The document outlines a marketing strategy for 30SecondMom that includes integrating social media platforms like Twitter and Facebook, redesigning the landing page, connecting with social media campaigns and large partnerships, using traditional marketing methods like printed materials distributed through local partners, and branding the company with a child-focused visual identity. It also briefly discusses two competitor programs, Text4Baby and SocialMoms Insider, to provide context.
1. Marketing Strategy for
30SecondMom
By Marjorie Kramer, Jodi Lederman, Diane Mars, & Bailey Skiles
2. Strategic Marketing Plan
Integrate Social Media
o Twitter (7,376 followers) /FB (557 likes)
o Twitter/FB: Use logo as profile pic and/or banner; clean photos
o Increase cross-tweeting and cross-posting with relevant accounts
Hire designer to redesign landing page
o No-to-low cost; solicit and consult with designers in the 30SecondMom
community
o Develop a child-centric visual brand
o Articulate clear mission statement
o Diversity and inclusion (ethnicity, gender, age group)
3. Strategic Marketing Plan
Connect with Social Media Campaigns
o Leverage existing relationship (e.g., Disney, BabyCenter)
o Consider other large partnerships (e.g., Gymboree, Proctor & Gamble)
to make more competitive (see Text4Baby’s sponsorship by Johnson &
Johnson)
4. Strategic Marketing Plan
Traditional streams
•Budget for printed media—pamphlets, stickers, reminder cards
from doctor’s offices.
•Partnering with local independent companies (children’s
clothing manufacturers, toymakers, furniture stores,
homemade organic foods)
•Local Ambassadors in neighborhoods
•Park and recs, YWCAs, YMCAs, JCCs, Girl and Boy
Scouts, early childhood departments at universities,
schools, and adoption networks
5. Brand Yourself
• Include images of children and child products
• Specify your target age group (i.e., babies, adolescents, etc.)
6. Competition
Text4Baby: Launched in 2010, provides helpful tips for new
and expecting moms
http://www.text4baby.org/templates/beez_20/images/HMHB/Breakdown_States_02.01.13.jpg
