4. SOCIAL MEDIA
The Arctic Monkeys use both Twitter and Facebook accounts to connect with
their fans. These social media outlets are mainly used by the band to promote
things such as album releases, tours, concert dates, music videos and singles.
The band does not use social media to interact with fans. The official Arctic
Monkeys Twitter account as almost 900,000 followers, but they are following a
single account.
6. TUMBLR
Arctic Monkeys have become a very popular band on Tumblr. Although the
band does not run its own Tumblr site, there are a plethora of fan made sites.
By simply using a hashtag such as #ArcticMonkeys or #AlexTurner fans on
Tumblr are able to connect with each other and share Arctic Monkeys posts,
photos, gifs, news, videos. These fans are also able to interact with each other
by using the question box to ask a question or send a message. By following
one of the fan blogs dedicated to this bang, followers will have access to all
band related posts shared by the blogger. They also have the option to share
these posts with their own followers.
8. AUDIENCE
After taking the time to examine the fans who interact with the band the most
on their social media accounts, it has become clear that the main audience for
this band is students and young adults. Almost all of the tweets that the band
is mentioned in and all of the comments on their Facebook posts are made
mostly by this audience
9.
10. ECKERLING’S TIPS
When it comes to engaging with their audience and posting about something
other than their band or music, Arctic Monkeys do exactly the opposite of
what Debra Eckerling suggests in her “5 Tips.” The band only uses media to
promote themselves and does not reply to any of the posts or tweets they
receive from their fans.
12. MEANINGFUL POSTS?
Eckerling suggest that bands should share meaningful posts on their social
media accounts, but that is not true when it comes to the Arctic Monkeys.
After going through all of their Facebook posts and tweets I have come to the
conclusion that these sites are not run by the band members, but by someone
who is in charge of social media. Everything posted seems very formal and
impersonal, and the band is most often referred to as “they.”
14. THANKS INTERNET!
One of the really cool things about this band is that they were one of the first
bands to become famous because of the internet and fan made sites. Most of
the fame the band has encountered over the years is because of fans spreading
the word and sharing their love for the Arctic Monkeys with others.
”Arctic Monkeys were heralded as one of the first group of acts to come to
the public attention via the Internet (fan-based sites rather than from the
band), with commentators suggesting they represented the possibility of a
change in the way in which new bands are promoted and marketed”
- Wikipedia
15. LOVE LETTER
A love letter lead vocalist Alex Turner wrote for his girlfriend at the time, Alexa Chung, on
Valentines Day.
16. FAN INTERACTION
I will be attending my first Arctic Monkey’s concert in the summer and I am
very excited to see how they interact with their fans. I have talked to fans who
have been to these concerts in the past and have been informed that the band
members put on a great show and work very hard to engage the audience
members. Fan on many different sites, such as Tumblr, agree and say that the
Arctic Monkeys are fantastic in concert and are sure to please their fans every
time!
18. SURVEY SAYS…
Looking at a bands reviews online is a great insight into how the band is going
to be live. Reviews from www.ticketmaster.com say nothing but amazing
things about this band. Over all the years that the Arctic Monkeys have been
performing, fans have nothing but great things to say about their stage
presence, performance and music
20. KEEPING UP WITH THE ARCTIC
MONKEYS
Although the band does not share a lot of content other than information
about their music, they are consistent on their Facebook page, but not so
much so on Twitter (they only have 491 tweets). Facebook is constantly being
updated with dates and upcoming events so that fans on Facebook are always
up to date with what’s going on with the band. The band also has an
Instagram account associated with them, but it is hard to be sure if this is a
real account run by the band as there is no way to verify it like Twitter. If this
is in fact a valid account, the band does not to a good job keeping up with it
and sharing/posting for their fans.
21. FINAL THOUGHTS
The Arctic Monkeys may not be the greatest at interacting with fans via social
media, or constantly updating all of their accounts, their fans remain remain
loyal and keep coming back for the great music and performance that this
amazing band is sure to provide them with.
