2. COLOURSI ATTRACTED MY TARGET AUDIENCE THROUGH MY USE OF COLOURS AND
CONTENT. THE COLOURS I HAVE USED HAVE ALL BEEN BRIGHT AND COLOURFUL
AS THIS IS WHAT WOULD STAND OUT TO THE 8-13 YEAR OLDS. THIS IS A COMMON
CONVENTION USED IN OTHER EXISTING POP MAGAZINES AS WELL. THE
COLOURS I HAVE USED ARE SLIGHTLY MORE ATTRACTIVE TO THE FEMALE
AUDIENCE BECAUSE THEY ARE MOSTLY ASSOCIATED WITH GIRLS. HOWEVER, I
HAVE ALSO USED OTHER COLOURS SUCH AS DIFFERENT SHADES OF BLUE AND
A RED SO IT IS NOT BIASED AND MALES COULD ALSO READ TOO.
3. CONTENT
THE CONTENT I HAVE PLACED WITHIN THE MAGAZINE IS ALSO ATTRACTIVE TO
THE 8-13 YEAR OLDS. THERE IS GOSSIP SECTIONS, INTERVIEWS, CONTESTS,
PERSONALITY TESTS, FASHION ARTICLES AND LOTS MORE. THIS FITS IN WITH
THIS SOCIAL GROUP BECAUSE THEY ARE YOUNG AND LIKE TO KNOW
EVERYTHING ABOUT THEMSELVES AND CELEBRITIES, THEY ALSO WANT TO LOOK
COOL AND SO THE FASHION SECTION IS USEFUL TO THEM AND TO THEIR
PARENTS FOR IDEAS FOR PRESENTS.
4. MODE OF ADDRESS
ALSO I ADDRESSED MY TARGET AUDIENCE INFORMALLY DUE TO THEIR AGE. WHEN READING A
MAGAZINE, THEY NEED TO BE ABLE TO RELATE TO IT AND FEEL COMFORTABLE READING IT
BEFORE THEY THINK ABOUT BUYING IT AGAIN. SPEAKING TO THE TARGET AUDIENCE THE WAY I
DID ENABLES A BOND TO BE CREATED BETWEEN THE READER AND THE MAGAZINE. AN
EXAMPLE OF WHERE I HAVE USED THIS TECHNIQUE WOULD BE THE EDITORS NOT ON THE
CONTENTS PAGE. AS I HAVE PREVIOUSLY STATED THIS ENABLES THEM TO FEEL COMFORTABLE
WITH WHAT THEY ARE READING AND THEY WILL TRUST THAT IT IS THE TRUTH. SELF
ACTUALISATION IS IMPERATIVE TO A TEENAGE GIRL BECAUSE SHE SEEKS APPROVAL FROM
HER PEERS AND LOOKS TO INSPIRATIONAL FIGURES IN MUSIC AND CELEBRITY TO HELP
‘BETTER’ HERSELF PHYSICALLY AND EMOTIONALLY.
5. THEORY
SELF ACTUALISATION IS IMPERATIVE TO A TEENAGE GIRL BECAUSE SHE SEEKS
APPROVAL FROM HER PEERS AND LOOKS TO INSPIRATIONAL FIGURES IN MUSIC
AND CELEBRITY TO HELP ‘BETTER’ HERSELF PHYSICALLY AND EMOTIONALLY.
6. THE FRONT COVERTHE AUDIENCE IS ATTRACTED TO MY MAGAZINE THROUGH THE FRONT COVER AS
IT IS THE FIRST THING THEY SEE. THE BRIGHT COLOURS AND CRAMPED PAGE
ENSURES THEM THAT THERE IS LOTS OF CONTENT THEY WILL WANT TO READ
INSIDE THIS MAGAZINE. THE FACT THAT THE IMAGE OF THE BAND AS THE COVER
STAR ARE THE ONES WHO HAVE THE INTERVIEW INSIDE THE MAGAZINE AND THE
MAIN SELL LINE WILL ATTRACT THE TARGET AUDIENCE AS THEY ARE A POPULAR
BAND WITH LOTS OF FANS. THERE IS LOTS OF THINGS THE TARGET AUDIENCE
DOES NOT KNOW ABOUT THEM AND THEIR RECENT SPLIT AND SO THEY WILL WANT
TO FIND OUT BY READING INSIDE THE MAGAZINE. THIS EFFECT IS ALSO GIVEN
THROUGH THE USE OF THE SELL LINE, IT ALMOST INTRIGUES THE READER THAT
MUCH THEY WANT TO OPEN IT AND READ IT WHEN THEY ARE IN THE SHOP.
7. MORE MODE OF ADDRESS
THE MODE OF ADDRESS ON THE FRONT COVER WILL ALSO ATTRACT THE
TARGET AUDIENCE AS IT SOUNDS LIKE IT IS THEIR FRIENDS WANTING TO TELL
THEM A SECRET OR INVITE THEM INSIDE THE MAGAZINE. THIS IS USED TO TRY
AND CREATE A BOND BETWEEN THE TARGET AUDIENCE AND THE MAGAZINE.
THIS ALSO APPLIES FOR THE IMAGE USED, THE POSE INCLUDES A FRIENDLY
POSITION AND INCLUDES SMILES FROM ALL OF THE ARTISTS ON THE PAGE, THE
INDICATES TO THE AUDIENCE THAT WE ARE HAPPY TO SEE THEM AND ARE
ENCOURAGING THEM TO BUY THE MAGAZINE.
8. FONTTHE FONT USED IS A SIMPLE YET ATTRACTIVE ONE TO THE TARGET AUDIENCES.
ON THE COVER, I FOLLOWED THE CODES AND CONVENTIONS OF THE POP
GENRE AND USED MORE THAN ONE FONT, THIS IS TO TRY AND STAND OUT AND
ATTRACT MORE PEOPLE. THE MAIN SELL LINE IS BOLD WHICH IS COMMONLY
SEEN IN PROFESSIONAL MAGAZINES USED TO STAND OUT.
9. LAYOUTTHE LAYOUT OF THE PAGE IS ALSO CRAMPED AND COLOURFUL FOR THIS
REASON. ON THE FRONT COVER, I WAS ALSO PROMOTING THE POSTERS THAT
ARE INSIDE THE MAGAZINE, THIS IS ANOTHER CONVENTION OF THE POP GENRE
AS THE TARGET AUDIENCE WANTS TO PUT UP POSTERS OF HER FAVOURITE
ARTISTS INSIDE HER ROOM.
