Previous to founding onefinestay in 2009, Tim was co-founder and CTO of Snaptalent, a web recruitment ad network based in San Francisco, which raised funds from Y-Combinator, Index Ventures and other leading investment firms. Tim has a BSc in Theoretical physics from Imperial College, London and is an active member of the International Academy of Digital Arts & Sciences (IADAS) and the Privacy International advisory board.

1. Building culture
Tim Davey, co-founder

2. Building culture
Defining your culture
Communicate the vision
Embed it with process

3. onefinestay
Handmade hospitality for stays in the finest homes

4. What is culture
Know who’s in the driving seat

6. “the way a collective of people
make individual decisions”
Practical definition of culture

7. Engineering-driven Sales-driven
Customer-drivenProduct-driven
Make customers want
what you build
Sell what you can build Build what you can sell
Make what your
customers want
Experience
Capability
Create markets Takes market-share

8. Communicate your cultural vision
Example customer-driven culture

10. Heroism
Insight driven development
Early stage
Offline learnings

11. Craft
Data driven development
Growth stage
Incremental

12. Embed it with process
Beware of cognitive biases

13. use process, to enforce cultural habits
that overcome decision fatigue
Embedding culture

14. Confirmation bias
A tendency to seek evidence that agrees with our position.
Customer-Driven | Anti-hypothesis

15. Authority bias
A tendency to over-value opinion those who are
seen as an authority on a subject.
Product-Driven | Crazy eights

16. Bandwagon bias
A tendency to do things because many other
people do the same.
Sales-Driven | AB test

17. Over-confidence Bias
A tendency to believe ourselves less likely than
others to experience negative life events.
Engineering-Driven | Prototype

18. Building culture
Who’s driving?
What is your focus, right now?
What processes do you need?
DO IT.

19. Get everyone involved
It’s up to you to make it happen