How to keep pace and master Product Management in 100-year-old organization

•

1 like•812 views

This document discusses product management in a 100-year-old organization and how to keep pace with changes. It provides tips on making visions visible, gaining speed with a co-pilot, and focusing on essentials. Some key points discussed are finding a co-pilot with relevant expertise, understanding customers through what they say, express, and do, and identifying and focusing on essentials while eliminating non-essential elements to achieve simplicity.

Business

Master Product
Management
in a 100-year-old Organization
&
How to
keep Pace

Over-the-Air Activation
Context Information
One-Click Payment
Legal regulations
Instant Use of Feature
Voice Interaction
Vehicle Sensor Data
Data Protection
Safety
Driver Distraction
Message Display
Intelligent Personal Assistant
…
User Authentication

How to make
a vision visible.
How to gain speed
with a co-pilot.
How to focus
on the essentials.

30 slides
20 people
4 hours
1 room
0 oxygen
0
20
3
1
The Power Point Death 100% Attention
Slides
people
minutes
click

Context
Big Picture
….
Easy to Digest
Entertaining
Big Picture
Context
Easy to Digest
Entertaining
Attention
Benefits
Save everybody´s time!

What do you do if you want to
climb a mountain and
you don´t know how?
Generalist

Generalist Specialist
Find someone
who knows!

Your Co-Pilot knows…
History
Tricks & Tweaks
Oddities
People
You share the
same mindset!

The Trinity of
Customer Centricity
H E A D / H E A R T / H A N D

Reading between
the Lines
observable
H E A D
hidden
Customer Voice
Reviews
“I don´t equip my car fully,
because I don´t need all the
features everytime.”
“I only want to pay for
features when I use
them.”
What do they say? What do they think?

Body Language
Tone of Voice
Facial Expression
H E A R T
“I hate to login with my
credentials when I buy
something in the car.”
“Purchases in the car
have to be as fast and
easy as on my mobile
phone.”
observable hidden
What do they
express?
What drives their
emotions?
Beliefs
Motivation
Experiences

H A N D
Actions
Tools
Work Arounds
Aspiration
“I click through the whole menu
and try out everything to see what
my car can do.”
“I want to be informed
proactively if there is a
feature that´s useful for
me.”
observable hidden
What do they do? What do they aspire?

Identify
the
essentials.
Eliminate
the
rest.

Thank you.
linkedin.com/in/sabrinarzepka
twitter.com/Sabrina_Rzepka
↬ product-stories.com
Let‘s connect:

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How to keep pace and master Product Management in 100-year-old organization

1. Master Product Management in a 100-year-old Organization & How to keep Pace

2. Sheer driving pleasure.

3. Me Earth

4. That moment, when you realize…

5. Over-the-Air Activation Context Information One-Click Payment Legal regulations Instant Use of Feature Voice Interaction Vehicle Sensor Data Data Protection Safety Driver Distraction Message Display Intelligent Personal Assistant … User Authentication

6. COMFORT ZONE Where the magic happens

7. It’s complex.

8. Challenge accepted.

9. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.

10. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.

11.

12. One Vision.

13. 30 slides 20 people 4 hours 1 room 0 oxygen 0 20 3 1 The Power Point Death 100% Attention Slides people minutes click

14.

15.

16. Context Big Picture …. Easy to Digest Entertaining Big Picture Context Easy to Digest Entertaining Attention Benefits Save everybody´s time!

17.

18. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.

19. What do you do if you want to climb a mountain and you don´t know how? Generalist

20. Generalist Specialist Find someone who knows!

21. Find your Co-Pilot Become Friends

22. Your Co-Pilot knows… History Tricks & Tweaks Oddities People You share the same mindset!

23. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.

24. The Trinity of Customer Centricity H E A D / H E A R T / H A N D

25. Reading between the Lines observable H E A D hidden Customer Voice Reviews “I don´t equip my car fully, because I don´t need all the features everytime.” “I only want to pay for features when I use them.” What do they say? What do they think?

26. Body Language Tone of Voice Facial Expression H E A R T “I hate to login with my credentials when I buy something in the car.” “Purchases in the car have to be as fast and easy as on my mobile phone.” observable hidden What do they express? What drives their emotions? Beliefs Motivation Experiences

27. H A N D Actions Tools Work Arounds Aspiration “I click through the whole menu and try out everything to see what my car can do.” “I want to be informed proactively if there is a feature that´s useful for me.” observable hidden What do they do? What do they aspire?

28. Identify the essentials. Eliminate the rest.

29. How to make a vision visible. How to gain speed with a co-pilot. How to focus on the essentials.

30. Simplicity is complexity resolved.

31. Thank you. linkedin.com/in/sabrinarzepka twitter.com/Sabrina_Rzepka ↬ product-stories.com Let‘s connect:

How to keep pace and master Product Management in 100-year-old organization

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