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Social media: delivering on expectations

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Workshop presentation from ALGIM 2011 Local Govt Web Symposium, 2 May 2011. Covers social media policy, monitoring social media, tools to manage social media and examples during crisis management (including Christchurch earthquake).

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Social media: delivering on expectations

  1. 1. delivering on expectations social media | 2011 ALGIM Web Symposium Putting Northland first
  2. 2. does your organisation use social media? social media | 2011 ALGIM Web Symposium Putting Northland first
  3. 3. do you have a social media policy? social media | 2011 ALGIM Web Symposium Putting Northland first
  4. 4. do you do social media monitoring? social media | 2011 ALGIM Web Symposium Putting Northland first
  5. 5. Developing a policy for social media. social media | 2011 ALGIM Web Symposium Putting Northland first
  6. 6. 1: define it. what is social media? who policy applies to? how you can use it? social media | 2011 ALGIM Web Symposium Putting Northland first
  7. 7. 2: develop principles. social media | 2011 ALGIM Web Symposium Putting Northland first
  8. 8. transparency. be honest and say you work for ‘the Council’ social media | 2011 ALGIM Web Symposium Putting Northland first
  9. 9. protection. of residents privacy, copyright & trademarks, only release public information social media | 2011 ALGIM Web Symposium Putting Northland first
  10. 10. responsibility. with use of technology, dodgy sites, spyware, etc social media | 2011 ALGIM Web Symposium Putting Northland first
  11. 11. 3: off-limits. confidential data, online recommendations, financial info, staff issues social media | 2011 ALGIM Web Symposium Putting Northland first
  12. 12. 4: provide guidelines or training. social media | 2011 ALGIM Web Symposium Putting Northland first
  13. 13. be enabling. empowers staff, let’s them know what they can and can’t say social media | 2011 ALGIM Web Symposium Putting Northland first
  14. 14. authorised. only authorised staff can represent council online social media | 2011 ALGIM Web Symposium Putting Northland first
  15. 15. accuracy. get your facts right, only comment on your area social media | 2011 ALGIM Web Symposium Putting Northland first
  16. 16. alignment. acceptable use, code of conduct, media, customer service charter, copyright social media | 2011 ALGIM Web Symposium Putting Northland first
  17. 17. respect. be polite, respectful and professional, give credit when it’s due social media | 2011 ALGIM Web Symposium Putting Northland first
  18. 18. honesty. disclose you work for council, keep records, don’t post when in doubt social media | 2011 ALGIM Web Symposium Putting Northland first
  19. 19. responsibility. work tool – not a distraction, remember it’s a permanent record social media | 2011 ALGIM Web Symposium Putting Northland first
  20. 20. Managing your social media. social media | 2011 ALGIM Web Symposium Putting Northland first
  21. 21. social media: whose job is it anyway?  IT / Information Services? Roles:  Communications? -Technology -Leadership  Human resources? -Coordination  Customer services? -Daily use social media | 2011 ALGIM Web Symposium Putting Northland first
  22. 22. www.tweetdeck.com social media | 2011 ALGIM Web Symposium Putting Northland first
  23. 23. www.hootsuite.com social media | 2011 ALGIM Web Symposium Putting Northland first
  24. 24. www.yoono.com social media | 2011 ALGIM Web Symposium Putting Northland first
  25. 25. www.mytweeple.com social media | 2011 ALGIM Web Symposium Putting Northland first
  26. 26. www.hyperalerts.no social media | 2011 ALGIM Web Symposium Putting Northland first
  27. 27. changing faces social media | 2011 ALGIM Web Symposium Putting Northland first
  28. 28. Facebook notifications social media | 2011 ALGIM Web Symposium Putting Northland first
  29. 29. Facebook Insights social media | 2011 ALGIM Web Symposium Putting Northland first
  30. 30. “what other tools do you use?” social media | 2011 ALGIM Web Symposium Putting Northland first
  31. 31. what we do  avoid ‘template posts’ for all  schedule posts manually (for now)  respond to posts in working hours  spreadsheet of Twitter followers  monthly archive of all posts  report monthly to council social media | 2011 ALGIM Web Symposium Putting Northland first
  32. 32. my daily 10mins  take one platform at a time  alternate between platforms daily  respond to your fans & followers first  quiet day? reach out!  focus on one or two actions per day social media | 2011 ALGIM Web Symposium Putting Northland first
  33. 33. tracking the buzz on social media. social media | 2011 ALGIM Web Symposium Putting Northland first
  34. 34. www.google.com social media | 2011 ALGIM Web Symposium Putting Northland first
  35. 35. www.google.com/alerts social media | 2011 ALGIM Web Symposium Putting Northland first
  36. 36. www.twilert.com social media | 2011 ALGIM Web Symposium Putting Northland first
  37. 37. www.blogpulse.com social media | 2011 ALGIM Web Symposium Putting Northland first
  38. 38. www.tweetreach.com social media | 2011 ALGIM Web Symposium Putting Northland first
  39. 39. www.backtype.com social media | 2011 ALGIM Web Symposium Putting Northland first
  40. 40. www.netvibes.com social media | 2011 ALGIM Web Symposium Putting Northland first
  41. 41. www.socialmention.com social media | 2011 ALGIM Web Symposium Putting Northland first
  42. 42. youropenbook.org social media | 2011 ALGIM Web Symposium Putting Northland first
  43. 43. “what other tools do you use?” social media | 2011 ALGIM Web Symposium Putting Northland first
  44. 44. Twitter during crisis social media | 2011 ALGIM Web Symposium Putting Northland first
  45. 45. release tips and facts social media | 2011 ALGIM Web Symposium Putting Northland first
  46. 46. respond to queries social media | 2011 ALGIM Web Symposium Putting Northland first
  47. 47. go behind-the-scenes Red Cross are being tested during the tsunami exercise setting up the Whangarei Welfare Centre in Forum North view photo Our Regional Emergency Operations Centre has been activated for ‘Exercise Tangaroa’; a national tsunami exercise view photo social media | 2011 ALGIM Web Symposium Putting Northland first
  48. 48. ask for help or ideas social media | 2011 ALGIM Web Symposium Putting Northland first
  49. 49. thank those that help social media | 2011 ALGIM Web Symposium Putting Northland first
  50. 50. keeps those informed social media | 2011 ALGIM Web Symposium Putting Northland first
  51. 51. alerts problems social media | 2011 ALGIM Web Symposium Putting Northland first
  52. 52. track event hashtags social media | 2011 ALGIM Web Symposium Putting Northland first
  53. 53. “So is this stuff just being a twit?” social media | 2011 ALGIM Web Symposium Putting Northland first
  54. 54.  social media | 2011 ALGIM Web Symposium Putting Northland first
  55. 55.  social media | 2011 ALGIM Web Symposium Putting Northland first
  56. 56.  social media | 2011 ALGIM Web Symposium Putting Northland first
  57. 57.  social media | 2011 ALGIM Web Symposium Putting Northland first
  58. 58.  social media | 2011 ALGIM Web Symposium Putting Northland first
  59. 59.  social media | 2011 ALGIM Web Symposium Putting Northland first
  60. 60. tuning to YouTube social media | 2011 ALGIM Web Symposium Putting Northland first
  61. 61.  social media | 2011 ALGIM Web Symposium Putting Northland first
  62. 62.  social media | 2011 ALGIM Web Symposium Putting Northland first
  63. 63.  social media | 2011 ALGIM Web Symposium Putting Northland first
  64. 64.  social media | 2011 ALGIM Web Symposium Putting Northland first
  65. 65. the last word … social media | 2011 ALGIM Web Symposium Putting Northland first
  66. 66. any questions? Find out more: www.algim.org.nz/socialmedia Jason Dawson General Manager - Community Relations 0800 002 004 www.nrc.govt.nz social media | 2011 ALGIM Web Symposium Putting Northland first

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