company grow sales nearly 25% during a down economy. As the primary national sales representative, he proved capable of building opportunities and closing deals. References note Jeff's ability to understand customer needs, build strong relationships, and close sales while providing excellent customer service.

1. September 1, 2010
To Whom It May Concern:
Jeff Grahovac worked for me at Imaging Science and Services, Inc., ISSI, since mid-2007 as a senior
sales executive and business development director. As the vice-president of sales and marketing at
the time, I hired Jeff as part of an initiative we undertook to implement a more consultative sales
approach for selling our software and services products into the tax industry. We brought Jeff on
board because of his consistent track record for building relationships and closing deals by
identifying, understanding and meeting the needs of his customers. Jeff’s performance for ISSI was
consistently top notch and results driven.
Because ISSI was a small, growing business, we demanded much of Jeff in developing and closing
sales opportunities without as much support in the field as larger companies might provide. Jeff
thrived in that environment and proved to be the self-starter we needed to find and close sales.
Working in a rapidly changing business environment, Jeff could think on his feet and react quickly
while ensuring that ongoing sales cycles kept moving. He is a quick learner and was able to come up
to speed in the tax software market quickly while making it his own. He took the sales and marketing
tools that we gave him and he ran with them smartly and aggressively. Jeff always pitched in doing
whatever we asked with professionalism and a “can-do” attitude including cold calling, working trade
show booths and speaking at conferences.
Given the broad range of businesses we serviced from small businesses on up to F250 corporations,
Jeff consistently shifted gears and performed well when selling to companies of all sizes. With such a
mix of deals, Jeff showed equal talent at selling remotely via telephone and webinar as well as
travelling in person for face-to-face selling on larger deals. He tenaciously, but with utmost respect
and professionalism, built solid relationships with decision-makers, influencers, partners and others
on the way towards closing more business for ISSI. In fact, he was instrumental in doing the legwork
and developing relationships with key professional and trade groups that helped get ISSI on the dais
at a number of key events thereby increasing ISSI visibility.
Not only is he effective as a hunter finding new business, he is very good at managing accounts of any
size. One of his major accounts, OfficeMax, grew significantly during his account management time
with them. They, and we, were consistently happy with Jeff’s performance on this key account. He
never neglected his customers, even the smallest ones, making sure that they were properly serviced
and, most importantly, happy to renew with ISSI when the time came.
From a sales standpoint, Jeff is a closer. He was one of my most valuable assets helping ISSI grow the
business tangibly during 2008 and 2009. During that period, sales grew a little under 25% and Jeff
played a vital role in our overall growth and success at that time. Jeff, as the primary national
outside sales representative was there at the point of the spear building opportunities and closing
business in a down economy. He proved that he could make business happen in spite of economic
conditions by toughing it out and being there when he needed to be there.
I would heartily recommend Jeff as senior-level, sales talent for any company that needs someone
who understands how to build sales relationships, sell consultatively with the customers needs at the
forefront and, ultimately, close business with a mutual win-win for his customers and the business he
represents. He is adaptable, flexible and a consummate sales professional.
Sincerely,
Mitchell A. Slater
Managing Principal
visibleinnovations
8561 Acadia Drive • Sagamore Hills, Ohio 44067
216.225.0589 • visinno.com