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Maria Fernanda Revilla
+4 years of extensive advertising agency experience.
+3 years of bilingual creative copywriting (Hispanic/Spanish and General Market/English).
Experience in creative direction and Radio/TV production.
Strong skills in storytelling, editing, creative, and digital content writing.
Good eye for consumer behavior/research and strategic planning.
Proactive and with extensive experience in new business pitches.
Great intuitive Social Media and Content Management knowledge and experience.
The University of Texas at Brownsville- Brownsville, TX
B.A in Business Administration-Marketing, December 2009
The University of Texas at Brownsville – Brownsville, TX
M.A in Business Administration, December 2014
FREELANCE COPYWRITER- San Antonio, TX Jan-2015- Current
Security Service Federal Credit Union - San Antonio, TX Jan-2015- Current
(In-house copywriter in the Marketing department of SSFCU.)
• Develops concepts, writes, edits, and proofs different advertising materials for the
• Organizes, gathers, and analyzes consumer research to create efficient strategies
that inspires and delivers effective content/ copy.
Bromley Communications-Publicis Groupe, San Antonio, TX July 2011 – Jan-2015
Hispanic and General Market creative for TV, Radio, Print, Branding, Social Media and Digital
campaigns for the following brands:
• Packaged Goods: General Mills (Fiber One, Yoplait, Cheerios, Honey Nut Cheerios, Type H-
Hispanic initiative, Qué Rica Vida-Hispanic Initiative, Progresso and Toaster Strudel (Hispanic)).
• Retail: Western Union, Vigo and Orlandi Valuta.
• Rental Car Industry: Enterprise-National and Alamo Car rentals (Latin America initiative).
• Other: NBA: Hispanic : Ene-bea, National Pork, Susan G. Komen and Incarnate Word.
Interlex Communications, San Antonio, TX September 2010- July 2011
JR. ACCOUNT EXECUTIVE
Coordinated all print ads, radio and direct mail requests from client: SafeLinkWireless (Government
Proofread, translated and developed relevant copy material for marketing campaigns.
Developed weekly competitive media spending report.
Attended commercial shoots, client meetings and made sure all produced materials were correct.
Go Green Assistance Center, Brownsville, TX February 2009 – December 2009
Promotional/Marketing Campaign Intern
Developed marketing and promotional strategic plan for the center.
Created print ads, radio commercials, direct mails and promotional items both in English and Spanish.
Responsible for media strategy, placement and media buying.
Managed marketing budget for the center.
Promoted and designed educational workshops for the center.