Persuasive Writing
DEVELOPING CONTENT IN THE

     BODY
  PARAGRAPHS
What goes in my
              body paragraphs
 Effective body paragraphs in a persuasive essay
 follow a precise structure.
    A topic sentence that makes a claim to support the thesis
    A fact or example that supports the claim of the topic sentence
    An explanation of how the fact/example supports the claim
    Another fact or example to support the topic sentence OR
     further extension of the first fact/example.
    An explanation of the second fact’s connection to the claim OR
     a final statement or enrichment of the first fact/example
    A transition sentence to smooth the way for the next claim
Sticking with our cell phone
            example, let’s look at a good
                     paragraph.
                                                            Topic sentence that
                                                            makes a claim
Allowing a child to have a cell phone will help the child
to learn to be responsible. Today’s mobile devices are
                                                            Fact that supports
somewhat delicate and can be expensive. Children will       the claim and
have to exercise responsibility to take care of their       explanation of the
phone and be sure not to damage it. Additionally, most      connection.
phone plans supply a limited amount of usage. Users
must responsibly monitor their time spent talking,          Fact that supports
texting, and web browsing in order to avoid overage         the claim and
                                                            explanation of the
charges. As children grow accustomed to the demands
                                                            connection.
of having a cell phone, this newly learned responsibility
may even bleed over into other areas of his life.           Transition sentence
                                                            to smooth the way for
                                                            the next claim
Don’t confuse claims with facts

         Claims                             Facts
 Present an arguable                Are TRUE
  position
                                     Are verifiable
 Reflect a conclusion you
  have made                          Are not disputable
 Shouldn’t be confused
  with opinions or
  preferences.
    “Vanilla ice cream tastes
     better than chocolate” is an
     opinion. You can neither
     argue nor prove it.
So, should I use facts or examples?

         Facts                    Examples
 Provide a strong            Create “real world”
  support that is              connections for your
  indisputable                 reader
 Offer credibility to the    Allow the reader to see
  argument and author          himself in your
                               argument

                     USE BOTH!
Suggestions for facts and examples

 General knowledge
   Cell phones can be somewhat expensive and delicate

 Personal experience
   My cell phone, like many others, was expensive and is easily
    damaged.
 Historical or literary reference
   The first mobile phones were about 10 inches in
    length, weighed a little over a pound, and came in a
    large, foam-filled, protective bag. As the mobile phone
    industry has evolved, phones have become smaller, and more
    delicate.
 Statistical knowledge
   25% of Americans lose or damage their cell phones each year
Don’t Forget!
As you plan your body
paragraphs, don’t forget the
persuasive techniques and
rhetorical categories. You
may want to review those
techniques from the
previous unit.
Once you have a handle on the classic
   body paragraph, you may want to turn up
      the heat on the opposition with a


          COUNTER-ARGUMENT
In a counter-argument, you will present an argument that opposes your thesis.
Ideally, this argument is the most powerful argument against your position.
Once you have established the opposing view point, it is your job to discredit
the argument. This technique is so powerful because it shows that you, the
writer, are an objective thinker who has obviously considered both sides of the
issue and come to a more than reasonable conclusion.
The most important aspect of the counter-argument is the destruction of it.
Make sure that you choose an argument that you can discredit effectively, or
you will weaken your own argument, and thus, your essay.
Counter-argument structure

• Present opposing view point
• Clarify the opposing argument
• Offer rebuttal
• Explain rebuttal
• Further explanation of rebuttal (as needed)
• Reassert your position and transition
 Make sure you are not negative
Avoid       Avoid attacking your opponent
Counter-    Insulting the opponent’s
argument     intelligence does NOT discredit
Pitfalls     his argument
            Make sure your rebuttal is solid
                      Explain your rebuttal
                       completely
                      End the paragraph with a
                       reassertion of your
                       position on the issue
Counter-argument example


There are those who believe young people should not have cell phones because
the children will waste their time engrossed in the device. My opponent might
say that the time spent with the cell phone detracts from family time and school
work time. This argument, however, serves to highlight a benefit of cell phone
use among young people. Parents who wish to reap the benefits of the cell
phone will find numerous teachable moments related to time management. At
first, the parent should be the responsible party, modeling the behavior the
child should exhibit and monitoring the child’s time with the phone. As the
child becomes more familiar with responsible cell phone habits, he will begin to
monitor his own usage and will limit himself to a reasonable amount of time
with the device. As with any educational tool, it is the responsibility of the adult
to make sure the tool helps the child to learn the intended lessons. The cell
phone is most definitely an invaluable educational tool when used as such.
Your turn: Write the body of your essay

      Already have a draft?                          Haven’t started yet?

 Make sure you have at least three
                                                  Review your prewriting to
  body paragraphs.
 Review each paragraph to be sure
                                                   determine the order of your
  you have:                                        arguments.
      a clear topic sentence that relates a      Compose at least three body
      specific claim that supports your thesis
     offered facts to support your claims
                                                   paragraphs that utilize ethos,
     explained the significance of the facts      pathos, and logos arguments
     provided a transition sentence               and follow effective structure.
 Review your arguments to make                   Add a counter-argument if you
  sure you have used a variety of                  feel comfortable doing so.
  rhetorical techniques
  (ethos, pathos, logos)
 Add a counter-argument if you
  feel comfortable doing so.

Body paragraphs

  • 1.
  • 2.
    What goes inmy body paragraphs  Effective body paragraphs in a persuasive essay follow a precise structure.  A topic sentence that makes a claim to support the thesis  A fact or example that supports the claim of the topic sentence  An explanation of how the fact/example supports the claim  Another fact or example to support the topic sentence OR further extension of the first fact/example.  An explanation of the second fact’s connection to the claim OR a final statement or enrichment of the first fact/example  A transition sentence to smooth the way for the next claim
  • 3.
    Sticking with ourcell phone example, let’s look at a good paragraph. Topic sentence that makes a claim Allowing a child to have a cell phone will help the child to learn to be responsible. Today’s mobile devices are Fact that supports somewhat delicate and can be expensive. Children will the claim and have to exercise responsibility to take care of their explanation of the phone and be sure not to damage it. Additionally, most connection. phone plans supply a limited amount of usage. Users must responsibly monitor their time spent talking, Fact that supports texting, and web browsing in order to avoid overage the claim and explanation of the charges. As children grow accustomed to the demands connection. of having a cell phone, this newly learned responsibility may even bleed over into other areas of his life. Transition sentence to smooth the way for the next claim
  • 4.
    Don’t confuse claimswith facts Claims Facts  Present an arguable  Are TRUE position  Are verifiable  Reflect a conclusion you have made  Are not disputable  Shouldn’t be confused with opinions or preferences.  “Vanilla ice cream tastes better than chocolate” is an opinion. You can neither argue nor prove it.
  • 5.
    So, should Iuse facts or examples? Facts Examples  Provide a strong  Create “real world” support that is connections for your indisputable reader  Offer credibility to the  Allow the reader to see argument and author himself in your argument USE BOTH!
  • 6.
    Suggestions for factsand examples  General knowledge  Cell phones can be somewhat expensive and delicate  Personal experience  My cell phone, like many others, was expensive and is easily damaged.  Historical or literary reference  The first mobile phones were about 10 inches in length, weighed a little over a pound, and came in a large, foam-filled, protective bag. As the mobile phone industry has evolved, phones have become smaller, and more delicate.  Statistical knowledge  25% of Americans lose or damage their cell phones each year
  • 7.
    Don’t Forget! As youplan your body paragraphs, don’t forget the persuasive techniques and rhetorical categories. You may want to review those techniques from the previous unit.
  • 8.
    Once you havea handle on the classic body paragraph, you may want to turn up the heat on the opposition with a COUNTER-ARGUMENT In a counter-argument, you will present an argument that opposes your thesis. Ideally, this argument is the most powerful argument against your position. Once you have established the opposing view point, it is your job to discredit the argument. This technique is so powerful because it shows that you, the writer, are an objective thinker who has obviously considered both sides of the issue and come to a more than reasonable conclusion. The most important aspect of the counter-argument is the destruction of it. Make sure that you choose an argument that you can discredit effectively, or you will weaken your own argument, and thus, your essay.
  • 9.
    Counter-argument structure • Presentopposing view point • Clarify the opposing argument • Offer rebuttal • Explain rebuttal • Further explanation of rebuttal (as needed) • Reassert your position and transition
  • 10.
     Make sureyou are not negative Avoid  Avoid attacking your opponent Counter-  Insulting the opponent’s argument intelligence does NOT discredit Pitfalls his argument  Make sure your rebuttal is solid  Explain your rebuttal completely  End the paragraph with a reassertion of your position on the issue
  • 11.
    Counter-argument example There arethose who believe young people should not have cell phones because the children will waste their time engrossed in the device. My opponent might say that the time spent with the cell phone detracts from family time and school work time. This argument, however, serves to highlight a benefit of cell phone use among young people. Parents who wish to reap the benefits of the cell phone will find numerous teachable moments related to time management. At first, the parent should be the responsible party, modeling the behavior the child should exhibit and monitoring the child’s time with the phone. As the child becomes more familiar with responsible cell phone habits, he will begin to monitor his own usage and will limit himself to a reasonable amount of time with the device. As with any educational tool, it is the responsibility of the adult to make sure the tool helps the child to learn the intended lessons. The cell phone is most definitely an invaluable educational tool when used as such.
  • 12.
    Your turn: Writethe body of your essay Already have a draft? Haven’t started yet?  Make sure you have at least three  Review your prewriting to body paragraphs.  Review each paragraph to be sure determine the order of your you have: arguments.  a clear topic sentence that relates a  Compose at least three body specific claim that supports your thesis  offered facts to support your claims paragraphs that utilize ethos,  explained the significance of the facts pathos, and logos arguments  provided a transition sentence and follow effective structure.  Review your arguments to make  Add a counter-argument if you sure you have used a variety of feel comfortable doing so. rhetorical techniques (ethos, pathos, logos)  Add a counter-argument if you feel comfortable doing so.