This document provides guidance on developing effective content for the body paragraphs in a persuasive essay. It recommends including a topic sentence stating a claim that supports the thesis, facts or examples supporting the claim, and explanations of how the facts/examples connect to the claim. Body paragraphs should utilize a variety of persuasive techniques like ethos, pathos, and logos. The document also discusses using counter-arguments to present opposing views and then refute them to strengthen one's own argument.