3. Finding talent is hard (scarcity)
You’d better be
good at this –
Automate the spend time &
process $$
Outsource or
form a swat
Don’t work too team
hard on this
Your strategy depends on
yoursituation.
4. • „cuz everyone else is doing it
• there might be untapped talent
• looks like it might be fun
• relationships r us
• Twitter users match our demographics
Why Twitter?
5. • Twitter might not be for you*
• You might need to experiment, reset
• You should probably work with legal,
marketing, communications and other
sordid characters
*or, expect a few false starts
Some things to keep in mind before
you dive in
8. • Branding, awareness and reputation
management
• Build a talent community
• Improve customer candidate experience
• Research and competitive intelligence
• Direct sales recruiting opportunities
What can Twitter do for you?
9. Finding talent is hard
(scarcity)
You’d better be
good at this –
Automate the spend time &
process $$
Outsource or
form a swat
Don’t work too team
hard on this
Brand, awareness & reputation
management
10. Finding talent is hard (scarcity)
You’d better be
good at this –
Automate the spend time &
process $$
Outsource or
form a swat
Don’t work too team
hard on this
Build a talent community
11. • Communication outside your ATS or
formal process
• Proprietary
• Fluid (members opt-in, opt-out at will)
• Contained (replenishing)
• Three-way conversation possible
Talent Community?
12. Finding talent is hard (scarcity)
You’d better be
good at this –
Automate the spend time &
process $$
Outsource or
form a swat
Don’t work too team
hard on this
Improve candidate experience
13. Finding talent is hard
(scarcity)
You’d better be
good at this –
Automate the spend time &
process $$
Outsource or
form a swat
Don’t work too team
hard on this
Research and CI
14. Finding talent is hard
(scarcity)
You’d better be
good at this –
Automate the spend time &
process $$
Outsource or
form a swat
Don’t work too team
hard on this
Direct recruiting
16. • Build and promote your brand
• Tweet your jobs
• Proactively source talent
• Develop long term relationships
• Measure and communicate success
Five Pillars of Twitter Recruiting
Strategy
17. • Twitter background and avatar
• Bio and URL
• Content
– Who will tweet?
– What will you share
– What won‟t you share?
• Consider PR and branding training
1. Build and promote your brand
26. • List your employees on Twitter
• List your recruiters on Twitter
• Create lists of experts in your
industry/function
• Keep up with the conversation
• You don‟t have to follow someone to
include them on a list
Use lists to curate groups of people
30. • Looks like this: #onrec
• Use a Twitter client or dashboard
• Search for hashtag content
• Save searches
• Create your own hashtag
Hashtags – easy way to find relevant
people/content
33. • Your success depends on it.
• If you don‟t want to do this, get out of
recruiting
• Content, content, content
• Editorial calendar
• From online to offline and back
4. Build relationships
35. • Include personal experiences
• “Inside” your company, industry or function
• Feature employees as much as possible
• Share awesome photos and videos
• Whitepapers, blog posts, articles
• Promotions and awards
• “How to”
• News, providing it‟s news
• Integrate FB, careersite, youtube, etc.
Share awesome, original content
36. • Increase exposure and attract new followers
• Two-way:
– Retweet great content
– Make sure your content gets retweeted
• Make sure you‟re retweetable
– Include links (bit.ly works best)
– Tweet on Friday
– Leave room for editorial
– Shorten your tweet to 120 characters
– Tweet it first!
– Add “color commentary”
The almighty retweet
37. • Curate and tend to your lists
• Research followers
– Further refine list
– Find other talent communities
• Cross reference/leg work
– LinkedIn
– Blog
– Google or Yahoo Profiles
Turn followers into candidates
38. • Proceed with caution
– Direct sourcing
• Respond with an @reply to get attention
• Send specific DMswith call to action
– Check out (or comment) on this blog post
– Event invitation
• Get offline!
• No spam!
Developing deeper relationships
39. • Facebookfans, likes and shares
• Twitter followers and retweets
• Youtube views
• Newsletter subscribers
• Link popularity
• RSS subscribers
• Website traffic (plot campaigns)
• Comments (and insights)
• Traditional sourcing data
5. Measure & communicate success
over time
