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2. Social Media Marketing
The primary goals of social media
marketing include increasing brand
awareness, driving website traffic,
generating leads,customer engagement
and loyalty, and ultimately, achieving
conversions and sales.

3. Increased Brand Awareness
Reach and engage a targeted Audience
Drive website traffic and generate leads
Cost-Effective Marketing
Influencer Marketing Opportunities
Real-Time Feedback

4. Social Media Marketing
FACEBOOK:Facebook marketing refers
to the use of Facebook's platform and
tools to promote products, services, or
brands and engage with the platform's
user base.
INSTAGRAM:This social media platform
helps brands connect with different
audiences, increase brand awareness,
and boost sales. More than 1 billion
people use this platform.
LINKEDIN:This platform is focused on
professional networking and has more
than 600 million members. It is
particularly useful for B2B (business-
to-business) marketing, recruitment,
and industry networking.
YOUTUBE:YouTube marketing refers to
the use of the YouTube platform to
promote products, services, or brands
and engage with the platform's vast user
base. As one of the world's largest
video-sharing platforms.

5. Social Media Marketing
• Organic Social Media Marketing: Organic
Marketing means promoting our product or
services without any cost. It involves sharing
content, regular posts, updates, and interaction
with the audience on social media platforms.
• Paid Social Media Marketing: Paid Marketing
helps to target our specific audience based on
demographics, behavior, interest, and more. It
helps to promote our business through paid
advertising which includes Sponsorship, Ads,
Influencer marketing, Video ads, and more. It helps
to boost good engagement with the targeted
audience
• Influencer Marketing: Influencer marketing
involves collaborating with individuals who have
a significant following and influence on social
media. connecting with influencers to promote
your products or services to their followers helps
to increase your brand value and engagement
• Contest and Giveaway: Most of the audience
loves to take part in giveaways where they tag
their friends and share your profile with other
groups which helps to grow your
Account/Business. Running contests and
giveaways helps to increase your brand value
and Engagement

6. Setting clear goals and objectives
Create Valuable content
Ask for followers'/Audience's Opinions
Engage with your Audience
Go Live
Identifying the target audience and buyer personas
Content planning and scheduling
Crafting an effective social media marketing plan