Case - Description - FIN630.docx
The Case
Nike, which currently views itself as operating in the sporting wear (shoes and clothes) segment, is considering an expansion into the fashion apparel business, producing high-priced casual clothing for teenagers and young adults. You have been asked to collect the data to make the assessment and have come back with the following information:
1. You estimate that is will cost Nike $2.5 billion to get started in this business. Of this, $1 billion will have to be spent right now acquiring land and other assets needed for the business. The remaining $1.5 billion will be spent in one year. The business will be operational at the end of the second year.
2. The $1.5 billion invested in one year will be depreciated over the following 10 years on a straight-line basis. (The $1 billion invested today will not be depreciated.)
3. You have hired a market-testing company to do a market study. Their initial study, which has already been completed and expensed, cost $250 million and has provided you with a sense of the market and Nike’s potential place in it.
4. The total revenue for the casual apparel industry is estimated to be $75 billion currently, and should grow at 5% per year. Nike is expected to gain a 2% share in the first year it enters the market (which will be the third year), and to increase its market share by 0.5% a year to a maximum of 5% in the ninth year. After that point, Nike’s revenues are expected to grow at the same rate as the overall market. (The template I have provided includes the computations associated with this point.)
5. Nike expects to generate 50% of the apparel revenue in the United States, 30% from China, and 20% from India.
6. The cost of goods sold are expected to be 77% of revenues.
7. Nike will allocate 5% of project revenues to the new apparel division as general and administrative expenses. If it takes this project, Nike expects it will have to increase company-wide general and administrative costs by $50 million in year 3 when the new project starts generating revenue. This number will grow with project revenues.
8. Nike expects to spend $70 million on advertising for the new division in year 3, and advertising expenses for the division are expected to grow at 4% per year thereafter.
9. The apparel division will create working capital needs:
a. The sale of apparel on credit to large retailers will create accounts receivable equal to 5% of revenues.
b. Inventory (both raw and finished goods) will be 10% of cost of goods sold.
c. Credit offered by suppliers will be 7.5% of cost of goods sold.
d. All of these working capital investments will have to be made at the beginning of the year in which the goods are sold.
10. The beta for Nike is 0.72, calculated using monthly returns over the last 3 years and against the S&P 500 index.
11. The current stock price is $82 and there are 1.26 billion shares outstanding.
12. Nike is currently rated A+ and A+ rated bonds ...
Case - Description - FIN630.docxThe CaseNike, which curr.docx
1. Case - Description - FIN630.docx
The Case
Nike, which currently views itself as operating in the sporting
wear (shoes and clothes) segment, is considering an expansion
into the fashion apparel business, producing high-priced casual
clothing for teenagers and young adults. You have been asked to
collect the data to make the assessment and have come back
with the following information:
1. You estimate that is will cost Nike $2.5 billion to get started
in this business. Of this, $1 billion will have to be spent right
now acquiring land and other assets needed for the business.
The remaining $1.5 billion will be spent in one year. The
business will be operational at the end of the second year.
2. The $1.5 billion invested in one year will be depreciated over
the following 10 years on a straight-line basis. (The $1 billion
invested today will not be depreciated.)
3. You have hired a market-testing company to do a market
study. Their initial study, which has already been completed
and expensed, cost $250 million and has provided you with a
sense of the market and Nike’s potential place in it.
4. The total revenue for the casual apparel industry is estimated
to be $75 billion currently, and should grow at 5% per year.
Nike is expected to gain a 2% share in the first year it enters the
market (which will be the third year), and to increase its market
share by 0.5% a year to a maximum of 5% in the ninth year.
After that point, Nike’s revenues are expected to grow at the
same rate as the overall market. (The template I have provided
includes the computations associated with this point.)
5. Nike expects to generate 50% of the apparel revenue in the
United States, 30% from China, and 20% from India.
2. 6. The cost of goods sold are expected to be 77% of revenues.
7. Nike will allocate 5% of project revenues to the new apparel
division as general and administrative expenses. If it takes this
project, Nike expects it will have to increase company-wide
general and administrative costs by $50 million in year 3 when
the new project starts generating revenue. This number will
grow with project revenues.
8. Nike expects to spend $70 million on advertising for the new
division in year 3, and advertising expenses for the division are
expected to grow at 4% per year thereafter.
9. The apparel division will create working capital needs:
a. The sale of apparel on credit to large retailers will create
accounts receivable equal to 5% of revenues.
b. Inventory (both raw and finished goods) will be 10% of cost
of goods sold.
c. Credit offered by suppliers will be 7.5% of cost of goods
sold.
d. All of these working capital investments will have to be made
at the beginning of the year in which the goods are sold.
10. The beta for Nike is 0.72, calculated using monthly returns
over the last 3 years and against the S&P 500 index.
11. The current stock price is $82 and there are 1.26 billion
shares outstanding.
12. Nike is currently rated A+ and A+ rated bonds trade at a
default spread of 1.0% over the long-term U.S. treasury bond
rate. Nike’s interest bearing debt (short and long term) has an
average maturity of 5 years. The book value of the debt is
$3,500 million and last year, the company’s interest expense
was $124 million. Nike also has lease commitments as follows:
Years out
3. Operating Lease Commitments (in $million)
Next year
589
Year 2
523
Year 3
472
Year 4
412
Year 5
361
Thereafter
1,608
13. Nike’s historical effective tax rate is 24%, but its marginal
tax rate is 21%.
14. The current long-term U.S. Treasury bond rate is 1.52%, and
the expected inflation rate is 2%. For the equity risk premiums
you can use, the numbers for 2019 found here:
http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile
/ctryprem.html.
Case - World Apparel Company Data - 2019.xlsx
Sheet1Company NameExchange:TickerIndustry
GroupCountryBroad GroupSub GroupMarket Cap (in US $)PV
of lease debtTotal DebtTotal Debt incl leases (in US $)Firm
Value (in US $)CashEnterprise Value (in US $)Cash/ Firm
ValueBetaMarginal Tax Rateunleveredcash correctedMing Le
Sports AG (DB:ML2)DB:ML2ApparelGermanyDeveloped
EuropeEU & Environs$0.78$0.00$0.00$0.00$0.78$2.54-
$1.77327.74%3.2515.00%3.2525806452-1.4281869688KBS
Fashion Group Limited
(NasdaqCM:KBSF)NasdaqCM:KBSFApparelChinaEmerging
MarketsChina$6.60$1.85$2.01$3.86$10.46$24.10-