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Marketing Communications Planning Template
The document outlines marketing objectives and strategies for fiscal year 2010 to drive consumption of readiness training and build strong commitment to readiness at SMSG. The goals are to drive completion of required and recommended training, execute key initiatives like Fast Start and role guides, and drive adoption of the SMSG readiness program. Strategies include targeted communications and programs for both individual contributors and people managers, requiring completion of core training, and measuring success through metrics like training completion rates and number of front row access events held.
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Marketing Communications Planning Template
- 1. FY10 Marketing Objectives& Strategies Drive Consumption of ReadinessBuild Strong Commitment to Readiness
- 2. Execution Plan –DriveConsumption2
- 3. Execution Plan –BuildStrong Commitment3
- 4. FY10 Field MarketingFocus, Strategies & ProgramsDrive ConsumptionCurrent Situation:Ongoing marketing efforts focused on driving required training consumption; limited focus on recommended training
- 5. Strong focus onIndividual Contributor communications; Limited focus on People Manager Communication
- 6. Program gaps needto be filled (locally) to provide a complete set of Readiness offerings Build Strong CommitmentGoals & Objectives:Drive Required Training
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- 9. Drive SMSG ReadinessProgram AdoptionStrategies & ProgramsRequired TrainingBy Segment (IC & Manager)Recommended TrainingBy Segment (IC & Manager)Key InitiativesFast Start
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- 11. Launch ReadinessSMSGR ProgramAdoptionSMSGR Products & Program/Tools
- 12. Front Row AccessMeasures of Success:Green FRI & RIS
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- 14. # Front RowAccess Events
- 15. X Campaigns Recommendedand Program AdoptionDrive Consumption5
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- 18. Execution Plan* –FastStart FY108*Current plan of record May 7, 2009
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- 23. FY10 Execution Plan–Front Row Access 13
- 24. FY10 Execution Plan–Front Row Access, cont. 14
Editor's Notes
- #2 Drive Awareness of Microsoft being a Learning Organization“A learning organization is a group of people who continually expand their capacity to create and achieve the results they want, who constantly transforms the systems and environments in which they operate, where personal and collective aspirations are in sync, and where they leverage on the learning's of each other. “