Marketing Communications Planning Template

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  • Drive Awareness of Microsoft being a Learning Organization“A learning organization is a group of people who continually expand their capacity to create and achieve the results they want, who constantly transforms the systems and environments in which they operate, where personal and collective aspirations are in sync, and where they leverage on the learning's of each other. “
  • Marketing Communications Planning Template

    1. 1. FY10 Marketing Objectives & Strategies <br />Drive Consumption <br />of Readiness<br />Build Strong Commitment to Readiness<br />
    2. 2. Execution Plan –Drive Consumption<br />2<br />
    3. 3. Execution Plan –Build Strong Commitment<br />3<br />
    4. 4. FY10 Field Marketing Focus, Strategies & Programs<br />Drive Consumption<br />Current Situation:<br /><ul><li>Ongoing marketing efforts focused on driving required training consumption; limited focus on recommended training
    5. 5. Strong focus on Individual Contributor communications; Limited focus on People Manager Communication
    6. 6. Program gaps need to be filled (locally) to provide a complete set of Readiness offerings </li></ul>Build Strong Commitment<br />Goals & Objectives:<br /><ul><li>Drive Required Training
    7. 7. Drive Recommended Training
    8. 8. Execute Key Initiatives
    9. 9. Drive SMSG Readiness Program Adoption</li></ul>Strategies & Programs<br />Required Training<br /><ul><li>By Segment (IC & Manager)</li></ul>Recommended Training<br /><ul><li>By Segment (IC & Manager)</li></ul>Key Initiatives<br /><ul><li>Fast Start
    10. 10. Role Guide
    11. 11. Launch Readiness</li></ul>SMSGR Program Adoption<br /><ul><li>SMSGR Products & Program/Tools
    12. 12. Front Row Access </li></ul>Measures of Success:<br /><ul><li>Green FRI & RIS
    13. 13. Fast Start 97%
    14. 14. # Front Row Access Events
    15. 15. X Campaigns Recommended and Program Adoption</li></li></ul><li>Drive Consumption<br />5<br />
    16. 16. Drive Consumption<br />6<br />
    17. 17. Drive Consumption<br />7<br />
    18. 18. Execution Plan* – FastStart FY10<br />8<br />*Current plan of record May 7, 2009<br />
    19. 19. Drive Consumption<br />9<br />
    20. 20. Drive Consumption<br />10<br />
    21. 21. Drive Consumption<br />11<br />
    22. 22. Drive Consumption<br />12<br />
    23. 23. FY10 Execution Plan –Front Row Access <br />13<br />
    24. 24. FY10 Execution Plan –Front Row Access, cont. <br />14<br />
    25. 25. FY10 Field Marketing Focus, Strategies & Programs<br />Current Situation<br /><ul><li>Adoption of annual brand theme is slow to hit all roles in SMSG
    26. 26. Awareness gap needs to be filled with people managers around Readiness / Employee Development
    27. 27. Success stories focus on all segments vs. Growing Share / ROI</li></ul>Drive Consumption<br />Build Strong Commitment<br />Goals & Objectives<br /><ul><li>Support of SMSG Readiness Branding and Annual Theme in Communications
    28. 28. Target Marketing for Communicating Readiness for Managers
    29. 29. Drive Connected & Integrated Marketing – Measure Impact</li></ul>Strategies & Programs<br />Branding<br /><ul><li>Driving for Success Brand Execution</li></ul>Audience Marketing <br /><ul><li>Readiness for Managers</li></ul>Connected Marketing (Corp + Region + Segment + Tools)<br /><ul><li>myReadiness Mailer
    30. 30. Success Stories – Growing Share / ROI</li></ul>Measures of Success<br /><ul><li>WW Brand Adoption
    31. 31. People Manager Communications – x% of Campaigns include targeted messaging for managers
    32. 32. x# Success Stories</li></li></ul><li>Build Strong Commitment<br />Poster<br />Retractable banner<br />Success Story template (MS Word, 1 page)<br />Table tents<br />Table cloths<br />Web Ad<br />Web Banners<br />MS Word document template<br />16<br />
    33. 33. Execution Plan: Branding <br />17<br />Global Theme & Branding Guidelines <br />
    34. 34. Execution Plan: Branding <br />18<br />Naming Process<br />
    35. 35. Build Strong Commitment<br />19<br />
    36. 36. Execution Plan – People Managers<br />20<br />
    37. 37. Build Strong Commitment<br />21<br />
    38. 38. Build Strong Commitment<br />22<br />
    39. 39. Appendix<br /><ul><li>Execution Plan Template
    40. 40. Summary of Strategies </li></ul>23<br /><ul><li>Success Stories – Growing Share / ROI</li></li></ul><li>Summary of Strategies<br />24<br />

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