Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to keep pace and master Product Management in 100-year-old organization

276 views

Published on

Picture a digital Product Manager transitioning from lived agility to an over 100-year-old traditional organization: it´s like pulling the handbrake on a highway.

Manufacturing vehicles over a century with the aspiration to deliver perfection, requires precision and established work flows. Yet the rapid change of mobility needs requires adaptation to gain momentum and stay ahead. Welcome to the biggest transformation in the automotive history!

As Product Manager operating between the core of vehicle manufacturing and new digital user experiences, you are riding on an off-road trail. Overcoming daily struggles when you´re not born into a corporate group, requires humbleness and out-of-the-box approaches to achieve your goals.

Sabrina shares her story about how she tackled the challenges of three Product Management cornerstones in a corporate organization: customer centricity, stakeholder management and leveraging technologies.

Published in: Business
  • Be the first to comment

  • Be the first to like this

How to keep pace and master Product Management in 100-year-old organization

  1. 1. Master Product Management in a 100-year-old Organization & How to keep Pace
  2. 2. Sheer driving pleasure.
  3. 3. Me Earth
  4. 4. That moment, when you realize…
  5. 5. Over-the-Air Activation Context Information One-Click Payment Legal regulations Instant Use of Feature Voice Interaction Vehicle Sensor Data Data Protection Safety Driver Distraction Message Display Intelligent Personal Assistant … User Authentication
  6. 6. COMFORT ZONE Where the magic happens
  7. 7. It’s complex.
  8. 8. Challenge accepted.
  9. 9. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.
  10. 10. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.
  11. 11. One Vision.
  12. 12. 30 slides 20 people 4 hours 1 room 0 oxygen 0 20 3 1 The Power Point Death 100% Attention Slides people minutes click
  13. 13. Context Big Picture …. Easy to Digest Entertaining Big Picture Context Easy to Digest Entertaining Attention Benefits Save everybody´s time!
  14. 14. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.
  15. 15. What do you do if you want to climb a mountain and you don´t know how? Generalist
  16. 16. Generalist Specialist Find someone who knows!
  17. 17. Find your Co-Pilot Become Friends
  18. 18. Your Co-Pilot knows… History Tricks & Tweaks Oddities People You share the same mindset!
  19. 19. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.
  20. 20. The Trinity of Customer Centricity H E A D / H E A R T / H A N D
  21. 21. Reading between the Lines observable H E A D hidden Customer Voice Reviews “I don´t equip my car fully, because I don´t need all the features everytime.” “I only want to pay for features when I use them.” What do they say? What do they think?
  22. 22. Body Language Tone of Voice Facial Expression H E A R T “I hate to login with my credentials when I buy something in the car.” “Purchases in the car have to be as fast and easy as on my mobile phone.” observable hidden What do they express? What drives their emotions? Beliefs Motivation Experiences
  23. 23. H A N D Actions Tools Work Arounds Aspiration “I click through the whole menu and try out everything to see what my car can do.” “I want to be informed proactively if there is a feature that´s useful for me.” observable hidden What do they do? What do they aspire?
  24. 24. Identify the essentials. Eliminate the rest.
  25. 25. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.
  26. 26. Simplicity is complexity resolved.
  27. 27. Thank you. linkedin.com/in/sabrinarzepka twitter.com/Sabrina_Rzepka ↬ product-stories.com Let‘s connect:

×