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Innovation in sustainability

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Opening presentation to the 2018 Holiday Parks Association Conference on innovation, showcasing the Mighty Waikato, Tourism Sustainability Commitment, DGIT & lots of other free tools to help small businesses grow.

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Innovation in sustainability

  1. 1. Hamilton City, Otorohanga District, Matamata- Piako District, Waikato, District, Waipa District, Waitomo District and South Waikato District Maungatautari, Waipa District
  2. 2. Our Holiday Park whanau  Cambridge Top 10, Glenview Tokoroa, Hamilton City, Otorohanga Kiwi, Raglan Kopua, Seaview Mokau, Te Aroha, Waingaro Hot Springs, Waitomo Top 10 Waikato River, Waipa District
  3. 3. The Perry Bridge, Te Awa River Ride, Ngāruawāhia
  4. 4. $1.513b Visitor expenditure 5th highest in NZ 284,000 Holiday Park guest nights 20% +1% market share YOY change Regional Tourism Estimates (YE March 2018) Commercial Accommodation Monitor (YE May 2018) Domestic visitors $1.154b International visitors $359m 10.7% market share of events 3rd largest in NZ Average per night spend: Domestic delegates $461 International delegates $299
  5. 5. Innovation for- sustainability- Waikato River Trails, Karapiro to Atiamuri
  6. 6. Innovation =- new idea, way or product- Duck Island Ice Cream, Hamilton East & CBD
  7. 7. Sustainability =- Kaitiakitanga- Blue Spring, Te Waihou Walkway, South Waikato
  8. 8. Te Parapara, Hamilton Gardens Tourism- Sustainability Commitment-
  9. 9. Tourism- Sustainability Commitment-
  10. 10. Tourism- Sustainability Commitment-  Product & Market Development Businesses innovate to improve or upgrade their offering to enhance visitor experience
  11. 11. Denize Bluffs, Piopio Not all innovations are_ specifically sought;_ sometimes they arise in_ response to a problem or need. “
  12. 12. Source: Matt @ PEK Taipei https://commons.wikimedia.org/w/index.php?curid=30754232
  13. 13. Whāingaroa, Raglan Harbour How to be_ innovative?_
  14. 14. Domestic Growth Insight Tool: dgit.nz  Open a new market._
  15. 15. Domestic Growth Insight Tool: dgit.nz 65% domestic guests
  16. 16. Domestic Growth Insight Tool: dgit.nz
  17. 17. Domestic Growth Insight Tool: dgit.nz
  18. 18.  Create a new product.- Limestone Coast, Whāingaroa, Raglan
  19. 19. Work with your- RTO & i-SITE- Hamilton & Waikato Tourism team, TRENZ 2017
  20. 20.  Modify an existing- Greys Gardens (GG) Café, Lovegrove Lane, Hamilton East product.
  21. 21. Visitor Destination Planning, Waikato District Start with your- team & listen to- your customers.-
  22. 22. Celebrate te reo Māori,- culture, people & place.- Hākarimata App Launch, Ngaruawahia
  23. 23.  Improve a production- method. Timber Trail Lodge, Pureora Forest
  24. 24. Leisure Time Tours team, Hamilton & Waikato Form alliances, reach out to experts.-
  25. 25. Free Digital Journey Assessment: assessment.digitaljourney.nz Assess- your- digital- maturity.
  26. 26. Free Digital Journey Assessment: assessment.digitaljourney.nz Work on- digital- action- plan.
  27. 27.  Find a new source of supply.- Mokena Geyser, Te Aroha
  28. 28. Accessibility =- making things easy- to use, enter, reach- Talking Poles, Tokoroa
  29. 29. Find out more: beaccessible.org.nz
  30. 30. Hamilton & Waikato stand, TRENZ 2018, Dunedin Regular review- of market- data & needs-
  31. 31. Find out more: tourismnewzealand.com
  32. 32. Network,- seek inspiration,- & look to others.- Mt Te Aroha Summit, Matamata-Piako District
  33. 33. Celebrate, reward- & have fun!- Dressed as Hobbits, Hobbiton Movie Set
  34. 34. Kaka, Sanctuary Mountain Maungatautari

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