1. Research Task 8
Choose one trailer that you think
successfully fulfils the purpose of a
trailer (to capture the audience
attention and encourage them to
watch the film) and evaluate how it
is able to do this.
Jake Peel
2. Iron Man 3
• I believe the trailer used to market Iron Man 3, fulfils
its purpose of capturing the audience and persuading
them to watch to the full movie. One way in which I
think the trailer is effective in capturing the audience is
by only showing small sections of different action
events throughout the film however not showing an
outcome to any situations. For example, at one point a
shot from the trailer shows a plane appearing to be
falling out of the sky leaving a trail of smoke behind it,
in the sky is also five normal people dressed in suits of
smart clothes, connoting they could be of high status
and generally important to something.
3. Iron Man 3
• As the character of Iron Man isn’t seen in this shot, an
unsure feeling is created to leave viewers thinking about
what happened to the civilians, and potentially asking
questions to themselves about what happened to them. I
believe this is a very effective way of encouraging
audiences to watch the full film as they want to know
answers that haven’t been given to them in the trailer.
4. Iron Man 3
• Throughout the trailer, narrative is used from a villains
voice made clear by the shots used accordingly, the
narrative also asks questions, although not to the
audience but to the main character, Iron Man. “Do you
want an empty life or a meaningful death” is one of the
questions heard addressing Iron Man, this is another
technique used by the trailer to leave the audience in
suspense as it creates an uncertain storyline before the
film is released. Parallel to this, audio is used to create
a climatic feeling as the trailer reaches the pinnacle of
action and intensity shown. This helps engage the
viewer with what they’re watching and will encourage
them to see the full film as they’re left on a cliff hanger.
5. Iron Man 3
• I also think the special effects used in the trailer help
Iron Man 3 encourage the audiences to watch the full
film. Lots of special effects are advertised throughout
the trailer, in my opinion this has a large influence on
persuading viewers to visit cinemas. The special effects
make the movie exciting for audiences through use of
explosions and advanced weapons, this would appeal
to many action fans, but it also create the feeling of
seeing something new due to the movies unique plot
and character, attracting people from outside the
action genre interest to watch the full movie as it
comes across as so intense and entertaining.
6. Iron Man 3
• Overall I believe Iron Man 3 successfully fulfils
the purpose of a trailer by using a range of
components that work effectively with each
other to create suspense and engage
audiences with the film.
