We are primarily influenced by unconscious thinking below our awareness. Designers can subtly influence behaviors, decisions, attitudes, and emotions through "persuasive design". For example, signs and food layouts in campus cafeterias can nudge students toward healthier choices without mandates, addressing issues like childhood obesity and sustainability. Proposed nudges for one cafeteria include positive signs directing people to healthy food stations and tray areas that encourage wellness.
1. “We are not primarily the products of our conscious thinking;
we are instead the products of thinking that happens below the
level of awareness.”
https://www.fastcompany.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
2. Nudging Consumers Life Choices
- Scientific studies document human cognitive biases that show
emotion played a huge role in decision making.
Research, Branding, Motion Graphic Janel Santana
3. “Persuasive design” is an impactful discipline used to nudge
-behavior
-decisions
-attitude
-emotion
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
4. Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
- Designers have the knowledge of our human bias which can
potentially shape and inform opinions.
5. Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
- According to the CDC (2011): “Childhood obesity in the USA
has more than tripled in the past 30 years.”
6. Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
- Corporate social responsibility is about aligning profits to
outcomes preferable for everyone.
7. Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
“Individuals and governments are only part of the solution to
some of the 21st century’s most wicked problems.”
8. Nudge Design Proposal
Research, Branding, Motion Graphic Janel Santana
Why doesn’t everyone
make healthy food
choices on campus?
9. Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Problem
-Lack of strong,
visible guidance for
students to make
daily healthy
choices
10. Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Problem
- Poor food station lay-out
11. Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Solution
- Signs that direct to
healthy food options
- Incorporate the use of
trays
12. Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Smart-Choice Signs
- Easy to read, bright green
- “Healthy fuel this way”
- “Health starts here”
- “Grab N’ Go Healthy Picks
