Using data to decide what to do – Graham Peterson, Intuit

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Graham works on Product at Intuit, helping self-employed and small business track their finances better. Prior to Intuit, Graham worked on product at TransferWise, the international money transfer platform. There, he focused on improving the transfer experience, and growing the company in global markets.

Design

Data is more than just
traffic and conversion.

Solve for one
Solve for their
segment
Solve for more
segments

Data for roadmap ideas
- User feedback
- NPS surveys
- Your sales team
- Customer contacts

MVP data to distrust
- email addresses
- feedback from anyone you know
- traffic
- referral rates

MVP data to trust
- return rates
- user investment
- a user gives you money

Design without data
You’ll be building for yourself.
You can fail with no idea why.
You can succeed with no idea why.
You’ll miss things that aren’t logical.

But, don’t forget the human
You can put numbers on typos
You can’t put numbers on bugs
Can’t get you great design.

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