Senior Marketing Group Quarterly Meeting - Social Media for Business (w/a focus on LinkedIn)

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Presentation given by Jason Kehrer to the Senior Marketing Group (Lakeshore) on the value of social media for business, with a primary focus on LinkedIn.

www.smglakeshore.com

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Senior Marketing Group Quarterly Meeting - Social Media for Business (w/a focus on LinkedIn)

  1. 1. Social Media Overview+ LinkedInSenior Marketing Group/LakeshoreWednesday, August 3, 2011 1
  2. 2. Who am I?Jason Kehrer Husband. Father. Storyteller. Lifelong learner. Technophile. 2
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  4. 4. What is TIG?The Image Group Creative. Strategic. People. Integration. Communication. Cultural Imapct. 4
  5. 5. Social media?Lots oʼpeople...talking to each other aboutyou, your brand, services,products, needs, desires,hopes, dreams, their pets, andalso some nonsense. 5
  6. 6. Social Media.Style of communication.Tools + networks.Twitter, Facebook, LinkedIn, Google+,LBS, blogs. 6
  7. 7. Social Media. Short bursts. Constant stream, regularity. User-generated. Commenting + listening. Sharing. 7
  8. 8. “You canʼt just say it. Youhave to get the people tosay it to each other.” - James Farley CMO, Ford 8
  9. 9. “The old media paradigm was pay toplay. Now you get back what youauthentically put in. Youʼve got tobe willing to play to play.” - Alex Bogusky 9
  10. 10. Social Media. Developing community. Reality, honesty + accountability. Loyalty. Become the expert, guide + resource. Q&A, industry network, customerservice + referrals. Communications tool that is part of alarger marketing plan. 10
  11. 11. Landscape. 11
  12. 12. ROI.Brandambassadorstelling your story. 12
  13. 13. ROI. Engagement. Trust. Insight. Involvement. 13
  14. 14. Big mistakes. Not listening, responding, engaging. Quick over-reactions. Not reciprocating. Fakeity-fake-fake. Forgetting about the handholds. Only worrying about numbers. You snooze, you lose. 14
  15. 15. LinkedIn. 15
  16. 16. LinkedIn. $8.9 billion IPO. 100 million users as of 3/11, w/~50% inthe US. 2 billion people searches. New “hiring solutions” is gainingtraction (73% of F500) 2 million company pages. 16
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  18. 18. LinkedIn. Standard profile. Company profile. Groups + Answers. Referrals + Recommendations. Apps (Events, Slideshare, blogs, etc.) Sync w/mobile & other SM accounts. Hiring solutions + “Apply Now.” 18
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  33. 33. Tips. Complete your profile - including skills,associations and your personality. Begin making appropriate connections. Leverage other content (link + sync). Recommend + ask for recommendations. Secure your company profile (inc. team). Be savvy in joining groups. Participate in Answers. Résumé/C.V. 101 33
  34. 34. ROI. New customers. New talent. New partners. Industry network (local + global). Be the expert + access other experts. Referrals + recommendations. Competitive analysis. 34
  35. 35. Q+A. 35
  36. 36. Contact.@jasonkehrerlinkedin.com/in/jasonkehrerjason.kehrer@imagegroup.com@imagegroupwww.imagegroup.com 36

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