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The 
makeup 
worn 
has 
a 
has 
been 
made 
to 
portray 
a 
pure 
and 
gentle 
innocence 
due 
to 
the 
so7 
colour 
tones 
used. 
The 
costume 
in 
which 
Britney 
has 
been 
placed 
it 
symbolises 
purity 
due 
to 
the 
light 
femininity 
of 
the 
dress, 
which 
conforms 
to 
stereotype 
Britney 
has 
built 
since 
being 
a 
teen. 
The 
shape 
of 
her 
name 
on 
the 
album 
may 
suggest 
that 
the 
album 
holds 
a 
variety 
of 
ballads/ 
up 
beat 
songs 
which 
will 
keep 
the 
audience 
interested. 
The 
<tle 
β€˜Circus’ 
suggests 
that 
the 
album 
is 
going 
to 
incorporate 
an 
exci<ng 
new 
sound 
from 
Britney 
that 
provides 
a 
lot 
of 
entertainment 
with 
twists 
and 
turns. 
The 
use 
of 
blue 
stars 
around 
the 
album 
cover 
can 
connote 
to 
the 
circus 
scene 
as 
everything 
is 
over 
the 
top 
and 
it’s 
all 
about 
star 
quality 
which 
Britney 
may 
be 
trying 
to 
reveal 
that 
she 
has 
in 
this 
album. 
The 
red 
border 
can 
connect 
to 
both 
a 
sexual 
element 
and 
dangerous, 
which 
may 
mean 
that 
Britney 
is 
giving 
a 
hint 
to 
what 
is 
to 
come 
in 
the 
album. 
The 
gold 
backdrop 
connotes 
to 
how 
a 
circus 
may 
be 
decorated, 
so 
Britney 
is 
shown 
to 
actually 
be 
placed 
in 
the 
circus. 
So7 
loose 
curls 
and 
light 
blonde 
hair 
shows 
innocence 
but 
this 
is 
contrasted 
by 
the 
dark 
roots 
which 
may 
suggest 
she's 
not 
an 
innocent 
as 
first 
thought 
to 
be.
Blue 
board 
is 
similar 
to 
the 
one 
on 
the 
front 
of 
the 
cover 
which 
could 
symbolizes 
a 
reflec<on 
which 
connotes 
to 
stardom. 
The 
banner 
also 
connects 
to 
the 
circus 
as 
the 
colours 
are 
conven<onal 
to 
those 
in 
the 
circus. 
The 
clown 
connects 
to 
the 
<tle 
β€˜Circus’ 
Pink 
sheets 
connotes 
to 
femininity 
of 
the 
ar<st. 
Gold 
pillows 
connect 
to 
riches 
and 
royal 
decora<on. 
The 
cake 
can 
suggest 
there's 
a 
celebra<on, 
which 
may 
be 
the 
album 
itself. 
Conven<onal 
bar 
code 
on 
the 
back.
The 
red 
and 
blue 
thee 
throughout 
the 
album 
represents 
the 
digi 
pact 
as 
a 
whole, 
which 
may 
represent 
consistency 
in 
the 
album. 
The 
colours 
also 
are 
bold 
and 
bright 
which 
can 
relate 
to 
the 
type 
of 
music 
produced 
in 
the 
album, 
which 
is 
outgoing 
and 
upbeat. 
The 
fact 
the 
CD 
clearly 
says 
β€˜Britney 
Spears’ 
rather 
the 
β€˜Circus’ 
in 
bold 
may 
suggest 
that 
she’s 
selling 
herself 
as 
an 
ar<st 
rather 
than 
the 
theme 
of 
the 
album. 
The 
foreground 
of 
the 
CD 
is 
white 
which 
can 
connect 
to 
the 
innocence 
and 
purity 
of 
the 
ar<st 
which 
is 
originally 
suggested 
in 
the 
front 
cover.

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DigiPak Analysis

  • 1.
  • 2. The makeup worn has a has been made to portray a pure and gentle innocence due to the so7 colour tones used. The costume in which Britney has been placed it symbolises purity due to the light femininity of the dress, which conforms to stereotype Britney has built since being a teen. The shape of her name on the album may suggest that the album holds a variety of ballads/ up beat songs which will keep the audience interested. The <tle β€˜Circus’ suggests that the album is going to incorporate an exci<ng new sound from Britney that provides a lot of entertainment with twists and turns. The use of blue stars around the album cover can connote to the circus scene as everything is over the top and it’s all about star quality which Britney may be trying to reveal that she has in this album. The red border can connect to both a sexual element and dangerous, which may mean that Britney is giving a hint to what is to come in the album. The gold backdrop connotes to how a circus may be decorated, so Britney is shown to actually be placed in the circus. So7 loose curls and light blonde hair shows innocence but this is contrasted by the dark roots which may suggest she's not an innocent as first thought to be.
  • 3. Blue board is similar to the one on the front of the cover which could symbolizes a reflec<on which connotes to stardom. The banner also connects to the circus as the colours are conven<onal to those in the circus. The clown connects to the <tle β€˜Circus’ Pink sheets connotes to femininity of the ar<st. Gold pillows connect to riches and royal decora<on. The cake can suggest there's a celebra<on, which may be the album itself. Conven<onal bar code on the back.
  • 4. The red and blue thee throughout the album represents the digi pact as a whole, which may represent consistency in the album. The colours also are bold and bright which can relate to the type of music produced in the album, which is outgoing and upbeat. The fact the CD clearly says β€˜Britney Spears’ rather the β€˜Circus’ in bold may suggest that she’s selling herself as an ar<st rather than the theme of the album. The foreground of the CD is white which can connect to the innocence and purity of the ar<st which is originally suggested in the front cover.