2. Occam partner with organisations to accelerate their data-driven marketing.
We help you embrace data, use it to better understand your customers and
assist you in embracing marketing technology to drive improved results and
deliver better customer experiences.
We use our 20 years of experience to simplify the complex by identifying the most valuable activities
to your business and focusing on the pragmatic solutions that deliver benefits as rapidly as possible.
We believe in making a data driven difference to your brand.
MAKING A DATA-DRIVEN DIFFERENCE:
JAGUAR LAND ROVER:
A SINGLE CUSTOMER VIEW
A SAP system integration to improve real-time
marketing and create a premium customer
experience - that’s classic JLR
NORTHERN RAIL:
PERSONALISING CAMPAIGNS
A 131% boost in sales: the result of giving
Northern Rail a single view of its customers
and a CRM programme of personalised content
RAC:
INTELLIGENT COMMUNICATIONS
Making customer retention and upselling easier
by helping agents identify the ‘Next Best Action’
TESCO BANK:
DATA MANAGEMENT
Helping Tesco Bank build millions of better
customer relationships by helping them
look at their data in a whole new way
PRAGMATISM AND SIMPLICITY IN THE FACE OF COMPLEXITY
3. Whatever your marketing ambitions - and whatever data or technology challenges
prevent you from meeting them – we can help you find the right solution.
Y O U R C H A L L E N G E H O W W E H E L P
Limited visibility of your customers and
how they interact with your business?
SINGLE CUSTOMER VIEW
Understand your customers better by
having a clearer view of how they
interact with your business.
Struggling to turn your data into
useful insights?
DATA VISUALISATION & ANALYTICS
Put data at the fingertips of your
marketers, then make unlocking its
secrets easy, so they don’t need to be
data scientists.
How do you reach customers across
channels and touchpoints?
CAMPAIGN MANAGEMENT
Deliver a joined up customer
experience regardless of which channels
they use, aided by automation that
drives efficiency.
Unable to respond “in the moment” to
your customers’ real-time interactions?
REAL-TIME INTERACTION
MANAGEMENT
Deliver personalised and relevant
interactions in real-time.
Don’t understand what data you have
across your business and how it can help
with your marketing objectives?
DATA LANDSCAPE DEFINITION
Map the data repositories, flows and
systems across your organisation to
clearly see the data available to you.
How do you spot the data issues that
are hindering your marketing goals?
DATA AUDIT
Evaluate the quality and
completeness of the customer data you
hold, so you can identify issues and
exploit opportunities.
Moving to new Customer Relationship
Management technology and need all
your data to move with it?
DATA MIGRATION
Manage the collection, standardisation
and movement of data from old systems
to new.
No clear view of whether your
marketing technologies can do what
you need?
MARKETING TECHNOLOGY EVALUATION
We review your current Marketing
Technology capabilities against your
goals, identify the gaps and
opportunities, and build a roadmap to
align technology with strategy.
MARKETING TECHNOLOGY TRAINING
Build the skills you need to make
the most out of your investment
in technology.
Struggling with using
marketing technology?
4. About Us
For over two decades, Occam has been the one stop shop for
data-driven marketing. Our experts work with organisations to tame
data - collating it, cleansing it, improving it and turning it into
information that helps businesses know their customers better, so
their communications achieve better results.
We don’t work alone.
Together with digital marketing, technology and commerce
consultancy Amaze, we formed Amaze One, a new breed of CRM
agency, blending Occam’s data rigour with Amaze’s creative magic.
And as part of the St Ives Group, we partner with specialists in retail
and consumer market strategy, consultancy and market research. The
result? Every aspect of your marketing, covered.
Get in Touch
Roger Stevens
Business Relations
T: +44(0) 7710 166583
E: roger.stevens@occam-dm.com
London | Manchester | Bristol | Bath
occam-dm.com
