2019 ‫واﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬
2019 ‫اﻛﺘﻮﺑﺮ‬ 13 ‫ـ‬ ‫ﻣﺎي‬ 15 ‫ﺑﻴﻦ‬ ‫اﻟﻤﻤﺘﺪة‬ ‫اﻟﻔﺘﺮة‬
2019 ‫ﺗﻮﻧﺲ‬
‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬
‫ﺗﻮﻧﺲ‬
‫ﻣﻦ‬ ‫ﻓﻨﻲ‬ ‫وﺑﺪﻋﻢ‬ ‫اﻷﻟﻤﺎﻧﻴﺔ‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫ﻟﻠﺸﺆون‬ ‫اﻟﻔﻴﺪراﻟﻲ‬ ‫اﻟﻤﻜﺘﺐ‬ ‫ﻣﻦ‬ ‫ﺑﺪﻋﻢ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫اﻋﺪاد‬ ‫ﺗﻢ‬
.‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬
‫اﻟﻤﻨﻈﻤﺔ‬ ‫اﻋﺘﺒﺎر‬ ‫اﻷﺷﻜﺎل‬ ‫ﻣﻦ‬ ‫ﺷﻜﻞ‬ ‫ﺑﺄي‬ ‫ﻳﻤﻜﻦ‬ ‫وﻻ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻣﺤﺘﻮﻳﺎت‬ ‫ﻣﺴﺆوﻟﻴﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﺗﺘﺤﻤﻞ‬
‫ﺑﺂراء‬ ‫ﻣﻌﻨﻴﻴﻦ‬ ‫اﻷﻟﻤﺎﻧﻴﺔ‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫ﻟﻠﺸﺆون‬ ‫اﻟﻔﻴﺪراﻟﻲ‬ ‫اﻟﻤﻜﺘﺐ‬ ‫أو‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬
.‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫اﻟﻤﺤﺘﻮﻳﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬
: ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﺑﺼﻴﺎﻏﺔ‬ ‫ﻗﺎم‬
‫ﻣﻬﻨﻲ‬ ‫ﻋﻠﻲ‬
‫ﺑﺎﻳﺎﻧﻜﺲ‬ ‫دو‬ ‫ﻫﺮﻓﻲ‬
‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬
: ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬
‫ﷲ‬ ‫ﺿﻴﻒ‬ ‫ﻣﻜﺮم‬
‫اﻟﺤﺎﺟﻲ‬ ‫إﻛﺮام‬
‫اﻟﻌﺠﻴﻠﻲ‬ ‫أﻣﻴﻤﺔ‬
:‫ﻗﺎﻧﻮﻧﻲ‬ ‫و‬ ‫ﻟﻐﻮي‬ ‫ﺗﺪﻗﻴﻖ‬
‫ﻓﻀﻴﻠﻲ‬ ‫ﻣﻬﺪي‬
:‫ﺗﺼﻤﻴﻢ‬
CreaWorld
.‫دوﻟﻴﺔ‬ ‫ﻋﻤﻮﻣﻴﺔ‬ ‫رﺧﺼﺔ‬ 4.0 ‫اﻟﻤﺼﻨﻒ‬ ‫ﻧﺴﺐ‬ ‫ﺗﺤﺖ‬ ‫ﻣﺘﻮﻓﺮ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬
2019 ‫دﻳﺴﻤﺒﺮ‬
‫اﻟﻔﻬﺮس‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻨﺘﺎﺋﺞ‬
3
7.4 ‫ﺑﺘﻮﻧﺲ‬ ‫ﻣﺴﺘﺨﺪﻣﻴﻪ‬ ‫ﻋﺪد‬ ‫ﻳﺒﻠﻎ‬ ‫ﺣﻴﺚ‬ ‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫ﻟﺪى‬ ‫اﺳﺘﻌﻤﺎﻻ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫أﻛﺜﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻌﺘﺒﺮ‬
‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻮﻓﺮه‬ ‫ﻟﻤﺎ‬ ‫ﻧﻈﺮا‬ .‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫ﺑﺎﻟﺸﺄن‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ 1
‫ﻟﻠﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫ﻣﺼﺪرﻫﻢ‬ ّ‫ﻳﻌﺪ‬ ‫أﻧﻪ‬ ‫ﻛﻤﺎ‬ .‫ﻣﻠﻴﻮن‬
‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫واﻟﻤﻨﻈﻤﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﻗﺮرت‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻸﻃﺮاف‬ ‫ﻣﺘﺎﺣﺔ‬ ‫ﺗﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ 2019 ‫ﻟﺴﻨﺔ‬ ‫ﺑﺘﻮﻧﺲ‬ ‫واﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫إﺟﺮاء‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻣﺮاﻗﺒﺔ‬
،‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻻﻟﺘﺰام‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫درﺟﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺼﻨﻴﻔﻬﺎ‬ ‫ﺗﻢ‬ ‫واﻟﺘﻲ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﺻﻔﺤﺔ‬ 291 ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬
‫ﻫﺬه‬ ‫ﺗﺤﻈﻰ‬ 2
.‫اﻟﺤﻘﻴﻘﻴﺔ‬ ‫ﻓﺌﺘﻬﺎ‬ ‫أو‬ ‫ﻣﻠﻜﻴﺘﻬﺎ‬ ‫أو‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎءﻫﺎ‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻟﻠﺸﻔﺎﻓﻴﺔ‬ ‫ﺗﻔﺘﻘﺪ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻣﻨﻬﺎ‬ %40 ‫أن‬ ‫وﺟﺪﻧﺎ‬
‫ﻣﻦ‬ ‫ﻓﻘﻂ‬ ‫أﺷﻬﺮ‬ ‫ﺑﻀﻌﺔ‬ ‫ﻗﺒﻞ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫رﺳﺎﺋﻞ‬ ‫ﺗﻤﺮﻳﺮ‬ ‫ﻓﻲ‬ ‫واﻧﺨﺮﻃﺖ‬ (‫ﻣﺘﺎﺑﻊ‬ ‫وﻣﻠﻴﻮن‬ 20.000 ‫)ﺑﻴﻦ‬ ‫ﻛﺒﻴﺮة‬ ‫ﺑﺠﻤﺎﻫﻴﺮﻳﺔ‬ ‫اﻟﺼﻔﺤﺎت‬
‫ﻟﻜﻦ‬ ،‫ﺳﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎء‬ ‫أو‬ ‫ﺗﻮﺟﻪ‬ ‫أي‬ ‫ﻋﻦ‬ ‫اﻹﻋﻼن‬ ‫دون‬ ،‫ﺳﺎﺧﺮة‬ ‫أو‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﻛﺼﻔﺤﺎت‬ ‫ﻋﺎم‬ ‫ﺑﺸﻜﻞ‬ ‫ﻧﻔﺴﻬﺎ‬ ‫ﻗﺪﻣﺖ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬
‫ﻫﺬه‬ ‫أن‬ ‫ﻋﻠﻤﺎ‬ .‫واﺿﺤﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﺂرب‬ ‫ﻋﻠﻰ‬ ‫دﻟﻴﻼ‬ ‫ﻛﺎن‬ ،‫ﻏﻴﺮﻫﺎ‬ ‫ﻋﻦ‬ ‫دوﻧﺎ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫وﺗﺮوﻳﺞ‬ ‫ﻧﺸﺮ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮارﻫﺎ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﺛﻠﺜﻲ‬ ‫أﻧﺘﺠﺖ‬ ‫اﻟﺤﻘﻴﻘﻴﺔ‬ ‫ﻓﺌﺘﻬﺎ‬ ‫أو‬ ‫ﻣﻠﻜﻴﺘﻬﺎ‬ ‫أو‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎءﻫﺎ‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻟﻠﺸﻔﺎﻓﻴﺔ‬ ‫ﺗﻔﺘﻘﺪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬
.‫اﻟﻤﻼﺣﻈﺔ‬ ‫ﻧﻤﻮذج‬ ‫ﺣﺴﺐ‬ ،‫إﻋﻼﻣﻴﺔ‬ ‫ﺻﻔﺤﺎت‬ ‫أو‬ ‫ﻣﺼﺎدر‬ ‫ﻣﻦ‬ ‫ﻧﺸﺮ‬ ‫إﻋﺎدة‬ ‫دون‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫ﻧﻔﺲ‬ ‫ﻳﺪﻳﺮﻫﺎ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﻳﺸﻴﺮ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺤﺘﻮى‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻧﻤﻄﻲ‬ ‫ﺗﻄﺎﺑﻖ‬ ‫رﺻﺪ‬ ‫ﺗﻢ‬
.‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎءﻫﺎ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﺑﻌﺾ‬ ‫ﻏﻴﺮت‬ .‫ﺑﺂﺧﺮ‬ ‫أو‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﻨﺴﻘﺎ‬ ‫ﻋﻤﻼ‬ ‫ﻫﻨﺎك‬ ‫أن‬ ‫أو‬ ‫اﻟﻤﺴﺆول‬
،‫اﻟﻜﺮاﻫﻴﺔ‬ ‫ﺧﻄﺎب‬ ‫اﺳﺘﺨﺪام‬ ‫)ﻋﺪم‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻠﻘﻮاﻧﻴﻦ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫واﻷﺣﺰاب‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫اﻣﺘﺜﻠﺖ‬
‫ﻏﻴﺮ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﺠﺎﻫﻠﺖ‬ .(‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫واﺣﺘﺮام‬ ،‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫واﻟﺴﻘﻒ‬ ‫اﻻﻧﻔﺎق‬ ‫ﻗﻮاﻧﻴﻦ‬ ‫اﺣﺘﺮام‬
‫ﻣﻦ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوﻳﺞ‬ ‫ﻋﻠﻰ‬ ‫أﻗﺪﻣﺖ‬ ‫ﻛﻤﺎ‬ .‫وﺗﻀﻠﻴﻠﻲ‬ ‫ﺗﺸﻬﻴﺮي‬ ‫ﻣﺤﺘﻮى‬ ‫ذات‬ ‫ﻣﻨﺸﻮرات‬ ‫ﺑﻨﺸﺮ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫ﻫﺬه‬ ‫اﻟﺮﺳﻤﻴﺔ‬
‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻟﻘﻮاﻧﻴﻦ‬ ‫واﺿﺢ‬ ‫ﺧﺮق‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫وﻓﻲ‬ ‫ﺑﻞ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻹﺷﻬﺎر‬ ‫ﺧﻼل‬
.‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬
‫ﻟﻢ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻮﻻﺋﻬﺎ‬ ‫ﻣﻌﻠﻨﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻓﺎﻋﻠﺔ‬ ‫أﻃﺮاف‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮ‬ ‫ﺟﺰء‬ ‫ﺗﻨﻔﻴﺬ‬ ‫ﺗﻢ‬
‫اﻟﺴﻤﻌﻲ‬ ‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫أو‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﻛﺎﻟﻬﻴﺌﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻛﺘﺸﺎﻓﻬﺎ‬ ‫ﻳﺘﻢ‬
‫ﻣﻤﺎ‬ ،‫ﻟﺔ‬ّ‫ﻣﻤﻮ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫اﻟﻌﺎدي‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﻋﻼوة‬ ‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫وﺷﻤﻠﺖ‬ .‫واﻟﺒﺼﺮي‬
.‫ﺳﻠﺒﻴﺔ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﺗﻜﻮن‬ ‫واﻟﺘﻲ‬ ،‫اﻟﺨﻔﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻫﺬه‬ ‫ﺑﺘﻤﻮﻳﻞ‬ ‫ﻗﺎم‬ ‫ﻣﻦ‬ ‫ﻫﻮﻳﺔ‬ ‫ﺣﻮل‬ ‫ﺗﺴﺎؤﻻت‬ ‫ﻳﺜﻴﺮ‬
‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺣﺬﻓﺖ‬ ‫ﻛﻤﺎ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻫﺬه‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮ‬ ‫ﻗﺴﻢ‬ ‫ﻣﺤﻮ‬ ‫ﺗﻢ‬ ،‫اﻟﺴﻄﻮر‬ ‫ﻫﺬه‬ ‫ﻛﺘﺎﺑﺔ‬ ‫ﻣﻊ‬
‫ﻓﻲ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻷﺻﻠﻴﺔ‬ ‫ﻓﺌﺘﻬﺎ‬ ‫إﻟﻰ‬ ‫وﻋﺎدت‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮاﻫﺎ‬ ‫ﺟﻤﻴﻊ‬ ‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬ ‫أزاﻟﺖ‬ .‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬
‫اﻟﺘﻀﻠﻴﻞ‬ ‫أو‬ ‫اﻟﺘﺸﻬﻴﺮ‬ ‫ﺣﺎﻻت‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺳﺠﻞ‬ ‫ﻳﺨﺘﻔﻲ‬ ،‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬
.‫اﻟﺤﻤﻠﺔ‬ ‫ﻃﻮال‬ ‫اﻟﺤﺎﺻﻠﺔ‬
/https://news.barralaman.tn/sondage-tunisiens-confiance-medias-fr 1
‫ﺑﻤﺤﺘﻮى‬ ‫ﻧﺸﺎﻃﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﻛﺜﺮ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫ﺻﻔﺤﺔ‬ 291 ‫اﻟﺪراﺳﺔ‬ ‫ﻫﺬه‬ ‫ﺷﻤﻠﺖ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻄﺒﻴﻌﺔ‬ ‫أو‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ (‫ﻧﺸﺮ‬ ‫وإﻋﺎدة‬ ‫)ﻧﺸﺮ‬ ‫ﻣﺸﺎرﻛﺔ‬ "‫اﻟﺴﻴﺎﺳﻲ‬ ‫ب"اﻻﻟﺘﺰام‬ ‫ﻧﻌﻨﻲ‬2
.‫ﺳﻴﺎﺳﻲ‬
4
‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬
(‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ،‫ﺟﻤﻌﺔ‬ ‫)ﻣﻬﺪي‬ ‫اﻟﻤﻌﻠﻮﻣﺎﺗﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﺣﺴﺐ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫أﻧﻮاع‬ ‫ﺗﺨﺘﻠﻒ‬ .‫أ‬
(‫اﻟﺸﺎﻫﺪ‬ ‫وﻳﻮﺳﻒ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﺒﺮ‬ ‫ﻋﺪاء‬ ‫أﺳﺎﺳﻲ‬ ‫)ﺑﺸﻜﻞ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫واﻟﻤﺤﺘﻮى‬
.‫واﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫ﺗﻜﻦ‬ ‫ﻟﻢ‬ ‫وﻟﻜﻨﻬﺎ‬ ‫ﻟﻠﺘﻀﻠﻴﻞ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻻﺣﻈﻨﺎ‬ .‫ب‬
.‫ﺟﻨﺴﻬﻦ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻨﺎء‬ ‫اﻟﻤﺘﺮﺷﺤﺎت‬ ‫ﺿﺪ‬ ‫ﻛﺒﻴﺮة‬ ‫ﻫﺠﻤﺎت‬ ‫ﻧﻠﺤﻆ‬ ‫ﻟﻢ‬ .‫ت‬
‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮوا‬ :‫واﺣﺪ‬ ‫ﺟﺎﻧﺐ‬ ‫ﻓﻲ‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺘﺮاﺗﻴﺐ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻞ‬ .‫ث‬
‫أو‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫رﺳﻤﻲ‬ ‫وﺟﻮد‬ ‫ﻟﻪ‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﻛﺎن‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻻﺳﺘﺜﻨﺎء‬ .‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬
‫ﺗﺮوﻳﺠﻴﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻧﻠﺤﻆ‬ ‫وﻟﻢ‬ ‫ﺗﺮﺷﻴﺤﻪ‬ ‫ﻟﺪﻋﻢ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﺿﺒﻂ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ .‫اﺟﺘﻤﺎﻋﻲ‬ ‫ﺗﻮاﺻﻞ‬ ‫وﺳﻴﻠﺔ‬ ‫أي‬
.‫ﻟﺼﺎﻟﺤﻪ‬
‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬
‫ﺗﻘﺪﻳﻢ‬ ‫أو‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﻋﻦ‬ ‫ﻋﻮﺿﺎ‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫اﻟﺨﺼﻮم‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﻨﻴﺔ‬ ‫ﻏﺎﻟﺒﻬﺎ‬ ‫ﻓﻲ‬ ‫ﺳﻠﺒﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻛﺎﻧﺖ‬ .‫أ‬
.‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺒﺮاﻣﺞ‬
.‫اﻟﻤﺘﺮﺷﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺗﺠﺎه‬ ‫واﻟﻤﻴﺰوﺟﻴﻨﻴﺔ‬ ‫اﻟﺘﻀﻠﻴﻞ‬ ‫ذﻟﻚ‬ ‫ﺷﻤﻞ‬ .‫ب‬
‫ﺒﺪ‬ُ‫ﺗ‬ ‫وﻟﻢ‬ .‫اﻟﻤﺮوﺟﺔ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫أوﺳﻊ‬ ‫اﺳﺘﺨﺪاﻣﺎ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺷﻬﺪت‬ ،‫ﺑﻤﺮاﻗﺒﺘﻬﺎ‬ ‫ﻗﻤﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻴﻨﺔ‬ ‫ﻓﻲ‬ .‫ت‬
‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻟﺼﻔﺤﺎت‬ ‫اﻟﻌﺎدي‬ ‫)اﻻﺳﺘﺨﺪام‬ ‫اﻟﻤﺠﺎﻧﻴﺔ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺮﺗﻔﻊ‬ ‫اﻟﻌﺪد‬ ‫ﻧﻔﺲ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬
.‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﺑﺎﻟﺤﻤﻠﺔ‬ ‫ﻣﻘﺎرﻧﺔ‬ (‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺘﺮوﻳﺞ‬ ‫ﻣﺪﻓﻮﻋﺔ‬ ‫ﺑﺪاﺋﻞ‬ ‫اﺳﺘﺨﺪام‬ ‫دون‬ ،‫واﻟﻤﻨﺸﻮرات‬
‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻘﻮاﺋﻢ‬ ‫ﻗﺎﻣﺖ‬ ‫ﺑﻴﻨﻤﺎ‬ .‫اﻟﻮﻃﻨﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﺑﺤﻤﻼت‬ ‫اﻟﻜﺒﻴﺮة‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫ﻗﺎﻣﺖ‬ .‫ث‬
‫ﺻﻔﺤﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫ﻓﻘﻂ‬ ‫ﻓﻴﻬﺎ‬ ‫ﺗﺮﺷﺤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬ ‫أﻗﻞ‬ ‫ﻋﺪد‬ ‫ﻓﻲ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺑﺤﻤﻼت‬ ‫اﻟﺼﻐﻴﺮة‬ ‫واﻷﺣﺰاب‬
.‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﻣﺤﻠﻴﺔ‬
‫ﺧﻼل‬ ‫ﺗﻘﺮﻳﺒﺎ‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﺋ‬ ‫ﻛﺎن‬ ‫واﻟﺬي‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺣﺰب‬ :‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ا‬ً‫ﺟﺪﻳﺪ‬ ‫واﻓﺪا‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺷﻬﺪت‬ .‫ج‬
.‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬
‫أﺛﻨﺎء‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮوا‬ ‫ﺣﻴﺚ‬ :‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺟﺎﻧﺒﻴﻦ‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫واﻟﺘﺮاﺗﻴﺐ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻞ‬ .‫ح‬
.‫ﻗﺎﻧﻮﻧﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺑﺼﻔﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫واﺳﺘﺨﺪﻣﻮا‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬
https://www.facebook.com/ads/library/report/?country=US 3
‫اﻟﺘﻮﺻﻴﺎت‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﺸﻤﻞ‬ ‫أن‬ ‫ﻳﺠﺐ‬ .‫اﻷﺧﺮى‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ ‫ﻳﻮﻓﺮه‬ ‫ﻣﺎ‬ ‫ﻏﺮار‬ ‫ﻋﻠﻰ‬ ،‫ﻟﺘﻮﻧﺲ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﻮﻓﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬
‫ا‬ً‫ﺮ‬‫ﺗﻘﺮﻳ‬ ‫ﻳﻘﺪم‬ ‫أن‬ ‫إﻣﻜﺎﻧﻴﺔ‬ ‫ﻣﻊ‬ ،‫ﺻﻔﺤﺔ‬ ‫ﻟﻜﻞ‬ (‫واﻟﺤﺎﻟﻴﺔ‬ ‫)اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺳﺠﻼ‬ ‫ﻫﺬه‬ ‫اﻹﻋﻼﻧﺎت‬
‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﺑﺎﻟﻘﻀﺎﻳﺎ‬ ‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫وﺗﻨﺰﻳﻞ‬ ‫وﻓﻠﺘﺮة‬ ‫"اﺳﺘﻜﺸﺎف‬ ‫ﻣﻦ‬ ‫ﺷﺨﺺ‬ ‫ﻷي‬ ‫ﻳﺴﻤﺢ‬ ‫ﻟﻠﻌﻤﻮم‬ ‫ﻣﺘﺎﺣﺎ‬ ‫ﻣﻔﺼﻼ‬
‫وﺑﻴﺎﻧﺎت‬ ‫ﻣﺤﺪدﻳﻦ‬ ‫ﻣﻌﻠﻨﻴﻦ‬ ‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬ ‫وﺣﺠﻢ‬ ،‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫إﺟﻤﺎﻟﻲ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻃﻼع‬ ‫وﻳﻤﻜﻨﻚ‬ .‫واﻟﺴﻴﺎﺳﺔ‬ ‫واﻻﻧﺘﺨﺎﺑﺎت‬
‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﻟﻠﻬﻴﺌﺔ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫ﺿﺮورﻳﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻜﻮن‬ ‫رﺑﻤﺎ‬ .3
".‫اﻟﺠﻐﺮاﻓﻲ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬
‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫وﻣﺤﺘﻮﻳﺎت‬ ‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫اﻟﻔﺌﺎت‬ ‫وﻣﻌﺮﻓﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻘﺎﺋﻤﻴﻦ‬ ‫ﻫﻮﻳﺔ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻣﻦ‬ ‫ﻟﻠﺘﻤﻜﻦ‬ ‫اﻟﻤﻮاﻃﻨﻴﻦ‬ ‫وﻟﻌﻤﻮم‬
‫اﻟﻤﻨﺎخ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ .‫اﻟﺤﻤﻼت‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫وﻗﻴﻤﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺗﺼﻠﻬﻢ‬ ‫اﻟﺬﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫وﻋﺪد‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻳﺘﻢ‬
،‫اﻷﺣﻴﺎن‬ ‫ﺑﻌﺾ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ً‫ﺗﻤﺎﻣ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫وﻣﺤﻮ‬ ‫ﺑﻞ‬ ‫ﺻﻔﺤﺎﺗﻬﻢ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺑﻤﺤﻮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺴﺆوﻟﻮ‬ ‫ﻳﻘﻮم‬ ‫ﺣﻴﺚ‬ ،‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﻤﺤﻠﻲ‬
.‫ﻟﻠﺘﻀﻠﻴﻞ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎﻧﺖ‬ ‫إن‬ ‫وﻣﺎ‬ ‫ﻗﻴﻞ‬ ‫ﻟﻤﺎ‬ ‫ﺑﺴﺠﻞ‬ ‫ﻟﻼﺣﺘﻔﺎظ‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﺿﺮورﻳﺔ‬ ‫اﻟﻤﻜﺘﺒﺔ‬ ‫ﻫﺬه‬ ‫ﺗﺼﺒﺢ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
5
‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﻋﻠﻰ‬ ‫ﺣﻜﺮا‬ ‫ﺗﻜﻮن‬ ‫ﺑﺄن‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻹﻋﻼﻧﺎت‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻗﻮاﻧﻴﻨﻪ‬ ‫ﻳﻄﺒﻖ‬ ‫أن‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬
.‫اﻟﻤﺴﺆوﻟﻴﺔ‬ ‫إﺧﻼء‬ ‫ﻓﻲ‬ ‫ﺑﺒﻴﺎن‬ ‫ﻣﺮﻓﻘﺔ‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻳﺘﻢ‬ ‫وأن‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻌﺘﻤﺪﻳﻦ‬
‫ﺗﺮوﻳﺞ‬ ‫رﻓﺾ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫وﺧﺎﺻﺔ‬ ،‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫اﺣﺘﺮام‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬
.‫ﺑﻬﺎ‬ ‫ّح‬‫ﺮ‬‫اﻟﻤﺼ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻧﺸﺮ‬ ‫ﻟﺤﻈﺮ‬ ‫أﻛﺒﺮ‬ ‫ﺟﻬﻮد‬ ‫وﺑﺬل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬
‫ﺑﺎﻟﺴﻤﺎح‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻮﻗﻒ‬ ‫ﺗﺒﺮﻳﺮ‬ ‫ﻳﺼﻌﺐ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬ ‫ﻓﻲ‬ ‫ﺣﺘﻰ‬
‫اﻻﻋﻼﻧﺎت‬ ‫ﺑﺘﻤﺮﻳﺮ‬ ،‫ﺑﻤﻠﻜﻴﺘﻬﺎ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ًﺎ‬‫ﻴ‬‫رﺳﻤ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫أﻋﻠﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺼﻔﺤﺎت‬
.‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﺮﺳﺎﺋﻞ‬
‫ﻣﻦ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺘﺮاﺗﻴﺐ‬ ‫وﺗﺤﺪﻳﺚ‬ ‫ﻣﺮاﺟﻌﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﻟﻠﻬﻴﺌﺔ‬ ‫ﻳﺘﺴﻨﻰ‬ ‫ﻛﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﻘﺎﻧﻮن‬ ‫ﻣﺮاﺟﻌﺔ‬ ‫ﻳﺠﺐ‬
‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻵن‬ ‫ﻳﺠﺮي‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﺟﺰءا‬ ‫أن‬ ‫ﺣﻘﻴﻘﺔ‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﺑﻌﻴﻦ‬ ‫ﺗﺄﺧﺬ‬ ‫ﺟﻌﻠﻬﺎ‬ ‫أﺟﻞ‬
‫ﺗﻠﻚ‬ ‫ﺧﺎﺻﺔ‬ ‫اﻟﻤﺴﺘﻔﺎدة‬ ‫اﻟﺪروس‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ،2019 ‫اﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻌﺪ‬ ‫ﻣﺎ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫إﻟﻰ‬ ‫ذﻟﻚ‬ ‫ﻳﺴﺘﻨﺪ‬ ‫أن‬ ‫ﻳﻨﺒﻐﻲ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬
‫اﻟﻘﻮاﻧﻴﻦ‬ ‫ﺗﻜﻮن‬ ‫أن‬ ‫ﻳﺠﺐ‬ ‫ﻟﺬا‬ .‫ﺳﺮﻳﻌﺎ‬ ‫ﺗﻄﻮرا‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﺸﻬﺪ‬ .‫اﻷﺧﺮى‬ ‫اﻟﺪول‬ ‫ﺗﺠﺎرب‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﺴﻘﺎة‬
‫ﻇﻬﻮر‬ ‫أو‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫اﻟﻤﺤﺘﻤﻠﺔ‬ ‫اﻟﺠﺪﻳﺪة‬ ‫اﻻﺳﺘﺨﺪاﻣﺎت‬ ‫ﻻﺳﺘﻴﻌﺎب‬ ‫اﻟﻜﻔﺎﻳﺔ‬ ‫ﻓﻴﻪ‬ ‫ﺑﻤﺎ‬ ‫ﻣﺮﻧﺔ‬ ‫اﻟﻤﻨﻘﺤﺔ‬
.‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺴﺎﺣﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫ﺟﺪﻳﺪة‬ ‫ﻣﻨﺼﺎت‬
‫اﻟﺘﻲ‬ ‫ﺑﺎﻟﺼﻔﺤﺎت‬ ‫واﻷﺣﺰاب‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫واﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﺑﻼغ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬
.‫ﻻ‬ ‫أم‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺘﺮﺷﺢ/ﺣﺰب‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻴﻬﺎ‬ّ‫ﺗﺒﻨ‬ ‫ﺗﻢ‬ ‫ﻗﺪ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻋﻤﺎ‬ ‫اﻟﻨﻈﺮ‬ ‫ﺑﻐﺾ‬ ،‫اﻟﻔﺌﺔ‬ "‫"ﺳﻴﺎﺳﻴﺔ‬ ‫ﻗﺮاءﺗﻬﺎ‬ ‫ﺣﺴﺐ‬ ‫ﺗﻌﺘﺒﺮﻫﺎ‬
‫ﻟﻠﻬﻴﺌﺔ‬ ‫ﻳﺴﻤﺢ‬ ‫أن‬ ‫وﻟﻪ‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫وﻣﻨﺸﻮرات‬ ‫ﻧﺸﺎﻃﺎت‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺑﺴﺠﻞ‬ ‫اﻻﺣﺘﻔﺎظ‬ ‫إﻣﻜﺎﻧﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻤﺘﻠﻚ‬
.‫اﻟﺼﻔﺤﺎت‬ ‫أو‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺣﺬف‬ ‫ﺑﻌﺪ‬ ‫ﺣﺘﻰ‬ ‫اﻟﻤﺘﺮﺷﺢ/اﻟﺤﺰب‬ ‫ﺳﻠﻮك‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﺘﺤﻘﻴﻖ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬
‫ﺻﻔﺤﺎت‬ ‫ﺗﻜﻮن‬ ‫ﺣﻴﺚ‬ ،‫اﻟﺸﻔﺎﻓﻴﺔ‬ ‫ﻣﻦ‬ ‫أﻋﻠﻰ‬ ‫ﺑﻤﺴﺘﻮى‬ ‫اﻻﻟﺘﺰام‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫اﻳﻀﺎ‬ ‫ذﻟﻚ‬ ‫ﺳﻴﻔﺮض‬
‫ﻣﻦ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﺗﺘﻤﻜﻦ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﺘﻮﺟﻪ‬ ‫واﺿﺤﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫وﺗﺠﻨﺐ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺣﻤﻠﺘﻬﻢ‬ ‫ﻣﻦ‬ ‫ﺟﺰءا‬ ‫اﻟﻔﻴﺴﺒﻮك‬
.‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻠﻘﻮاﻧﻴﻦ‬ ‫اﻧﺘﻬﺎﻛﻬﺎ‬ ‫ﻋﻨﺪ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫ﺣﺬﻓﻬﺎ‬ ‫ﻃﻠﺐ‬
‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫ﺗﻄﻠﺐ‬ ‫أن‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬ .‫ﺑﺴﺮﻋﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﺘﻄﻮر‬
‫ﺗﺘﻤﺘﻊ‬ ‫أن‬ ‫ﻳﺠﺐ‬ .‫وﺑﻌﺪﻫﺎ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻗﺒﻞ‬ ‫داﺋﻢ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﻔﺘﻮﺣﺔ‬ ‫ﺗﻮاﺻﻞ‬ ‫ﻗﻨﺎة‬ ‫وﺟﻮد‬ ‫ﻳﺘﻴﺢ‬ ‫ﻣﻤﺎ‬ ‫داﺋﻤﺔ‬ ‫اﺗﺼﺎل‬ ‫ﺑﻨﻘﻄﺔ‬ ‫ﻣﺪﻫﺎ‬
‫ﻹﻏﻼق‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﺗﻌﻠﻴﻤﺎت‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫ﻟﻠﺘﺼﺮف‬ ‫اﻟﻔﻮرﻳﺔ‬ ‫ﺑﺎﻟﺴﻠﻄﺔ‬ ‫ﻫﺬه‬ ‫اﻻﺗﺼﺎل‬ ‫ﻧﻘﻄﺔ‬
.‫اﻟﻤﻌﻨﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬
،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺪث‬ ‫ﻣﺎ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﺗﻌﺘﺰم‬ ‫اﻟﺘﻲ‬ ،‫ﺧﺎﺻﺔ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻼﺣﻈﺔ‬ ‫ﺑﻌﺜﺎت‬ ‫ﺗﺸﺮع‬ ‫أن‬ ‫ﻳﺠﺐ‬
‫ﻳﺴﻤﺢ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺸﻬﺪ‬ ‫ﺻﻮرة‬ ‫ﻟﺒﻨﺎء‬ ،‫ﻃﻮﻳﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻗﺒﻞ‬ ‫اﻟﺘﺤﻀﻴﺮﻳﺔ‬ ‫أﻋﻤﺎﻟﻬﺎ‬ ‫ﻓﻲ‬
(‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﺔ‬ ‫ﺑﺸﺆون‬ ‫ﺟﻴﺪة‬ ‫دراﻳﺔ‬ ‫ﻟﻬﻢ‬ ‫)ﻣﻤﻦ‬ ‫اﻟﺒﻼد‬ ‫ﺳﻜﺎن‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺑﻪ‬ ‫ﻳﻘﻮم‬ ‫أن‬ ‫ﻳﻨﺒﻐﻲ‬ ‫اﻟﺬي‬ ،‫اﻟﻌﻤﻞ‬ ‫ﻫﺬا‬
‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫أدوات‬ ‫وﺑﺘﺤﺪﻳﺪ‬ ،‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﺠﻬﺎت‬ ‫ﻫﻮﻳﺔ‬ ،‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫وﻛﻴﻔﻴﺔ‬ ‫اﻻﺗﺼﺎﻟﻴﺔ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻫﺬه‬ ‫ﺑﻔﻬﻢ‬
‫ﺳﺘﻜﻮن‬ ‫واﻟﺘﻲ‬ ‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻜﻼﻣﻴﺔ‬ ‫واﻻﺳﺘﻌﺎرات‬ ‫اﻟﻠﻐﻮي‬ ‫اﻟﺤﻘﻞ‬ ‫ﻃﺒﻴﻌﺔ‬ ‫ﻫﻮ‬ ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫اﻷﻫﻢ‬ ‫ﻟﻌﻞ‬ .‫اﻟﻤﻨﺎﺳﺒﺔ‬
.‫ﻛﺸﻔﻬﺎ‬ ‫ﻋﻦ‬ ‫اﻵﻟﻴﺔ‬ ‫اﻷدوات‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﺗﻌﺠﺰ‬ ‫واﻟﺘﻲ‬ ‫ﺧﺎرﺟﻲ‬ ‫ﻟﻤﺮاﻗﺐ‬ ‫ﻟﻴﺲ‬ ‫وﻟﻜﻦ‬ ‫اﻟﻤﺤﻠﻲ‬ ‫ﻟﻠﻨﺎﺧﺐ‬ ‫ﻓﻮرﻳﺔ‬ ‫ﺑﺼﻮرة‬ ‫ﻣﻔﻬﻮﻣﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫اﻟﻌﺎم‬ ‫اﻟﺴﻴﺎق‬
6
‫اﻟﻌﺎم‬ ‫ﻟﻠﺨﻄﺎب‬ ‫ًﺎ‬‫ﻴ‬‫أﺳﺎﺳ‬ ‫ﻓﻀﺎءا‬ ‫وأﺻﺒﺤﺖ‬ ‫اﻷﺧﻴﺮة‬ ‫اﻟﺘﺴﻊ‬ ‫اﻟﺴﻨﻮات‬ ‫ﻣﺪى‬ ‫ﻋﻠﻰ‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﺗﻄﻮرت‬
‫واﻷﻧﺸﻄﺔ‬ ‫اﻟﻤﻈﺎﻫﺮات‬ ‫ﺣﻮل‬ ‫اﻷﺧﺒﺎر‬ ‫وﺗﺒﺎدل‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻮاﻃﻨﻴﻦ‬ ‫ﻟﺘﻤﻜﻴﻦ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻌﻤﺎﻟﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫ﻣﺎ‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﻟ‬ 4
.‫اﻟﻌﺎم‬ ‫وﺷﺒﻪ‬
‫إﻋﻼم‬ ‫"وﺳﻴﻠﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺟﻌﻞ‬ ‫ﻣﺎ‬ ‫وﻫﺬا‬ 5
.‫داﺋﻢ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﻐﻄﻴﻬﺎ‬ ‫ﻻ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻮﻻﻳﺎت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫وﺳﺎﺋﻞ‬ ‫اﻛﺘﺴﺒﺖ‬ ،‫اﻟﺤﻴﻦ‬ ‫ذﻟﻚ‬ ‫ﻣﻨﺬ‬ 6
.2011 ‫ﺟﺎﻧﻔﻲ‬ 14 ‫ﻓﻲ‬ ،‫ﻋﻠﻲ‬ ‫ﺑﻦ‬ ‫اﻟﺴﺎﺑﻖ‬ ‫اﻟﺮﺋﻴﺲ‬ ‫ﻋﻬﺪ‬ ‫إﻧﻬﺎء‬ ‫ﻓﻲ‬ ‫ﺳﺎﻫﻤﺖ‬ ‫اﻟﺘﻲ‬ "‫واﻟﺜﻮرة‬ ‫اﻟﻨﺎس‬
‫ﻟﻠﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻤﺼﺪر‬ ‫وأﺻﺒﺢ‬ ،‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫ﻟﺪى‬ ‫أﻋﻠﻰ‬ ‫ﻣﺼﺪاﻗﻴﺔ‬ ،‫اﻟﺨﺼﻮص‬ ‫وﺟﻪ‬ ‫ﻋﻠﻰ‬ ‫واﻟﻔﻴﺴﺒﻮك‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬
7
.‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺑﺎﻟﻤﺴﺎﺋﻞ‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫ﺑﻌﺾ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ.إﺳﺘﻐﻠﺖ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺨﺎﻃﺮ‬ ‫أﻳﻀﺎ‬ ‫اﻟﻤﺎﺿﻴﺔ‬ ‫اﻟﻘﻠﻴﻠﺔ‬ ‫اﻟﺴﻨﻮات‬ ‫أﻇﻬﺮت‬ ‫ﻓﻘﺪ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬
‫واﻟﺘﺸﻜﻴﻚ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻧﺰاﻫﺔ‬ ‫ﻟﺘﻘﻮﻳﺾ‬ ‫ﻣﻨﻬﺎ‬ ‫ﻣﺤﺎوﻟﺔ‬ ‫ﻓﻲ‬ ‫ﺳﻠﺒﻴﺔ‬ ‫ﺑﺼﻔﺔ‬ ،‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫أﻣﺎم‬ ‫اﻹﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻌﻮاﺋﻖ‬ ،‫اﻟﻌﺎﻟﻢ‬ ‫أﻧﺤﺎء‬ ‫ﺟﻤﻴﻊ‬ ‫ﻓﻲ‬
‫ﻓﻲ‬ (DRI) ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﺗﻌﻤﻞ‬ .‫اﻟﺘﻌﺒﻴﺮ‬ ‫ﺣﺮﻳﺔ‬ ‫وﻗﻤﻊ‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫وﺗﺮﻫﻴﺐ‬ ‫اﻟﻤﻀﻠﻠﺔ‬ ‫اﻷﺧﺒﺎر‬ ‫ﻧﺸﺮ‬ ‫ﻋﺒﺮ‬ ‫ﻓﻴﻬﺎ‬
‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﻘﺎﺷﺎت‬ ‫إﺟﺮاء‬ ‫ﻛﻴﻔﻴﺔ‬ ‫وﻓﻬﻢ‬ ‫اﻟﻔﻌﻠﻲ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻤﺮاﻗﺒﺔ‬ ‫ﻃﺮق‬ ‫ﺗﻮﻓﻴﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺪول‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬
.‫ﺗﻄﺒﻴﻘﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫واﻟﻘﻮاﻋﺪ‬
‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﻣﻊ‬ ‫ﺷﺮاﻛﺔ‬ ‫ﻓﻲ‬ (‫)ﻋﺘﻴﺪ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ودﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻧﺰاﻫﺔ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻟﺠﻤﻌﻴﺔ‬ ‫دﺧﻠﺖ‬ ،‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬
‫اﻟﻤﻌﺎرف‬ ‫اﻛﺴﺎﺑﻬﺎ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻗﺪراﺗﻬﺎ‬ ‫ﺗﻮﺳﻴﻊ‬ ‫ﻓﻲ‬ ‫ﻟﻤﺴﺎﻋﺪﺗﻬﺎ‬ ،2019 ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫وﺧﻼل‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻓﺘﺮة‬ ‫ﻓﻲ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬
‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﺳﺎﻋﺪت‬ ،‫اﻟﺸﺮاﻛﺔ‬ ‫ﻫﺬه‬ ‫ﻇﻞ‬ ‫ﻓﻲ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺗﻄﻮر‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻟﻤﺮاﻗﺒﺔ‬ ‫اﻟﻼزﻣﺔ‬ ‫واﻟﻮﺳﺎﺋﻞ‬
‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻗﺪﻣﺖ‬ ‫ﺑﻴﻨﻤﺎ‬ ،‫وﻣﻌﺎﻟﺠﺘﻬﺎ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫واﺳﺘﺨﺮاج‬ ‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫اﻟﺠﻮاﻧﺐ‬ ‫ﻓﻲ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬
.‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﻘﺮاءة‬
:‫اﻟﺘﺎﻟﻴﺔ‬ ‫اﻷﺳﺌﻠﺔ‬ ‫ﻋﻦ‬ ‫اﻹﺟﺎﺑﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻫﺬا‬ ‫إﻃﺎر‬ ‫ﻓﻲ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫واﻟﻤﻨﻈﻤﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻋﻤﻞ‬ ‫ﺗﺮﻛﺰ‬
‫أن‬ ‫إﻟﻰ‬ ‫ﻳﺸﻴﺮ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺸﺨﺼﻴﺎت/اﻷﺣﺰاب‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻴﻦ‬ ‫اﻧﻔﺼﺎل‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎن‬ ‫ﻫﻞ‬
‫ﺑﺎﺳﻤﻬﻢ؟‬ ‫ﻳﺘﺤﺪﺛﻮن‬ ‫ﻳﻜﻮﻧﻮا‬ ‫ﻟﻢ‬ ‫ﻋﻨﺪﻣﺎ‬ ‫ﺎ‬ ً‫ﻣﺨﺘﻠﻔ‬ ‫ًﺎ‬‫ﺑ‬‫ﺧﻄﺎ‬ ‫أﻟﻘﻮا‬ ‫ﻗﺪ‬ ‫ﻣﺆﻳﺪﻳﻬﻢ‬ ‫أو‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫اﻟﻔﺎﻋﻠﻴﻦ‬
‫ﺑﻪ؟‬ ‫اﻟﺘﻼﻋﺐ‬ ‫أو‬ ‫اﻟﻌﺎم‬ ‫اﻟﺮأي‬ ‫ﻻﺳﺘﻘﻄﺎب‬ ‫ﻣﻨﺴﻘﺔ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎﻧﺖ‬ ‫ﻫﻞ‬
‫اﻷﻓﻌﺎل؟‬ ‫ردود‬ ‫ﻣﻌﻈﻢ‬ ‫أﺛﺎرت‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫أﻧﻮاع‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬
‫اﻟﻤﺤﺘﻤﻠﻴﻦ؟‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫ﻻﺳﺘﻬﺪاف‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﺴﻴﺎﺳﻴﻮن/اﻷﺣﺰاب‬ ‫اﺳﺘﺨﺪم‬ ‫ﻛﻴﻒ‬
8
‫اﻟﺴﻠﺒﻴﺔ؟‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺴﺘﻮى‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬
،2019 ‫أﻛﺘﻮﺑﺮ‬ 13 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ ‫اﻟﻤﻤﺘﺪة‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﻤﻨﻈﻤﺘﻴﻦ‬ ‫ﻛﻠﺘﺎ‬ ‫أﺟﺮﺗﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻋﻦ‬ ‫ﻋﺎﻣﺔ‬ ‫ﻟﻤﺤﺔ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻳﻘﺪم‬
.‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫واﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻛﺬﻟﻚ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻓﺘﺮة‬ ‫ﺑﺬﻟﻚ‬ ‫ﻣﻐﻄﻴﺔ‬
4
Mey0er-Resende, Michael (2018): A New Frontier: Social Media/Networks Disinformation and Public International Law. DRI Briefing Paper.
https://democracy-reporting.org/wp-content/uploads/10/2018/A-new-frontier_social-media_election-observation_Briefing-Paper-by-Michael-Meyer-Resende.pdf
5
https://news.barralaman.tn/sondage-tunisiens-confiance-medias-fr/
6
https://www.lemonde.fr/afrique/article/14/03/2017/en-tunisie-la-premiere-revolution-facebook-entre-aux-archives-nationales_3212_5094323.html
(‫ﻟﻠﺘﻠﻔﺰﻳﻮن‬ ٪19 ‫ﻣﻘﺎﺑﻞ‬ ،٪41) ‫ﻟﻠﺘﻮﻧﺴﻴﻴﻦ‬ ‫ﻟﻠﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻤﺼﺪر‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻛﺎن‬ ،2018 ‫ﻟﻌﺎم‬ ‫اﻟﺒﻠﺪﻳﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﺧﻼل‬ 7
/https://news.barralaman.tn/sondage-tunisiens-confiance-medias-fr
.‫اﻟﻤﺮﺷﺤﻴﻦ‬ ‫ﺿﺪ‬ ‫ﺗﺸﻬﻴﺮ‬ ‫أو‬ ‫وﻫﻤﻴﺔ‬ ‫أﺧﺒﺎر‬ ‫ﻧﺸﺮ‬ ‫أو‬ ‫ﻟﻠﺘﻀﻠﻴﻞ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻛﻞ‬ : ‫اﻟﺴﻠﺒﻴﺔ‬ ‫ﺑﺎﻟﺤﻤﻼت‬ ‫ﻧﻘﺼﺪ‬ 8
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
9
.2019 ‫ﺟﺎﻧﻔﻲ‬ ‫ﺣﺘﻰ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﻣﻠﻴﻮن‬ 7.4 ‫ﻫﻨﺎك‬
‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺤﻤﻼت‬ ‫ﻣﻼﺣﻈﺘﻨﺎ‬ ‫ﺣﺼﺮ‬ ‫ﻗﺮرﻧﺎ‬ 10
.‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻣﺴﺘﺨﺪم‬ 193000‫و‬ ‫ﻟﻺﻧﺴﺘﻐﺮام‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﻣﻠﻴﻮن‬ 1.9 ‫ﺑـ‬ ‫ﻣﻘﺎرﻧﺔ‬
.‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻮاﺿﺤﺔ‬ ‫ﻟﻬﻴﻤﻨﺘﻪ‬ ‫ﻧﻈﺮا‬ ‫اﻟﻔﻴﺴﺒﻮك‬
‫أوﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫وﻟﻠﺘﻮاﺻﻞ‬ ‫ﻟﻸﻓﺮاد‬ ّ‫ﺮ‬‫اﻟﺤ‬ ‫ﻟﻠﺘﻌﺒﻴﺮ‬ ‫ﻛﻮﺳﻴﻠﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﺴﺘﺨﺪم‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻣﺜﻞ‬
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺠﻬﺎت‬ ‫ﻳﻤﻜﻦ‬ .‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫إﻟﻰ‬ ‫اﻟﺤﺎﺟﺔ‬ ‫أو‬ ‫وﺳﺎﻃﺔ‬ ‫دون‬ ،‫وﻗﻀﺎﻳﺎﻫﻢ‬ ‫ﻟﻠﻤﺠﻤﻮﻋﺎت‬
‫ﻟﻸﺣﺰاب‬ ‫اﻟﻔﺮﺻﺔ‬ ‫ﻳﻮﻓﺮ‬ ‫ﻣﺎ‬ ‫وﻫﻮ‬ .‫اﻟﻤﺤﺘﻤﻠﻴﻦ‬ ‫واﻟﻨﺎﺧﺒﻴﻦ‬ ‫اﻟﻤﻮاﻃﻨﻴﻦ‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﻣﻊ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫اﻟﺘﻔﺎﻋﻞ‬ ‫أﻳﻀﺎ‬ ‫اﻟﻔﺎﻋﻠﺔ‬
.‫ﻧﻔﻮذﻫﺎ‬ ‫وﺗﻮﺳﻴﻊ‬ ‫ﺟﻤﺎﻫﻴﺮﻫﺎ‬ ‫ﻟﺰﻳﺎدة‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫أﻓﻜﺎرﻫﺎ‬ ‫ﻟﺘﺮوﻳﺞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫اﺳﺘﺨﺪاﻣﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫وأﺻﺤﺎب‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫أﻗﺪﻣﺖ‬ ،‫اﻟﻌﺎم‬ ‫اﻟﺮأي‬ ‫ﻟﺘﺸﻜﻴﻞ‬ ‫ﻋﻨﻬﺎ‬ ‫ﻏﻨﻰ‬ ‫ﻻ‬ ‫ﻣﻨﺼﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫أﺻﺒﺢ‬ ‫أن‬ ‫ﺑﻌﺪ‬
‫ﺗﻜﻮﻳﻦ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﺎﻣﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺗﻮاﺻﻠﻬﺎ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻓﻲ‬ ‫اﺳﺘﺜﻤﺮت‬ ‫ﺣﻴﺚ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫أﺳﺎﺳﻴﺔ‬ ‫ﻛﻘﻨﺎة‬
.‫ﺑﻴﻨﻬﺎ‬ ‫ﻣﺸﺘﺮﻛﺎ‬ ‫ﺳﻴﺎﺳﻴﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺗﺘﺪاول‬ ‫ﻓﻴﺴﺒﻮك‬ ‫وﻣﺠﻤﻮﻋﺎت‬ ‫ﺻﻔﺤﺎت‬ ‫إﻧﺸﺎء‬ ‫وﺧﺎﺻﺔ‬ ‫اﻷﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻰ‬ ‫اﻓﺘﺮاﺿﻴﺔ‬ ‫ﻣﺠﺘﻤﻌﺎت‬
7
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻷﻃﺮاف‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻨﺼﺎت‬ 1
9
https://napoleoncat.com/stats/facebook-users-in-tunisia/01/2019
10
https://fr.slideshare.net/DataReportal/digital-2019-tunisia-january-2019-v01
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻋﻠﻰ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ،‫أﻓﺮادا‬ ‫أو‬ ‫أﺣﺰاﺑﺎ‬ ،‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﻮن‬ ‫ﻳﺴﺘﺨﺪم‬ ،‫اﻷﺧﺮى‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ ‫اﻟﺤﺎل‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬
‫ﻛﺤﺪ‬ ‫ﺗﻮﻧﺴﻲ‬ ‫دﻳﻨﺎر‬ 10000) ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻠﺤﻤﻠﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻨﻮع‬ ‫ﺑﻬﺬا‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﺳﻤﺤﺖ‬ .‫اﻟﻔﻴﺴﺒﻮك‬
.‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﻲ‬ ‫ﻣﻨﻌﺘﻬﺎ‬ ‫وﻟﻜﻨﻬﺎ‬ (‫أﻗﺼﻰ‬
‫أﻛﺜﺮ‬ ‫ﺑﺴﻬﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻹﻋﻼﻧﺎت‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫إﺗﺎﺣﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫واﻓﻖ‬ ،‫اﻧﺎﻟﻴﺘﻴﻜﺎ‬ ‫ﻛﺎﻣﺒﺮﻳﺪج‬ ‫ﻓﻀﻴﺤﺔ‬ ‫ﺑﻌﺪ‬
‫ﻫﺬه‬ ‫ﻓﻴﻬﺎ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ - ‫ﺗﻮﻓﺮ‬ ‫اﻟﺘﻲ‬ ‫ﺑﺎﻟﻔﻴﺴﺒﻮك‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫أﺳﺎﺳﺎ‬ ‫ذﻟﻚ‬ ‫ﻳﺘﻢ‬ .‫اﻟﻨﺎس‬ ‫ﻟﻌﺎﻣﺔ‬
‫ﻳﺸﺘﺮط‬ ‫ﻛﻤﺎ‬ .‫ﺻﻔﺤﺔ‬ ‫ﻟﻜﻞ‬ (‫واﻟﺤﺎﻟﻴﺔ‬ ‫)اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺳﺠﻼ‬ - ‫ﻛﺎﻣﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺨﺎﺻﻴﺔ/اﻟﺨﺪﻣﺔ‬
‫واﻟﻤﻌﺮﻓﻴﻦ‬ ‫ﺳﻠﻔﺎ‬ ‫اﻟﻤﻌﺘﻤﺪﻳﻦ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﺒﻞ‬ ِ‫ﻗ‬ ‫ﻣﻦ‬ ‫ﺣﺼﺮي‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫وﺿﻊ‬ ‫ﻳﺘﻢ‬ ‫أن‬ ‫اﻟﻔﻴﺴﺒﻮك‬
.‫اﻟﺸﺮط‬ ‫ﻟﻬﺬا‬ ‫ﺗﻤﺘﺜﻞ‬ ‫ﻻ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺑﺈزاﻟﺔ‬ ‫وﻳﺤﺬر‬ ،‫ﺻﻔﺤﺎت‬ ‫ﻛﻤﺴﺆوﻟﻲ‬ ‫ﺑﺼﻔﺘﻬﻢ‬
8
‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ 2
13
https://www.facebook.com/afek.tounes.pageofficielle/posts/2905812459557749
14
https://www.facebook.com/afek.tounes.pageofficielle/posts/2905796796225982
‫اﻷﺣﺰاب‬ ‫أﺣﺪ‬ ‫ﻟﻨﺸﺎط‬ ‫ﻣﺜﺎل‬
‫ﻓﺮﻳﻖ‬ ‫ﻗﺪرات‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫اﻟﻔﻨﻴﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬
‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫واﻟﺘﻘﻨﻴﺔ‬
‫ﻟﺤﺰب‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻦ‬ ‫)ﻣﻨﺸﻮر‬
‫ﻟﻌﺸﺮات‬ ‫ًﺎ‬‫ﺒ‬‫ﺗﺪرﻳ‬ ‫ﻳﻌﺮض‬ ،‫ﺗﻮﻧﺲ‬ ‫آﻓﺎق‬
‫ﻋﺒﺮ‬ ‫اﻻﺗﺼﺎل‬ ‫وﻓﺮﻳﻖ‬ ‫اﻟﺸﺒﺎب‬ ‫ﻣﻦ‬
(‫ﻟﺪﻳﻬﻢ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬
13 14
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
:‫واﻹﻋﻼﻧﺎت‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻦ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﻮﻓﺮﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫أﻣﺜﻠﺔ‬
9
:‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻋﻦ‬ ‫ﻣﺜﺎل‬
‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺔ‬
‫ﺗﺮاﻣﺐ‬ ‫ﻟﺪوﻧﺎﻟﺪ‬
‫ﺗﺮاﻣﺐ‬ ‫دوﻧﺎﻟﺪ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﻦ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫أﺣﺪ‬ ‫ﻋﻦ‬ ‫اﻟﻤﻘﺪﻣﺔ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ذات‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫وﺗﻨﺰﻳﻞ‬ ‫وﻓﻠﺘﺮة‬ ‫"اﺳﺘﻜﺸﺎف‬ ‫ﺷﺨﺺ‬ ‫ﻷي‬ ‫ﻳﺴﻤﺢ‬ ،‫ﻟﻠﻌﻤﻮم‬ ‫ﻣﺘﺎﺣﺎ‬ ً‫ﻛﺎﻣﻼ‬ ‫ا‬ً‫ﺮ‬‫ﺗﻘﺮﻳ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻮﻓﺮ‬ ،‫ذﻟﻚ‬ ‫ﻋﻠﻰ‬ ‫ﻋﻼوة‬
‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬ ‫وﺣﺠﻢ‬ ،‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫إﺟﻤﺎﻟﻲ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻃﻼع‬ ‫وﻳﻤﻜﻨﻚ‬ .‫واﻟﺴﻴﺎﺳﺔ‬ ‫واﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﺑﺎﻟﻘﻀﺎﻳﺎ‬ ‫اﻟﺼﻠﺔ‬
‫ﻋﻠﻰ‬ ‫اﻟﻘﺎﺋﻤﻴﻦ‬ ‫ﻫﻮﻳﺔ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻳﻤﻜﻨﻨﺎ‬ ،‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻮﻓﺮت‬ ‫إذا‬ 15
.".‫اﻟﺠﻐﺮاﻓﻲ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬ ‫وﺑﻴﺎﻧﺎت‬ ‫ﻣﺤﺪدﻳﻦ‬ ‫ﻣﻌﻠﻨﻴﻦ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﺗﺼﻠﻬﻢ‬ ‫اﻟﺬﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫وﻋﺪد‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫وﻣﺤﺘﻮﻳﺎت‬ ‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫اﻟﻔﺌﺎت‬ ‫وﻣﻌﺮﻓﺔ‬ ‫اﻹﻋﻼﻧﺎت‬
.‫اﻟﺤﻤﻼت‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫وﻗﻴﻤﺔ‬
‫ﺑﻌﺾ‬ ‫ﺑﺈﺗﺎﺣﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺑﺪأ‬ .‫اﻟﻌﻤﻞ‬ ‫ﻫﺬا‬ ‫ﺑﺪﺋﻨﺎ‬ ‫ﻋﻨﺪ‬ ‫ﻟﺘﻮﻧﺲ‬ ‫ﻣﺘﺎﺣﺎ‬ ‫ﻳﻜﻦ‬ ‫وﻟﻢ‬ 16
‫اﻟﺒﻠﺪان‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﻣﺘﺎح‬ ‫ﻏﻴﺮ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻨﻮع‬ ‫ﻫﺬا‬ ‫ﻟﻜﻦ‬
‫ﻣﻮﺛﻮق‬ ‫ﻏﻴﺮ‬ ‫ﺗﻮﻓﻴﺮﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻛﺎﻧﺖ‬ ،‫أدﻧﺎه‬ ‫ﻳﺘﺒﻴﻦ‬ ‫ﻛﻤﺎ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .2019 ‫أوت‬ 22 ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻣﻦ‬ ‫اﻟﺠﻮاﻧﺐ‬
.‫ﻛﺎﻣﻠﺔ‬ ‫وﻏﻴﺮ‬ ‫ﺑﻬﺎ‬
‫ﺗﻤﻜﻨﺖ‬ ‫ﻟﺬﻟﻚ‬ .‫اﻟﻘﺮوي‬ ‫ﻟﻨﺒﻴﻞ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻌﺾ‬ ‫ﻋﺪا‬ ‫ﻣﺎ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﻳﺘﻢ‬ ‫.ﻟﻢ‬i
‫ﺎ‬ ً‫ﺧﻼﻓ‬ ،‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺗﻜﻠﻔﺔ‬ ‫دﻓﻊ‬ ‫ﻣﻦ‬ ،‫ﻣﻨﻬﻢ‬ ‫اﻟﺘﺤﻘﻖ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫ﻣﺴﺆوﻟﻮن‬ ‫ﻳﺪﻳﺮﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬
‫اﻟﺼﻔﺤﺎت‬ ‫أن‬ ‫إذ‬ ،‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻺﺷﻬﺎر‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻤﺼﺪر‬ ‫ﻫﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻫﺬه‬ ‫ﻛﺎﻧﺖ‬ ،‫اﻟﻮاﻗﻊ‬ ‫ﻓﻲ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻟﻘﻮاﻋﺪ‬
.‫اﻟﻤﻨﺸﻮرات‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻹﻧﻔﺎق‬ ‫أو‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫ﺷﺎرﻛﺖ‬ ‫ﺑﺎﻟﻜﺎد‬ ‫اﻟﺮﺳﻤﻴﺔ‬
10
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‫اﻟﻤﺘﺤﺪة‬ ‫واﻟﻮﻻﻳﺎت‬ ‫وأوﻛﺮاﻧﻴﺎ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫واﻟﻤﻤﻠﻜﺔ‬ ‫وﺑﻮﻟﻨﺪا‬ ‫وإﺳﺮاﺋﻴﻞ‬ ‫واﻟﻬﻨﺪ‬ ‫اﻷوروﺑﻲ‬ ‫واﻻﺗﺤﺎد‬ ‫وﻛﻨﺪا‬ ‫واﻟﺒﺮازﻳﻞ‬ ‫ﻟﻠﻨﻤﺴﺎ‬ ‫ﻓﻘﻂ‬ ‫اﻟﻜﺎﻣﻠﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﺘﻮﻓﺮ‬ ،‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻛﺘﺎﺑﺔ‬ ‫وﻗﺖ‬ ‫ﻓﻔﻲ‬ 16
.
‫ﻣﺮوج‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﻨﺸﻮر‬
‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻟﻴﻪ‬ ‫ﺗﻌﺮف‬
‫ﻟﻢ‬ ‫ﻣﺮوج‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﻨﺸﻮر‬
‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻟﻴﻪ‬ ‫ﻳﺘﻌﺮف‬
‫اﻟﻤﻨﺸﻮرات‬ ‫اﺳﺘﻌﺮاض‬ ‫ﻋﻨﺪ‬ ‫اﺿﻄﺮاﺑﺎ‬ ‫ﻻﺣﻈﻨﺎ‬ .‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻟﺴﺠﻞ‬ ‫ﻣﻌﺘﻤﺪ‬ ‫ﺳﺠﻞ‬ ‫أي‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﻘﺪم‬ ‫ﻟﻢ‬ .‫ب‬
.‫ﻋﺸﻮاﺋﻴﺔ‬ ‫وﺑﺼﻔﺔ‬ ‫ﻣﺤﺪد‬ ‫ﻧﻈﺎم‬ ‫دون‬ ‫وﺗﻈﻬﺮ‬ ‫ﺗﺨﺘﻔﻲ‬ ‫ﻓﻬﻲ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫اﻟﻴﻮم‬ ‫ﻧﻔﺲ‬ ‫ﻓﻲ‬ ‫أدﻧﺎه‬ ‫اﻟﺸﺎﺷﺔ‬ ‫ﺻﻮرة‬ ‫اﻟﺘﻘﺎط‬ ‫ﺗﻢ‬ .‫اﻟﻨﺸﻄﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺘﻌﺮف‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻋﺘﻤﺎد‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ .‫ت‬
‫ﻻ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫"ﻫﺬه‬ ‫أن‬ ‫ﻣﻔﺎدﻫﺎ‬ ‫اﻟﺘﻲ‬ ،‫ﻣﻜﺘﺒﺘﻬﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻟﻬﺬه‬ ‫اﻟﻤﻔﻌﻠﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺗﻈﻬﺮ‬ ‫ﻻ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .(2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 13)
."‫اﻟﺤﺎﻟﻲ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫إﻋﻼﻧﺎت‬ ‫أي‬ ‫ﺗﻌﺮض‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
11
‫أو‬ ‫اﻹﻧﺴﺘﻐﺮام‬ ‫أو‬ ‫اﻟﻤﺴﻨﺠﺮ‬ ‫أو‬ "‫"اﻟﻘﺼﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻓﻲ‬ ‫ﺗﻈﻬﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫إﻣﻜﺎﻧﻴﺔ‬ "‫اﻹﻋﻼﻧﺎت‬ ‫"ﻣﻜﺘﺒﺔ‬ ‫ﺗﻮﻓﺮ‬ ‫ﻟﻢ‬ .‫ث‬
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬ ‫ﻣﻜﺘﺒﺔ‬
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﺷﻬﺎر‬ ‫ﻟﻤﺸﻬﺪ‬ ‫ﺷﺎﻣﻠﺔ‬ ‫ﺻﻮرة‬ ‫ﺗﺸﻜﻴﻞ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻛﺎن‬ ،‫ﺑﺎﻟﺘﺎﻟﻲ‬
‫ﻓﺮﻳﻖ‬ ‫أﻋﻀﺎء‬ ‫ﻟﻤﺮاﻗﺒﺔ‬ ‫ﻧﺘﻴﺠﺔ‬ ‫ﻫﻲ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻃﻮال‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫وﻣﻨﺸﻮراﺗﻬﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﺗﺤﺼﻠﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻛﻞ‬
‫"ﺻﻮرا‬ ‫ﻣﻨﻬﺠﻴﺎ‬ ‫واﻟﻤﺮاﻗﺒﻮن‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻋﻀﺎء‬ ‫أﺧﺬ‬ ."‫اﻷﺧﺒﺎر‬ ‫"آﺧﺮ‬ ‫ﺻﻔﺤﺔ‬ ‫أو‬ ‫ﺧﺎﺻﻴﺔ‬ ‫ﺗﺼﻔﺢ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫وأﻳﻀﺎ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻟﻤﺸﺮوع‬
‫اﻗﺘﺼﺮت‬ ‫أﻧﻬﺎ‬ ‫إﻻ‬ ،‫ّﻤﺔ‬‫ﻴ‬‫ﻗ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫ﺗﺤﺼﻠﻨﺎ‬ .‫ﺳﻴﺎﺳﻴﺔ‬ ‫أﻧﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫إﻟﻴﻬﺎ‬ ‫اﻟﺘﻌﺮف‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻟﺠﻤﻴﻊ‬ "‫ﻟﻠﺸﺎﺷﺔ‬
‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫رﺻﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﺑﻬﺬه‬ ‫ﻧﺘﻤﻜﻦ‬ ‫وﻟﻦ‬ ‫ﻟﻢ‬ :‫ﻏﻴﺮ‬ ‫ﻻ‬ ‫ﻓﻘﻂ‬ ‫اﻟﺘﻘﺎﻃﻪ‬ ‫ﻣﻦ‬ ‫ﺗﻤﻜﻦ‬ ‫وﻣﺎ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻋﻀﺎء‬ ‫اﻋﺘﺮض‬ ‫ﻣﺎ‬ ‫ﻋﻠﻰ‬
‫أﻧﻬﺎ‬ ‫واﻷﺳﻮأ‬ ،‫ﻣﺮاﻗﺒﻴﻨﺎ‬ ‫أﻋﻤﺎر‬ ‫ﻋﻦ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻋﻤﺮﻳﺔ‬ ‫ﻓﺌﺎت‬ ‫ﻓﻲ‬ ‫أو‬ ‫اﻟﻤﺮاﻗﺒﻴﻦ‬ ‫ﻣﻦ‬ ‫ﺧﺎﻟﻴﺔ‬ (‫أﺧﺮى‬ ‫)وﻻﻳﺎت‬ ‫أﺧﺮى‬ ‫ﺟﻐﺮاﻓﻴﺔ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﺗﺴﺘﻬﺪف‬
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺳﺠﻞ‬ ‫ﻣﻦ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺑﺄي‬ ‫ﺗﻈﻬﺮ‬ ‫ﻟﻦ‬
‫ﻛﺜﺐ‬ ‫ﻋﻦ‬ ‫ذﻟﻚ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫راﻗﺒﺖ‬ ‫وﻗﺪ‬ .‫ﻣﺼﺪره‬ ‫ﻋﻦ‬ ‫اﻟﻨﻈﺮ‬ ‫ﺑﻐﺾ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﺷﻬﺎر‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫ﺗﻘﻴﺪ‬
‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺑﺈﻣﻜﺎن‬ ‫ﻛﺎن‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫وﻧﻘﺺ‬ ‫اﻟﻤﻌﻠﻨﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﻗﺎﺑﺔ‬ ‫ﻏﻴﺎب‬ ‫ﻓﺈن‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻸﻃﺮاف‬ ‫ﻣﺴﺎﺣﺔ‬ ‫ﻟﻴﻮﻓﺮ‬ ‫اﻟﻮاﻗﻊ‬ ‫ﻓﻲ‬ ‫ﻛﺎن‬ ‫اﻷﺧﻴﺮ‬ ‫ﻫﺬا‬ ‫أن‬ ‫ﻳﻌﻨﻲ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ،‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﺟﺎﻫﺰة‬ ‫ﻛﺎﻧﺖ‬ ‫ﻟﻮ‬ ‫ﺗﻮﻓﻴﺮﻫﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬
‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫إﻋﻄﺎء‬ ‫ﻋﺪم‬ ‫ﻣﻊ‬ ،‫اﻟﻘﺎﻧﻮﻧﻲ‬ ‫ﻏﻴﺮ‬ ‫اﻷﺣﻴﺎن‬ ‫ﺑﻌﺾ‬ ‫وﻓﻲ‬ ‫اﻟﻤﻘﻴﺪ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻺﺷﻬﺎر‬
.‫اﻟﻤﺤﺎﺳﺒﺔ‬ ‫أو‬ ‫ﻟﻠﻤﺮاﻗﺒﺔ‬ ‫ﺗﺤﺘﺎﺟﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺳﺎﺳﻴﺔ‬
‫إﺧﻼء‬ ‫دون‬ ‫ﻋﺮﺿﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫وإﻧﺰال‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﺑﻘﻮاﻋﺪه‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻟﺘﺰام‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺑﺈﻣﻜﺎن‬ ‫ﻛﺎن‬
‫أﻳﺎم‬ ‫ﺧﻼل‬ ‫ﻋﺮﺿﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫وﻛﺬﻟﻚ‬ ‫ﻣﻌﺘﻤﺪ‬ ‫ﻣﺴﺆول‬ ‫ﺑﻬﺎ‬ ‫ﻟﻴﺲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫أو‬ ‫ﻣﻌﻠﻦ‬ ‫ﻣﺴﺆوﻟﻴﺔ‬
.‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫اﻟﻤﻨﻬﺠﻴﺔ‬
12
‫واﻟﻠﺬﻳﻦ‬ ‫اﻟﻤﺸﺮوع‬ ‫وﻣﻨﺴﻖ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﺤﻠﻠﻲ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺘﻜﻮن‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫ﺑﺎﻟﻤﻨﻈﻤﺔ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻓﺮﻳﻖ‬ ‫ﺷﺮع‬
‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻧﺸﺎط‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻓﻲ‬ ،‫وأﻃﺮاﻓﻪ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﺤﺮاك‬ ‫وﺑﺘﺎرﻳﺦ‬ ‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﺑﺎﻟﻤﺸﻬﺪ‬ ‫واﺳﻊ‬ ‫إﻟﻤﺎم‬ ‫ﻟﺪﻳﻬﻢ‬
‫ﺗﺤﺪﻳﺪ‬ ‫ﻫﻮ‬ ‫اﻟﻬﺪف‬ ‫ﻛﺎن‬ .‫ﻟﻠﻔﻴﺴﺒﻮك‬ ‫اﻟﻌﺎدي‬ ‫اﻟﻴﻮﻣﻲ‬ ‫اﻟﻔﺮدي‬ ‫اﻻﺳﺘﺨﺪام‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫اﻟﺒﺎرزة‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺸﺨﺼﻴﺎت‬
‫واﻟﻜﻠﻤﺎت‬ ‫اﻟﻠﻐﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺘﻌﺮف‬ ،‫أﻳﻀﺎ‬ .‫اﻟﺘﻮاﺻﻠﻴﺔ‬ ‫اﻟﻤﻨﺼﺔ‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫واﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫ﻋﻠﻰ‬ ‫واﻟﺘﻌﺮف‬
.‫ﺻﻔﺤﺎﺗﻬﻢ‬ ‫ﺳﻠﻮك‬ ‫وﻓﻬﻢ‬ ،‫وﺗﻮﺛﻴﻘﻬﺎ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬
‫اﻟﻌﻤﻴﻘﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﺧﻼل‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻻﺧﺘﻴﺎر‬ ‫ﻣﻌﺎﻳﻴﺮ‬ ‫وﺿﻌﻨﺎ‬ ،‫اﻟﻤﺴﺒﻘﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻨﺎء‬
‫أو‬ ‫ﺑﻤﺸﺎرﻛﺘﻪ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻗﺎﻣﺖ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫وﺟﻮد‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﻫﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻤﻌﺎﻳﻴﺮ‬ ‫ﻛﺎﻧﺖ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬
‫ﺑﻌﺪد‬ ‫إﻣﺎ‬ ‫ﺳﺐ‬ ‫ﺤﺖ‬ُ‫)ﺗ‬ ‫اﻟﺘﺄﺛﻴﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻗﺪرة‬ .‫ﻣﻨﺘﻈﻤﺔ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺤﺘﻮى‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻫﺬه‬ ‫ﻛﺎﻧﺖ‬ ‫إن‬ ‫ﺧﺎﺻﺔ‬ ،‫ﻧﺸﺮه‬
‫ﻋﺪدا‬ ‫اﻟﻤﻌﺎﻳﻴﺮ‬ ‫ﻫﺬه‬ ‫ﺗﻄﺒﻴﻖ‬ ‫أﻓﺮز‬ .(‫ﻏﻴﺮﻫﺎ‬ ‫ﻋﻦ‬ ‫دوﻧﺎ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوج‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫أو‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬
‫ﻗﻤﻨﺎ‬ ‫ﻟﻘﺪ‬ .‫اﻟﺰﻣﻨﻴﺔ‬ ‫واﻟﻔﺘﺮة‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫أدوات‬ ‫ﺣﺴﺐ‬ (1 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ 291‫و‬ 179 ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫ﻳﺘﺮاوح‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬
‫ﺟﺪﻳﺪة‬ ‫ﺻﻔﺤﺎت‬ ‫إﻧﺸﺎء‬ ‫ﺗﻢ‬ :‫اﻟﺴﺎﺋﺪ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ﻟﻠﻤﻨﺎخ‬ ‫اﻟﺪﻳﻨﺎﻣﻴﻜﻴﺔ‬ ‫ﻟﻠﻄﺒﻴﻌﺔ‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ،‫ﺑﺎﺳﺘﻤﺮار‬ ‫ﻫﺬه‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﺑﻤﺮاﺟﻌﺔ‬
17
.‫اﻟﻤﺜﺎل‬ ‫ﺳﺒﻴﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻪ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﺴﻠﻮك‬ ‫ﻗﻮاﻋﺪ‬ ‫ﺗﻨﺘﻬﻚ‬ ‫أﻧﻬﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫اﻛﺘﺸﻒ‬ ‫إذا‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻗﺘﺮاب‬ ‫ﻣﻊ‬ ‫أﺧﺮى‬ ‫وﺣﺬف‬
:‫ﻳﻠﻲ‬ ‫ﻣﺎ‬ ‫ﺑﺸﺄن‬ ‫ﻗﺮار‬ ‫اﺗﺨﺎذ‬ ‫إﻟﻰ‬ ‫ﻧﺤﺘﺎج‬ ،(‫اﻟﻤﻘﺪﻣﺔ‬ ‫)اﻧﻈﺮ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﺑﻬﺬا‬ ‫ﻟﻠﻘﻴﺎم‬ ‫دﻓﻌﺘﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺴﺎؤﻻت‬ ‫ﻋﻦ‬ ‫ﻟﻺﺟﺎﺑﺔ‬
‫ﻣﺮاﻗﺒﺘﻬﺎ؟‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ (‫)ﻣﻨﺼﺎت‬ ‫ﻣﻨﺼﺔ‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬
.‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ً‫اﺳﺘﺨﺪاﻣ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺔ‬ ‫ﻷﻧﻬﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫رﻛﺰت‬
‫اﻟﻤﻨﺼﺔ؟‬ ‫ﻫﺬه‬ ‫ﻣﻦ‬ ‫ﻟﺠﻤﻌﻬﺎ‬ ‫ﻧﺤﺘﺎج‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬
:(18
‫ﻣﺮوﺟﺔ/ﻣﻤﻮﻟﺔ‬ ‫أو‬ ‫ﻋﺎدﻳﺔ‬ ‫)ﻣﻨﺸﻮرات‬ ‫ﺎ‬ ً‫ﻣﺴﺒﻘ‬ ‫اﻟﻤﺤﺪدة‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﺑﺎﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻛﻞ‬
‫ﺗﺎرﻳﺦ‬ ،‫اﻟﺘﻌﻠﻴﻘﺎت‬ ‫ﻋﺪد‬ ،‫وﺟﺪت‬ ‫إن‬ ‫اﻟﻤﺮﻓﻘﺔ‬ ‫اﻟﺼﻮرة‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬ ،‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻌﺮف‬
‫ﻋﺪد‬ ،‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫)اﻟﺸﺮاﺋﺢ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫ﺑﺎﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻹﺿﺎﻓﻴﺔ‬ ‫واﻟﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﻔﻌﻞ‬ ‫ردود‬ ‫ﻧﻮع‬ / ‫ﻋﺪد‬ ،‫اﻟﻨﺸﺮ‬
.(‫اﻹﻧﻔﺎق‬ ‫ﻣﺼﺪر‬ ،‫اﻹﻧﻔﺎق‬ ‫ﻣﻘﺪار‬ ،‫اﻟﻤﺘﻠﻘﻴﻦ‬
‫اﻟﻤﺖ٫اﺣﺔ؟‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫اﻟﻮﺳﺎﺋﻞ‬ ‫ﻣﺎﻫﻲ‬
.‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫ﻓﻲ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻫﺬا‬ ‫ﻟﺘﻮﻓﻴﺮ‬ ‫اﻷﻧﺴﺐ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﺑﺪاﻳﺔ‬ ‫ﻣﻨﺬ‬ 19
"‫"ﻧﺘﻔﻴﺰ‬ Netvizz ‫ﺗﻄﺒﻴﻘﺔ‬ ‫ﻛﺎﻧﺖ‬
‫اﺳﺘﺨﺮاج‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺣﻀﺮا‬ ‫و‬ ‫ﺑﻞ‬ ‫ﻣﺸﺪدة‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻳﻔﺮض‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﺎر‬ ،"‫أﻧﺎﻟﻴﺘﻴﻜﺎ‬ ‫"ﻛﺎﻣﺒﺮﻳﺪج‬ ‫ﻓﻀﻴﺤﺔ‬ ‫ﻣﻨﺬ‬ ،‫ﻟﻜﻦ‬
‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻻﺳﺘﻌﻤﺎﻟﻬﺎ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫أدوات‬ ‫اﺳﺘﺨﺪام‬ ‫إﻟﻰ‬ ‫ﻓﺮﻳﻘﻨﺎ‬ ‫اﺿﻄﺮ‬ ‫ﻣﻤﺎ‬ ،2019 ‫أوت‬ ‫ﻓﻲ‬ "‫"ﻧﺘﻔﻴﺰ‬ ‫اﻟﺤﻀﺮ‬ ‫ﻫﺬا‬ ‫وﺻﻞ‬ .‫اﻟﺒﻴﺎﻧﺎت‬
.‫اﻟﻤﺘﺒﻘﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬
17
https://newsroom.fb.com/news/05/2019/removing-coordinated-inauthentic-behavior-from-israel/
‫ﻛﺎن‬ ‫إذا‬ ‫إﻻ‬ ‫ﻟﻤﺴﺘﺨﺪم‬ ‫اﻻﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻳﻈﻬﺮ‬ ‫ﻻ‬ .‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻮاﺳﻄﺔ‬ ‫ﻧﺸﺮه‬ ‫إﻋﺎدة‬ / ‫ﻣﺸﺎرﻛﺘﻪ‬ ‫و‬ ‫ﻣﺆﻟﻔﻪ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻧﺸﺮه‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﻋﺎدي‬ ‫ﻣﻨﺸﻮر‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﺘﻢ‬ 18
‫اﻟﺨﺎﺻﺔ‬ ‫اﻻﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻈﻬﺮ‬ .‫وﺗﺮوﻳﺠﻬﺎ‬ ‫ﺗﺪاوﻟﻬﺎ‬ ‫ﺛﻤﻦ‬ ‫دﻓﻊ‬ ‫ﺻﺎﻧﻌﻬﺎ‬ ‫ﻷن‬ ‫ﻣﻤﻮﻟﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﺘﻢ‬ .‫ﻧﻔﺴﻪ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﺸﺮ‬ ‫أﻋﺎدت‬ ‫ﺻﻔﺤﺔ‬ ‫أو‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﺆﻟﻒ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﻨﺄﺗﺒﺎع‬
. ‫اﻟﺼﻔﺤﺔ‬ ‫أﺗﺒﺎع‬ ‫ﻣﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ﻫﺆﻻء‬ ‫ﻷن‬ ‫وﻟﻴﺲ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﺻﺎﻧﻊ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺳﻜﺎﻧﻴﺔ‬ ‫ﻓﺌﺔ‬ ‫إﻟﻰ‬ ‫ﻳﻨﺘﻤﻲ‬ ‫اﻟﺸﺨﺺ‬ ‫ﻫﺬا‬ ‫ﻷن‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺑﺄﺣﺪ‬
19
https://dighumlab.org/netvizz-for-facebook-data-extraction-and-analysis /
‫اﻟﻤﺴﺒﻘﺔ‬ ‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ 1
‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻟﺼﻨﺎع‬ ‫اﻓﺘﺮاﺿﻴﺔ‬ ‫ﺧﺮﻳﻄﺔ‬ ‫ﺗﻜﻮﻳﻦ‬ 2
‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ 3
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
13
‫اﻟﻤﺘﺎﺣﺔ‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫ﻟﻺﻣﻜﺎﻧﻴﺎت‬ ‫ﺎ‬ ً‫وﻓﻘ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻃﺮق‬ ‫ﺑﻴﻦ‬ 2019 ‫أﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺟﻤﻌﺖ‬ ‫ﻟﺬﻟﻚ‬
:‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻔﺘﺮات‬ ‫أﻫﻤﻴﺔ‬ ‫وﺣﺴﺐ‬
2019 ‫ﺟﻮﻳﻠﻴﺔ‬ 15 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ :Netvizz ‫ﻧﺘﻔﻴﺰ‬ •
‫ﻳﺴﺘﺨﺪم‬ ‫ﺗﻄﺒﻴﻖ‬ ‫وﻫﻮ‬ ،‫ﻧﺘﻔﻴﺰ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫أوﺗﻮﻣﺎﺗﻴﻜﻴﺎ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻛﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻄﻠﻮﺑﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﺟﻤﻊ‬ ‫ﺗﻢ‬ ،‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺧﻼل‬
‫ﺑﺸﻜﻞ‬ ‫ﻣﻨﻬﺎ‬ ‫واﻟﺘﺤﻘﻖ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻫﺬه‬ ‫ﺗﺼﻔﻴﺔ‬ ‫ﺗﻤﺖ‬ ‫ﺛﻢ‬ .(3 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫اﻟﺨﺎم‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻻﺳﺘﺨﺮاج‬
‫ﻧﻮع‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬ ،‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻌﺮف‬ :‫ﻣﻨﺸﻮر‬ ‫ﻟﻜﻞ‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﻀﻤﻨﺖ‬ .‫ﻋﺸﻮاﺋﻲ‬
.(‫اﻟﻔﻌﻞ‬ ‫ردود‬ ‫ﻧﻮع‬ / ‫ﻋﺪد‬ ،‫اﻟﻨﺸﺮ‬ ‫ﺗﺎرﻳﺦ‬ ،‫اﻟﺘﻔﺎﻋﻼت‬ ‫ﻋﺪد‬ ،‫اﻟﺘﻌﻠﻴﻘﺎت‬ ‫ﻋﺪد‬ ،‫اﻟﺼﻮرة‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬
‫إﻧﺸﺎؤﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺸﺮﻳﺎت‬ ‫ﺗﺮك‬ ‫ﺗﻢ‬ .‫ﻓﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺔ‬ 291 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫ﻣﻨﺸﻮر‬ 52512 ‫ﺑﻴﺎﻧﺎت‬ ‫ﻫﺬه‬ ‫اﺳﺘﺨﺮاج‬ ‫ﺗﻢ‬
‫اﻟﺘﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻣﺜﻞ‬ ،‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫إﻟﻰ‬ ‫ﺗﻨﺘﻤﻲ‬ ‫اﻟﺘﻲ‬ ‫ﺗﻠﻚ‬ ‫)وﻧﻌﻨﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻮاﺳﻄﺔ‬
‫ﺑﺎﺳﺘﻌﻤﺎل‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮاﻫﻢ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﺗﻢ‬ ‫ﻣﻨﺸﻮر‬ 29329 ‫وﺗﺒﻘﻰ‬ ،(‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫واﻟﻤﺠﻼت‬ ‫واﻟﻤﺠﻼت‬ ‫اﻹذاﻋﺔ‬ ‫وﻣﺤﻄﺎت‬
‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﻣﺒﺮﻣﺠﻲ‬ ‫ﻣﻦ‬ ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻧﺸﺄه‬ ،‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻳﺴﺘﺨﻠﺺ‬ ٍ‫ﺛﺎن‬ ‫ﺗﻄﺒﻴﻖ‬
‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫ﺻﻮرة‬ 12078 ‫اﺳﺘﺨﺮاج‬ ‫ﻣﻦ‬ ‫ﻦ‬ّ‫ﻣﻜ‬ ،‫آﺧﺮ‬ ‫ﺗﻄﺒﻴﻘﺎ‬ ‫اﻟﻤﺒﺮﻣﺠﻮن‬ ‫ﻫﺆﻻء‬ ‫ر‬ّ‫ﻃﻮ‬ ‫ﻛﻤﺎ‬ .‫ﻟﻠﻤﺸﺮوع‬ ‫ﺎ‬ ً‫ﺧﺼﻴﺼ‬
.‫ﺟﻤﻌﻬﺎ‬
2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 1 ‫إﻟﻰ‬ ‫ﺟﻮﻳﻠﻴﺔ‬ 16 ‫ﻣﻦ‬ :Awario ‫أوارﻳﻮ‬ •
‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﺣﻀﻮر‬ ‫ﻟﺘﻌﻘﺐ‬ ‫ﻋﺎدة‬ ‫اﻟﻤﺴﺘﺨﺪم‬ 20
‫أوارﻳﻮ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻣﻦ‬ ‫ﻣﺪﻓﻮﻋﺔ‬ ‫ﻧﺴﺨﺔ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫اﺳﺘﺨﺪم‬ ،‫ﻧﺘﻔﻴﺰ‬ ‫إﻏﻼق‬ ‫ﺑﻌﺪ‬
‫ﻟﺘﺘﺒﻊ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻫﺬا‬ ‫اﺳﺘﺨﺪﻣﻨﺎ‬ .‫اﻟﻤﻔﺎﺗﻴﺢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫إﻳﺠﺎد‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﻤﻞ‬ ‫واﻟﺬي‬ ‫اﻟﺘﺠﺎرﻳﺔ‬
‫ﻫﺬا‬ ‫ﻳﻌﺮض‬ .‫واﻹﻧﺠﻠﻴﺰﻳﺔ‬ ‫واﻟﻔﺮﻧﺴﻴﺔ‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫ﺑﺎﻟﻠﻐﺎت‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻟﻠﺮﺋﺎﺳﺔ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ "‫"اﻹﺷﺎرات‬ ‫ﻛﻞ‬
.‫ﻓﻘﻂ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻨﺸﻮرات‬ ‫اﻟﺘﻄﺒﻴﻖ‬
‫ﻋﻠﻰ‬ ‫اﻟﻘﺪرة‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻟﻔﺮﻳﻖ‬ ‫وﻓﺮ‬ ‫ﻛﻤﺎ‬ ‫ﻣﺘﺮﺷﺢ‬ ‫ﻛﻞ‬ ‫ﺣﻀﻮر‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻟﻼﺳﺘﺨﺪام‬ ‫ﺟﺎﻫﺰة‬ ‫ﺑﻴﺎﻧﻴﺔ‬ ‫رﺳﻮﻣﺎت‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻗﺪم‬
81 ‫ﻣﻦ‬ ‫ﻣﻨﺸﻮر‬ 981 ‫اﻟﻔﺮﻳﻖ‬ ‫ﺟﻤﻊ‬ ،‫اﻷداة‬ ‫ﻫﺬه‬ ‫ﺑﺎﺳﺘﺨﺪام‬ .‫اﻟﺮﺳﻮﻣﺎت‬ ‫ﻟﻬﺬه‬ ‫وﻓﻘﺎ‬ ‫إﻧﺸﺎؤﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﺪاول‬ ‫ﺗﻨﺰﻳﻞ‬
.‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻛﺼﻔﺤﺎت‬ ‫ﺳﺎﺑﻘﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫ﺗﺼﻨﻴﻔﻬﺎ‬ ‫ﺗﻢ‬ ‫ﺻﻔﺤﺔ‬
2019 ‫اﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 2 ‫ﻣﻦ‬ :‫ﻟﻠﺒﻴﺎﻧﺎت‬ ‫اﻟﻴﺪوي‬ ‫اﻟﺠﻤﻊ‬ •
،‫ﻧﺘﻔﻴﺰ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻳﻘﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫ﻛﺘﻠﻚ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬ ‫وﻧﻔﺲ‬ ‫اﻟﺪﻗﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻧﻔﺲ‬ ‫ﻳﻮﻓﺮ‬ ‫ﻻ‬ ‫أوارﻳﻮ‬ ‫ﻷن‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬
‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ .‫اﻟﻐﺮض‬ ‫ﻟﻬﺬا‬ ‫ﺎ‬ ً‫ﺧﺼﻴﺼ‬ ‫ّﻨﻴﻦ‬‫ﻴ‬‫اﻟﻤﻌ‬ ‫اﻟﻤﺤﻠﻠﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﻣﻊ‬ ،‫ﻳﺪوﻳﺎ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫اﺳﺘﻜﻤﻠﻨﺎ‬ ‫ﻓﻘﺪ‬
،‫اﻟﺘﻌﻠﻴﻘﺎت‬ ‫ﻋﺪد‬ ،‫اﻟﺼﻮرة‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﻮع‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬ ،‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻌﺮف‬ :‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬
‫ﻓﺘﺮة‬ ‫اﻣﺘﺪاد‬ ‫ﻋﻠﻰ‬ ‫ﻣﻨﺸﻮرا‬ 14692 ‫ﺟﻤﻊ‬ ‫ﺗﻢ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮرة‬ ‫اﻟﺘﻔﺎﻋﻼت‬ ‫ﻧﻮع‬ / ‫ﻋﺪد‬ ،‫اﻟﻨﺸﺮ‬ ‫ﺗﺎرﻳﺦ‬
.‫اﻟﻤﺮاﻗﺒﺔ‬
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‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
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‫اﻟﻤﺮوﺟﺔ/اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺗﺠﻤﻴﻊ‬
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺣﻮل‬ ‫ﻣﻨﺘﻈﻤﺔ‬ ‫ﺑﺼﻮرة‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫اﻟﺼﻌﺐ‬ ‫ﻣﻦ‬ ‫أﺻﺒﺢ‬ ‫وﻣﻮﺛﻮﻗﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬ ‫ﻇﻞ‬ ‫ﻓﻲ‬
‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬ ،‫ﺳﻨﺔ‬ 35‫و‬ 18 ‫ﺑﻴﻦ‬ ‫أﻋﻤﺎرﻫﻢ‬ ‫ﺗﺘﺮاوح‬ ،‫أﻧﺜﻰ‬ 4 / ‫ذﻛﺮ‬ 2) ‫أﻓﺮاد‬ ‫ﺳﺘﺔ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺗﻌﻴﻴﻦ‬ ‫ﺗﻢ‬ ،‫اﻟﺼﻌﻮﺑﺔ‬ ‫ﻫﺬه‬ ‫ﻟﺘﺠﺎوز‬ .‫اﻟﻤﻤﻮﻟﺔ‬
‫ﺗﺴﺘﻬﺪف‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﺘﻌﻘﺐ‬ ‫ﻟﻨﺎ‬ ‫ﺳﻤﺢ‬ ‫ﻣﻤﺎ‬ (‫وﻧﺎﺑﻞ‬ ‫واﻟﻤﻨﺴﺘﻴﺮ‬ ‫وﺗﻮﻧﺲ‬ ‫أرﻳﺎﻧﺔ‬ :‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬
‫ﻇﻬﺮت‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﺑﺄﺧﺬ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫ﻛﻠﻒ‬ .‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬
.‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻔﻴﺴﺒﻮﻛﻴﺔ‬ ‫ﺣﺴﺎﺑﺎﺗﻬﻢ‬ ‫ﻓﻲ‬ ‫ﺑﻬﻢ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻻﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺎت‬ ‫ﻋﻠﻰ‬
‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻣﺮوﺟﺔ/ﻣﻤﻮﻟﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫ﺷﺎﺷﺔ‬ 314 ‫اﻟﺘﻘﺎط‬ ‫ﻣﻦ‬ ‫اﻟﻴﺪوي‬ ‫اﻟﻌﺸﻮاﺋﻲ‬ ‫اﻟﺮﺻﺪ‬ ‫ﻫﺬا‬ ‫ﻦ‬ّ‫ﻣﻜ‬
.‫ﺑﺄﻛﻤﻠﻬﺎ‬ ‫اﻟﻌﻤﻠﻴﺔ‬ ‫أﺛﻨﺎء‬ ‫إﺿﺎﻓﻴﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻣﻊ‬ (2019 ‫أﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14) ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬
.4 ‫اﻟﻤﻠﺤﻖ‬ ‫ﻓﻲ‬ ‫وﺻﻔﻬﺎ‬ ‫ﻳﺮد‬ ،‫ﻵﺧﺮ‬ ‫ﺣﻴﻦ‬ ‫ﻣﻦ‬ ‫أﺧﺮى‬ ‫ﺗﻘﻨﻴﺔ‬ ‫أدوات‬ ‫ﻋﺪة‬ ‫اﺳﺘﺨﺪام‬ ‫ﺗﻢ‬ ‫ﻛﻤﺎ‬
‫ﻣﻨﺸﻮرات‬ ‫ﺟﻤﻴﻊ‬ ‫ﻳﺴﺘﺨﺮج‬ ‫وﻻ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻟﺨﻮارزﻣﻴﺘﻪ‬ ‫وﻓﻘﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫أوارﻳﻮ‬ ‫ﻳﺨﺘﺎر‬ :‫*ﻋﺸﻮاﺋﻴﺔ‬
.‫ﻳﺪوﻳﺎ‬ ‫وإدﺧﺎﻟﻬﺎ‬ ‫ﺗﺤﺪﻳﺪﻫﺎ‬ ‫ﺗﻢ‬ ‫وإن‬ ‫ﺣﺘﻰ‬ ‫اﻟﺼﻔﺤﺎت‬
‫ﻟﻠﺒﻴﺎﻧﺎت‬ ‫اﻟﻴﺪوي‬ ‫ـﻊ‬‫ـ‬‫اﻟﺠﻤ‬ ‫أوارﻳﻮ‬ ‫ﻧﺘﻔﻴﺰ‬
‫اﻟﻔﺘﺮة‬2019/05/15
2019/07/15
2019/07/16
2019/09/01
2019/09/02
2019/10/15
‫ﻳﺪوي‬ / ‫آﻟﻲ‬‫ﻳﺪوي‬ ‫ﻳﺪوي‬ / ‫آﻟﻲ‬ ‫آﻟﻲ‬
‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬‫ﻣﺨﺘﺎرة‬
‫ﻣﺘﺎح‬ ‫ﻏﻴﺮ‬
‫ﻣﺘﺎح‬ ‫ﻏﻴﺮ‬
*‫ﻋﺸﻮاﺋﻴﺔ‬ ‫ﻣﺨﺘﺎرة‬
‫اﻟﺨﺎرﺟﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫رواﺑﻂ‬
‫اﻟﺘﻔﺎﻋﻼت‬
‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬
‫اﻟﻜﺘﺎﺑﻲ‬ ‫اﻟﻤﺤﺘﻮى‬
‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﻮع‬
‫ﻟﻠﺼﻮر‬ ‫اﻟﻤﺒﺎﺷﺮة‬ ‫اﻟﺮواﺑﻂ‬
‫اﻟﺼﻔﺤﺔ‬ ‫اﺳﻢ‬
‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﻌﺮف‬
‫اﻟﻨﺸﺮ‬ ‫ﺗﺎرﻳﺦ‬
‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
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.‫آﻟﻴﺎ‬ ‫أو‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫إﻣﺎ‬ ‫اﻟﻤﺴﺘﺨﺮﺟﺔ‬ ‫اﻟﺨﺎم‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺼﻔﻴﺔ‬ ‫ﺗﻤﺖ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫دﻗﺔ‬ ‫ﻟﻀﻤﺎن‬
‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻧﺸﺄه‬ ‫اﻟﺬي‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ / ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻟﻘﺎﻣﻮس‬ ‫ﺎ‬ ً‫وﻓﻘ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﺗﻢ‬
.(2 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ‫وأﺛﻨﺎءﻫﺎ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻣﺮﺣﻠﺘﻲ‬ ‫أﺛﻨﺎء‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬
:‫ﻋﺪة‬ ‫ﺑﻄﺮق‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺬي‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﺗﻢ‬
.‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻟﺸﺨﺼﻴﺎت‬ ‫وارﺗﺒﺎﻃﻬﺎ‬ ‫ﻻ‬ ‫أم‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫إﻟﻰ‬ ‫ﻟﺘﺼﻨﻴﻔﻬﺎ‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫اﻟﻨﺼﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﺤﻠﻴﻞ‬ o
.‫اﻟﺘﺼﻨﻴﻒ‬ ‫ﺑﻨﻔﺲ‬ ‫اﻟﻮﻳﺐ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮرة‬ ‫اﻟﻤﻘﺎﻻت‬ ‫ﺗﺤﻠﻴﻞ‬ o
.‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺸﺨﺼﻴﺎت‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﻮﺟﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﺑﺘﻘﻨﻴﺎت‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻮر‬ ‫ﺗﺤﻠﻴﻞ‬ o
‫اﻟﺸﺒﻜﺔ‬ ‫)ﺧﺎرج‬ ‫اﻟﻮاﻗﻊ‬ ‫أرض‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺼﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺪاث‬ ‫ﺣﻮل‬ ‫ﺗﺪاوﻟﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫ﻛﻤﻲ‬ / ‫ﻧﻮﻋﻲ‬ ‫ﺗﺤﻠﻴﻞ‬ o
(‫اﻟﺤﻤﻠﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫)ﻓﺘﺮة‬ ‫اﻟﻤﺸﻤﻮﻟﺔ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺸﺎط‬ ‫ذروة‬ ‫ﺗﻤﺜﻞ‬ ‫ﻛﺎﻧﺖ‬ ‫واﻟﺘﻲ‬ ،(‫اﻻﻓﺘﺮاﺿﻴﺔ‬
‫ﻋﻠﻰ‬ ‫واﻷدﻟﺔ‬ ‫اﻟﻤﻨﺴﻖ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻋﻼﻣﺎت‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻴﻦ‬ ‫واﻟﺼﻮر‬ ‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫اﻟﺘﺸﺎﺑﻪ‬ ‫وأوﺟﻪ‬ ‫ﺗﻮﻗﻴﺖ‬ ‫ﻣﻘﺎرﻧﺔ‬ o
.‫ﻟﻠﻐﺮض‬ ‫ﺻﻨﻊ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﺑﻔﻀﻞ‬ ‫وذﻟﻚ‬ ،‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫وﺟﻮد‬
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻓﺘﺮة‬ ‫ﻓﻲ‬ ‫اﻟﺒﺎرزﻳﻦ‬ ‫اﻷﻃﺮاف‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ -
.‫اﻟﺤﻤﻠﺔ‬ ‫ﻧﻮع‬ ‫ﺣﺴﺐ‬ ،‫اﻟﻤﻨﺴﻖ‬ ‫أو‬ ‫اﻟﻔﺮدي‬ ‫ﺳﻠﻮﻛﻬﻢ‬ ‫ﺗﺤﻠﻴﻞ‬ -
‫ﻟﻬﺎ‬ ‫ﻟﻴﺲ‬ ‫اﻟﺘﻲ‬ ،‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻟﻠﻬﺠﺔ‬ ‫ﻣﻦ‬ ‫ﻫﻲ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ .‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻤﺼﻄﻠﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻳﻌﺘﻤﺪ‬ •
‫)أي‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﺘﻬﺠﺌﺔ‬ ‫ﻣﺨﺘﻠﻔﻴﻦ‬ ‫ﻣﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻧﻔﺲ‬ ‫اﺳﺘﺨﺪام‬ ‫ﺳﻴﺘﻢ‬ ‫أﻧﻪ‬ ‫ﻳﻌﻨﻲ‬ ‫ﻣﻤﺎ‬ .‫اﻟﻜﺘﺎﺑﺔ‬ ‫ﻓﻲ‬ ‫ﺛﺎﺑﺖ‬ ‫ﺷﻜﻞ‬
‫ﻟﻠﻜﻠﻤﺎت‬ ‫اﻹﻣﻼﺋﻴﺔ‬ ‫اﻟﺘﻜﺮارات‬ ‫ﻛﻞ‬ ‫ﻻﻟﺘﻘﺎط‬ ‫ﺟﻬﻮد‬ ‫ُﺬﻟﺖ‬‫ﺑ‬ 21
.(‫ﻋﺮﺑﻴﺔ-ﻓﺮﻧﺴﻴﺔ‬ ‫ﺗﻮﻧﺴﻴﺔ‬ ‫ﻋﺒﺎرات‬ ‫ﻟﻜﺘﺎﺑﺔ‬ ‫اﻟﻼﺗﻴﻨﻴﺔ‬ ‫اﻷﺑﺠﺪﻳﺔ‬ ‫اﺳﺘﺨﺪام‬
.(2 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ً‫ﺷﺎﻣﻼ‬ ‫ﻛﺎن‬ ‫ذﻟﻚ‬ ‫ﺑﺄن‬ ‫اﻟﺠﺰم‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ‫ﻟﻜﻦ‬ ،‫اﻟﺮﺋﻴﺴﻴﺔ‬
https://en.wikipedia.org/wiki/Code-switching 21
‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺼﻔﻴﺔ‬ 4
‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﻔﺮدات‬ ‫ﺗﺤﻠﻴﻞ‬ 5
‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ 6
‫اﻟﻨﺘﺎﺋﺞ‬ 7
‫اﻟﻌﻘﺒﺎت‬ 8
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
16
22
https://www.jeuneafrique.com/840360/politique/presidentielle-en-tunisie-enquete-sur-les-reseaux-qui-ont-porte-kais-saied-au-second-tour/
https://lapresse.tn/30219/comment-facebook-a-t-il-contribue-a-la-reussite-de-kais-saied/
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻹﻋﻼﻧﺎت‬ ‫اﻟﻤﻘﺘﺮﺣﺔ‬ ‫اﻟﺮواﺑﻂ‬ ‫اﺳﺘﻜﺸﺎف‬ ،‫اﻟﺒﺎرزة‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ :‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺆﺛﺮة‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﺗﻢ‬ •
‫ﻳﺼﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻷﻃﺮاف‬ ‫ﻟﻤﻌﻈﻢ‬ ‫ﺗﺤﺪﻳﺪه‬ ‫ﻣﻦ‬ ‫واﺛﻘﺎ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻓﺮﻳﻖ‬ ‫ﻛﺎن‬ ،2019 ‫ﻣﺎرس‬ ‫ﻓﻲ‬ ‫اﻟﻨﺸﺎط‬ ‫ﻫﺬا‬ ‫ﺑﺪاﻳﺔ‬ ‫ﻋﻨﺪ‬ .‫ﺗﺮﻋﺎﻫﺎ‬ ‫اﻟﺘﻲ‬
‫ﻣﺮاﻗﺒﺔ‬ ‫إﻟﻰ‬ ‫ﻞ‬ ّ‫اﻟﺘﻮﺻ‬ ‫ﻋﺪم‬ ‫اﻟﻤﺤﺘﻤﻞ‬ ‫ﻓﻤﻦ‬ ،‫ذﻟﻚ‬ ‫ﻣﻊ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﻣﻦ‬ ‫ﻣﻤﻜﻦ‬ ‫ﻋﺪد‬ ‫أﻛﺒﺮ‬ ‫إﻟﻰ‬ ‫وﺻﺪاه‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﻣﺤﺘﻮى‬
‫اﻟﺘﻲ‬ ‫"اﻟﺼﻔﺤﺎت‬ ‫ﺧﻮارزﻣﻴﺔ‬ ‫ﺑﻮاﺳﻄﺔ‬ ‫اﻟﺘﻘﺎﻃﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫اﻟﺘﻲ‬ ‫أو‬ ‫ا‬ً‫ﺮ‬‫ﻣﺆﺧ‬ ‫إﻧﺸﺎؤﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫أو‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوج‬ ‫ﻟﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ "‫ﺗﻌﺠﺒﻚ‬ ‫ﻗﺪ‬
‫وﻛﻤﺎ‬ ‫اﻟﻨﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ .‫ﺗﺎم‬ ‫ﺑﺸﻜﻞ‬ ‫ﻟﻺﻋﻼﻧﺎت‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻣﻜﺘﺒﺔ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫اﻟﻤﺮوﺟﺔ/اﻟﻤﻤﻮﻟﺔ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫اﻟﻤﻔﺼﻞ‬ ‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻳﺘﻄﻠﺐ‬ •
‫ﻣﻦ‬ ‫ﺟﻌﻞ‬ ‫ﻣﺎ‬ ‫ﻫﺬا‬ .‫ﻛﺎﻣﻠﺔ‬ ‫وﻏﻴﺮ‬ ‫ﻣﺨﺘﻠﺔ‬ ،‫ﺑﻪ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫أﺗﺎﺣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻇﻠﺖ‬ ،‫ﺳﺎﺑﻘﺎ‬ ‫ذﻛﺮﻧﺎ‬
‫ﺑﺸﻜﻞ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﺷﻬﺎر‬ ‫أﻫﻤﻴﺔ‬ ‫ﻗﻴﺎس‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫آﺧﺮ‬ ‫ﻣﺮاﻗﺐ‬ ‫وﻷي‬ - ‫ﻟﻨﺎ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬
.‫دﻗﻴﻖ‬
ّ‫ُﻌﺪ‬‫ﻳ‬‫و‬ ‫ﻣﻐﻠﻘﺔ‬ ‫أو‬ ‫ﻣﻔﺘﻮﺣﺔ‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻓﻲ‬ ‫ﺣﺪث‬ ‫اﻟﺬي‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﺨﻄﺎب‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻧﺘﻤﻜﻦ‬ ‫ﻟﻢ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫اﻗﺘﺼﺮت‬ •
‫اﻟﺪاﻋﻤﻴﻦ‬ ‫ﺣﻤﻼت‬ ‫ﻣﻦ‬ ‫ﻓﻌﻼ‬ ‫اﺳﺘﻔﺎد‬ ‫ﻗﺪ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﺎﺋﺰ‬ ‫ﻛﺎن‬ ‫إن‬ ‫اﻟﺘﺤﻘﻖ‬ ‫ﻣﻦ‬ ‫ﻧﺘﻤﻜﻦ‬ ‫ﻟﻢ‬ ‫أﻧﻨﺎ‬ ‫إذ‬ ‫ﻫﺎﻣﺔ‬ ‫ﻋﻘﺒﺔ‬ ‫ذﻟﻚ‬
22
.‫وﻣﺼﺪر‬ ‫ﻣﻘﺎل‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻓﻲ‬ ‫ذﻟﻚ‬ ‫ﻛﺮ‬ُ‫ذ‬ ‫ﻛﻤﺎ‬ ‫ﻣﻐﻠﻘﺔ‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻓﻲ‬ ‫ﻟﻠﻐﺎﻳﺔ‬ ‫اﻟﻨﺸﻄﻴﻦ‬
‫دواﺋﺮ‬ ‫ﺧﻤﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻣﺮاﻗﺒﻮﻧﺎ‬ ‫رﺻﺪه‬ ‫ﻣﺎ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫اﻗﺘﺼﺮت‬ •
‫اﻟﺪواﺋﺮ‬ ‫ﺟﻤﻴﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺘﻴﺠﺔ‬ ‫ﻫﺬه‬ ‫ﺗﻌﻤﻴﻢ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﺴﻠﻮك‬ ‫ﻗﻴﻤﺎ‬ ‫ﺗﻘﺮﻳﺒﻴﺎ‬ ‫ﻣﺆﺷﺮا‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﺬه‬ ‫وﻓﺮت‬ .‫اﻧﺘﺨﺎﺑﻴﺔ‬
.(‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫داﺋﺮة‬ 33) ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
17
‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬
‫ﺗﺮﻓﻴﻬﻲ‬ :‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﻦ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫أﻧﻮاﻋﺎ‬ ‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﻳﺠﺪ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫اﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﺼﻔﺢ‬ ‫أﺛﻨﺎء‬
‫ﺣﺴﺐ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻧﻮع‬ ‫ﻳﺨﺘﻠﻒ‬ .‫وﺳﻴﺎﺳﻲ‬ ‫إﺧﺒﺎري‬ ،(‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫أﺧﺒﺎر‬ ،‫ﻣﻴﻤﺰ‬ ،‫ﻣﻜﺘﻮﺑﺔ‬ ‫ﻜﺖ‬ُ‫ﻧ‬ ،‫ﻣﻀﺤﻜﺔ‬ ‫ﻓﻴﺪﻳﻮ‬ ‫)ﻣﻘﺎﻃﻊ‬
‫ﺣﻜﻮﻣﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫ﺻﻔﺤﺔ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻴﻴﻦ‬ ‫ﺷﺨﺼﻴﺎت/ﻧﺎﺷﻄﻴﻦ‬ ‫ﻟـ‬ ‫اﻟﺸﺨﺼﻴﺔ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺼﺪر‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬
.‫ﻣﻨﻬﻢ‬ ‫ﻛﻞ‬ ‫واﻣﻜﺎﻧﻴﺎت‬ ‫ﻣﻮارد‬ ‫وﻋﻠﻰ‬ ‫إﻋﻼم‬ ‫وﺳﻴﻠﺔ‬ ‫أو‬
‫ﻓﻲ‬ ‫ﺷﺮﻋﻨﺎ‬ .2019 ‫ﻣﺎرس‬ ‫ﻣﻦ‬ ‫ا‬ ً‫ﺑﺪء‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﻔﺮﻳﻖ‬ ‫راﻗﺐ‬ ،‫أﻓﻀﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﻤﺸﻬﺪ‬ ‫ﻫﺬا‬ ‫ﻟﻔﻬﻢ‬
/ ‫اﻟﻤﻘﺘﺮﺣﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﻴﺸﻤﻞ‬ ‫ﺗﺪﻗﻴﻘﻨﺎ‬ ‫ﻧﻄﺎق‬ ‫وﺗﻮﺳﻴﻊ‬ ‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﺠﻬﺎت‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﺧﺒﺎر‬ ‫ﻣﺼﺎدر‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﺘﺒﻊ‬
‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬ ‫)اﻧﻈﺮ‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﺘﺎﺑﻌﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﺪد‬ ‫ازداد‬ ‫وﻫﻜﺬا‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫ﺑﻬﺎ‬ ‫اﻟﻤﻮﺻﻲ‬
15 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻣﻌﻤﻘﺎ‬ ‫وراﻗﺒﻨﺎﻫﺎ‬ ،‫ﺑﺎﻟﻤﻼﺣﻈﺔ‬ ‫ﺟﺪﻳﺮة‬ ‫اﻋﺘﺒﺮﻧﺎﻫﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺔ‬ 291 ‫اﺧﺘﺮﻧﺎ‬ ،‫اﻟﻨﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ .(‫اﻟﻤﻨﻬﺠﻴﺔ‬
:‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻨﺤﻮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﻳﻤﻜﻦ‬ .‫ﺟﻮﻳﻠﻴﺔ‬ 15 ‫إﻟﻰ‬ ‫ﻣﺎي‬
‫ﻫﺪﻓﻬﺎ‬ ‫ﻣﻦ‬ ‫ذﻟﻚ‬ ‫اﺳﺘﻨﺘﺎج‬ ‫ﻳﻤﻜﻦ‬ .‫ﺗﺪﻋﻤﻪ‬ ‫ﻣﺘﺮﺷﺢ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫ﻣﻊ‬ ‫ﺑﻮﺿﻮح‬ ‫ﻣﻨﺤﺎزة‬ ‫ﺻﻔﺤﺎت‬ :‫وﺳﻴﺎﺳﻴﺔ‬ ‫رﺳﻤﻴﺔ‬
،‫اﻻﺗﺼﺎﻟﻲ/اﻟﺘﺤﺮﻳﺮي‬ ‫ﺧﻄﻬﺎ‬ ‫أو‬ ،‫اﻟﻤﻌﻠﻦ‬ ‫اﻧﺘﻤﺎﺋﻬﺎ‬ ‫أو‬ ،‫اﺳﻤﻬﺎ‬ ‫أو‬ ،(‫وﺟﺪت‬ ‫)إن‬ ‫اﻟﺰرﻗﺎء‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺑﺸﺎرة‬ ‫رﺳﻤﻴﺔ‬ ‫ﻛﻮﻧﻬﺎ‬ ‫أو‬ ،‫اﻟﻤﻌﻠﻦ‬
‫اﻟﺼﻔﺤﺎت‬ ‫ﺣﻮل‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺰﻳﺪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻣﻦ‬ ‫ﺗﻤﻜﻨﻨﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻤﻨﺤﻬﺎ‬ ‫اﻟﺘﻲ‬ "‫اﻟﺼﻔﺤﺔ‬ ‫"ﺷﻔﺎﻓﻴﺔ‬ ‫أن‬ ‫إﻟﻰ‬ ‫إﺿﺎﻓﺔ‬
‫اﻷﺣﺰاب‬ ‫ﺑﻬﺎ‬ ‫ﺻﺮﺣﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ .(‫اﻹﻧﺸﺎء‬ ‫وﺗﺎرﻳﺦ‬ ‫ﺟﻐﺮاﻓﻴﺎ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﻣﻮاﻗﻊ‬ ،‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫)أﺳﻤﺎء‬
‫اﻟﺒﺼﺮي‬ ‫اﻟﺴﻤﻌﻲ‬ ‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫أو‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻟﺪى‬ ‫واﻟﻤﺘﺮﺷﺤﻮن‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
.‫اﻟﻔﺌﺔ‬ ‫ﻫﺬه‬ ‫إﻟﻰ‬ ‫ﺗﻨﺘﻤﻲ‬
.(‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫واﻟﻤﺠﻼت‬ ‫واﻟﺼﺤﻒ‬ ‫اﻹذاﻋﺔ‬ ‫وﻣﺤﻄﺎت‬ ‫اﻟﺘﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫)اﻟﻘﻨﻮات‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺻﻔﺤﺎت‬ :‫إﻋﻼم‬
‫ﻫﺬه‬ ‫وﺗﺮوج‬ ‫ﺑﻞ‬ ‫وﺑﺎﻧﺘﻈﺎم‬ ‫ﺑﺎﺳﺘﻤﺮار‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﺗﺸﺎرك‬ ‫أﻧﻬﺎ‬ ‫ﻳﺒﺪو‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ :‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺳﻴﺎﺳﻴﺔ‬
‫ﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﻛﺼﻔﺤﺎت‬ ‫ﻧﻔﺴﻬﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻘﺪم‬ ،‫ﻋﺎدة‬ .‫ًﺎ‬‫ﻴ‬‫ﺳﻴﺎﺳ‬ ‫ﻟﻴﺲ‬ ‫ﻟﻬﺎ‬ ‫اﻟﻤﻌﻠﻦ‬ ‫اﻟﻐﺮض‬ ‫أن‬ ‫رﻏﻢ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬
‫أﻛﺜﺮ‬ ‫إﻟﻰ‬ 1000 ‫ﺑﻴﻦ‬ ‫ﻣﺘﺎﺑﻌﻴﻬﺎ‬ ‫ﻋﺪد‬ ‫ﻳﺘﺮاوح‬ .‫ﻓﺎﻋﻠﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﺑﺄﻃﺮاف‬ ‫واﺿﺤﺔ‬ ‫ﺻﻠﺔ‬ ‫أي‬ ‫اﻟﻤﻌﻠﻨﻮن‬ ‫ﻣﺴﺆوﻟﻮﻫﺎ‬ ‫ُﻈﻬﺮ‬‫ﻳ‬ ‫ﻻ‬ ،‫ﺳﺎﺧﺮة‬ ‫أو‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﻌﺠﺒﻴﻦ‬ ‫أو‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻣﻦ‬ ‫أﻛﺒﺮ‬ ‫ﻋﺪد‬ ‫إﻟﻰ‬ ‫ﺗﺼﻞ‬ ‫أن‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﻬﺬه‬ ‫ﻳﻤﻜﻦ‬ ‫)ﻟﻜﻦ‬ ‫ﻣﺘﺎﺑﻊ‬ ‫ﻣﻠﻴﻮن‬ ‫ﻣﻦ‬
‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﻲ‬ ‫أﻫﻤﻬﺎ‬ ‫أن‬ ‫ّﻦ‬‫ﻴ‬‫ﺗﺒ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫وﻓﺎﻋﻠﻴﺔ‬ ‫ﻧﻔﻮذا‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﻛﺜﺮ‬ ‫ﻣﻦ‬ ‫ّﻨﺔ‬‫ﻴ‬‫ﻋ‬ ‫إﻧﺸﺎء‬ ‫وﻋﻨﺪ‬ .(‫اﻟﻤﻤﻮﻟﺔ‬
‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ .‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻟﻬﺬا‬ ‫ﻣﺘﻮﻗﻊ‬ ‫وﻏﻴﺮ‬ ‫ﻣﻬﻤﺎ‬ ‫اﻛﺘﺸﺎﻓﺎ‬ ‫ذﻟﻚ‬ ‫وﻛﺎن‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻗﻀﺎﻳﺎ‬ ‫ﻟﻤﻨﺎﻗﺸﺔ‬ ّ‫وﺟﻠﻲ‬ ‫ﻋﻠﻨﻲ‬ ‫ﻏﺮض‬ ‫أي‬ ‫ﻟﻬﺎ‬ ‫ﻟﻴﺲ‬
‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫أو‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻣﺜﻞ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫رادارات‬ ‫ﻋﻠﻰ‬ ‫أﻳﻀﺎ‬ ‫ﺗﻈﻬﺮ‬ ‫ﻻ‬
."‫اﻟﻈﻞ‬ ‫"ﺻﻔﺤﺎت‬ ‫ﺑﺎﺳﻢ‬ ‫ﺎ‬ً‫ﻧ‬‫أﺣﻴﺎ‬ ‫إﻟﻴﻬﺎ‬ ‫وﻳﺸﺎر‬ ‫اﻟﺒﺼﺮي‬ ‫اﻟﺴﻤﻌﻲ‬
‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺻﻨﺎع‬ 1
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‫ﻟﺼﻔﺤﺎت‬ ‫أﻣﺜﻠﺔ‬
‫ﺻﻨﻌﺖ‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬
‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬
‫ﻣﺮوﺟﺔ‬
‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻟﺪﺳﺘﻮرﻳﺔ‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻟﻮزارات‬ ‫ﻟﻤﺨﺘﻠﻒ‬ ‫اﻟﺘﺎﺑﻌﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ :‫اﻷﺧﺮى‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻟﻮزارات‬
‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫أدرﺟﻨﺎ‬ .‫ﺑﺈدارﺗﻬﺎ‬ ‫ﻳﻘﻮم‬ ‫ﻣﻦ‬ ‫ﺣﻮل‬ ‫ﺷﻚ‬ ‫ﻳﻮﺟﺪ‬ ‫ﻻ‬ ‫أﻧﻪ‬ ‫ﺑﻤﻌﻨﻰ‬ ،‫ﺎ‬ ً‫أﻳﻀ‬ ‫رﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ .‫اﻟﺤﻜﻮﻣﻴﺔ‬
‫ﻷﻏﺮاض‬ ‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫ﻓﺮﺿﻴﺔ‬ ‫وﻛﺎﻧﺖ‬ ،‫واﻟﻌﺎﻣﺔ‬ ‫اﻟﺤﻜﻮﻣﻴﺔ‬ ‫اﻹﺟﺮاءات‬ ‫ﺣﻮل‬ ‫ﻣﺘﺎﺑﻌﻴﻬﺎ‬ ‫ﻣﻊ‬ ‫ﺗﺘﻮاﺻﻞ‬ ‫ﻷﻧﻬﺎ‬ ،‫اﻷوﻟﻴﺔ‬ ‫ّﻨﺘﻨﺎ‬‫ﻴ‬‫ﻋ‬
‫اﻟﻤﻘﺼﻮد‬ ‫ﻓﺈن‬ ‫ﻟﺬا‬ ،‫اﻟﻔﺮﺿﻴﺔ‬ ‫ﻫﺬه‬ ‫اﻧﻌﺪام‬ ‫اﻷوﻟﻴﺔ‬ ‫ﻣﻼﺣﻈﺘﻨﺎ‬ ‫أﻇﻬﺮت‬ ‫وﻗﺪ‬ .‫واردة‬ ‫اﻷﺧﺮى‬ ‫اﻟﺪوﻟﺔ‬ ‫ﻛﻮﺳﺎﺋﻞ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬
.‫ﻓﻘﻂ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻫﻲ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﺑﺎﻗﻲ‬ ‫ﻓﻲ‬ "‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑـ"اﻟﺼﻔﺤﺎت‬
.‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ،‫إﻟﻴﻬﺎ‬ ‫ﺗﻨﺘﻤﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﺌﺔ‬ ‫ﻋﻦ‬ ‫اﻟﻨﻈﺮ‬ ‫ﺑﻐﺾ‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺟﻤﻴﻊ‬ ‫وﺻﻨﻌﺖ‬ ‫ﻧﺸﺮت‬
‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬
120
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40
20
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‫اﻹﻋﻼم‬ ‫اﻟﺮﺳﻤﻴﺔ‬
‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫وزارات‬ ‫و‬ ‫ﻣﻨﻈﻤﺎت‬
‫ﻫﻴﺌﺎت‬ ‫و‬
https://www.facebook.com/IllegalStreetMoto23
.‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻗﺒﻞ‬ ‫اﻟﻤﺪﻋﻮﻣﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻟﺮﺳﺎﺋﻞ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫رﻋﺎﻳﺔ‬ ‫ﻓﻲ‬ ،2016 ‫ﺳﻨﺔ‬ ‫ﻧﺸﺄت‬ُ‫أ‬ ،‫واﻟﺴﻴﺎرات‬ ‫اﻟﻨﺎرﻳﺔ‬ ‫اﻟﺪراﺟﺎت‬ ‫ﺣﻮل‬ ‫واﻟﺼﻮر‬ ‫ﻟﻸﺧﺒﺎر‬ ‫ﻣﺨﺼﺼﺔ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺑﺪأت‬
‫ﻣﻮﺟﻬﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﺤﺘﻮﻳﺎت‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫ﺑﺪأت‬ ‫ﺣﺘﻰ‬ ‫وﻧﻜﺖ‬ ،‫اﻗﺘﺒﺎﺳﺎت‬ ،‫ﻣﻀﺤﻜﺔ‬ ‫ﻧﺸﺮات‬ ‫ﺗﺸﺎرك‬ ،2017 ‫ﻓﻲ‬ ‫ﻧﺸﺄت‬ُ‫أ‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﺻﻔﺤﺔ‬ https://www.facebook.com/Edhhak.BeTounSi24
.‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﺘﺮة‬ ‫ﻗﺒﻞ‬
‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺻﺤﺎب‬ ‫ﺑﻌﺾ‬ ‫ﺿﺪ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺷﺎرﻛﺖ‬ ‫ﺣﻴﺚ‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫أﺷﻬﺮ‬ ‫ﺑﻀﻌﺔ‬ ‫ﻗﺒﻞ‬ ،2019 ‫ﻣﺎي‬ 29 ‫ﻓﻲ‬ ‫ﻧﺸﺄت‬ُ‫أ‬ https://www.facebook.com/AntiPopulisme 25
.‫ﻓﻘﻂ‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬
23 24 25
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
19
‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺣﺴﺎﺑﺎت‬ 2
‫اﻷﺟﻨﺪة‬ ‫ذات‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أو‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫إﻧﺘﺎج‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺗﺄﺛﻴﺮا‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺗﻜﻮن‬ ‫أن‬ ‫اﻟﻤﺮء‬ ‫ﻳﺘﻮﻗﻊ‬ ‫ﻗﺪ‬
‫ﺑﺸﻜﻞ‬ ‫ﺳﻴﺎﺳﻴﺎ‬ ‫ﻧﺸﻄﺔ‬ ‫أﺻﺒﺤﺖ‬ ‫ﻗﺪ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺠﺪد‬ ‫اﻟﻔﺎﻋﻠﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫أن‬ ‫ﻻﺣﻈﻨﺎ‬ ‫أﻧﻨﺎ‬ ‫إﻻ‬ .‫اﻟﻤﻌﻠﻨﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻦ‬ ٪ 38.5 ‫ﺷﺎرﻛﺖ‬ ،‫أﻋﻼه‬ ‫اﻟﻤﺬﻛﻮرة‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ :‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻗﺘﺮاب‬ ‫ﻣﻊ‬ ‫ﻣﺘﺰاﻳﺪ‬
‫ﻫﺬه‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫أﻧﻮاع‬ ‫ﺣﺴﺐ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻳﺘﺎﺑﻊ‬ ‫اﻟﺬي‬ ،‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﺢ‬ ّ‫ﻳﻮﺿ‬ .‫اﻟﻤﺸﺮوع‬ ‫ﻫﺬا‬ ‫ﺧﻼل‬ ‫ﺟﻤﻌﻬﺎ‬
‫إﺛﺎرة‬ ‫اﻷﻛﺜﺮ‬ ‫اﻷﻣﺮ‬ ‫ﻟﻜﻦ‬ .‫ﺎ‬ ً‫ﻣﺘﻮﻗﻌ‬ ‫ﻛﺎن‬ ‫ﻛﻤﺎ‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻮﻋﺪ‬ ‫اﻗﺘﺮاب‬ ‫ﻣﻊ‬ ‫ﺎ‬ ً‫ﻧﺸﺎﻃ‬ ‫أﻛﺜﺮ‬ ‫اﻹﻋﻼﻣﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﺻﺒﺤﺖ‬ .‫اﻟﻨﺰﻋﺔ‬
‫ﻫﺪف‬ ‫أو‬ ‫اﻧﺘﻤﺎء‬ ‫أي‬ ‫ﻟﻬﺎ‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻫﻲ‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﻣﺴﺘﻮى‬ ‫ارﺗﻔﻊ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺧﺮى‬ ‫اﻟﻔﺌﺔ‬ ‫أن‬ ‫ﻫﻮ‬ ‫ﻟﻠﺪﻫﺸﺔ‬
.‫اﻟﻤﻌﺘﺎد‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻓﻲ‬ ‫ﺛﺎﺑﺘﺔ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻇﻠﺖ‬ ‫ﺑﻴﻨﻤﺎ‬ ،‫ﻣﻌﻠﻦ‬ ‫ﺳﻴﺎﺳﻲ‬
‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫وأن‬ ‫ﺧﺎﺻﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوﻳﺞ‬ ‫ﻋﻠﻰ‬ ‫أﺣﻴﺎﻧﺎ‬ ‫ﺑﻌﻀﻬﺎ‬ ‫وﺗﻌﻮﻳﻞ‬ ‫اﻟﻜﺒﻴﺮ‬ ‫وﻣﻌﺠﺒﻴﻬﺎ‬ ‫ﻣﺘﺎﺑﻌﻴﻬﺎ‬ ‫ﻟﻌﺪد‬ ‫ﻧﻈﺮا‬
‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻟﻬﺬه‬ ‫ﻳﻤﻜﻦ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬ .‫ﺳﻴﺎﺳﻲ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻗﻨﻮات‬ ‫ﻟﺘﻜﻮن‬ ‫اﻟﻤﻤﻜﻨﺔ‬ ‫اﻟﻘﺪرة‬ ‫ﺗﻤﺘﻠﻚ‬
‫ﻋﻦ‬ ‫ﻣﺴﺆوﻟﻴﺔ‬ ‫أي‬ ‫ﺗﺤﻤﻴﻠﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫وﻻ‬ ‫ﺑﻞ‬ ‫ﺗﺤﻔﻈﺎت‬ ‫دون‬ ‫ﺑﺤﺮﻳﺔ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫وﻣﻨﺎﺻﺮﻳﻬﺎ‬ ‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻸﻃﺮاف‬ ‫اﻟﻔﺮﺻﺔ‬ ‫ﺗﻮﻓﺮ‬ ‫أن‬
‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ّﺔ‬‫ﻴ‬‫وﺿﻌ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺤﻘﻖ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ‫ﻷﻧﻪ‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ .‫إﻟﻴﻬﻢ‬ ‫اﻟﻤﻠﻤﺢ‬ ‫ﺑﺎﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫ارﺗﺒﺎﻃﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫دﻟﻴﻞ‬ ‫ﻳﻮﺟﺪ‬ ‫ﻻ‬ ‫ﻷﻧﻪ‬ ‫ﺧﻄﺎﺑﻬﺎ‬
‫ﻳﺪﻳﺮﻫﺎ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻧﻌﺮف‬ ‫ﻻ‬ ‫ﻧﺤﻦ‬ .‫ﺣﻘﺎ‬ ‫وراءﻫﺎ‬ ‫ﻳﻘﻒ‬ ‫ﻣﻦ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻓﻤﻦ‬ ،(‫رﺳﻤﻴﺔ‬ ‫زرﻗﺎء‬ ‫ﺷﺎرة‬ ‫ﺗﻤﺘﻠﻚ‬ ‫)ﻻ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬
‫إﻧﺸﺎء‬ ‫وراء‬ ‫أوﺳﻊ‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫أو‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺮﻏﺒﺔ‬ ‫وﻟﺪﻳﻬﻢ‬ ً‫ﺎ‬‫ﺳﻴﺎﺳﻴ‬ ‫واﻋﻮن‬ ‫أﻓﺮاد‬
‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﻛﻤﺎ‬ ‫أن‬ ‫اﻟﻘﻠﻖ‬ ‫دواﻋﻲ‬ ‫ﻣﻦ‬ ‫ﻓﺈﻧﻪ‬ ،‫واﻟﻔﺮﺿﻴﺎت‬ ‫اﻟﺤﺎﻻت‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ .‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫أو‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬
،‫ﺷﻔﺎﻓﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ً‫اﺳﺘﺨﺪاﻣ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﻨﺼﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻢ‬ ،‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬
.‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫رادار‬ ‫ﻋﻦ‬ ‫ﺑﻌﻴﺪا‬ ‫ﻣﺠﻬﻮﻟﻴﻦ‬ ‫ﻣﻤﺜﻠﻴﻦ‬ ‫ﺑﻮاﺳﻄﺔ‬
‫ﺗﺘﺪاوﻟﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺒﻴﺔ‬ ‫أﻛﺜﺮ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﻌﺪل‬ ‫أن‬ ‫أﻇﻬﺮ‬ ‫اﻟﻤﻔﺎﺗﻴﺢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ ‫أن‬ ‫ﻛﺬﻟﻚ‬ ‫ﻳﻘﻠﻖ‬ ‫وﻣﺎ‬
.‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬
(‫اﻟﻤﺸﺎرﻛﺎت‬ ‫ﻋﺪد‬ ,‫)اﻟﺘﺎرﻳﺦ‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﻧﻮاع‬ ‫ﺣﺴﺐ‬ ‫اﻟﻤﺘﺪاول‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﻤﻮ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻏﻴﺮ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺬﻛﻮرة‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﺳﺤﺎﺑﺔ‬
‫إﻫﺎﻧﺔ‬ ‫أﻗﻞ‬ ‫وﻫﻲ‬ ‫أﻗﻞ‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﺪد‬ .‫رﺳﻤﻴﺔ‬
‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺬﻛﻮرة‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﺳﺤﺎﺑﺔ‬
‫واﻷﺳﻤﺎء‬ ‫اﻹﻫﺎﻧﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﺗﻈﻬﺮ‬ .‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬
‫اﻟﻤﺨﺰﻳﺔ‬ ‫واﻟﻜﻠﻤﺎت‬ ‫اﻟﻤﺴﺘﻌﺎرة‬
20
‫اﻟﺸﺒﻜﺎت‬ 3
‫ﺗﻢ‬ ‫اﻟﻤﺘﺸﺎﺑﻬﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫أن‬ ‫اﻟﻮاﺿﺢ‬ ‫ﻣﻦ‬ ‫أﺻﺒﺢ‬ ،‫وﺗﺤﻠﻴﻠﻬﺎ‬ ‫وﺗﺼﻔﻴﺘﻬﺎ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫ﺑﻌﺪ‬
‫ﻗﺪ‬ ‫أﻧﻬﺎ‬ ‫أو‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﺑﻴﻦ‬ ‫ﻣﺤﺘﻤﻞ‬ ‫ﺗﻨﺴﻴﻖ‬ ‫إﻟﻰ‬ ‫ﻫﺬا‬ ‫ﻳﺸﻴﺮ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻓﻲ‬ ‫ﻣﺘﻘﺎرب‬ ‫ﺗﻮﻗﻴﺖ‬ ‫ﻓﻲ‬ ‫ﺗﺪاوﻟﻬﺎ‬
‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻛﻞ‬ ‫ﺑﺸﺒﻜﺔ‬ ‫وﻧﻌﻨﻲ‬ ،‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﻣﻦ‬ ‫ﺷﺒﻜﺔ‬ 13 ‫ﺣﺪدﻧﺎ‬ ‫ﻟﻘﺪ‬ .‫اﻟﺸﺨﺺ‬ ‫ﻧﻔﺲ‬ ‫ﻣﻠﻚ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻜﻮن‬
‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫)ﻳﺼﻞ‬ ‫واﻟﺘﻮاﺻﻞ‬ ‫اﻟﻨﺸﺎط‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬ ‫اﻟﺪﻋﺎﺋﻲ‬ ‫ﻟﺜﻘﻠﻬﺎ‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ .‫ﻗﺼﻴﺮة‬ ‫زﻣﻨﻴﺔ‬ ‫ﻓﺘﺮات‬ ‫ﻓﻲ‬ ‫ﻣﻤﺎﺛﻞ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫ﺗﺸﺘﺮك‬
.‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫اﻟﻈﺎﻫﺮة‬ ‫ﻟﻬﺬه‬ ‫ﻛﺎﻣﻞ‬ ‫ﻓﺼﻞ‬ ‫ﺼﺺ‬ ُ‫ﺧ‬ ،(‫ﻣﺘﺎﺑﻊ‬ ‫ﻣﻼﻳﻴﻦ‬ 3 ‫إﻟﻰ‬ ‫ﻣﻠﻴﻮن‬ 0.5 ‫ﺑﻴﻦ‬ ‫ﻳﺘﺮاوح‬ ‫ﻋﺪد‬ ‫إﻟﻰ‬ ‫اﻟﺸﺒﻜﺎت‬
‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻟﻘﻮي‬ ‫اﻟﺤﻀﻮر‬ (1) :‫ﻣﻬﻤﻴﻦ‬ ‫اﻛﺘﺸﺎﻓﻴﻦ‬ ‫إﻟﻰ‬ ‫ﺗﻮﺻﻠﻨﺎ‬ ،‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﻼﺣﻈﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬
‫وﺗﻜﺜﻴﻒ‬ ‫ﺣﺼﺮ‬ ‫رﻧﺎ‬ّ‫ﺮ‬‫ﻗ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮات‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ .‫ﺷﺒﻜﺎت‬ ‫إﻟﻰ‬ ‫ﺗﻨﺘﻤﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻨﺴﻖ‬ ‫ﻋﻤﻞ‬ ‫وﺟﻮد‬ (2) ‫اﻟﻤﻌﻠﻨﺔ‬
‫اﻹﻋﻼم‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫اﻟﺘﺎﺑﻌﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﺨﻀﻮع‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ،(‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫)اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﺠﻬﻮدات‬
.‫واﻟﺒﺼﺮي‬ ‫اﻟﺴﻤﻌﻲ‬ ‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻟﻤﺮاﻗﺒﺔ‬
– Tunisia
21
2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ : ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻷول‬ ‫اﻟﺪور‬ 1
‫ﻏﻴﺮت‬ .‫أﻛﺘﻮﺑﺮ‬ 6 ‫ﻓﻲ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻌﺪ‬ ‫ﻣﺒﺎﺷﺮة‬ ،2019 ‫ﻧﻮﻓﻤﺒﺮ‬ - ‫أﻛﺘﻮﺑﺮ‬ ‫ﻓﺘﺮة‬ ‫ﻓﻲ‬ ‫ﻣﺴﺒﻘﺎ‬ ‫ﻣﺤﺪدة‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻛﺎﻧﺖ‬
‫اﻟﺠﻮﻟﺔ‬ ‫ﻟﻌﻘﺪ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫اﺿﻄﺮ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺮزﻧﺎﻣﺔ‬ ‫ﻫﺬه‬ 2019 ‫ﺟﻮﻳﻠﻴﺔ‬ 25 ‫ﻓﻲ‬ ‫اﻟﺴﺒﺴﻲ‬ ‫ﻗﺎﺋﺪ‬ ‫اﻟﺒﺎﺟﻲ‬ ‫اﻟﺮﺋﻴﺲ‬ ‫وﻓﺎة‬
‫ﻷﻛﺜﺮ‬ ‫ﻣﺆﻗﺖ‬ ‫رﺋﻴﺲ‬ ‫ﺳﻠﻄﺔ‬ ‫ﺗﺤﺖ‬ ‫اﻟﺒﻼد‬ ‫ﺗﺒﻘﻰ‬ ‫ﻻ‬ ‫ﺣﺘﻰ‬ ،2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫ﻓﻲ‬ ،‫ﻷواﻧﻬﺎ‬ ‫ﺳﺎﺑﻖ‬ ‫وﻗﺖ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬
.‫ﻟﻠﺪﺳﺘﻮر‬ ‫وﻓﻘﺎ‬ ،‫ﻳﻮﻣﺎ‬ 90 ‫ﻣﻦ‬
‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﺗﺮﺷﺤﻬﻢ‬ ‫ﻣﻮا‬ّ‫ﻗﺪ‬ 100 ‫ﻗﺮاﺑﺔ‬ ‫ﺟﻤﻠﺔ‬ ‫ﻣﻦ‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ 27 ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻗﺒﻠﺖ‬ ،‫أوت‬ ‫ﺷﻬﺮ‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﺑﺤﻠﻮل‬
.‫اﻟﺮﺋﺎﺳﻴﺔ‬
‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫ﻣﻨﺸﻮر‬ 5541 ‫ﺨﺮج‬ُ‫اﺳﺘ‬ .‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻤﻌﺖ‬ ُ‫ﺟ‬
.‫ﺻﻔﺤﺔ‬ 120 ‫ﻣﻦ‬ ‫اﻟﺴﻴﺎﺳﻲ‬
‫اﻻﻧﺘﺨﺎﺑﺎت‬
2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 13 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ ‫اﻟﺤﻤﻠﺔ‬ •
‫ﺳﺘﺸﺮف‬ ‫واﻟﺘﻲ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫واﺣﺪة‬ ‫رﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻃﻠﺒﺖ‬
‫ًﺎ‬‫ﻴ‬‫رﺳﻤ‬ ‫اﻟﻤﻌﻠﻨﺔ‬ ‫ﺻﻔﺤﺎﺗﻬﻢ‬ ‫ﺳﻠﻮك‬ ،‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫إﻟﻰ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ،‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻴﺔ‬ ‫اﻟﺮﺳﻮم‬ ‫ﻓﻲ‬ ‫ﻧﻘﺎرن‬ .‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﺑﺪورﻫﺎ‬
.‫ﺑﺪون‬ ‫أو‬ ‫ﻣﻨﻬﻢ‬ ‫ﺑﻌﻠﻢ‬ ‫ﻤﺘﻬﻢ‬ ّ‫دﻋ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﺪﻳﺪة‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫وﺳﻠﻮك‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬
‫ﻟﻴﻔﻮق‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﺗﻜﺜﻴﻒ‬ ‫ﻓﻲ‬ ‫ﺳﺎﺑﻘﺎ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ّف‬‫ﺮ‬‫اﻟﺘﻌ‬ ّ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫اﺳﺘﻤﺮت‬ ،‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻛﺒﺎر‬ ‫إﻟﻰ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬
‫ﻟﻠﻨﺸﺎط‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ،‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ً‫اﺳﺘﺜﻨﺎء‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ّ‫ﻳﻌﺪ‬ .‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻧﺸﺎط‬
‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺷﺒﻜﺎﺗﻬﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺘﻮﻳﺎت‬ ‫ﻳﺸﺎرﻛﻮن‬ ‫اﻵﺧﺮﻳﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﺆﻳﺪي‬ ‫أن‬ ‫ﺣﻴﻦ‬ ‫ﻓﻲ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺘﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻜﺒﻴﺮ‬
‫ﻓﻲ‬ ‫ُﺸﻤﻞ‬‫ﻳ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ،‫ﻣﻮرو‬ ‫اﻟﻔﺘﺎح‬ ‫ﻋﺒﺪ‬ ‫ﻫﻮ‬ ‫اﻵﺧﺮ‬ ‫اﻻﺳﺘﺜﻨﺎء‬ .‫ﻣﺮة‬ 18 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫إﻟﻰ‬ ‫وﺻﻠﺖ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑﺎﻟﺼﻔﺤﺔ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫أﻛﺒﺮ‬ ‫ﺑﻨﺴﺐ‬
‫اﻟﻠﺬﻳﻦ‬ ‫اﻵﺧﺮﻳﻦ‬ ‫ﺑﺎﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﺗﺮﺷﺤﻪ‬ ‫ﻤﺖ‬ ّ‫دﻋ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ا‬ً‫ﺟﺪ‬ ‫ﻗﻠﻴﻞ‬ ‫ﻋﺪد‬ ‫ﺳﻮى‬ ‫رﺻﺪ‬ ّ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫ﻷﻧﻪ‬ ‫ّﻨﺔ‬‫ﻴ‬‫اﻟﻌ‬
.‫راﻗﺒﻨﺎﻫﻢ‬
15-2) ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑﺼﻔﺤﺘﻬﻢ‬ ً‫ﻣﻘﺎرﻧﺔ‬ ‫ﻟﻬﻢ‬ ‫اﻟﻤﻨﺎﺻﺮة‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻋﻠﻰ‬ ‫ا‬ً‫ﺮ‬‫ذﻛ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﻋﺪد‬
2019 ‫)ﺳﺒﺘﻤﺒﺮ‬
‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬
222 661 1059 1277 1058
221 144 98 68
‫ﺟﻤﻌﺔ‬ ‫ﻣﻬﺪي‬ ‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬ ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬
‫رﺳﻤﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻨﺸﻮرات‬
58
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
،‫ﻣﺨﺘﻠﻔﺘﻴﻦ‬ ‫ﻟﺼﻔﺤﺘﻴﻦ‬ ‫ﻣﺜﺎل‬
‫ﺣﺰب‬ ‫ﺑﺄي‬ ‫ﻣﺮﺗﺒﻄﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺑﺄﺳﻤﺎء‬
‫ﺗﻘﻮﻣﺎن‬ ،‫ﻣﺘﺮﺷﺢ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻲ‬
‫وﺗﻬﻴﻦ‬ ‫ﺗﻬﺎﺟﻢ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﺑﺘﺮوﻳﺞ‬
‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺘﺮﺷﺤﻴﻦ‬
22
‫ﺑﺄﻳﺔ‬ ‫ﺗﻜﺘﺮث‬ ‫ﻟﻢ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أن‬ ‫إﻻ‬ ،‫آﺧﺮﻳﻦ‬ ‫ﻣﺘﺮﺷﺤﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫ﻫﺠﻤﺎت‬ ‫ﺷﻦ‬ ‫ﻋﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﻤﺘﻨﻊ‬ ‫ﺑﻴﻨﻤﺎ‬
:‫اﻟﺼﺪد‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫ﺿﻮاﺑﻂ‬
‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻏﻠﺒﺔ‬ ‫.ﺗﻮاﺻﻠﺖ‬
‫رﺳﻤﻴﺔ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬
‫اﻟﻔﺴﺎد‬
‫اﻟﻤﺎﻓﻴﺎ‬
‫اﻹرﻫﺎب‬
‫اﻟﺒﺮاﻛﺎﺟﺎت‬
‫اﻟﻘﺘﻞ‬
‫اﻟﻤﺘﺤﻴﻞ‬
‫ﻋﺼﺎﺑﺔ‬
‫ﻓﺎﺳﺪ‬
‫ﻓﻮﺿﻰ‬
‫ﻛﺬاب‬
142
76
13
16
12
8
30
15
10
12
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
23
‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺷﺎﺷﺎت‬ ‫ﻋﻠﻰ‬ ‫واﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻇﻬﻮر‬ ‫ﺗﻮاﺻﻞ‬ ‫ﺑﻞ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺠﺎوز‬ ‫ﻫﺬا‬ ‫ﻳﻘﺘﺼﺮ‬ ‫ﻟﻢ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﻫﺬه‬ ‫أﺗﺖ‬ .‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫ﻓﻲ‬ ‫اﻻﻗﺘﺮاع‬ ‫ﻣﺮاﻛﺰ‬ ‫إﻏﻼق‬ ‫ﺑﻌﺪ‬ ‫ﺳﺎﻋﺎت‬ ‫ﺑﻀﻊ‬ ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻟﻴﻮم‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺪﻗﺎﺋﻖ‬ ‫ﻣﻨﺬ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬
.‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬
2019/09/02
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‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻘﺎﺑﻞ‬ (‫)اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫ﻣﻘﺎرﻧﺔ‬
‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﻛﻞ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬
2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15‫و‬ 14 :‫اﻻﻗﺘﺮاع‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ •
‫ﻟﻢ‬ ،(2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15‫و‬ 14) ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫أﻧﻮاع‬ ‫ﺟﻤﻴﻊ‬ ‫ﺣﻈﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬
.‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺑﻌﺾ‬ ‫ﻟﺪى‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫ازداد‬ ‫ﺑﻞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫ﻳﺘﻨﺎﻗﺺ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
24
‫اﻟﺸﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﺄﺧﻮذة‬
‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬
‫ﺳﻠﻤﻰ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬
‫اﻟﺸﺎﻫﺪ‬ ‫وﻳﻮﺳﻒ‬ ‫اﻟﻠﻮﻣﻲ‬
‫وﻣﻬﺪي‬ ‫اﻟﻬﻤﺎﻣﻲ‬ ‫وﺣﻤﺔ‬
2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 14 :‫ﺟﻤﻌﺔ‬
(‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫)ﻳﻮم‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
25
‫ﻣﺄﺧﻮذة‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
‫ﻏﻴﺮ‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬
‫اﻟﻤﺮﺷﺤﻴﻦ‬ ‫ﺗﺪﻋﻢ‬ ‫رﺳﻤﻴﺔ‬
‫وإﻟﻴﺎس‬ ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬
‫وﻣﻨﺼﻒ‬ ‫اﻟﻔﺨﻔﺎخ‬
‫وﻳﻮﺳﻒ‬ ‫اﻟﻤﺮزوﻗﻲ‬
15- ‫إﻟﻰ‬ 14 ‫ﻣﻦ‬ :‫اﻟﺸﺎﻫﺪ‬
2019 ‫ﺳﺒﺘﻤﺒﺮ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
26
2019 ‫اﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ :‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 2
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻨﺤﺖ‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﺒﺴﻲ‬ ‫ﻗﺎﺋﺪ‬ ‫اﻟﺒﺎﺟﻲ‬ ‫اﻟﺮﺋﻴﺲ‬ ‫وﻓﺎة‬ ‫ﻋﻦ‬ ‫اﻟﻨﺎﺟﻢ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺮزﻧﺎﻣﺔ‬ ‫ﺗﻐﻴﻴﺮ‬ ‫أﺛﺮ‬
.‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻠﺤﻤﻼت‬ ‫أﻗﻞ‬ ‫ﻣﻮارد‬ ‫ﺗﺨﺼﻴﺺ‬ ‫إﻟﻰ‬ ‫أدى‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻠﺤﻤﻠﺔ‬ ‫اﻟﻤﻄﻠﻘﺔ‬ ‫اﻷوﻟﻮﻳﺔ‬ ‫اﻹﻋﻼم‬ ‫ووﺳﺎﺋﻞ‬
‫ﻣﺤﺪودﻳﺔ‬ ‫ﻣﻊ‬ ‫ﺧﺎﺻﺔ‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﺷﺎﻣﻠﺔ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫إﺟﺮاء‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻳﻜﻮن‬ ‫ﻳﻜﺎد‬
‫دون‬ ‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫وﻛﻞ‬ ‫ﻛﺎﻣﻠﺔ‬ ‫ﺗﻮﻧﺲ‬ ‫وﻫﻲ‬ ‫واﺣﺪة‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﺪاﺋﺮة‬ ‫ﻳﺘﻮﺟﻬﻮن‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ 26 ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺷﻬﺪت‬ .‫اﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﻤﻮارد‬
‫داﺋﺮة‬ 33 ‫ﺗﺴﺘﻬﺪف‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻗﺎﺋﻤﺔ‬ 1572 ‫ﻓﻲ‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ 15737 ‫ﺗﻀﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬ ،‫ﻣﺤﺪد‬ ‫ﺟﻐﺮاﻓﻲ‬ ‫ﺗﻘﺴﻴﻢ‬
‫ﺣﺼﺮﻧﺎ‬ ‫أﻳﻀﺎ‬ ‫وﻟﻜﻨﻨﺎ‬ ‫ﻣﺆﺛﺮة‬ ‫أﻧﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺪﻳﺪﻫﺎ‬ ‫ﺗﻢ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﺗﺎﺑﻌﻨﺎ‬ ،‫اﻟﺴﺒﺐ‬ ‫ﻟﻬﺬا‬ .‫اﻟﻨﻮاب‬ ‫ﻣﺠﻠﺲ‬ ‫ﻓﻲ‬ ‫ا‬ً‫ﻣﻘﻌﺪ‬ 217 ‫ﺑـ‬ ‫ﻟﻠﻔﻮز‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬
‫ﻧﺎﺑﻞ‬ ،‫أرﻳﺎﻧﺔ‬ ،2‫و‬ 1 ‫ﺗﻮﻧﺲ‬ :‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺨﺘﺎرة‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫دواﺋﺮ‬ ‫ﺧﻤﺲ‬ ‫ﻧﺎﺧﺒﻲ‬ ‫اﺳﺘﻬﺪﻓﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫ﻣﺮاﻗﺒﺘﻨﺎ‬
.‫واﻟﻤﻨﺴﺘﻴﺮ‬
‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ 5541 ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻣﺎ‬ ‫ﺨﺮج‬ُ‫اﺳﺘ‬ .‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻤﻌﺖ‬ ُ‫ﺟ‬
:‫ﻳﻠﻲ‬ ‫ﻛﻤﺎ‬ ‫ﺗﻘﺴﻢ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﻣﻦ‬ ‫اﻟﺴﻴﺎﺳﻲ‬
2019 ‫اﻛﺘﻮﺑﺮ‬ 4 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ ‫اﻟﺤﻤﻠﺔ‬
‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫ﻟﻠﺠﻮﻟﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬ ‫وﻫﻮ‬ ،‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻓﻲ‬ ‫ًﺎ‬‫ﻴ‬‫رﺳﻤ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﺑﺪأت‬
.‫اﻟﺮﺋﺎﺳﻴﺔ‬
‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻣﻦ‬ ‫ﺻﺮﻳﺢ‬ ‫أﻣﺮ‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫ﻗﺎﻧﻮﻧﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺪﻋﺎﻳﺔ‬ ‫أﻧﻮاع‬ ‫ﺟﻤﻴﻊ‬ ‫ﻛﺎﻧﺖ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬
‫اﺳﺘﺨﺪﻣﺖ‬ ‫ذﻟﻚ‬ ‫وﻣﻊ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮوج‬ ‫اﻟﻤﺤﺘﻮى‬ ‫اﻟﻤﻨﻊ‬ ‫ذﻟﻚ‬ ‫وﺷﻤﻞ‬ .‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬
‫ﺣﺮﻛﺔ‬ ‫ﺣﺰب‬ ‫أﺑﺮزﻫﻢ‬ ‫ﻣﻦ‬ ‫ﻛﺎن‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻟﻤﺮﺷﺤﻴﻬﺎ‬ ‫ﻟﻠﺘﺮوﻳﺞ‬ ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬
.‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻟﻮﺳﻴﻠﺔ‬ ‫ﻫﺬه‬ ‫ﻳﺴﺘﺨﺪم‬ ‫ﻟﻢ‬ ‫أﻧﻪ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬ ،"‫"اﻟﻨﻬﻀﺔ‬
.‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺣﻮل‬ ‫وﺷﺎﻣﻞ‬ ‫ﻣﻨﻬﺠﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫ر‬ّ‫ﺗﻌﺬ‬ ،‫ﻣﻮﺛﻮﻗﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬ ‫ﺑﺴﺒﺐ‬
‫أرﻳﺎﻧﺔ‬ ‫ﻓﻲ‬ ‫ﻋﻤﻠﻮا‬ ،‫ﺳﻨﺔ‬ 35‫و‬ 18 ‫ﺑﻴﻦ‬ ‫أﻋﻤﺎرﻫﻢ‬ ‫ﺗﺘﺮاوح‬ ،‫أﻧﺜﻰ‬ 4 / ‫ذﻛﺮ‬ 2) ‫أﻓﺮاد‬ ‫ﺳﺘﺔ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺗﻌﻴﻴﻦ‬ ‫ﺗﻢ‬ ،‫ذﻟﻚ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻌﻮﻳﺾ‬
‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺗﺴﺘﻬﺪف‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺑﺘﺘﺒﻊ‬ ‫ﻟﻨﺎ‬ ‫ﺳﻤﺢ‬ ‫ﻣﻤﺎ‬ (‫وﻧﺎﺑﻞ‬ ‫واﻟﻤﻨﺴﺘﻴﺮ‬ ‫وﺗﻮﻧﺲ‬
‫ﺷﺎﺷﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻇﻬﺮت‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﺑﺄﺧﺬ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫ﻠﻒ‬ُ‫ﻛ‬ .‫اﻟﺪواﺋﺮ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬
‫ﻫﺬه‬ ‫ﺧﻼل‬ ‫ا‬ً‫ر‬‫ﻇﻬﻮ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫اﻟﺘﻘﺎط‬ ‫ﻣﻦ‬ ‫ﻣﻜﻨﺘﻨﺎ‬ ‫وﻟﻜﻨﻬﺎ‬ ‫ﻣﺤﺪودة‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﺬه‬ .‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻔﻴﺴﺒﻮﻛﻴﺔ‬ ‫ﺣﺴﺎﺑﺎﺗﻬﻢ‬
‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ ،‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﺑﻬﺬه‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺔ‬ 314 ‫ﺟﻤﻊ‬ ‫ﺗﻢ‬ .‫واﻟﺮﻳﻔﻴﺔ‬ ‫اﻟﺤﻀﺮﻳﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬ ‫ّﻨﺔ‬‫ﻴ‬‫ﻋ‬ ‫ﻓﻲ‬ ‫اﻟﻔﺘﺮة‬
.‫أﻛﺘﻮﺑﺮ‬ 6
‫ﻣﻨﺸﻮر‬ 662
2019 ‫اﻛﺘﻮﺑﺮ‬ 6-5
‫ﻣﻨﺸﻮر‬ 4.581
2019 ‫اﻛﺘﻮﺑﺮ‬ 4 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 16 ‫ﻣﻦ‬
‫ﻣﻨﺸﻮر‬ 1.307
2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 14 ‫ﻣﻦ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
27
‫اﻹﻋﻼﻧﺎت‬ ‫وردت‬ .‫ﺳﻠﺒﻲ‬ ‫أو‬ ‫إﻳﺠﺎﺑﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫إﻟﻰ‬ ‫وﺻﻨﻔﺘﻬﻢ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻴﺎ‬ ‫ﺣﺰﺑﺎ‬ ‫ﻛﺎن‬ ‫ﺳﻮاء‬ ‫اﻟﻤﻌﻠﻦ‬ ‫ﺣﺴﺐ‬ ‫إﻋﻼن‬ ‫ﻛﻞ‬ ‫ﺑﻔﺮز‬ ‫ﻋﺘﻴﺪ‬ ‫ﻗﺎﻣﺖ‬
‫ﻣﻦ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﻞ‬ ‫ورد‬ ‫ﺣﻴﻦ‬ ‫ﻓﻲ‬ ،(‫واﻟﻤﺤﺘﻮى‬ ‫اﻟﺼﻔﺤﺔ‬ ‫اﺳﻢ‬ ‫)ﺣﺴﺐ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﻬﺆﻻء‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻹﻳﺠﺎﺑﻴﺔ‬
.‫ﺗﻬﺎﺟﻤﻬﻢ‬ ‫أو‬ ‫ﺗﻨﺎﺻﺮﻫﻢ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺻﻔﺤﺎت‬
‫اﻹﻋﻼﻧﺎت‬ .‫أدﻧﻰ‬ ‫ﻛﺤﺪ‬ ‫إﻋﻼﻧﺎت‬ 5 ‫أﺻﺪرت‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﺆﻳﺪو‬ ‫ﻳﺸﺎرﻛﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻋﺪد‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻳﻮﺿﺢ‬
.‫اﻟﺤﺰب‬ ‫ﺿﺪ‬ ‫ﻣﻮﺟﻬﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻫﻲ‬ ‫اﻟﺴﻠﺒﻴﺔ‬
‫إﻳﺠﺎﺑﻲ‬ ‫ﺳﻠﺒﻲ‬
‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﺒﺪﻳﻞ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻧﺪاء‬ ‫ﻟﻠﻮﻃﻦ‬ ‫ﻛﻼم‬ ‫ﺗﻮﻧﺲ‬ ‫آﻓﺎق‬ ‫ﻋﻤﻞ‬ ‫و‬ ‫اﻣﻞ‬ ‫ﺗﻮﻧﺲ‬ ‫ﺗﺤﻴﺎ‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺗﻮﻧﺴﻲ‬ ‫ﻋﻴﺶ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻗﻠﺐ‬ ‫اﻟﻜﺮاﻣﺔ‬ ‫اﺋﺘﻼف‬
0
5
10
15
20
25
30
35
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
28
‫ﻣﻦ‬ ‫ﻋﺸﻮاﺋﻴﺔ‬ ‫ﻋﻴﻨﺎت‬
‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬
‫ﻓﻲ‬ ‫اﻟﻤﺴﺘﺨﺪم‬
‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻟﺤﻤﻼت‬
‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻘﺎﺋﻤﺎت‬
.‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺗﺸﺮﻳﻌﻴﺔ‬
‫أو‬ ‫اﻟﻘﺎﺋﻤﺔ‬ ‫ﺑﺮﻗﻢ‬ ‫دراﻳﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫ﺟﻌﻠﺖ‬ ‫إذ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺑﺎﻟﻘﻮاﺋﻢ‬ ‫ﻟﻠﺘﻌﺮﻳﻒ‬ ‫إﻳﺠﺎﺑﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺨﺪﻣﺖ‬ُ‫اﺳﺘ‬
،‫اﻵﺧﺮﻳﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﻤﻬﺎﺟﻤﺔ‬ ‫ﺴﺘﺨﺪم‬ُ‫ﺗ‬ ‫ﻣﻬﻤﺔ‬ ‫أداة‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻟﻜﻨﻬﺎ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫واﻟﻮﻋﻮد‬ ‫اﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﺣﺘﻰ‬ ‫أو‬ ‫ﻓﻴﻬﺎ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬
.‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫وﺧﺎﺻﺔ‬
Lorem ipsum
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
29
‫ﻣﻦ‬ ‫ﻋﺸﻮاﺋﻴﺔ‬ ‫ﻋﻴﻨﺎت‬
‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬
‫اﻟﻤﻤﻮﻟﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
30
‫أﻛﺘﻮﺑﺮ‬ 6‫و‬ 5 :‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬
،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬ ‫ﺧﻼل‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺣﻈﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫وﻋﻠﻰ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺤﺎل‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬
‫ًﺎ‬‫ﻴ‬‫ﺳﻴﺎﺳ‬ ‫ا‬ً‫ر‬‫ﻣﻨﺸﻮ‬ 285 ‫ﺑﺤﺴﺎب‬ ‫ﻗﻤﻨﺎ‬ .‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﻤﻌﻈﻢ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫زاد‬ ‫ﻓﻘﺪ‬
‫ﻋﺪد‬ ‫ﻣﺘﻮﺳﻂ‬ ‫ﻋﻦ‬ ٪33 ‫ﺗﻘﺎرب‬ ‫ﺑﺰﻳﺎدة‬ ‫)أي‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻧﺸﺮت‬ ‫ﻗﺪ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﻓﻲ‬ ‫ﻋﺎدﻳﺎ‬
.(‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫وﻗﻌﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺸﺎرﻛﺎت‬
‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ،‫اﻟﻴﻮﻣﻴﻦ‬ ‫ﻫﺬﻳﻦ‬ ‫ﺧﻼل‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﻧﺸﻄﺔ‬ ‫اﻟﻤﻤﻮﻟﺔ/اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻛﺎﻧﺖ‬
:‫ﻣﻤﻮﻻ‬ ‫ﻣﻨﺸﻮرا‬ 71 ‫اﻟﺘﻘﻄﻨﺎ‬ ‫ﻟﻘﺪ‬ .‫واﻷﺣﺰاب‬
‫اﻻﻧﺘﻬﺎك‬ ‫ﺑﻬﺬا‬ ‫ﻳﺘﻔﺮدا‬ ‫ﻟﻢ‬ ‫ﻟﻜﻨﻬﻤﺎ‬ ،‫اﻵﺧﺮﻳﻦ‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫إﻋﻼﻧﺎت‬ "‫ﺗﻮﻧﺲ‬ ‫"ﻗﻠﺐ‬ ‫و‬ "‫"اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﺷﺎرك‬ :‫إﻳﺠﺎﺑﻲ‬ •
.‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫وﻗﻮاﻧﻴﻦ‬ ‫ﻟﻘﻮاﻋﺪ‬
."‫ﺗﻮﻧﺴﻲ‬ ‫"ﻋﻴﺶ‬ ‫و‬ "‫اﻟﻜﺮاﻣﺔ‬ ‫"اﺋﺘﻼف‬ ‫اﻟﻬﺠﻮم‬ ‫ﺑﻬﺬا‬ ‫ﺧﺎﺻﻴﻦ‬ ،‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫ﺧﺼﻮﻣﻬﻢ‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫اﻟﺒﻌﺾ‬ ‫اﺧﺘﺎر‬ :‫ﺳﻠﺒﻲ‬ •
،‫واﻻﻗﺘﺮاع‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫أﻳﺎم‬ ‫ﺧﻼل‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻘﺎﻃﻬﺎ‬ ‫ﺗﻢ‬ ‫ًﺎ‬‫ﻴ‬‫ﺳﻴﺎﺳ‬ ‫ﺎ‬ً‫ﻧ‬‫إﻋﻼ‬ 51 ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻳﻠﺨﺺ‬
‫اﻳﺠﺎﺑﻲ‬ ‫ﺳﻠﺒﻲ‬
‫ﺗﻮﻧﺲ‬ ‫ﻧﺪاء‬ ‫ﻟﻠﻮﻃﻦ‬ ‫ﻛﻠﻨﺎ‬ ‫ﺗﻮﻧﺲ‬ ‫آﻓﺎق‬ ‫ﺗﻮﻧﺲ‬ ‫ﺗﺤﻴﺎ‬ ‫اﻟﻜﺮاﻣﺔ‬ ‫اﺋﺘﻼف‬
0
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12
‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺗﻮﻧﺴﻲ‬ ‫ﻋﻴﺶ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻗﻠﺐ‬
31
‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺄﺧﻮذة‬ ‫ﻟﻘﻄﺎت‬
‫ﺗﺪﻋﻢ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻓﻴﺴﺒﻮك‬
2019‫أﻛﺘﻮﺑﺮ‬ 6 - 5 :‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬
‫إﻋﻼﻧﺎت‬ ‫أن‬ ‫ﻧﺬﻛﺮ‬ ‫أن‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬
‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻛﺎﻧﺖ‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬
‫ﻗﺼﺺ‬ ،‫اﻟﻮﻳﺐ‬ ‫)ﻣﻮاﻗﻊ‬ ‫إﻧﺘﺮﻧﺖ‬
،‫ﻳﻮﺗﻴﻮب‬ ‫إﻋﻼﻧﺎت‬ ،‫ﻓﻴﺴﺒﻮك‬
(‫ﺟﻮﺟﻞ‬ ‫إﻋﻼﻧﺎت‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
‫ذات‬ ‫ﻣﻤﻮﻟﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬
، ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮى‬
‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫أﺧﺬت‬
‫رﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫رﺳﻤﻴﺔ‬
‫أﻛﺘﻮﺑﺮ‬ 6 ‫و‬ 5 ‫ﺑﺘﺎرﻳﺦ‬
2019
32
‫ﺧﻼﺻﺔ‬
:‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬
.‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺒﺮاﻣﺞ‬ ‫ﺷﺮح‬ ‫ﻋﻮض‬ ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﻨﻴﺔ‬ ‫ّﺔ‬‫ﻴ‬‫ﺳﻠﺒ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﻛﺎﻧﺖ‬ •
.‫اﻟﻤﺘﺮﺷﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺗﺠﺎه‬ ‫وﻣﻴﺰوﺟﻴﻨﻴﺔ‬ ‫ﺗﻀﻠﻴﻼ‬ ‫ﻨﺖ‬ ّ‫ﺗﻀﻤ‬ •
.‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻣﺜﻞ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫اﻟﻜﻤﻴﺔ‬ ‫ﻧﻔﺲ‬ ‫ﺗﻈﻬﺮ‬ ‫ﻟﻢ‬ •
‫واﻟﺘﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫أﻣﺎ‬ .‫اﻟﻜﺒﻴﺮة‬ ‫ﻟﻸﺣﺰاب‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﻮﻃﻨﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﻔﺬت‬ُ‫ﻧ‬ •
‫ﻗﻠﻴﻞ‬ ‫ﻋﺪد‬ ‫ﻓﻲ‬ ‫ﺗﺮﺷﺤﺖ‬ ‫ﺻﻐﻴﺮة‬ ‫وأﺣﺰاب‬ ‫ﻣﺴﺘﻘﻠﺔ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻗﻮاﺋﻢ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﺑﻬﺎ‬ ‫ﻗﺎﻣﺖ‬ ‫ﻓﻘﺪ‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫ﻔﺬت‬ُ‫ﻧ‬
.‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬
(2) ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮوا‬ (1):‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺟﺎﻧﺒﻴﻦ‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﻘﺎﻧﻮن‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻠﺖ‬
. ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﺳﺘﺨﺪﻣﻮا‬
‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﺋ‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﻟ‬ ‫ﻛﺎن‬ ‫اﻟﺬي‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺣﺰب‬ :‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ا‬ً‫ﺟﺪﻳﺪ‬ ‫واﻓﺪا‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺷﻬﺪت‬
.‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﺷﺒﻜﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫وﺣﻀﺮ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
33
‫اﻹﻋﻼن‬ ‫ﻟﻬﺬا‬ ‫اﻟﺸﺎﺷﺔ‬ ‫ﻟﻘﻄﺔ‬ ‫اﻟﺘﻘﺎط‬ ‫ﺗﻢ‬
‫اﻟﻌﻠﻴﺎ‬ ‫واﻟﻬﻴﺌﺔ‬ ‫ﻣﺮاﻗﺒﻴﻨﺎ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬
‫ﻳﻮم‬ ‫ﺧﻼل‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬
.‫اﻻﻧﺘﺨﺎﺑﺎت‬
‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ادﻋﺎء‬ ‫أﺳﺎس‬ ‫ﻫﻮ‬ ‫ﻫﺬا‬ ‫ﻛﺎن‬
‫رﻳﺎض‬ ‫ﺑﺄن‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬
‫ﻓﻲ‬ ‫ﻗﺎﻧﻮﻧﻲ‬ ‫ﻏﻴﺮ‬ ‫ﻋﻤﻼ‬ ‫ارﺗﻜﺐ‬ ‫ﺟﻌﻴﺪان‬
‫ﻳﻔﻘﺪ‬ ‫ﺟﻌﻠﻪ‬ ‫ﻣﻤﺎ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬
‫ﻋﻠﻰ‬ ‫ﻧﺸﺮ‬ ‫ﻛﻤﺎ‬ ،‫ﺑﻪ‬ ‫ﻓﺎز‬ ‫اﻟﺬي‬ ‫اﻟﻤﻘﻌﺪ‬
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺘﻪ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻣﻦ‬ ‫ﻣﻨﺸﻮر‬ 3378 ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﻨﺸﻮر‬ 1549 ‫اﺳﺘﺨﺮاج‬ ‫ﻓﻲ‬ ‫ﻧﺠﺤﻨﺎ‬ .‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻤﻌﺖ‬ ُ‫ﺟ‬
.‫ﺻﻔﺤﺔ‬ 185
2019 ‫اﻛﺘﻮﺑﺮ‬ 11 ‫إﻟﻰ‬ 3 ‫ﻣﻦ‬ :‫اﻟﺤﻤﻠﺔ‬ •
‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺟﺪا‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺗﻮاﺻﻞ‬ ‫ﺑﺎﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ ‫إﻟﻰ‬ ‫اﻟﻤﺮور‬ ‫ﻓﻲ‬ ‫اﺛﻨﺎن‬ ‫ﻣﺘﺮﺷﺤﺎن‬ ‫ﻧﺠﺢ‬
‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﺑﻮاﺳﻄﺔ‬ ،‫اﻟﻨﻄﺎق‬ ‫واﺳﻌﺔ‬ ‫ﺣﻤﻠﺔ‬ ‫ﺷﻦ‬ ‫ﻓﻘﺪ‬ ،‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﺠﻦ‬ ‫ﻓﻲ‬ ‫ﻗﺒﻮﻋﻪ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬ ،‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬
.(‫واﻟﺼﻮر‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫)ﻣﻘﺎﻃﻊ‬ ‫اﻟﺪﻗﺔ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﺑﺘﻘﻨﻴﺎت‬ ‫إﻧﺘﺎﺟﻪ‬ ‫ﺗﻢ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﺣﺴﺐ‬ ‫ﻣﻮﺟﻪ‬ ‫ﺑﻤﺤﺘﻮى‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺼﻔﺤﺎت‬
‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻛﺒﻴﺮ‬ ‫ﺣﺪ‬ ‫إﻟﻰ‬ ‫ﻣﺮﺋﻲ‬ ‫ﻏﻴﺮ‬ ‫ﻛﺎن‬ ‫اﻟﺘﻲ‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ ‫ﻓﻲ‬ ‫ﻣﻨﺎﻓﺴﻪ‬ ‫وﻛﺎن‬
.‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬
‫أﻛﺘﻮﺑﺮ‬ 13‫و‬ 12 :‫اﻻﻗﺘﺮاع‬ ‫وﻳﻮم‬ ‫اﻟﺼﻤﺖ‬ •
‫اﻟﻤﻨﺸﻮرات‬ ‫اﺳﺘﻤﺮت‬ ،(‫أﻛﺘﻮﺑﺮ‬ 12-13) ‫واﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮﻣﻲ‬ ‫ﺧﻼل‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺟﻤﻴﻊ‬ ‫ﺣﻈﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬
.‫ﻟﻬﻢ‬ ‫اﻟﻤﻨﺎﻫﻀﺔ‬ ‫ﺗﻠﻚ‬ ‫ﺧﺎﺻﺔ‬ , ‫ﺗﺪﻋﻤﻬﻤﺎ‬ ‫اﻟﺘﻲ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫ﺑﺎﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻈﻬﻮر‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
‫ﻓﻲ‬ ‫وﻛﺬﻟﻚ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻓﻲ‬ ،‫ﺑﻤﺮاﻗﺒﺘﻬﺎ‬ ‫ﻗﻤﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻴﻨﺎت‬ ‫ﻓﻲ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﺿﺪ‬ ‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫اﻟﻤﻮﺟﻪ‬ ،‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻫﺬا‬ ‫ﻇﻬﺮ‬
.‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬
34
2019 ‫أﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 3 ‫ﻣﻦ‬ : ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ - ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 3
‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻟﻤﻔﺎﺗﻴﺢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫أو‬ ‫ﺑﺎﻻﺳﻢ‬ ‫ﺳﻌﻴﺪ‬ ‫وﻗﻴﺲ‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺗﺬﻛﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻳﻠﺨﺺ‬
(2019 ‫أﻛﺘﻮﺑﺮ‬ 13‫و‬ 2 ‫ﺑﻴﻦ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﻋﻴﻨﺔ‬ ‫)ﻓﻲ‬ (‫اﻟﻘﺎﻣﻮس‬ ‫)اﻧﻈﺮ‬
‫وﺑﻌﺾ‬ ‫ﺑﺎﻟﺘﻮازي‬ ‫ﺗﺠﺮي‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﺴﺒﺐ‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫واﺿﺤﻴﻦ‬ ‫ﻳﻜﻮﻧﺎ‬ ‫ﻟﻢ‬ ‫اﻟﻨﻬﺎﺋﻴﻴﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫أن‬ ‫اﻟﻤﺪﻫﺶ‬ ‫ﻣﻦ‬
.‫أﺳﻤﺎﺋﻬﻢ‬ ‫ذﻛﺮ‬ ‫دون‬ ‫ﺿﺪﻫﻢ‬ ‫أو‬ ‫ﻟﺼﺎﻟﺤﻬﻢ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬
35
‫رﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫أﺧﺬت‬ ، ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫ذات‬ ‫ﻣﻤﻮﻟﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
2019 ‫أﻛﺘﻮﺑﺮ‬ 13 ‫و‬ 12 ‫ﺑﺘﺎرﻳﺦ‬ ‫رﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬
‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫اﺧﺘﻔﺖ‬ .‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﺿﺪ‬ ‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﻣﻮﺟﻬﺔ‬ ‫وﻛﺎﻧﺖ‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻳﻮم‬ ‫ﺧﻼل‬ ‫ﻣﻐﺎﻟﻄﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﺗﻢ‬ ‫أﻧﻪ‬ ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫اﻷﻫﻢ‬
.(‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺧﻼل‬ ‫ﺷﺎرﻛﺘﻪ‬ ‫اﻟﺬي‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﻞ‬ ‫ﺣﺬﻓﺖ‬ ‫أن‬ ‫ﺑﻌﺪ‬ ،‫ﺎ‬ ً‫ﻻﺣﻘ‬ ‫اﻟﻈﻬﻮر‬ ‫إﻟﻰ‬ ‫ﺑﻌﻀﻬﺎ‬ ‫)ﻋﺎدت‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻴﻮم‬ ‫ﻓﻲ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻳﻨﻜﺮ‬ ‫ﻟﻤﺤﺎﻣﻴﻪ‬ ‫)ﻓﻴﺪﻳﻮ‬ ‫اﻟﻴﺴﺎر‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻳﺘﺒﻴﻦ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫ﺗﺪﻋﻢ‬ (‫ﻣﺘﺎﺑﻊ‬ ‫أﻟﻒ‬ 100) "‫ﺗﻮﻧﺲ‬ ‫ﻋﺎم‬ 100" ‫ﺻﻔﺤﺔ‬ ‫ﻛﺎﻧﺖ‬
‫ﻋﻠﻰ‬ ‫ﻳﻨﻄﻮي‬ ‫ﻣﻤﻮﻻ‬ ‫ﻣﻨﺸﻮرا‬ ‫ﻧﺸﺮت‬ ،‫أﻛﺘﻮﺑﺮ‬ 13 ‫إﻟﻰ‬ 11 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻓﻲ‬ .(‫ﻛﻨﺪﻳﺔ‬ ‫ﺿﻐﻂ‬ ‫ﺷﺮﻛﺔ‬ ‫ﻣﻊ‬ ‫ﻋﻘﺪ‬ ‫وﻗﻊ‬ ‫ﻗﺪ‬ ‫ﻣﺮﺷﺤﻪ‬ ‫ﺑﺄن‬ ‫ﺗﻔﻴﺪ‬ ‫ﻣﺰاﻋﻢ‬
.‫ﻣﺨﻔﻴﺔ‬ ‫وأﻣﻮال‬ ‫ﻣﻤﺘﻠﻜﺎت‬ ‫ﻟﺪﻳﻪ‬ ‫ﻛﺎن‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫أن‬ ‫ﺗﺰﻋﻢ‬ ،‫ﻣﻀﻠﻠﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬
،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .‫ﺷﺎﻫﺪوه‬ ‫اﻟﺬﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ﻋﺪد‬ ‫ﺗﻘﺪﻳﺮ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻓﻤﻦ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻓﻲ‬ ‫ﻳﻈﻬﺮ‬ ‫ﻟﻢ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻫﺬا‬ ‫ﻷن‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬
‫اﻟﻤﻨﺎﻇﺮة‬ ‫ﺑﺈدارة‬ ‫اﻟﻤﻜﻠﻒ‬ ‫اﻟﺼﺤﻔﻲ‬ ‫ﻷن‬ ‫اﻟﻜﻔﺎﻳﺔ‬ ‫ﻓﻴﻪ‬ ‫ﺑﻤﺎ‬ ‫اﻟﺠﺪ‬ ‫ﻣﺤﻤﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺧﺬ‬ُ‫أ‬ ‫ﻗﺪ‬ (‫اﻹﻃﻼق‬ ‫ﻋﻠﻰ‬ ‫إﺛﺒﺎﺗﻪ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫)اﻟﺬي‬ ‫اﻻﺗﻬﺎم‬ ‫ﻫﺬا‬ ‫ﻓﺈن‬
.‫أﻛﺘﻮﺑﺮ‬ 11 ‫ﻟﻴﻠﺔ‬ ‫ﻋﻨﻪ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﺳﺄل‬ ‫ﻗﺪ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬
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‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫ﻣﺜﺎل‬
.‫ﺗﻀﻠﻴﻠﻴﺔ‬ ‫ﻣﻤﻮﻟﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
:‫اﻟﺨﻼﺻﺔ‬
:‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬
‫وآﺧﺮ‬ (‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ،‫ﺟﻤﻌﺔ‬ ‫)ﻣﻬﺪي‬ ‫إﺧﺒﺎري‬ ‫ﻣﺤﺘﻮى‬ ‫ﺑﻴﻦ‬ ‫وﺗﺘﺮاوح‬ ‫ﺑﻪ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻻﺗﺼﺎل‬ ‫واﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﺣﺴﺐ‬ ‫ﺗﺨﺘﻠﻒ‬ •
‫ﺑﺪرﺟﺔ‬ ‫اﻟﺸﺎﻫﺪ‬ ‫وﻳﻮﺳﻒ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﺑﻴﻦ‬ ‫اﻻﻧﺘﻘﺎدات‬ ‫)ﺣﺮب‬ ‫اﻵﺧﺮﻳﻦ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺳﻠﺒﻲ‬
.(‫أوﻟﻰ‬
.‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻷﺧﻴﺮﻳﻦ‬ ‫اﻟﻴﻮﻣﻴﻦ‬ ‫ﻋﺪا‬ ‫ﻣﺎ‬ ‫ﻛﺜﻴﺮة‬ ‫ﺗﻀﻠﻴﻠﻴﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺘﻮ‬ ‫ﻟﻢ‬ •
‫ﻟﺘﻌﺬر‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ‫ﻫﻨﺎ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫إﺟﺮاء‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ،‫ﻟﻸﺳﻒ‬ .‫آﺧﺮ‬ ‫إﻟﻰ‬ ‫ﻣﺘﺮﺷﺢ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺎدي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﻤﻤﻮل‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﺒﺎﻳﻦ‬ •
.‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫إﻟﻰ‬ ‫اﻟﻨﻔﺎذ‬
.‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮارﻫﻢ‬ :‫واﺣﺪ‬ ‫ﺟﺎﻧﺐ‬ ‫ﻓﻲ‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﻘﺎﻧﻮن‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻞ‬
‫ﻧﺤﺪد‬ ‫ﻟﻢ‬ .‫اﺟﺘﻤﺎﻋﻲ‬ ‫ﺗﻮاﺻﻞ‬ ‫وﺳﻴﻠﺔ‬ ‫أي‬ ‫أو‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫رﺳﻤﻲ‬ ‫وﺟﻮد‬ ‫ﻟﻪ‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﻛﺎن‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻻﺳﺘﺜﻨﺎء‬
‫ﻟﺪﻋﻤﻪ‬ ‫ﻋﻤﻞ‬ ‫ﺑﺄي‬ ‫اﻟﻘﻴﺎم‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫أﻧﻪ‬ ‫ﻳﻌﻨﻲ‬ ‫ﻻ‬ ‫ﻫﺬا‬ .‫ﻟﺼﺎﻟﺤﻪ‬ ‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻧﻠﺤﻆ‬ ‫وﻟﻢ‬ ‫ﺗﺮﺷﻴﺤﻪ‬ ‫ﻟﺪﻋﻢ‬ ‫ﺗﻌﻤﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬
‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﺤﻮار‬ ‫اﻟﺘﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫اﻟﻘﻨﺎة‬ ‫ﺻﻔﺤﺔ‬ ‫ﺧﺴﺎرة‬ ‫ﻣﻦ‬ ‫ﻳﺘﻀﺢ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﻨﺸﻄﻴﻦ‬ ‫اﻟﻤﺆﻳﺪﻳﻦ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻟﺪﻳﻪ‬ ‫ﻛﺎن‬ ‫إذ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬
‫ﺟﺮت‬ ‫أﻧﺼﺎره‬ ‫ﺑﻬﺎ‬ ‫ﻗﺎم‬ ‫اﻟﺘﻲ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﻌﻈﻢ‬ ‫أن‬ ‫ﻳﺒﺪو‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ 29
.‫ﻳﻨﺘﻘﺪه‬ ‫ﺑﺮﻧﺎﻣﺠﺎ‬ ‫ﺑﺜﺖ‬ ‫اﻟﺬي‬ ‫اﻟﻴﻮم‬ ‫ﻓﻲ‬ ‫ﻣﻌﺠﺐ‬ ‫ﻣﻠﻴﻮن‬ 1 ‫ﻳﻘﺎرب‬ ‫ﻣﺎ‬
.‫ﻣﻼﺣﻈﺘﻬﺎ‬ ‫ﻋﻠﻴﻨﺎ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﺟﻌﻞ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ً‫ﺑﺪﻻ‬ ‫ﻣﻐﻠﻘﺔ‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻓﻲ‬
37
13 ‫ﻳﻮم‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻫﺬا‬ ‫ﺗﺮوﻳﺞ‬ ‫ﺗﻢ‬ .2015/1/14 ‫ﻓﻲ‬ ‫اﻟﺜﻮرة‬ ‫ﻣﻦ‬ ‫ﺳﻨﻮات‬ ‫ﺑﺄرﺑﻊ‬ ‫ﻳﺤﺘﻔﻠﻮن‬ (‫إﺳﻼﻣﻲ‬ ‫)ﺣﺰب‬ ‫اﻟﺘﺤﺮﻳﺮ‬ ‫ﺣﺰب‬ ‫أﻧﺼﺎر‬ ‫اﻷﺻﻠﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ُﻈﻬﺮ‬‫ﻳ‬
‫ﻫﺬا‬ ‫اﺧﺘﻔﻰ‬ .‫ﺳﻌﻴﺪ‬ ‫ﺨﺐ‬ُ‫اﻧﺘ‬ ‫ﻣﺎ‬ ‫إذا‬ (‫اﻹﺳﻼﻣﻴﻴﻦ‬ ‫اﻟﻤﺘﻄﺮﻓﻴﻦ‬ ‫)ﻋﻮدة‬ ‫ﺳﻴﺤﺪث‬ ‫ﻣﺎ‬ ‫إﻟﻰ‬ ‫وﻟﻤﺢ‬ ‫ﺣﺪﻳﺚ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫أن‬ ‫ﻳﺪﻋﻲ‬ ،‫ﻣﺰﻳﻒ‬ ‫ﺻﻮﺗﻲ‬ ‫ﺗﺴﺠﻴﻞ‬ ‫ﻣﻊ‬ ‫أﻛﺘﻮﺑﺮ‬
.‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻴﻮم‬ ‫ﻓﻲ‬ ‫ﻧﺸﺮﺗﻪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫اﺧﺘﻔﺎء‬ ‫ﻣﻊ‬ ‫اﻟﻤﻨﺸﻮر‬
29
https://www.businessnews.com.tn/elhiwar-ettounsi-perd-1-million-dabonnes,537,91126,3
https://www.realites.com.tn/09/2019/a-cause-de-kais-said-al-hiwar-ettounsi-perd-pres-dun-million-dabonnes-en-quelques-heures/
‫ﻣﺜﺎل‬
‫ﻟﻤﻨﺸﻮرات‬
‫ﺳﻴﺎﺳﻴﺔ‬
‫ﻣﻤﻮﻟﺔ‬
.‫ﺗﻀﻠﻴﻠﻴﺔ‬
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‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﻤﺖ‬ ‫أﻧﻪ‬ ‫اﻟﻮاﺿﺢ‬ ‫ﻣﻦ‬ ‫أﺻﺒﺢ‬ ،‫وﺗﺤﻠﻴﻠﻬﺎ‬ ‫وﻓﺮزﻫﺎ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫ﺑﻌﺪ‬
‫ﻋﻠﻰ‬ ‫أﻧﻬﺎ‬ ‫أو‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﺑﻴﻦ‬ ‫ﻣﺤﺘﻤﻞ‬ ‫ﺗﻨﺴﻴﻖ‬ ‫إﻟﻰ‬ ‫ﻫﺬا‬ ‫ﻳﺸﻴﺮ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻓﻲ‬ ‫ﻣﺘﻘﺎرب‬ ‫ﺗﻮﻗﻴﺖ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺸﺎﺑﻬﺔ‬
‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻟﻮﺻﻒ‬ "‫اﻟﺼﻔﺤﺎت‬ ‫"ﺷﺒﻜﺔ‬ ‫ﺗﺴﻤﻴﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫أﻃﻠﻘﺖ‬ .‫اﻟﺸﺨﺺ‬ ‫ﻧﻔﺲ‬ ‫ﻣﻠﻚ‬
.‫ﻣﻌﻴﻨﺔ‬ ‫زﻣﻨﻴﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻣﺘﺸﺎﺑﻬﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺗﺘﺪاول‬ ‫اﻟﺘﻲ‬ ‫ﻫﺬه‬ ‫اﻟﺼﻔﺤﺎت‬
‫ﻫﺬه‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﺤﺮي‬ ‫ﺎ‬ ً‫ﺗﻄﺒﻴﻘ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫ﺑﺎﻟﻤﻨﻈﻤﺔ‬ ‫ﻟﻠﻤﺸﺮوع‬ ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫ﺻﻤﻢ‬ ،‫ﻣﺼﺎدﻓﺔ‬ ‫أي‬ ‫ﻻﺳﺘﺒﻌﺎد‬
‫ﺧﻼل‬ ‫ﻣﻦ‬ ،2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 1 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫ﻣﻨﺸﻮر‬ 53494 ‫اﻟـ‬ ‫ﻛﻞ‬ ‫ﻣﺤﺘﻮى‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺣﻠﻞ‬ .‫آﻟﻴﺎ‬ ‫اﻟﻈﺎﻫﺮة‬
.(‫اﻟﻌﻤﻠﻴﺔ‬ ‫ﻟﻬﺬه‬ ‫اﻟﻮﺟﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﺧﺎﺻﻴﺔ‬ ‫اﺳﺘﺨﺪام‬ ‫)ﺗﻢ‬ ‫واﻟﺼﻮر‬ ‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﻘﺎرﻧﺔ‬
:‫اﻟﺸﺮوط‬ ‫ﻟﻬﺬه‬ ‫اﺳﺘﺠﺎﺑﺖ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻓﻲ‬ ‫ﻓﻘﻂ‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﺑﻌﻴﻦ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫أﺧﺬ‬ ‫ﺗﻢ‬
‫ﻓﺄﻛﺜﺮ‬ ٪ 98 ‫ﺑﻨﺴﺒﺔ‬ ‫ﻣﺘﻄﺎﺑﻘﺔ‬ ‫اﻟﺼﻮر‬ ‫ﻛﺎﻧﺖ‬ -
‫ﻓﺄﻛﺜﺮ‬ ٪ 70 ‫ﺑﻨﺴﺒﺔ‬ ‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻛﺎن‬ -
‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻣﻨﺸﻮرﻳﻦ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﺸﺎرﻛﺖ‬ -
‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺎت‬ 3 ‫ﻋﻠﻰ‬ ‫اﻟﺸﺒﻜﺔ‬ ‫ﺗﺤﺘﻮي‬ -
‫ﺳﺎﻋﺎت‬ 8 ‫ﺗﺘﺠﺎوز‬ ‫ﻻ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻣﺪة‬ ‫ﻛﺎﻧﺖ‬ -
‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬
(different pages sharing/sponsoring the same content (shared video with the same text description 3 Example of
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
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:‫اﻟﻨﺘﺎﺋﺞ‬
‫أﻛﺜﺮ‬ ‫ﺳﻠﺒﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫إﻟﻰ‬ ‫ﺗﻤﻴﻞ‬ ‫ﻓﺈﻧﻬﺎ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻛﻜﻞ‬ .‫ﻓﻘﻂ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻛﻞ‬ ‫ﺗﺘﻜﻮن‬ •
.‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑﺎﻟﺼﻔﺤﺎت‬ ‫ﻣﻘﺎرﻧﺔ‬
‫إﻟﻰ‬ 6 ‫ﻣﻦ‬ ‫ﺗﺘﻜﻮن‬ ‫اﻷﺧﺮى‬ ‫اﻟﺸﺒﻜﺎت‬ ‫أن‬ ‫ﺣﻴﻦ‬ ‫ﻓﻲ‬ ،‫ﺻﻔﺤﺔ‬ 24 ‫ﻋﻠﻰ‬ ‫ﺷﺒﻜﺔ‬ ‫أﻛﺒﺮ‬ ‫وﺗﺤﺘﻮي‬ ،‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺔ‬ 13 ‫ﻋﻦ‬ ‫ﻳﻘﻞ‬ ‫ﻻ‬ ‫ﻣﺎ‬ ‫آﻟﻴﺎ‬ ‫أوﻟﻰ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫ﺣﺪدﻧﺎ‬ •
.‫ﺷﺒﻜﺔ‬ ‫ﻟﻜﻞ‬ ‫ﻣﺘﺎﺑﻊ‬ / ‫ﻣﻌﺠﺐ‬ ‫ﻣﻼﻳﻴﻦ‬ 3 ‫إﻟﻰ‬ 500000 ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫إﻟﻰ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫ﻳﺼﻞ‬ .‫ﺻﻔﺤﺔ‬ 16
‫ﻧﻼﺣﻆ‬ ‫ﺛﻢ‬ ،‫اﻷﺧﺮى‬ ‫ﻫﻲ‬ ‫وﺗﻨﺸﺮه‬ ‫ﺷﺒﻜﺘﻬﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﺎﻗﻲ‬ ‫ﺗﺄﺧﺬه‬ ‫ﻣﻨﺸﻮرا‬ ‫اﻟﺼﻔﺤﺎت‬ ‫إﺣﺪى‬ ‫ﺗﺼﻨﻊ‬ .‫ﺑﻴﻨﻬﺎ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻣﺘﺮاﺑﻄﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻛﺎﻧﺖ‬ •
‫ﺗﺒﻴﻦ‬ ،‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫ﺑﻌﺪ‬ .‫ﻟﻠﺸﺒﻜﺔ‬ ‫اﻟﺘﺎﺑﻌﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻘﻴﺔ‬ ‫ﻋﻠﻰ‬ ‫وﺗﺸﺎرﻛﻪ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻫﺬا‬ ‫ﺑﺪورﻫﺎ‬ ‫ﺗﺄﺧﺬ‬ ‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬ ‫ﻟﺸﺒﻜﺔ‬ "‫أم‬ ‫"ﺻﻔﺤﺔ‬ ‫أن‬
‫ﺷﺒﻜﺘﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻫﻲ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺸﺒﻜﺔ‬ .‫ﻋﺘﻴﺪ‬ ‫أﺟﺮﺗﻪ‬ ‫اﻟﺬي‬ ‫اﻟﻴﺪوي‬ ‫ﻟﻠﺘﺤﻘﻴﻖ‬ ‫ﺎ‬ ً‫وﻓﻘ‬ ،"‫ﻛﺒﺮى‬ ‫"ﺷﺒﻜﺎت‬ 5 ‫ﺗﻜﻮن‬ ‫ﺎ‬ ً‫ﺳﺎﺑﻘ‬ ‫اﻟﻤﺬﻛﻮرة‬ 13 ‫اﻟـ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫أن‬
.‫ﻟﻠﻤﺘﺮﺷﺢ‬ ‫آﺧﺮ‬ ‫ﻣﺸﺘﺮﻛﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﺗﺤﺘﻮي‬ ‫وﻟﻜﻦ‬ ،‫ﺣﺪة‬ ‫ﻋﻠﻰ‬ ‫ﻛﻞ‬ ‫ﻣﺘﺸﺎﺑﻬﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺗﺸﺎرﻛﺎن‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬
.‫اﻟﺸﺒﻜﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺼﻮل‬ 5 ‫اﻟﻤﻠﺤﻖ‬ ‫اﻧﻈﺮ‬
‫اﻟﻤﺒﺮﻣﺞ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻋﻠﻴﻪ‬ ‫ﺗﺒﺪو‬ ‫ﻣﺎ‬ ‫ﻫﺬا‬
‫ﻣﻤﺎﺛﻞ‬ ‫ﻣﺸﺘﺮك‬ ‫ﻣﺤﺘﻮى‬ ‫ﻫﻮ‬ ‫ﻧﻘﻄﺘﻴﻦ‬ ‫ﺑﻴﻦ‬ ‫أﺳﻮد‬ ‫ﺳﻄﺮ‬ ‫ﻛﻞ‬ ،‫ﻓﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻫﻲ‬ ‫ﺣﻤﺮاء‬ ‫ﻧﻘﻄﺔ‬ ‫.ﻛﻞ‬
‫اﻟﻤﺸﺎرﻛﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﻤﺖ‬ ،‫اﻟﻨﻘﺎط‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺎﺻﻞ‬ ‫اﻟﺨﻂ‬ ‫ﺳﻤﺎﻛﺔ‬ ‫زادت‬ ‫ﻛﻠﻤﺎ‬
‫اﻷﺧﺮى‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻊ‬ ‫ﻣﺸﺎرﻛﺔ‬ 15-10 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﺸﺎرك‬ ‫اﻟﺘﻲ‬ ‫اﻟﺰواﻳﺎ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺟﻮدة‬ ‫اﻟﻨﻘﺎط‬ ‫.ﻻﺣﻆ‬
.‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﺸﺘﺮﻛﺔ‬ ‫واﻟﻤﻨﺸﻮرات‬ ‫اﻟﺮواﺑﻂ‬ ‫ﺗﻌﻘﻴﺪ‬ ‫أﻋﻼه‬ ‫اﻟﺸﻜﻞ‬ ‫ﻳﻮﺿﺢ‬
‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻣﻦ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﺰﻣﻨﻲ‬ ‫اﻟﺘﺴﻠﺴﻞ‬ ‫ﻣﺘﺒﻌﻴﻦ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﺳﻠﻮك‬ ‫ﺳﻨﺤﻠﻞ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻣﻦ‬ ‫اﻟﻘﺴﻢ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬
.‫ﻣﻨﻔﺼﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫أﺧﺮى‬ ‫اﻟﻰ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
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.‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫ﻛﺒﻴﺮ‬ ‫ﺣﺪ‬ ‫إﻟﻰ‬ ‫ﻧﺸﻄﺔ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻛﺎﻧﺖ‬
2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ : ‫اﻻول‬ ‫اﻟﺪور‬ - ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 1
‫ﻋﻼﻗﺔ‬ ‫ﻻ‬ ‫ﻣﺨﺘﻠﻔﺘﺎن‬ ‫ﺻﻔﺤﺘﺎن‬
‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫ﺑﺄي‬ ‫ﻻﺳﻤﻴﻬﻤﺎ‬
‫ﻣﺤﺘﻮى‬ ‫ﺷﺎرﻛﺘﺎ‬ ،‫ﻣﺮﺷﺢ‬ ‫أو‬
‫ﻣﺘﺮﺷﺤﺎ‬ ‫ﻳﺆﻳﺪ‬ (‫)ﻓﻴﺪﻳﻮ‬ ‫ﻣﺪﻋﻮم‬
‫ﻋﺒﺪ‬ :‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬
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‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬
‫ﻣﻮﻋﺪ‬ ‫ﺑﺤﻠﻮل‬ ‫ﻣﻌﺠﺐ‬ 150000‫و‬ 10 ‫ﺑﻴﻦ‬ ‫ﻳﺘﺮاوح‬ ‫ﺑﻤﻌﺪل‬ ،2019 ‫أوت‬ ‫و‬ ‫ﺟﻮﻳﻠﻴﺔ‬ ‫ﻓﻲ‬ ‫أﻧﺸﺌﺘﺎ‬ .‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﻟﺤﻤﻠﺔ‬ ‫ﺧﺎﺻﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫إﻧﺸﺎء‬ ‫ﺗﻢ‬ ،‫اﻟﺴﺎﺑﻖ‬ ‫اﻟﻔﺼﻞ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ 30
.‫اﻻﻧﺘﺨﺎﺑﺎت‬
‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ (‫)اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬
(‫ﺑﺎﻻﺳﻢ‬ ‫)ذﻛﺮ‬
0
30
60
90
120
140
2019/09/15
2019/09/14
2019/09/13
2019/09/12
2019/09/11
2019/09/10
2019/09/09
2019/09/08
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‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬
‫ﺟﻤﻌﺔ‬ ‫ﻣﻬﺪي‬
‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬
‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬
‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬
‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬
115
112
373
630
590
193
‫ﻟﻠﻤﻨﺸﻮرات‬ ‫اﻟﺠﻤﻠﻲ‬ ‫اﻟﻌﺪد‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
41
:‫ﻣﻦ‬ ‫ﺑـﻜﻞ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫رﺑﻂ‬ ‫ﻳﻤﻜﻦ‬ .‫ﺎ‬ ً‫ﺗﺸﺎﺑﻬ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﺒﺮى‬ ‫ﺷﺒﻜﺎت‬ ‫ﺧﻤﺲ‬ ‫ﺷﺎرﻛﺖ‬
‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬
‫اﻟﻤﻨﺸﻮرات‬
‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬
‫ﻣﺘﺎﺑﻊ‬ 450,000 ‫ﺣﻮاﻟﻲ‬
‫ﺻﻔﺤﺎت‬ 7
‫ﺻﻔﺤﺎت‬ 3 / 4 : ‫ﺷﺒﻜﺎت‬ 2 ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 977
‫ﻣﺘﻄﺎﺑﻘﺔ‬ ‫ﻣﻨﺸﻮرات‬
‫ﻣﺮة‬ 61 ‫ﻧﺸﺮت‬
3
#Salma_elloumi :‫اﻟﻮﺳﻮم‬
/2367488600025778/2174359356005371.photos/a/1958979847543324/https://www.facebook.com 31
/370249200581230/300752334197584.photos/a/299219774350840/https://www.facebook.com 32
31 32
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
42
‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬
‫اﻟﻤﻨﺸﻮرات‬
‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬
‫ﻣﺘﺎﺑﻊ‬ 900,000 ‫ﺣﻮاﻟﻲ‬
‫ﺻﻔﺤﺎت‬ 7
‫ﺻﻔﺤﺎت‬ 3 / 13 : ‫ﺷﺒﻜﺎت‬ ‫ﺟﻤﻌﺔ‬ ‫ﻣﻬﺪي‬
X 33 X 5
page
pages 13 to 3 networks of ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 1,054
‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫ﻣﻨﺸﻮرا‬
‫ﻣﺮة‬ 635 ‫ﻧﺸﺮت‬
52
#‫ﻣﺴﺘﻘﺒﻞ_ﺗﻮﻧﺲ_ﻣﻊ_ﻣﻬﺪي_ﺟﻤﻌﺔ‬ :‫اﻟﻮﺳﻮم‬
/2535187983370765/https://www.facebook.com/Fheemt.officielle/posts 34
/2457519484354954/https://www.facebook.com/ZoomPlusAgency/posts 35
34 35
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
43
‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬
‫اﻟﻤﻨﺸﻮرات‬
‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬
‫ﻣﺘﺎﺑﻊ‬ 900,000 ‫ﺣﻮاﻟﻲ‬
‫ﺻﻔﺤﺎت‬ 24
‫ﺻﻔﺤﺎت‬ 20 / 4 : ‫ﺷﺒﻜﺎت‬ 2 ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 991
‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫ﻣﻨﺸﻮرا‬
‫ﻣﺮة‬ 114 ‫ﻧﺸﺮت‬
17
‫#اﻟﺰﺑﻴﺪي_ﻣﺮﺷﺢ_اﻟﻮﺣﺪة_اﻟﻮﻃﻨﻴﺔ‬ :‫اﻟﻮﺳﻮم‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
44
‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬
‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬
‫اﻟﻤﻨﺸﻮرات‬
‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬
‫ﻣﺘﺎﺑﻊ‬ ‫ﻣﻠﻴﻮن‬ 3,7 ‫ﺣﻮاﻟﻲ‬
‫ﺻﻔﺤﺎت‬ 30
‫ﺻﻔﺤﺎت‬ 4/ 9 : ‫ﺷﺒﻜﺎت‬ 6 ‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 1087
‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫ﻣﻨﺸﻮرا‬
‫ﻣﺮة‬ 140 ‫ﻧﺸﺮت‬
30
‫#ﻳﻮﺳﻒ_اﻟﺸﺎﻫﺪ‬ ‫#اﻟﻄﺮﻃﻮر_اﻟﺠﺪﻳﺪ‬ :‫اﻟﻮﺳﻮم‬
X 30 X 6
X 30
‫ﺻﻔﺤﺔ‬
‫ﺷﺒﻜﺔ‬
/487893832046258/https://www.facebook.com/lepresident.org/videos 36
/2779931958684316/https://www.facebook.com/rue.tunisien/videos 37
36 37
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻣﻨﺬ‬ ‫ﺑﺄﻛﻤﻠﻬﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺣﺬف‬ ‫ﺗﻢ‬ ‫ﻛﻤﺎ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻋﺪﻳﺪ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺣﺬف‬ ‫ﺗﻢ‬ :‫اﻟﺸﺒﻜﺎت‬ ‫ﺑﺠﻤﻴﻊ‬ ‫ﻖ‬ّ‫ﻠ‬‫ﺗﺘﻌ‬ ‫ﻣﻼﺣﻈﺔ‬
.‫اﻻﻧﺘﺨﺎﺑﺎت‬
45
‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 167
‫ﻣﺘﻄﺎﺑﻘﺔ‬ ‫ﻣﻨﺸﻮرات‬
‫ﻣﺮات‬ 9 ‫ﻧﺸﺮت‬
4‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬
‫ﻣﺘﺎﺑﻊ‬ 500,000 ‫ﺣﻮاﻟﻲ‬
‫ﺻﻔﺤﺎت‬ 6
‫واﺣﺪة‬ ‫ﺷﺒﻜﺔ‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬
46
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻻ‬ - ‫ﺣﺰﺑﻪ‬ ‫ﺗﺨﺺ‬ ‫أو‬ ‫ﺗﺨﺼﻪ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺑﺄن‬ ‫اﻹﻳﺤﺎء‬ ‫ﻧﻘﺼﺪ‬ ‫ﻻ‬ .‫ﺗﺮﺷﻴﺤﻪ‬ ‫ﻟﺪﻋﻢ‬ ‫ﻣﻨﺴﻘﺔ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫ﺗﻌﻤﻞ‬ ‫أﻧﻬﺎ‬ ‫ﺑﺪا‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻧﻌﻨﻲ‬ ‫ﻣﺜﻼ‬ "‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬ ‫"ﺷﺒﻜﺔ‬ ‫ﺑﻘﻮﻟﻨﺎ‬ 35
.‫ﻣﺠﻬﻮﻟﻴﻦ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫اﻟﻘﺎﺋﻤﻮن‬ ‫ﻳﺰال‬ ‫ﻓﻼ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫إﻟﻰ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻧﺴﺐ‬ ‫ﻳﻤﻜﻨﻨﺎ‬
2019 ‫اﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ :‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 2
‫ﻣﻤﺎ‬ ‫ﺣﺪة‬ ‫أﻗﻞ‬ ‫ﺑﺼﻮرة‬ ‫وﻟﻜﻦ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻈﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫اﺳﺘﻤﺮت‬
.‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ّﻨﻪ‬‫ﻴ‬‫ﻳﺒ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫أﺛﻨﺎء‬ ‫ﻋﻠﻴﻪ‬ ‫ﻛﺎﻧﺖ‬
،"‫ﺗﻮﻧﺲ‬ ‫"ﺗﺤﻴﺎ‬ ‫ﻟـ‬ ‫اﻟﺸﺎﻫﺪ‬ ‫)ﻳﻮﺳﻒ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫أﺣﺰاب‬ ‫إﻟﻰ‬ ‫ﻳﻨﺘﻤﻮن‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺑﻌﺾ‬ ‫ﻛﺎن‬
‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﻲ‬ ‫ﺷﺎرﻛﺖ‬ ("‫اﻟﻜﺮاﻣﺔ‬ ‫"اﺋﺘﻼف‬ ‫ﻟـ‬ ‫ﻣﺨﻠﻮف‬ ‫اﻟﺪﻳﻦ‬ ‫ﺳﻴﻒ‬ ،"‫"اﻟﻨﻬﻀﺔ‬ ‫ﻟـ‬ ‫ﻣﻮرو‬ ‫اﻟﻔﺘﺎح‬ ‫ﻋﺒﺪ‬ ،"‫ﺗﻮﻧﺲ‬ ‫"ﻗﻠﺐ‬ ‫ﻟـ‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬
.‫ﺗﺸﺮﻳﻌﻴﺔ‬ ‫ﻗﻮاﺋﻢ‬ ‫ﻛﺬﻟﻚ‬ ‫ﻳﺘﺮأﺳﻮن‬ ‫ﺳﻌﻴﺪ‬ ‫واﻟﺼﺎﻓﻲ‬ ،‫اﻟﺮﺣﻮي‬ ‫واﻟﻤﻨﺠﻲ‬ ‫ﻣﺨﻠﻮف‬ ‫اﻟﺪﻳﻦ‬ ‫ﻛﺴﻴﻒ‬ ،‫ﺑﻌﻀﻬﻢ‬ ‫وﻛﺎن‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬
‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫أﺛﻨﺎء‬ ‫ﻟﻪ‬ ‫اﻟﺘﺎﺑﻊ‬ ‫اﻟﺤﺰب‬ ‫ﺗﺪﻋﻢ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﻟﻠﻤﺘﺮﺷﺢ‬ ‫روﺟﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻧﺮى‬ ‫أن‬ ‫ﺗﻮﻗﻌﻨﺎ‬ ،‫وﺑﺎﻟﺘﺎﻟﻲ‬
‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻣﺘﻮﻗﻊ‬ ‫ﻏﻴﺮ‬ ‫ﺎ‬ً‫ﺳﻠﻮﻛ‬ ‫ﻻﺣﻈﻨﺎ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ 35
.‫اﻟﺸﺎﻫﺪ‬ ‫ﻟﻴﻮﺳﻒ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺸﺒﻜﺔ‬ ‫ﻣﻊ‬ ‫اﻟﺤﺎل‬ ‫ﻛﺎن‬ ‫ﻛﺬﻟﻚ‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬
.‫اﻟﺼﻤﺖ‬ ‫اﻟﺘﺰﻣﺖ‬ ‫أو‬ ‫أﺧﺮى‬ ‫أﺣﺰاب‬ ‫دﻋﻢ‬ ‫إﻟﻰ‬ ‫ﺗﺤﻮﻟﺖ‬ ‫إذ‬ ،‫ﺟﻤﻌﺔ‬ ‫وﻣﻬﺪي‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﺷﺒﻜﺎت‬
‫ﻫﺬه‬ ‫ﻣﺪﻳﺮي‬ ‫أن‬ ‫ﻳﺒﺪو‬ ‫ﺣﻴﺚ‬ ،"‫”اﻟﻤﺮﺗﺰﻗﺔ‬ ‫ﺑـ‬ ‫اﻟﻈﺎﻫﺮة‬ ‫ﻫﺬه‬ ‫ﻋﺘﻴﺪ‬ ‫وﺻﻔﺖ‬ ‫إذ‬ ‫وﻻءاﺗﻬﻢ‬ ‫ﻏﻴﺮوا‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻣﺪﻳﺮي‬ ‫أن‬ ‫ﻳﺒﺪو‬
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫أن‬ ‫ﻓﻌﻼ‬ ‫ﻳﺒﺪو‬ .‫ﻟﻬﻢ‬ ‫ﻣﺎدي‬ ‫ﻋﺮض‬ ‫أﻓﻀﻞ‬ ‫ﻳﻘﺪم‬ ‫اﻟﺬي‬ ‫اﻟﺤﺰب‬ ‫ﻳﺪﻋﻤﻮن‬ ‫ﻛﺎﻧﻮا‬ ‫ﻟﻮ‬ ‫ﻛﻤﺎ‬ ‫ﻳﺘﺼﺮﻓﻮن‬ ‫اﻟﺼﻔﺤﺎت‬
.‫ﺟﺪﻳﺪة‬ ‫ﺻﻔﺤﺎت‬ ‫إﻧﺸﺎء‬ ‫ﻣﻦ‬ ً‫ﺑﺪﻻ‬ ‫ا‬ً‫ﺟﺪ‬ ‫واﻟﻨﺸﻄﺔ‬ ‫اﻟﻤﻮﺟﻮدة‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺧﺪﻣﺎت‬ ‫إﻟﻰ‬ ‫اﻟﻠﺠﻮء‬ ‫أﺣﻴﺎﻧﺎ‬ ‫ﺗﻔﻀﻞ‬
‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻘﺎﺑﻞ‬ (‫)اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫ﻣﻘﺎرﻧﺔ‬
(‫أﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫)ﻣﻦ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫واﻟﺤﻤﻠﺔ‬ (‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫)ﻣﻦ‬
‫اﻟﻤﻨﺸﻮرات‬ ‫ﻛﻞ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
47
‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷول‬ ‫اﻟﺪور‬ ‫ﺧﻼل‬ ‫ﻟﻠﻤﺘﺮﺷﺢ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﺪد‬ : ‫اﻟﻴﺴﺎر‬ ‫ﻋﻠﻰ‬
‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﺧﻼل‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻧﻔﺲ‬ ‫دﻋﻤﺘﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺰاب‬ : ‫اﻟﻴﻤﻴﻦ‬ ‫ﻋﻠﻰ‬
: ‫ﻧﺸﺎﻃﻬﺎ‬ ‫أو‬ ‫ﺻﻔﺤﺎﺗﻬﺎ‬ ‫ﻛﻞ‬ ‫ﺐ‬ ّ‫ﺗﻌﻘ‬ ‫ﻣﻦ‬ ‫ﻧﺘﻤﻜﻦ‬ ‫ﻟﻢ‬ ‫ﻟﻸﺳﻒ‬ ‫ﻟﻜﻦ‬ ،‫ﺟﺪﻳﺪﺗﻴﻦ‬ ‫ﺷﺒﻜﺘﻴﻦ‬ ‫إﻧﺸﺎء‬ ‫ﻻﺣﻈﻨﺎ‬ ،‫اﻟﺤﺎﻟﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫إﻟﻰ‬ ‫إﺿﺎﻓﺔ‬
‫اﻟﺼﻔﺤﺎت‬ ‫وﻟﻜﻦ‬ ‫واﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻣﻮارد‬ ‫ﻟﻘﻠﺔ‬ ‫أﻳﻀﺎ‬ ‫ﻛﺸﺒﻜﺔ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أن‬ ‫وإﻗﺮار‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﻼزم‬ ‫اﻟﻮﻗﺖ‬ ‫ﻟﻀﻴﻖ‬ ‫ﻧﻈﺮا‬ ‫ذﻟﻚ‬ ‫و‬
.‫ﺑﻴﻨﻬﺎ‬ ‫ﻣﻨﺴﻖ‬ ‫ﻋﻤﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺪل‬ ‫ﻟﻤﺤﺘﻮاﻫﺎ‬ ‫اﻷوﻟﻴﺔ‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫واﻟﻤﻘﺎرﻧﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ّ‫أن‬ ‫ﻋﺘﻴﺪ‬ ‫وﻣﻨﻈﻤﺔ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻛﻔﺮﻳﻖ‬ ‫ﻧﺆﻛﺪ‬ ، ‫أدﻧﺎه‬ ‫اﻟﻤﺬﻛﻮرة‬
"‫"اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬ •
1. https://www.facebook.com/Matenseech/
2. https://www.facebook.com/N7ebek.Tunis/
3. https://www.facebook.com/Tunisia.ToDay.is.Better/
"‫ﺗﻮﻧﺴﻲ‬ ‫"ﻋﻴﺶ‬ ‫ﺣﺮﻛﺔ‬ •
1. https://www.facebook.com/TopMozaique/
2. https://www.facebook.com/TnMedias/
3. https://www.facebook.com/Web-Zapping365500966885592-/
4 4
‫ﻧﺒﻴﻞ‬
‫اﻟﻘﺮوي‬
6
5
1
‫اﻟﻨﺎﺟﻲ‬
‫ﺟﻠﻮل‬
21
14
5
2
‫ﻣﻬﺪي‬
‫ﺟﻤﻌﺔ‬
26
5
21
‫ﻳﻮﺳﻒ‬
‫اﻟﺸﺎﻫﺪ‬
7 7
‫ﺳﻠﻤﻰ‬
‫اﻟﻠﻮﻣﻲ‬
21
1
20
‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬
‫اﻟﺰﺑﻴﺪي‬
‫آﻓﺎق‬
‫ﺗﻮﻧﺲ‬1
‫ﻛﻠﻨﺎ‬
‫ﻟﻠﻮﻃﻦ‬20
‫اﻟﻨﺎﺟﻲ‬
‫ﺟﻠﻮل‬5
‫اﻟﺒﺪﻳﻞ‬
‫اﻟﺘﻮﻧﺴﻲ‬15
‫آﺧﺮون‬14
‫ﻗﻠﺐ‬
‫ﺗﻮﻧﺲ‬9
‫ﺗﺤﻴﺎ‬
‫ﺗﻮﻧﺲ‬21
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﻛﻠﻨﺎ‬
‫ﻟﻠﻮﻃﻦ‬20
‫اﻟﻨﺎﺟﻲ‬
‫ﺟﻠﻮل‬5
‫اﻟﺒﺪﻳﻞ‬
‫اﻟﺘﻮﻧﺴﻲ‬15
‫ﻗﻠﺐ‬
‫ﺗﻮﻧﺲ‬9
‫ﺗﺤﻴﺎ‬
‫ﺗﻮﻧﺲ‬21
4
5
16
1
1
2
2
7
4
1
1
9
4
13
5
7
‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬
‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬
+5
‫ﺧﺮون‬
‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬14
30
17
6
15
48
‫)ﻋﻠﻰ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫دورﻫﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫واﻹﻧﺘﺨﺎﺑﺎت‬ (‫اﻟﻴﺴﺎر‬ ‫)ﻋﻠﻰ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫وﻻءات‬ ‫ﺗﻐﻴﺮ‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻳﺒﺮز‬
(‫اﻟﻴﻤﻴﻦ‬
‫اﻟﺨﻼﺻﺔ‬
‫ﺧﺎﺻﺔ‬ ،‫ﺑﺎﻟﻤﻼﺣﻈﺔ‬ ‫اﻷﺟﺪر‬ ‫اﻟﺼﻔﺤﺎت‬ ‫اﺧﺘﻔﺖ‬ ‫ﻓﻘﺪ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻛﺄدوات‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻌﺪ‬ ‫ﻟﻢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻫﺬه‬ ‫رﻗﻦ‬ ‫ﻣﻊ‬
‫ﻗﺎﻣﺖ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫ﻳﻮﻣﻴﻦ‬ ‫ﺑﻌﺪ‬ ‫ﺎ‬ ً‫ﺗﻤﺎﻣ‬ ‫اﺧﺘﻔﻰ‬ ‫ﺑﻌﻀﻬﺎ‬ .‫ﺧﺼﻮﻣﻬﻢ‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫أو‬ ‫ﻣﺮﺷﺤﻴﻬﺎ‬ ‫ﻋﻦ‬ ‫اﻟﺪﻓﺎع‬ ‫ﻓﻲ‬ ‫اﻷﺷﺮس‬ ‫اﻟﺼﻔﺤﺎت‬
‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺟﻤﻴﻊ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺣﺬﻓﺖ‬ .(6 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ‫ﻣﻮاﻗﻌﻬﻢ‬ ‫إﺧﻔﺎء‬ ‫أو‬ ‫ﻣﺪﻳﺮﻳﻬﺎ‬ ‫ﺑﺘﻐﻴﻴﺮ‬ ‫ﻋﺪﻳﺪة‬ ‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬
‫ﺑﺎﻟﻜﺎد‬ ‫أﺗﺖ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻓﺈن‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻌﺪ‬ ‫ﺣﺼﻠﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺪاث‬ ‫زﺧﻢ‬ ‫رﻏﻢ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺗﺮوﻳﺞ‬ ‫ﻋﻦ‬ ‫وﺗﻮﻗﻔﺖ‬
.(‫إﻟﺦ‬ ،‫أﺧﺒﺎر‬ ،‫ﻧﻜﺖ‬ ،‫)ﺗﺮﻓﻴﻪ‬ ‫ﺑﻬﺎ‬ ‫ﻋﺮﻓﺖ‬ ‫اﻟﺘﻲ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺎدي‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﻟﻮﺗﻴﺮة‬ ‫ﻋﻮدﺗﻬﺎ‬ ‫ﺑﺬﻟﻚ‬ ‫ﻣﺴﺠﻠﺔ‬ ‫ذﻛﺮﻫﺎ‬ ‫ﻋﻠﻰ‬
‫ﻗﺪﻣﺖ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫اﺗﺼﺎل‬ ‫ﻛﺄدوات‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻟﻔﺘﺮة‬ ‫ﺎ‬ ً‫ﺧﺼﻴﺼ‬ ‫وأﺳﺘﻌﻤﻠﺖ‬ ‫ت‬ّ‫ﻋﺪ‬ُ‫أ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫أن‬ ‫ﻋﻠﻰ‬ ‫إﺿﺎﻓﻲ‬ ‫دﻟﻴﻞ‬ ‫وﻫﺬا‬
.‫ﻛﺒﻴﺮ‬ ‫ﺣﺪ‬ ‫إﻟﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻜﺘﺸﻒ‬ُ‫ﺗ‬ ‫وﻟﻢ‬ ‫رﺧﻴﺼﺔ‬ ‫ﻛﻮﻧﻬﺎ‬ ‫ﻓﻲ‬ ‫ﺗﺘﻤﺜﻞ‬ ‫ﻣﺰدوﺟﺔ‬ ‫ﻣﻴﺰة‬
‫ﻫﺬه‬ ‫ّﺮت‬‫ﻴ‬‫ﻏ‬ ‫أن‬ ‫ﺳﺒﻖ‬ ‫وأﻧﻪ‬ ‫ﻋﻠﻤﺎ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ ‫ﺑﻤﻨﺎﺳﺒﺔ‬ ‫وﻻءﻫﺎ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫أﺧﺮى‬ ‫ﻣﺮة‬ ‫ّﺮت‬‫ﻴ‬‫ﻏ‬
.‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫إﺟﺮاء‬ ‫وﻳﻮم‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻷول‬ ‫اﻟﺪور‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﻤﺘﺪة‬ ‫اﻟﻔﺘﺮة‬ ‫ﻓﻲ‬ ‫وﻻءﻫﺎ‬ ‫اﻟﺼﻔﺤﺎت‬
‫ﺿﺪ‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﺿﺪ‬ ،‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫ﻣﻊ‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﻣﻊ‬ :‫أﻧﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻄﻮر‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫اﻟﺠﺪﻳﺪ‬ "‫اﻟﺘﺤﺮﻳﺮي‬ ‫"ﺧﻄﻬﻢ‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﻳﻤﻜﻦ‬
‫وﻇﻞ‬ ‫ّﻨﺎ‬‫ﻴ‬‫ﻣﻌ‬ ‫ﻣﺘﺮﺷﺤﺎ‬ ‫ﻢ‬ ّ‫دﻋ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻟﻜﻦ‬ ،‫اﻵﺧﺮ‬ ‫ﺿﺪ‬ ‫ﻳﻜﻮن‬ ‫أن‬ ‫ﻳﻌﻨﻲ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻫﺆﻻء‬ ‫أﺣﺪ‬ ‫دﻋﻢ‬ ،‫ﻣﻨﻄﻘﻴﺎ‬ .‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬
.‫اﻵﺧﺮ‬ ‫ﺗﺠﺎه‬ ‫ﻣﺤﺎﻳﺪﻳﻦ‬ ‫وﻇﻠﻮا‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ ‫آﺧﺮون‬ ‫ﻫﺎﺟﻢ‬ ‫ﺑﻴﻨﻤﺎ‬ ،‫اﻵﺧﺮ‬ ‫ﺿﺪ‬ ‫ا‬ً‫ﻣﺤﺎﻳﺪ‬
2019 ‫أﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 3 ‫ﻣﻦ‬ : ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ - ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 3
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‫اﻟﻤﻨﻈﻤﺔ‬ ‫اﺳﺘﺨﻠﺼﺘﻬﺎ‬ ‫أﺧﺮى‬ ‫دروس‬ ‫ﻳﻠﻲ‬ ‫وﻓﻴﻤﺎ‬ .‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻣﻦ‬ ‫اﻻﻓﺘﺘﺎﺣﻲ‬ ‫اﻟﻘﺴﻢ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫واﻟﺘﻮﺻﻴﺎت‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫وردت‬
.‫ﻋﺘﻴﺪ‬ ‫وﻣﻨﻈﻤﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬
‫ﺗﻬﻴﺌﺔ‬ ‫ﻫﻮ‬ ‫ﺗﺤﺘﺎﺟﻪ‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ :ً‫ﺳﻬﻼ‬ ‫ﺳﻴﻜﻮن‬ ‫اﻟﻌﻤﻞ‬ ‫ﺑﺄن‬ ‫اﻻﻋﺘﻘﺎد‬ ‫اﻟﻤﻐﺮي‬ ‫ﻣﻦ‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬ ‫ﻋﻨﺪ‬
‫ﺣﺘﻰ‬ ‫أﻧﻪ‬ ‫إﻻ‬ .‫ﺗﻠﻘﺎﺋﻴﺎ‬ ‫ﻧﻔﺴﻪ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫وﺳﻴﻜﺘﺐ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫وإﺿﺎﻓﺔ‬ ،‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻻﺳﺘﺨﺮاج‬ ‫ﺗﻄﺒﻴﻖ‬
‫اﻟﻌﻤﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ّ‫ﻳﺘﺴﻦ‬ ‫ﻟﻢ‬ .‫ﺿﺌﻴﻠﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫إﻟﻰ‬ ‫إﻻ‬ ‫ﻳﺆدي‬ ‫ﻟﻦ‬ ‫ذﻟﻚ‬ ‫ﻓﺈن‬ ،‫ﻓﻌﺎﻟﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫وﻣﻜﺘﺒﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫إﻟﻰ‬ ‫ﺟﻴﺪة‬ ‫ﻧﻔﺎذ‬ ‫إﻣﻜﺎﻧﻴﺔ‬ ‫ﻣﻊ‬
‫ﻟﻠﺴﻴﺎﺳﺔ‬ ‫اﻟﻔﻌﻠﻴﺔ‬ ‫وﻣﺘﺎﺑﻌﺘﻬﻢ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻟﻤﻌﻠﻮﻣﺎﺗﻬﻢ‬ ‫إﺿﺎﻓﺔ‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﺤﻠﻠﻲ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺧﺒﺮة‬ ‫ﺑﻔﻀﻞ‬ ‫إﻻ‬ ‫ﻫﻨﺎ‬ ‫اﻟﻤﻨﺠﺰ‬
‫ﺑﻤﺮاﻗﺒﺔ‬ ‫ﻓﺮﻳﻘﻨﺎ‬ ‫ﻳﺒﺪأ‬ ‫ﻟﻢ‬ ‫ﻟﻮ‬ .‫ﻋﺘﻴﺪ‬ ‫وﻣﻨﻈﻤﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﻓﺮﻳﻖ‬ ‫ﻟﺪى‬ ‫ﺗﻮﻓﺮ‬ ‫ﻣﺎ‬ ‫وﻫﺬا‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬
.‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺸﻬﺪ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫ﺻﻮرة‬ ‫رﺳﻢ‬ ‫ﻣﻦ‬ ‫ﺗﻤﻜﻦ‬ ‫ﻟﻤﺎ‬ ،‫ﺑﺄﺷﻬﺮ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻗﺒﻞ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻌﻤﻞ‬
‫ﺑﺨﺒﺮة‬ ‫ﺗﺘﻤﺘﻊ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫وﻫﻲ‬ ،‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻣﺴﺎﻫﻤﺔ‬ ‫وﻟﻮﻻ‬ .‫ﻋﻨﻪ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫ﻣﺎ‬ ‫إدراك‬ ‫ﻣﻦ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﺤﻠﻠﻮ‬ ‫ﺗﻤﻜﻦ‬ ‫ﻟﻤﺎ‬ ،‫ﻫﺬا‬ ‫وﻟﻮﻻ‬
.‫ﻫﺰﻳﻠﺔ‬ ‫اﻻﺳﺘﻨﺘﺎﺟﺎت‬ ‫ﻟﻜﺎﻧﺖ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﺴﻠﻮك‬ ‫ﻣﻌﻤﻖ‬ ‫وﻓﻬﻢ‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻓﻲ‬ ‫ﺳﻨﻮات‬
‫ﻋﻠﻰ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﺠﻬﻮدات‬ ‫إﻟﻰ‬ ‫ﺟﺪﻳﺪة‬ ‫إﺿﺎﻓﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﺗﻌﺘﺒﺮ‬
‫اﻟﺘﺰاﻣﻬﺎ‬ ‫ﻗﻮاﻋﺪ‬ ‫ﺗﻐﻴﺮ‬ ‫أن‬ ‫ﻳﻤﻜﻨﻬﺎ‬ ‫إذ‬ ‫اﻟﺘﻘﻠﺐ‬ ‫ﺷﺪﻳﺪة‬ ‫ﺑﻴﺌﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﻌﺘﺒﺮ‬ ،‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻜﺲ‬
‫ّﺔ‬‫ﻴ‬‫ﻧ‬ ‫ﺣﺴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺘﻮﻗﻒ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫وأدوات‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫إﻟﻰ‬ ‫اﻟﻨﻔﺎذ‬ ‫أن‬ ‫ﻛﻤﺎ‬ ،‫اﻟﺘﻮاﺻﻞ‬ ‫ﺳﺠﻼت‬ ‫ﺗﺨﺘﻔﻲ‬ ‫أن‬ ‫وﻳﻤﻜﻦ‬ ،‫إﻧﺬار‬ ‫ﺳﺎﺑﻖ‬ ‫دون‬
‫اﻻﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻟﻤﺮاﻗﺒﺔ‬ ‫ﺛﺔ‬َ‫ﺤﺪ‬ ُ‫اﻟﻤ‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﺘﺸﺮﻳﻌﺎت‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ .‫اﻟﻮﺳﺎﺋﻞ‬ ‫ﻫﺬه‬ ‫ﺗﻤﺘﻠﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﺸﺮﻛﺎت‬
،‫ﺷﺤﻴﺤﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺑﻮﺳﺎﺋﻞ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫واﻟﻘﻮاﻧﻴﻦ‬ ‫اﻟﻀﻮاﺑﻂ‬ ‫إن‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬
‫ﻣﺎدي‬ ‫وﺟﻮد‬ ‫ﻏﻴﺎب‬ ‫ﻓﻲ‬ ،‫ﻋﺎﻟﻤﻲ‬ ‫ﺟﻐﺮاﻓﻲ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺗﻄﺒﻴﻘﻬﺎ‬ ‫اﻟﺼﻌﺐ‬ ‫ﻣﻦ‬ ‫ﻳﻜﻮن‬ ‫ﻗﺪ‬ ،‫وﺟﺪت‬ ‫وإن‬
‫اﻷﺧﺮى‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ ‫اﻟﺠﻴﺪة‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫وﻋﻠﻰ‬ ‫ﻣﻨﻬﺠﻴﺘﻨﺎ‬ ‫ﻋﻠﻰ‬ ‫اﻋﺘﻤﺪﻧﺎ‬ ‫ﻟﻘﺪ‬ .‫اﻟﺘﺸﺮﻳﻊ‬ ‫ﻓﻴﻪ‬ ‫ﱠﻖ‬‫ﺒ‬‫ُﻄ‬‫ﻳ‬ ‫اﻟﺬي‬ ‫اﻟﺒﻠﺪ‬ ‫ﻓﻲ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻟﻬﺬه‬
‫ﻣﻦ‬ ‫ﻣﺒﻜﺮة‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫ﺗﺰال‬ ‫ﻻ‬ ‫اﻟﺠﻴﺪة‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫ﻫﺬه‬ ‫وﻟﻜﻦ‬ ،‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﺧﺒﺮة‬ ‫وﻋﻠﻰ‬
‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫اﻟﺸﺮوع‬ ‫ﻋﻨﺪ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬ ‫ﻟﺬﻟﻚ‬ .‫واﻟﻤﺘﻘﺪﻣﺔ‬ ‫اﻟﺤﺪﻳﺜﺔ‬ ‫اﻷﺳﺎﻟﻴﺐ‬ ‫ﻣﻦ‬ ‫ﻗﻠﻴﻞ‬ ‫ﻋﺪد‬ ‫ﺳﻮى‬ ‫ﻳﻮﺟﺪ‬ ‫وﻻ‬ ‫اﻟﻤﺠﺎل‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫ﻧﺸﺄﺗﻬﺎ‬
‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﻨﻬﺠﻴﺔ‬ ‫ﺗﻌﺪﻳﻞ‬ ‫ﻳﺘﻌﻴﻦ‬ ‫ﻗﺪ‬ ‫ﺑﺄﻧﻪ‬ ‫واﻹﻗﺮار‬ (2) ‫اﻷﺧﺮى‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﺗﻘﺎرﻳﺮ‬ ‫اﻟﺘﻄﻮرات‬ ‫آﺧﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺤﺚ‬ (1) ‫اﻟﻤﺒﺎدرة‬
.‫واﻟﻤﺎﻟﻴﺔ‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﻤﻮارد‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬ ‫ﻧﻔﺴﻬﺎ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﻤﻨﺎﺳﺐ‬ ‫واﻟﺘﺨﻄﻴﻂ‬
‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻋﻦ‬ ً‫ﺑﺪﻳﻼ‬ ‫ﻟﻴﺴﺖ‬ ‫وﻟﻜﻨﻬﺎ‬ ،‫اﻟﻔﻮز‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻓﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺗﺴﺎﻫﻢ‬ ‫ﻗﺪ‬ 3
‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ًﺎ‬‫ﻴ‬‫ﺗﻠﻘﺎﺋ‬ ‫ﺜﻴﺮﻫﺎ‬ُ‫ﺗ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻀﻮﻳﺔ‬ ‫واﻟﻤﻨﺎﻗﺸﺎت‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫ﻣﻊ‬ ‫اﻟﻮاﻗﻌﻴﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬
.‫ﻣﻨﺎﻓﺴﻴﻪ‬ ‫ﺑﻜﻞ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﻧﻔﺎق‬ ‫ﻓﻲ‬ ‫ﻳﺴﺘﺜﻤﺮ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﻓﻮز‬ ‫ﻫﻮ‬ ‫ذﻟﻚ‬ ‫ﻋﻠﻰ‬ ‫دﻟﻴﻞ‬ ‫وﺧﻴﺮ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬
‫ﻓﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺪث‬ ‫ﻣﺎ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﺗﻌﺘﺰم‬ ‫اﻟﺘﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫وﺑﻌﺜﺎت‬ ‫ﻫﻴﺌﺎت‬ ‫ﺗﺸﺮع‬ ‫أن‬ ‫ﻳﺠﺐ‬ 4
‫ﻳﺴﻤﺢ‬ ‫أن‬ ‫ﻳﺠﺐ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺸﻬﺪ‬ ‫ﺻﻮرة‬ ‫ﻟﺘﻜﻮﻳﻦ‬ ،‫ﻃﻮﻳﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻗﺒﻞ‬ ‫اﻟﺘﺤﻀﻴﺮﻳﺔ‬ ‫أﻋﻤﺎﻟﻬﺎ‬
‫ﺑﻔﻬﻢ‬ ،‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﺑﺎﻟﻤﺸﻬﺪ‬ ‫ﺟﻴﺪة‬ ‫دراﻳﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻫﻢ‬ ‫اﻟﻠﺬﻳﻦ‬ ‫اﻟﺒﻼد‬ ‫ﻣﻮاﻃﻨﻲ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﻳﺠﺮﻳﻪ‬ ‫أن‬ ‫ﺑﺪ‬ ‫ﻻ‬ ‫اﻟﺬي‬ ،‫اﻟﻌﻤﻞ‬ ‫ﻫﺬا‬
‫وﻟﻌﻞ‬ ،‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫أدوات‬ ‫وﻧﻮﻋﻴﺔ‬ ،‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫وﻫﻮﻳﺔ‬ ،‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫وﻛﻴﻔﻴﺔ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻫﺬه‬
‫ﻳﻔﻬﻤﻬﺎ‬ ‫ﻻ‬ ‫ﺑﻴﻨﻤﺎ‬ ‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﻨﺎﺧﺐ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻓﻮرﻳﺎ‬ ‫ﻔﻬﻢ‬ُ‫ﺳﺘ‬ ‫واﻟﺘﻲ‬ ‫ﺴﺘﺨﺪم‬ُ‫ﺗ‬ ‫اﻟﺘﻲ‬ ‫اﻻﺳﺘﻌﺎرات‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﻫﻮ‬ ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫اﻷﻫﻢ‬
.‫آﻟﻴﺔ‬ ‫أداة‬ ‫أي‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﺻﺤﻴﺢ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺘﻘﺎﻃﻬﺎ‬ ‫وﻳﺘﻌﺬر‬ ‫اﻷﺟﻨﺒﻲ‬ ‫أو‬ ‫اﻟﺨﺎرﺟﻲ‬ ‫اﻟﻤﺮاﻗﺐ‬
‫اﻟﻤﺴﺘﻔﺎدة‬ ‫اﻟﺪروس‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
‫اﻟﻤﻠﺤﻘﺎت‬
‫اﻟﺼﻔﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ - 1 ‫ﻣﻠﺤﻖ‬
‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻣﻨﺬ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺑﺎﺷﺮﻧﺎ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻷوﻟﻴﺔ‬ ‫اﻟﻘﺎﺋﻤﺔ‬
URL
2SD3FWQ/HTTP://BIT.LY
‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬
URL
2RYMF2V/HTTP://BIT.LY
‫واﻟﻌﺒﺎرات‬ ‫اﻟﻤﻌﺠﻢ‬ - 2 ‫ﻣﻠﺤﻖ‬
‫اﻟﻤﻄﻠﻮﺑﺔ‬ ‫واﻟﺒﻴﺎﻧﺎت‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬
‫اﻟﻠﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫وﻟﻠﺘﻌﺮف‬
‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬
URL
2RA3HNZ/HTTP://BIT.LY
‫ﻧﺎﺗﻔﻴﺰ‬ - 3 ‫ﻣﻠﺤﻖ‬
‫ﻟﻠﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاﺟﻪ‬ ‫ﻓﻲ‬ ‫ﻧﺘﻔﻴﺰ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻋﻤﻞ‬ ‫ﻟﻜﻴﻔﻴﺔ‬ ‫ﺗﻔﺴﻴﺮي‬ ‫ﻣﻠﺤﻖ‬
‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬
50
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
Netvizz application offers the ability to extract data from Facebook pages, but it does not offer the ability to choose what to
extract exactly. The extracted data from the different pages, contain links, shared basically from media outlets websites.
.These links are then treated by the created application to extract the textual content and pictures
id_Page: Unique identifier page
id_Post: Unique identifier post
url_Post: Link to post
Type_content: Type of content (photo, video, link, user, note, status) link: Direct link to the content, if the post is an external
link
.Picture: Direct link to the shared picture
nb_comment: Number of comments on the post nb_reactions: Number of reactions on the post
Post_published: post date
('nb/Type_reactions: Number of reactions on the post by type of emoji (‘like’, 'love', 'haha', 'angry', 'wow', 'sad
51
‫ﻧﺎﺗﻔﻴﺰ‬
‫اﻟﺜﺎﻟﺚ‬ ‫اﻟﻤﻠﺤﻖ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
Operating System
Ubuntu 18.04 LTS
Windows 10 professionnel
Data Collection app
Netvizz
Awario
Data analytics tools
Python: a scripting language.
It is an interpreted and high-level programming
language for the purpose of general programming
requirements. It is object-oriented, functional,
procedural, reflective and imperative. It is also a
multi-paradigm programming language.
Python provides great functionality to deal with
mathematics, statistics and scientific function. When
it comes to data science application, it provides
extensive libraries to deal with. Not to mention it is
open-source, interpreted, high-level tool!
Most importantly, Python is widely used in the
scientific and research communities because of its
ease of use.
In the project, we used Python 3.6
https://www.python.org/
Platfortms
Spyder: a powerful scientific environment written in
Python, for Python, and designed by and for scientists,
engineers and data analysts. It offers a unique
combination of the advanced editing, analysis,
debugging, and profiling functionality of a
comprehensive development tool with the data
exploration, interactive execution, deep inspection,
and beautiful visualization capabilities of a scientific
package.
https://www.spyder-ide.org/
Jupyter: an open-source web application that allows
you to create and share documents that contain live
code, equations, visualizations and narrative text.
Uses include: data cleaning and transformation,
numerical simulation, statistical modeling, data
visualization, machine learning, and much more.
Jupyter supports many languages, including Python.
Which was the case in this project.
https://jupyter.org/
Power BI is a business analytics service by Microsoft.
It aims to provide interactive visualizations and
business intelligence capabilities with an interface
simple enough for end users to create their own
reports and dashboards.
Power BI provides cloud-based BI services, known as
"Power BI Services", along with a desktop-based
interface, called "Power BI Desktop". It offers data
warehouse capabilities including data preparation,
data discovery and interactive dashboards.
https://powerbi.microsoft.com/fr-fr/
Scripts
Data preprocessing: a data mining technique that involves
transforming raw data into an understandable format. Real-world
data is often incomplete, inconsistent, and/or lacking in certain
behaviors or trends, and is likely to contain many errors. Data
preprocessing is a proven method of resolving such issues. In this
phase, we used
Package Pandas: A library written for the Python programming
language for manipulating and analyzing data. In particular, it
proposes data structures and operations for manipulating digital
arrays and time series.
https://pypi.org/project/pandas/
Package Numpy: An extension of the Python programming
language, intended to manipulate matrices or multidimensional
arrays as well as mathematical functions operating on these
arrays.
https://pypi.org/project/numpy/
Package Sklearn: Scikit-learn is a free Python library for machine
learning and data mining
https://pypi.org/project/sklearn/
Face Recognition: Package face_recognition
From open CV, Cascade Classification:
haarcascade_frontalface_default.xml
A Haar Cascade is basically a classifier which is used to detect
particular objects from the source. The
haarcascade_frontalface_default.xml is a haar cascade designed
by OpenCV to detect the frontal face.
https://github.com/opencv/opencv/tree/master/data/haarcascad
es
Arabic treatment: Package pyarabic.araby:
https://pypi.org/project/PyArabic/
Text Mining
Package NLTK: a leading platform for building Python programs
to work with human language data. It provides easy-to-use
interfaces.
https://www.nltk.org/
Word cloud & visualisation: Package WordCloudFa you can
generate word clouds from texts those are including Persian and
English words. https://pypi.org/project/wordcloud-fa/
Package PIL for the visualisaion.
Sentiment Analysis: To detect whether a post is positive or
negative, also known as the Polarity of the content and extract
social media user’s opinion, we applied 2 different methods.
Negative & Positive keywords in Tunisian Dialect:
With a detailed reading and analyzing of posts which contains
the most Grr reactions, we defined 2 dictionaries that contain
each one 200 of the most used terms negative or positive in
Tunisian dialect.
Translation from Arabic to English:
When it comes to an Arabic publication, it’s easier to detect the
polarity of it, We used in this case the translation provided by an
online translation API, which is Google Translate API.
https://cloud.google.com/translate/docs/
Now that we’ve transformed our data, we built a classifier using
NLTK
For the base model, we used the Naive Bayes classifier module
from NLTK. The model had an accuracy of %81
https://www.nltk.org/_modules/nltk/classify/naivebayes.html
Web Scraping: Since we have posts that contains links, we must
analyze the content of these links.
But before that, we had to extract or scrape the content of the
websites containing the article.
With JavaScript (https://www.javascript.com/) which is a
scripting language mainly used in interactive web pages and the
Requests package from Python
(https://pypi.org/project/requests/), we were able to determine a
GET action (HTTP request) THEN, to get or retrieve data from a
specified resource.
Image similarity: Since the images are not exactly the same,
there will be some differences. With the package PIL
(https://pillow.readthedocs.io/en/stable/) the images are resized,
compressed, different file formats or with adjusted contrast or
colors.
To identify similar images with accuracy of %80, we used
TensorFlow Package (https://www.tensorflow.org/install/pip) to
load images,classify images, vectorizing them. Then find the
nearest vectors (neighbors) and regrouping them.
Screenshot: Using Selenuim (https://pypi.org/project/selenium/)
with a Google chrome webdriver
(https://chromedriver.chromium.org/getting-started)
The Selenium package is used to automate web browser
interaction from Python.
With selenium, we were connected automatically on Facebook
and capture the URL given with the desired dimensions.
Others: besides these predefined functions, we used our own
algorithms, such as detecting political content,finding the
candidates mentioned with the help of dictionaries created by
ourselves.
‫اﻷدوات‬
‫اﻟﺮاﺑﻊ‬ ‫اﻟﻤﻠﺤﻖ‬
52
‫اﻟﻤﻠﺤﻘﺎت‬
URL
38PVZBQ/HTTP://BIT.LY
‫اﻟﺸﺒﻜﺎت‬ ‫ﺻﻔﺤﺎت‬ - 5 ‫ﻣﻠﺤﻖ‬
‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫وﻻءات‬ ‫ﺗﻐﻴﺮ‬ ‫ﻳﺒﻴﻦ‬ ‫ﺗﻔﺼﻴﻠﻲ‬ ‫ﺟﺪول‬
‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬
URL
3ARLT9W/HTTP://BIT.LY
‫ﻣﻔﺼﻠﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ - 6 ‫ﻣﻠﺤﻖ‬
‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬
‫ﻋﻨﻬﺎ‬ ‫ﻫﺎﻣﺔ‬ ‫إﺿﺎﻓﻴﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻓﺘﺮات‬ ‫ﻃﻮال‬ ‫ﻓﻌﻠﻴﺎ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﺑﺎﻟﺼﻔﺤﺎت‬ ‫ﻣﻔﺼﻠﺔ‬ ‫ﻗﺎﻳﻤﺔ‬
‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
53
مراقبة الحملات الانتخابية على وسائل التواصل الاجتماعي

مراقبة الحملات الانتخابية على وسائل التواصل الاجتماعي

  • 1.
    2019 ‫واﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬‫اﻻﻧﺘﺨﺎﺑﺎت‬ 2019 ‫اﻛﺘﻮﺑﺮ‬ 13 ‫ـ‬ ‫ﻣﺎي‬ 15 ‫ﺑﻴﻦ‬ ‫اﻟﻤﻤﺘﺪة‬ ‫اﻟﻔﺘﺮة‬ 2019 ‫ﺗﻮﻧﺲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻮﻧﺲ‬
  • 2.
    ‫ﻣﻦ‬ ‫ﻓﻨﻲ‬ ‫وﺑﺪﻋﻢ‬‫اﻷﻟﻤﺎﻧﻴﺔ‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫ﻟﻠﺸﺆون‬ ‫اﻟﻔﻴﺪراﻟﻲ‬ ‫اﻟﻤﻜﺘﺐ‬ ‫ﻣﻦ‬ ‫ﺑﺪﻋﻢ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫اﻋﺪاد‬ ‫ﺗﻢ‬ .‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫اﻋﺘﺒﺎر‬ ‫اﻷﺷﻜﺎل‬ ‫ﻣﻦ‬ ‫ﺷﻜﻞ‬ ‫ﺑﺄي‬ ‫ﻳﻤﻜﻦ‬ ‫وﻻ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻣﺤﺘﻮﻳﺎت‬ ‫ﻣﺴﺆوﻟﻴﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﺗﺘﺤﻤﻞ‬ ‫ﺑﺂراء‬ ‫ﻣﻌﻨﻴﻴﻦ‬ ‫اﻷﻟﻤﺎﻧﻴﺔ‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫ﻟﻠﺸﺆون‬ ‫اﻟﻔﻴﺪراﻟﻲ‬ ‫اﻟﻤﻜﺘﺐ‬ ‫أو‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ .‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫اﻟﻤﺤﺘﻮﻳﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ : ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﺑﺼﻴﺎﻏﺔ‬ ‫ﻗﺎم‬ ‫ﻣﻬﻨﻲ‬ ‫ﻋﻠﻲ‬ ‫ﺑﺎﻳﺎﻧﻜﺲ‬ ‫دو‬ ‫ﻫﺮﻓﻲ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ : ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫ﷲ‬ ‫ﺿﻴﻒ‬ ‫ﻣﻜﺮم‬ ‫اﻟﺤﺎﺟﻲ‬ ‫إﻛﺮام‬ ‫اﻟﻌﺠﻴﻠﻲ‬ ‫أﻣﻴﻤﺔ‬ :‫ﻗﺎﻧﻮﻧﻲ‬ ‫و‬ ‫ﻟﻐﻮي‬ ‫ﺗﺪﻗﻴﻖ‬ ‫ﻓﻀﻴﻠﻲ‬ ‫ﻣﻬﺪي‬ :‫ﺗﺼﻤﻴﻢ‬ CreaWorld .‫دوﻟﻴﺔ‬ ‫ﻋﻤﻮﻣﻴﺔ‬ ‫رﺧﺼﺔ‬ 4.0 ‫اﻟﻤﺼﻨﻒ‬ ‫ﻧﺴﺐ‬ ‫ﺗﺤﺖ‬ ‫ﻣﺘﻮﻓﺮ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ 2019 ‫دﻳﺴﻤﺒﺮ‬
  • 3.
  • 4.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ 3 7.4 ‫ﺑﺘﻮﻧﺲ‬ ‫ﻣﺴﺘﺨﺪﻣﻴﻪ‬ ‫ﻋﺪد‬ ‫ﻳﺒﻠﻎ‬ ‫ﺣﻴﺚ‬ ‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫ﻟﺪى‬ ‫اﺳﺘﻌﻤﺎﻻ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫أﻛﺜﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻌﺘﺒﺮ‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻮﻓﺮه‬ ‫ﻟﻤﺎ‬ ‫ﻧﻈﺮا‬ .‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫ﺑﺎﻟﺸﺄن‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ 1 ‫ﻟﻠﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫ﻣﺼﺪرﻫﻢ‬ ّ‫ﻳﻌﺪ‬ ‫أﻧﻪ‬ ‫ﻛﻤﺎ‬ .‫ﻣﻠﻴﻮن‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫واﻟﻤﻨﻈﻤﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﻗﺮرت‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻸﻃﺮاف‬ ‫ﻣﺘﺎﺣﺔ‬ ‫ﺗﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ 2019 ‫ﻟﺴﻨﺔ‬ ‫ﺑﺘﻮﻧﺲ‬ ‫واﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫إﺟﺮاء‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻣﺮاﻗﺒﺔ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻻﻟﺘﺰام‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫درﺟﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺼﻨﻴﻔﻬﺎ‬ ‫ﺗﻢ‬ ‫واﻟﺘﻲ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﺻﻔﺤﺔ‬ 291 ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻫﺬه‬ ‫ﺗﺤﻈﻰ‬ 2 .‫اﻟﺤﻘﻴﻘﻴﺔ‬ ‫ﻓﺌﺘﻬﺎ‬ ‫أو‬ ‫ﻣﻠﻜﻴﺘﻬﺎ‬ ‫أو‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎءﻫﺎ‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻟﻠﺸﻔﺎﻓﻴﺔ‬ ‫ﺗﻔﺘﻘﺪ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻣﻨﻬﺎ‬ %40 ‫أن‬ ‫وﺟﺪﻧﺎ‬ ‫ﻣﻦ‬ ‫ﻓﻘﻂ‬ ‫أﺷﻬﺮ‬ ‫ﺑﻀﻌﺔ‬ ‫ﻗﺒﻞ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫رﺳﺎﺋﻞ‬ ‫ﺗﻤﺮﻳﺮ‬ ‫ﻓﻲ‬ ‫واﻧﺨﺮﻃﺖ‬ (‫ﻣﺘﺎﺑﻊ‬ ‫وﻣﻠﻴﻮن‬ 20.000 ‫)ﺑﻴﻦ‬ ‫ﻛﺒﻴﺮة‬ ‫ﺑﺠﻤﺎﻫﻴﺮﻳﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﻜﻦ‬ ،‫ﺳﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎء‬ ‫أو‬ ‫ﺗﻮﺟﻪ‬ ‫أي‬ ‫ﻋﻦ‬ ‫اﻹﻋﻼن‬ ‫دون‬ ،‫ﺳﺎﺧﺮة‬ ‫أو‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﻛﺼﻔﺤﺎت‬ ‫ﻋﺎم‬ ‫ﺑﺸﻜﻞ‬ ‫ﻧﻔﺴﻬﺎ‬ ‫ﻗﺪﻣﺖ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻫﺬه‬ ‫أن‬ ‫ﻋﻠﻤﺎ‬ .‫واﺿﺤﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﺂرب‬ ‫ﻋﻠﻰ‬ ‫دﻟﻴﻼ‬ ‫ﻛﺎن‬ ،‫ﻏﻴﺮﻫﺎ‬ ‫ﻋﻦ‬ ‫دوﻧﺎ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫وﺗﺮوﻳﺞ‬ ‫ﻧﺸﺮ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮارﻫﺎ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺛﻠﺜﻲ‬ ‫أﻧﺘﺠﺖ‬ ‫اﻟﺤﻘﻴﻘﻴﺔ‬ ‫ﻓﺌﺘﻬﺎ‬ ‫أو‬ ‫ﻣﻠﻜﻴﺘﻬﺎ‬ ‫أو‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎءﻫﺎ‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻟﻠﺸﻔﺎﻓﻴﺔ‬ ‫ﺗﻔﺘﻘﺪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ .‫اﻟﻤﻼﺣﻈﺔ‬ ‫ﻧﻤﻮذج‬ ‫ﺣﺴﺐ‬ ،‫إﻋﻼﻣﻴﺔ‬ ‫ﺻﻔﺤﺎت‬ ‫أو‬ ‫ﻣﺼﺎدر‬ ‫ﻣﻦ‬ ‫ﻧﺸﺮ‬ ‫إﻋﺎدة‬ ‫دون‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻧﻔﺲ‬ ‫ﻳﺪﻳﺮﻫﺎ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﻳﺸﻴﺮ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺤﺘﻮى‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻧﻤﻄﻲ‬ ‫ﺗﻄﺎﺑﻖ‬ ‫رﺻﺪ‬ ‫ﺗﻢ‬ .‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻧﺘﻤﺎءﻫﺎ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﺑﻌﺾ‬ ‫ﻏﻴﺮت‬ .‫ﺑﺂﺧﺮ‬ ‫أو‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﻨﺴﻘﺎ‬ ‫ﻋﻤﻼ‬ ‫ﻫﻨﺎك‬ ‫أن‬ ‫أو‬ ‫اﻟﻤﺴﺆول‬ ،‫اﻟﻜﺮاﻫﻴﺔ‬ ‫ﺧﻄﺎب‬ ‫اﺳﺘﺨﺪام‬ ‫)ﻋﺪم‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻠﻘﻮاﻧﻴﻦ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫واﻷﺣﺰاب‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫اﻣﺘﺜﻠﺖ‬ ‫ﻏﻴﺮ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﺠﺎﻫﻠﺖ‬ .(‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫واﺣﺘﺮام‬ ،‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫واﻟﺴﻘﻒ‬ ‫اﻻﻧﻔﺎق‬ ‫ﻗﻮاﻧﻴﻦ‬ ‫اﺣﺘﺮام‬ ‫ﻣﻦ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوﻳﺞ‬ ‫ﻋﻠﻰ‬ ‫أﻗﺪﻣﺖ‬ ‫ﻛﻤﺎ‬ .‫وﺗﻀﻠﻴﻠﻲ‬ ‫ﺗﺸﻬﻴﺮي‬ ‫ﻣﺤﺘﻮى‬ ‫ذات‬ ‫ﻣﻨﺸﻮرات‬ ‫ﺑﻨﺸﺮ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫ﻫﺬه‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻟﻘﻮاﻧﻴﻦ‬ ‫واﺿﺢ‬ ‫ﺧﺮق‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫وﻓﻲ‬ ‫ﺑﻞ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻹﺷﻬﺎر‬ ‫ﺧﻼل‬ .‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫ﻟﻢ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻮﻻﺋﻬﺎ‬ ‫ﻣﻌﻠﻨﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻓﺎﻋﻠﺔ‬ ‫أﻃﺮاف‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮ‬ ‫ﺟﺰء‬ ‫ﺗﻨﻔﻴﺬ‬ ‫ﺗﻢ‬ ‫اﻟﺴﻤﻌﻲ‬ ‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫أو‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﻛﺎﻟﻬﻴﺌﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻛﺘﺸﺎﻓﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫ﻣﻤﺎ‬ ،‫ﻟﺔ‬ّ‫ﻣﻤﻮ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫اﻟﻌﺎدي‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﻋﻼوة‬ ‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫وﺷﻤﻠﺖ‬ .‫واﻟﺒﺼﺮي‬ .‫ﺳﻠﺒﻴﺔ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﺗﻜﻮن‬ ‫واﻟﺘﻲ‬ ،‫اﻟﺨﻔﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻫﺬه‬ ‫ﺑﺘﻤﻮﻳﻞ‬ ‫ﻗﺎم‬ ‫ﻣﻦ‬ ‫ﻫﻮﻳﺔ‬ ‫ﺣﻮل‬ ‫ﺗﺴﺎؤﻻت‬ ‫ﻳﺜﻴﺮ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺣﺬﻓﺖ‬ ‫ﻛﻤﺎ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻫﺬه‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮ‬ ‫ﻗﺴﻢ‬ ‫ﻣﺤﻮ‬ ‫ﺗﻢ‬ ،‫اﻟﺴﻄﻮر‬ ‫ﻫﺬه‬ ‫ﻛﺘﺎﺑﺔ‬ ‫ﻣﻊ‬ ‫ﻓﻲ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻷﺻﻠﻴﺔ‬ ‫ﻓﺌﺘﻬﺎ‬ ‫إﻟﻰ‬ ‫وﻋﺎدت‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮاﻫﺎ‬ ‫ﺟﻤﻴﻊ‬ ‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬ ‫أزاﻟﺖ‬ .‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫اﻟﺘﻀﻠﻴﻞ‬ ‫أو‬ ‫اﻟﺘﺸﻬﻴﺮ‬ ‫ﺣﺎﻻت‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺳﺠﻞ‬ ‫ﻳﺨﺘﻔﻲ‬ ،‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬ .‫اﻟﺤﻤﻠﺔ‬ ‫ﻃﻮال‬ ‫اﻟﺤﺎﺻﻠﺔ‬ /https://news.barralaman.tn/sondage-tunisiens-confiance-medias-fr 1 ‫ﺑﻤﺤﺘﻮى‬ ‫ﻧﺸﺎﻃﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﻛﺜﺮ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫ﺻﻔﺤﺔ‬ 291 ‫اﻟﺪراﺳﺔ‬ ‫ﻫﺬه‬ ‫ﺷﻤﻠﺖ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻄﺒﻴﻌﺔ‬ ‫أو‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ (‫ﻧﺸﺮ‬ ‫وإﻋﺎدة‬ ‫)ﻧﺸﺮ‬ ‫ﻣﺸﺎرﻛﺔ‬ "‫اﻟﺴﻴﺎﺳﻲ‬ ‫ب"اﻻﻟﺘﺰام‬ ‫ﻧﻌﻨﻲ‬2 .‫ﺳﻴﺎﺳﻲ‬
  • 5.
    4 ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ (‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬،‫ﺟﻤﻌﺔ‬ ‫)ﻣﻬﺪي‬ ‫اﻟﻤﻌﻠﻮﻣﺎﺗﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﺣﺴﺐ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫أﻧﻮاع‬ ‫ﺗﺨﺘﻠﻒ‬ .‫أ‬ (‫اﻟﺸﺎﻫﺪ‬ ‫وﻳﻮﺳﻒ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﺒﺮ‬ ‫ﻋﺪاء‬ ‫أﺳﺎﺳﻲ‬ ‫)ﺑﺸﻜﻞ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫واﻟﻤﺤﺘﻮى‬ .‫واﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫ﺗﻜﻦ‬ ‫ﻟﻢ‬ ‫وﻟﻜﻨﻬﺎ‬ ‫ﻟﻠﺘﻀﻠﻴﻞ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻻﺣﻈﻨﺎ‬ .‫ب‬ .‫ﺟﻨﺴﻬﻦ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻨﺎء‬ ‫اﻟﻤﺘﺮﺷﺤﺎت‬ ‫ﺿﺪ‬ ‫ﻛﺒﻴﺮة‬ ‫ﻫﺠﻤﺎت‬ ‫ﻧﻠﺤﻆ‬ ‫ﻟﻢ‬ .‫ت‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮوا‬ :‫واﺣﺪ‬ ‫ﺟﺎﻧﺐ‬ ‫ﻓﻲ‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺘﺮاﺗﻴﺐ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻞ‬ .‫ث‬ ‫أو‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫رﺳﻤﻲ‬ ‫وﺟﻮد‬ ‫ﻟﻪ‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﻛﺎن‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻻﺳﺘﺜﻨﺎء‬ .‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﺗﺮوﻳﺠﻴﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻧﻠﺤﻆ‬ ‫وﻟﻢ‬ ‫ﺗﺮﺷﻴﺤﻪ‬ ‫ﻟﺪﻋﻢ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﺿﺒﻂ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ .‫اﺟﺘﻤﺎﻋﻲ‬ ‫ﺗﻮاﺻﻞ‬ ‫وﺳﻴﻠﺔ‬ ‫أي‬ .‫ﻟﺼﺎﻟﺤﻪ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺗﻘﺪﻳﻢ‬ ‫أو‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﻋﻦ‬ ‫ﻋﻮﺿﺎ‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫اﻟﺨﺼﻮم‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﻨﻴﺔ‬ ‫ﻏﺎﻟﺒﻬﺎ‬ ‫ﻓﻲ‬ ‫ﺳﻠﺒﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻛﺎﻧﺖ‬ .‫أ‬ .‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺒﺮاﻣﺞ‬ .‫اﻟﻤﺘﺮﺷﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺗﺠﺎه‬ ‫واﻟﻤﻴﺰوﺟﻴﻨﻴﺔ‬ ‫اﻟﺘﻀﻠﻴﻞ‬ ‫ذﻟﻚ‬ ‫ﺷﻤﻞ‬ .‫ب‬ ‫ﺒﺪ‬ُ‫ﺗ‬ ‫وﻟﻢ‬ .‫اﻟﻤﺮوﺟﺔ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫أوﺳﻊ‬ ‫اﺳﺘﺨﺪاﻣﺎ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺷﻬﺪت‬ ،‫ﺑﻤﺮاﻗﺒﺘﻬﺎ‬ ‫ﻗﻤﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻴﻨﺔ‬ ‫ﻓﻲ‬ .‫ت‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻟﺼﻔﺤﺎت‬ ‫اﻟﻌﺎدي‬ ‫)اﻻﺳﺘﺨﺪام‬ ‫اﻟﻤﺠﺎﻧﻴﺔ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺮﺗﻔﻊ‬ ‫اﻟﻌﺪد‬ ‫ﻧﻔﺲ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ .‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﺑﺎﻟﺤﻤﻠﺔ‬ ‫ﻣﻘﺎرﻧﺔ‬ (‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺘﺮوﻳﺞ‬ ‫ﻣﺪﻓﻮﻋﺔ‬ ‫ﺑﺪاﺋﻞ‬ ‫اﺳﺘﺨﺪام‬ ‫دون‬ ،‫واﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻘﻮاﺋﻢ‬ ‫ﻗﺎﻣﺖ‬ ‫ﺑﻴﻨﻤﺎ‬ .‫اﻟﻮﻃﻨﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﺑﺤﻤﻼت‬ ‫اﻟﻜﺒﻴﺮة‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫ﻗﺎﻣﺖ‬ .‫ث‬ ‫ﺻﻔﺤﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫ﻓﻘﻂ‬ ‫ﻓﻴﻬﺎ‬ ‫ﺗﺮﺷﺤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬ ‫أﻗﻞ‬ ‫ﻋﺪد‬ ‫ﻓﻲ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺑﺤﻤﻼت‬ ‫اﻟﺼﻐﻴﺮة‬ ‫واﻷﺣﺰاب‬ .‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﻣﺤﻠﻴﺔ‬ ‫ﺧﻼل‬ ‫ﺗﻘﺮﻳﺒﺎ‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﺋ‬ ‫ﻛﺎن‬ ‫واﻟﺬي‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺣﺰب‬ :‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ا‬ً‫ﺟﺪﻳﺪ‬ ‫واﻓﺪا‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺷﻬﺪت‬ .‫ج‬ .‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫أﺛﻨﺎء‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮوا‬ ‫ﺣﻴﺚ‬ :‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺟﺎﻧﺒﻴﻦ‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫واﻟﺘﺮاﺗﻴﺐ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻞ‬ .‫ح‬ .‫ﻗﺎﻧﻮﻧﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺑﺼﻔﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫واﺳﺘﺨﺪﻣﻮا‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ https://www.facebook.com/ads/library/report/?country=US 3 ‫اﻟﺘﻮﺻﻴﺎت‬ ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﺸﻤﻞ‬ ‫أن‬ ‫ﻳﺠﺐ‬ .‫اﻷﺧﺮى‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ ‫ﻳﻮﻓﺮه‬ ‫ﻣﺎ‬ ‫ﻏﺮار‬ ‫ﻋﻠﻰ‬ ،‫ﻟﺘﻮﻧﺲ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﻮﻓﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬ ‫ا‬ً‫ﺮ‬‫ﺗﻘﺮﻳ‬ ‫ﻳﻘﺪم‬ ‫أن‬ ‫إﻣﻜﺎﻧﻴﺔ‬ ‫ﻣﻊ‬ ،‫ﺻﻔﺤﺔ‬ ‫ﻟﻜﻞ‬ (‫واﻟﺤﺎﻟﻴﺔ‬ ‫)اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺳﺠﻼ‬ ‫ﻫﺬه‬ ‫اﻹﻋﻼﻧﺎت‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﺑﺎﻟﻘﻀﺎﻳﺎ‬ ‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫وﺗﻨﺰﻳﻞ‬ ‫وﻓﻠﺘﺮة‬ ‫"اﺳﺘﻜﺸﺎف‬ ‫ﻣﻦ‬ ‫ﺷﺨﺺ‬ ‫ﻷي‬ ‫ﻳﺴﻤﺢ‬ ‫ﻟﻠﻌﻤﻮم‬ ‫ﻣﺘﺎﺣﺎ‬ ‫ﻣﻔﺼﻼ‬ ‫وﺑﻴﺎﻧﺎت‬ ‫ﻣﺤﺪدﻳﻦ‬ ‫ﻣﻌﻠﻨﻴﻦ‬ ‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬ ‫وﺣﺠﻢ‬ ،‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫إﺟﻤﺎﻟﻲ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻃﻼع‬ ‫وﻳﻤﻜﻨﻚ‬ .‫واﻟﺴﻴﺎﺳﺔ‬ ‫واﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﻟﻠﻬﻴﺌﺔ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫ﺿﺮورﻳﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻜﻮن‬ ‫رﺑﻤﺎ‬ .3 ".‫اﻟﺠﻐﺮاﻓﻲ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫وﻣﺤﺘﻮﻳﺎت‬ ‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫اﻟﻔﺌﺎت‬ ‫وﻣﻌﺮﻓﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻘﺎﺋﻤﻴﻦ‬ ‫ﻫﻮﻳﺔ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻣﻦ‬ ‫ﻟﻠﺘﻤﻜﻦ‬ ‫اﻟﻤﻮاﻃﻨﻴﻦ‬ ‫وﻟﻌﻤﻮم‬ ‫اﻟﻤﻨﺎخ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ .‫اﻟﺤﻤﻼت‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫وﻗﻴﻤﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺗﺼﻠﻬﻢ‬ ‫اﻟﺬﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫وﻋﺪد‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻳﺘﻢ‬ ،‫اﻷﺣﻴﺎن‬ ‫ﺑﻌﺾ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ً‫ﺗﻤﺎﻣ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫وﻣﺤﻮ‬ ‫ﺑﻞ‬ ‫ﺻﻔﺤﺎﺗﻬﻢ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺑﻤﺤﻮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺴﺆوﻟﻮ‬ ‫ﻳﻘﻮم‬ ‫ﺣﻴﺚ‬ ،‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﻤﺤﻠﻲ‬ .‫ﻟﻠﺘﻀﻠﻴﻞ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎﻧﺖ‬ ‫إن‬ ‫وﻣﺎ‬ ‫ﻗﻴﻞ‬ ‫ﻟﻤﺎ‬ ‫ﺑﺴﺠﻞ‬ ‫ﻟﻼﺣﺘﻔﺎظ‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﺿﺮورﻳﺔ‬ ‫اﻟﻤﻜﺘﺒﺔ‬ ‫ﻫﺬه‬ ‫ﺗﺼﺒﺢ‬
  • 6.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 5 ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﻋﻠﻰ‬ ‫ﺣﻜﺮا‬ ‫ﺗﻜﻮن‬ ‫ﺑﺄن‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻹﻋﻼﻧﺎت‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻗﻮاﻧﻴﻨﻪ‬ ‫ﻳﻄﺒﻖ‬ ‫أن‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ .‫اﻟﻤﺴﺆوﻟﻴﺔ‬ ‫إﺧﻼء‬ ‫ﻓﻲ‬ ‫ﺑﺒﻴﺎن‬ ‫ﻣﺮﻓﻘﺔ‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻳﺘﻢ‬ ‫وأن‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻌﺘﻤﺪﻳﻦ‬ ‫ﺗﺮوﻳﺞ‬ ‫رﻓﺾ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫وﺧﺎﺻﺔ‬ ،‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫اﺣﺘﺮام‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬ .‫ﺑﻬﺎ‬ ‫ّح‬‫ﺮ‬‫اﻟﻤﺼ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻧﺸﺮ‬ ‫ﻟﺤﻈﺮ‬ ‫أﻛﺒﺮ‬ ‫ﺟﻬﻮد‬ ‫وﺑﺬل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺑﺎﻟﺴﻤﺎح‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻮﻗﻒ‬ ‫ﺗﺒﺮﻳﺮ‬ ‫ﻳﺼﻌﺐ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬ ‫ﻓﻲ‬ ‫ﺣﺘﻰ‬ ‫اﻻﻋﻼﻧﺎت‬ ‫ﺑﺘﻤﺮﻳﺮ‬ ،‫ﺑﻤﻠﻜﻴﺘﻬﺎ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ًﺎ‬‫ﻴ‬‫رﺳﻤ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫أﻋﻠﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ .‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﺮﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺘﺮاﺗﻴﺐ‬ ‫وﺗﺤﺪﻳﺚ‬ ‫ﻣﺮاﺟﻌﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﻟﻠﻬﻴﺌﺔ‬ ‫ﻳﺘﺴﻨﻰ‬ ‫ﻛﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﻘﺎﻧﻮن‬ ‫ﻣﺮاﺟﻌﺔ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻵن‬ ‫ﻳﺠﺮي‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﺟﺰءا‬ ‫أن‬ ‫ﺣﻘﻴﻘﺔ‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﺑﻌﻴﻦ‬ ‫ﺗﺄﺧﺬ‬ ‫ﺟﻌﻠﻬﺎ‬ ‫أﺟﻞ‬ ‫ﺗﻠﻚ‬ ‫ﺧﺎﺻﺔ‬ ‫اﻟﻤﺴﺘﻔﺎدة‬ ‫اﻟﺪروس‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ،2019 ‫اﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻌﺪ‬ ‫ﻣﺎ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫إﻟﻰ‬ ‫ذﻟﻚ‬ ‫ﻳﺴﺘﻨﺪ‬ ‫أن‬ ‫ﻳﻨﺒﻐﻲ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫ﺗﻜﻮن‬ ‫أن‬ ‫ﻳﺠﺐ‬ ‫ﻟﺬا‬ .‫ﺳﺮﻳﻌﺎ‬ ‫ﺗﻄﻮرا‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﺸﻬﺪ‬ .‫اﻷﺧﺮى‬ ‫اﻟﺪول‬ ‫ﺗﺠﺎرب‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﺴﻘﺎة‬ ‫ﻇﻬﻮر‬ ‫أو‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫اﻟﻤﺤﺘﻤﻠﺔ‬ ‫اﻟﺠﺪﻳﺪة‬ ‫اﻻﺳﺘﺨﺪاﻣﺎت‬ ‫ﻻﺳﺘﻴﻌﺎب‬ ‫اﻟﻜﻔﺎﻳﺔ‬ ‫ﻓﻴﻪ‬ ‫ﺑﻤﺎ‬ ‫ﻣﺮﻧﺔ‬ ‫اﻟﻤﻨﻘﺤﺔ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺴﺎﺣﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫ﺟﺪﻳﺪة‬ ‫ﻣﻨﺼﺎت‬ ‫اﻟﺘﻲ‬ ‫ﺑﺎﻟﺼﻔﺤﺎت‬ ‫واﻷﺣﺰاب‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫واﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﺑﻼغ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬ .‫ﻻ‬ ‫أم‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺘﺮﺷﺢ/ﺣﺰب‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻴﻬﺎ‬ّ‫ﺗﺒﻨ‬ ‫ﺗﻢ‬ ‫ﻗﺪ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻋﻤﺎ‬ ‫اﻟﻨﻈﺮ‬ ‫ﺑﻐﺾ‬ ،‫اﻟﻔﺌﺔ‬ "‫"ﺳﻴﺎﺳﻴﺔ‬ ‫ﻗﺮاءﺗﻬﺎ‬ ‫ﺣﺴﺐ‬ ‫ﺗﻌﺘﺒﺮﻫﺎ‬ ‫ﻟﻠﻬﻴﺌﺔ‬ ‫ﻳﺴﻤﺢ‬ ‫أن‬ ‫وﻟﻪ‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫وﻣﻨﺸﻮرات‬ ‫ﻧﺸﺎﻃﺎت‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺑﺴﺠﻞ‬ ‫اﻻﺣﺘﻔﺎظ‬ ‫إﻣﻜﺎﻧﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻤﺘﻠﻚ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫أو‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺣﺬف‬ ‫ﺑﻌﺪ‬ ‫ﺣﺘﻰ‬ ‫اﻟﻤﺘﺮﺷﺢ/اﻟﺤﺰب‬ ‫ﺳﻠﻮك‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﺘﺤﻘﻴﻖ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﻜﻮن‬ ‫ﺣﻴﺚ‬ ،‫اﻟﺸﻔﺎﻓﻴﺔ‬ ‫ﻣﻦ‬ ‫أﻋﻠﻰ‬ ‫ﺑﻤﺴﺘﻮى‬ ‫اﻻﻟﺘﺰام‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫اﻳﻀﺎ‬ ‫ذﻟﻚ‬ ‫ﺳﻴﻔﺮض‬ ‫ﻣﻦ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﺗﺘﻤﻜﻦ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﺘﻮﺟﻪ‬ ‫واﺿﺤﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫وﺗﺠﻨﺐ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺣﻤﻠﺘﻬﻢ‬ ‫ﻣﻦ‬ ‫ﺟﺰءا‬ ‫اﻟﻔﻴﺴﺒﻮك‬ .‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻠﻘﻮاﻧﻴﻦ‬ ‫اﻧﺘﻬﺎﻛﻬﺎ‬ ‫ﻋﻨﺪ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫ﺣﺬﻓﻬﺎ‬ ‫ﻃﻠﺐ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫ﺗﻄﻠﺐ‬ ‫أن‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬ .‫ﺑﺴﺮﻋﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﺘﻄﻮر‬ ‫ﺗﺘﻤﺘﻊ‬ ‫أن‬ ‫ﻳﺠﺐ‬ .‫وﺑﻌﺪﻫﺎ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻗﺒﻞ‬ ‫داﺋﻢ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﻔﺘﻮﺣﺔ‬ ‫ﺗﻮاﺻﻞ‬ ‫ﻗﻨﺎة‬ ‫وﺟﻮد‬ ‫ﻳﺘﻴﺢ‬ ‫ﻣﻤﺎ‬ ‫داﺋﻤﺔ‬ ‫اﺗﺼﺎل‬ ‫ﺑﻨﻘﻄﺔ‬ ‫ﻣﺪﻫﺎ‬ ‫ﻹﻏﻼق‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﺗﻌﻠﻴﻤﺎت‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫ﻟﻠﺘﺼﺮف‬ ‫اﻟﻔﻮرﻳﺔ‬ ‫ﺑﺎﻟﺴﻠﻄﺔ‬ ‫ﻫﺬه‬ ‫اﻻﺗﺼﺎل‬ ‫ﻧﻘﻄﺔ‬ .‫اﻟﻤﻌﻨﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺪث‬ ‫ﻣﺎ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﺗﻌﺘﺰم‬ ‫اﻟﺘﻲ‬ ،‫ﺧﺎﺻﺔ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻼﺣﻈﺔ‬ ‫ﺑﻌﺜﺎت‬ ‫ﺗﺸﺮع‬ ‫أن‬ ‫ﻳﺠﺐ‬ ‫ﻳﺴﻤﺢ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺸﻬﺪ‬ ‫ﺻﻮرة‬ ‫ﻟﺒﻨﺎء‬ ،‫ﻃﻮﻳﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻗﺒﻞ‬ ‫اﻟﺘﺤﻀﻴﺮﻳﺔ‬ ‫أﻋﻤﺎﻟﻬﺎ‬ ‫ﻓﻲ‬ (‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﺔ‬ ‫ﺑﺸﺆون‬ ‫ﺟﻴﺪة‬ ‫دراﻳﺔ‬ ‫ﻟﻬﻢ‬ ‫)ﻣﻤﻦ‬ ‫اﻟﺒﻼد‬ ‫ﺳﻜﺎن‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺑﻪ‬ ‫ﻳﻘﻮم‬ ‫أن‬ ‫ﻳﻨﺒﻐﻲ‬ ‫اﻟﺬي‬ ،‫اﻟﻌﻤﻞ‬ ‫ﻫﺬا‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫أدوات‬ ‫وﺑﺘﺤﺪﻳﺪ‬ ،‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﺠﻬﺎت‬ ‫ﻫﻮﻳﺔ‬ ،‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫وﻛﻴﻔﻴﺔ‬ ‫اﻻﺗﺼﺎﻟﻴﺔ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻫﺬه‬ ‫ﺑﻔﻬﻢ‬ ‫ﺳﺘﻜﻮن‬ ‫واﻟﺘﻲ‬ ‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻜﻼﻣﻴﺔ‬ ‫واﻻﺳﺘﻌﺎرات‬ ‫اﻟﻠﻐﻮي‬ ‫اﻟﺤﻘﻞ‬ ‫ﻃﺒﻴﻌﺔ‬ ‫ﻫﻮ‬ ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫اﻷﻫﻢ‬ ‫ﻟﻌﻞ‬ .‫اﻟﻤﻨﺎﺳﺒﺔ‬ .‫ﻛﺸﻔﻬﺎ‬ ‫ﻋﻦ‬ ‫اﻵﻟﻴﺔ‬ ‫اﻷدوات‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﺗﻌﺠﺰ‬ ‫واﻟﺘﻲ‬ ‫ﺧﺎرﺟﻲ‬ ‫ﻟﻤﺮاﻗﺐ‬ ‫ﻟﻴﺲ‬ ‫وﻟﻜﻦ‬ ‫اﻟﻤﺤﻠﻲ‬ ‫ﻟﻠﻨﺎﺧﺐ‬ ‫ﻓﻮرﻳﺔ‬ ‫ﺑﺼﻮرة‬ ‫ﻣﻔﻬﻮﻣﺔ‬
  • 7.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫اﻟﻌﺎم‬ ‫اﻟﺴﻴﺎق‬ 6 ‫اﻟﻌﺎم‬ ‫ﻟﻠﺨﻄﺎب‬ ‫ًﺎ‬‫ﻴ‬‫أﺳﺎﺳ‬ ‫ﻓﻀﺎءا‬ ‫وأﺻﺒﺤﺖ‬ ‫اﻷﺧﻴﺮة‬ ‫اﻟﺘﺴﻊ‬ ‫اﻟﺴﻨﻮات‬ ‫ﻣﺪى‬ ‫ﻋﻠﻰ‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﺗﻄﻮرت‬ ‫واﻷﻧﺸﻄﺔ‬ ‫اﻟﻤﻈﺎﻫﺮات‬ ‫ﺣﻮل‬ ‫اﻷﺧﺒﺎر‬ ‫وﺗﺒﺎدل‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻮاﻃﻨﻴﻦ‬ ‫ﻟﺘﻤﻜﻴﻦ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻌﻤﺎﻟﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫ﻣﺎ‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﻟ‬ 4 .‫اﻟﻌﺎم‬ ‫وﺷﺒﻪ‬ ‫إﻋﻼم‬ ‫"وﺳﻴﻠﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺟﻌﻞ‬ ‫ﻣﺎ‬ ‫وﻫﺬا‬ 5 .‫داﺋﻢ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﻐﻄﻴﻬﺎ‬ ‫ﻻ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻮﻻﻳﺎت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫وﺳﺎﺋﻞ‬ ‫اﻛﺘﺴﺒﺖ‬ ،‫اﻟﺤﻴﻦ‬ ‫ذﻟﻚ‬ ‫ﻣﻨﺬ‬ 6 .2011 ‫ﺟﺎﻧﻔﻲ‬ 14 ‫ﻓﻲ‬ ،‫ﻋﻠﻲ‬ ‫ﺑﻦ‬ ‫اﻟﺴﺎﺑﻖ‬ ‫اﻟﺮﺋﻴﺲ‬ ‫ﻋﻬﺪ‬ ‫إﻧﻬﺎء‬ ‫ﻓﻲ‬ ‫ﺳﺎﻫﻤﺖ‬ ‫اﻟﺘﻲ‬ "‫واﻟﺜﻮرة‬ ‫اﻟﻨﺎس‬ ‫ﻟﻠﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻤﺼﺪر‬ ‫وأﺻﺒﺢ‬ ،‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫ﻟﺪى‬ ‫أﻋﻠﻰ‬ ‫ﻣﺼﺪاﻗﻴﺔ‬ ،‫اﻟﺨﺼﻮص‬ ‫وﺟﻪ‬ ‫ﻋﻠﻰ‬ ‫واﻟﻔﻴﺴﺒﻮك‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ 7 .‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺑﺎﻟﻤﺴﺎﺋﻞ‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫ﺑﻌﺾ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ.إﺳﺘﻐﻠﺖ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺨﺎﻃﺮ‬ ‫أﻳﻀﺎ‬ ‫اﻟﻤﺎﺿﻴﺔ‬ ‫اﻟﻘﻠﻴﻠﺔ‬ ‫اﻟﺴﻨﻮات‬ ‫أﻇﻬﺮت‬ ‫ﻓﻘﺪ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ ‫واﻟﺘﺸﻜﻴﻚ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻧﺰاﻫﺔ‬ ‫ﻟﺘﻘﻮﻳﺾ‬ ‫ﻣﻨﻬﺎ‬ ‫ﻣﺤﺎوﻟﺔ‬ ‫ﻓﻲ‬ ‫ﺳﻠﺒﻴﺔ‬ ‫ﺑﺼﻔﺔ‬ ،‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫أﻣﺎم‬ ‫اﻹﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻌﻮاﺋﻖ‬ ،‫اﻟﻌﺎﻟﻢ‬ ‫أﻧﺤﺎء‬ ‫ﺟﻤﻴﻊ‬ ‫ﻓﻲ‬ ‫ﻓﻲ‬ (DRI) ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﺗﻌﻤﻞ‬ .‫اﻟﺘﻌﺒﻴﺮ‬ ‫ﺣﺮﻳﺔ‬ ‫وﻗﻤﻊ‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫وﺗﺮﻫﻴﺐ‬ ‫اﻟﻤﻀﻠﻠﺔ‬ ‫اﻷﺧﺒﺎر‬ ‫ﻧﺸﺮ‬ ‫ﻋﺒﺮ‬ ‫ﻓﻴﻬﺎ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﻘﺎﺷﺎت‬ ‫إﺟﺮاء‬ ‫ﻛﻴﻔﻴﺔ‬ ‫وﻓﻬﻢ‬ ‫اﻟﻔﻌﻠﻲ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻤﺮاﻗﺒﺔ‬ ‫ﻃﺮق‬ ‫ﺗﻮﻓﻴﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺪول‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ .‫ﺗﻄﺒﻴﻘﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫واﻟﻘﻮاﻋﺪ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﻣﻊ‬ ‫ﺷﺮاﻛﺔ‬ ‫ﻓﻲ‬ (‫)ﻋﺘﻴﺪ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ودﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻧﺰاﻫﺔ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻟﺠﻤﻌﻴﺔ‬ ‫دﺧﻠﺖ‬ ،‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻌﺎرف‬ ‫اﻛﺴﺎﺑﻬﺎ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻗﺪراﺗﻬﺎ‬ ‫ﺗﻮﺳﻴﻊ‬ ‫ﻓﻲ‬ ‫ﻟﻤﺴﺎﻋﺪﺗﻬﺎ‬ ،2019 ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫وﺧﻼل‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻓﺘﺮة‬ ‫ﻓﻲ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﺳﺎﻋﺪت‬ ،‫اﻟﺸﺮاﻛﺔ‬ ‫ﻫﺬه‬ ‫ﻇﻞ‬ ‫ﻓﻲ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺗﻄﻮر‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻟﻤﺮاﻗﺒﺔ‬ ‫اﻟﻼزﻣﺔ‬ ‫واﻟﻮﺳﺎﺋﻞ‬ ‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻗﺪﻣﺖ‬ ‫ﺑﻴﻨﻤﺎ‬ ،‫وﻣﻌﺎﻟﺠﺘﻬﺎ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫واﺳﺘﺨﺮاج‬ ‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫اﻟﺠﻮاﻧﺐ‬ ‫ﻓﻲ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﻘﺮاءة‬ :‫اﻟﺘﺎﻟﻴﺔ‬ ‫اﻷﺳﺌﻠﺔ‬ ‫ﻋﻦ‬ ‫اﻹﺟﺎﺑﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻫﺬا‬ ‫إﻃﺎر‬ ‫ﻓﻲ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫واﻟﻤﻨﻈﻤﺔ‬ ‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻋﻤﻞ‬ ‫ﺗﺮﻛﺰ‬ ‫أن‬ ‫إﻟﻰ‬ ‫ﻳﺸﻴﺮ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺸﺨﺼﻴﺎت/اﻷﺣﺰاب‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻴﻦ‬ ‫اﻧﻔﺼﺎل‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎن‬ ‫ﻫﻞ‬ ‫ﺑﺎﺳﻤﻬﻢ؟‬ ‫ﻳﺘﺤﺪﺛﻮن‬ ‫ﻳﻜﻮﻧﻮا‬ ‫ﻟﻢ‬ ‫ﻋﻨﺪﻣﺎ‬ ‫ﺎ‬ ً‫ﻣﺨﺘﻠﻔ‬ ‫ًﺎ‬‫ﺑ‬‫ﺧﻄﺎ‬ ‫أﻟﻘﻮا‬ ‫ﻗﺪ‬ ‫ﻣﺆﻳﺪﻳﻬﻢ‬ ‫أو‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫اﻟﻔﺎﻋﻠﻴﻦ‬ ‫ﺑﻪ؟‬ ‫اﻟﺘﻼﻋﺐ‬ ‫أو‬ ‫اﻟﻌﺎم‬ ‫اﻟﺮأي‬ ‫ﻻﺳﺘﻘﻄﺎب‬ ‫ﻣﻨﺴﻘﺔ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎﻧﺖ‬ ‫ﻫﻞ‬ ‫اﻷﻓﻌﺎل؟‬ ‫ردود‬ ‫ﻣﻌﻈﻢ‬ ‫أﺛﺎرت‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫أﻧﻮاع‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬ ‫اﻟﻤﺤﺘﻤﻠﻴﻦ؟‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫ﻻﺳﺘﻬﺪاف‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﺴﻴﺎﺳﻴﻮن/اﻷﺣﺰاب‬ ‫اﺳﺘﺨﺪم‬ ‫ﻛﻴﻒ‬ 8 ‫اﻟﺴﻠﺒﻴﺔ؟‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺴﺘﻮى‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬ ،2019 ‫أﻛﺘﻮﺑﺮ‬ 13 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ ‫اﻟﻤﻤﺘﺪة‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﻤﻨﻈﻤﺘﻴﻦ‬ ‫ﻛﻠﺘﺎ‬ ‫أﺟﺮﺗﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻋﻦ‬ ‫ﻋﺎﻣﺔ‬ ‫ﻟﻤﺤﺔ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻳﻘﺪم‬ .‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫واﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻛﺬﻟﻚ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻓﺘﺮة‬ ‫ﺑﺬﻟﻚ‬ ‫ﻣﻐﻄﻴﺔ‬ 4 Mey0er-Resende, Michael (2018): A New Frontier: Social Media/Networks Disinformation and Public International Law. DRI Briefing Paper. https://democracy-reporting.org/wp-content/uploads/10/2018/A-new-frontier_social-media_election-observation_Briefing-Paper-by-Michael-Meyer-Resende.pdf 5 https://news.barralaman.tn/sondage-tunisiens-confiance-medias-fr/ 6 https://www.lemonde.fr/afrique/article/14/03/2017/en-tunisie-la-premiere-revolution-facebook-entre-aux-archives-nationales_3212_5094323.html (‫ﻟﻠﺘﻠﻔﺰﻳﻮن‬ ٪19 ‫ﻣﻘﺎﺑﻞ‬ ،٪41) ‫ﻟﻠﺘﻮﻧﺴﻴﻴﻦ‬ ‫ﻟﻠﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻤﺼﺪر‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻛﺎن‬ ،2018 ‫ﻟﻌﺎم‬ ‫اﻟﺒﻠﺪﻳﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﺧﻼل‬ 7 /https://news.barralaman.tn/sondage-tunisiens-confiance-medias-fr .‫اﻟﻤﺮﺷﺤﻴﻦ‬ ‫ﺿﺪ‬ ‫ﺗﺸﻬﻴﺮ‬ ‫أو‬ ‫وﻫﻤﻴﺔ‬ ‫أﺧﺒﺎر‬ ‫ﻧﺸﺮ‬ ‫أو‬ ‫ﻟﻠﺘﻀﻠﻴﻞ‬ ‫ﻣﺤﺎوﻻت‬ ‫ﻛﻞ‬ : ‫اﻟﺴﻠﺒﻴﺔ‬ ‫ﺑﺎﻟﺤﻤﻼت‬ ‫ﻧﻘﺼﺪ‬ 8
  • 8.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 9 .2019 ‫ﺟﺎﻧﻔﻲ‬ ‫ﺣﺘﻰ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﻣﻠﻴﻮن‬ 7.4 ‫ﻫﻨﺎك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺤﻤﻼت‬ ‫ﻣﻼﺣﻈﺘﻨﺎ‬ ‫ﺣﺼﺮ‬ ‫ﻗﺮرﻧﺎ‬ 10 .‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﺗﻮﻳﺘﺮ‬ ‫ﻣﺴﺘﺨﺪم‬ 193000‫و‬ ‫ﻟﻺﻧﺴﺘﻐﺮام‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﻣﻠﻴﻮن‬ 1.9 ‫ﺑـ‬ ‫ﻣﻘﺎرﻧﺔ‬ .‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺑﻴﻦ‬ ‫اﻟﻮاﺿﺤﺔ‬ ‫ﻟﻬﻴﻤﻨﺘﻪ‬ ‫ﻧﻈﺮا‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫أوﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫وﻟﻠﺘﻮاﺻﻞ‬ ‫ﻟﻸﻓﺮاد‬ ّ‫ﺮ‬‫اﻟﺤ‬ ‫ﻟﻠﺘﻌﺒﻴﺮ‬ ‫ﻛﻮﺳﻴﻠﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﺴﺘﺨﺪم‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻣﺜﻞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺠﻬﺎت‬ ‫ﻳﻤﻜﻦ‬ .‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫إﻟﻰ‬ ‫اﻟﺤﺎﺟﺔ‬ ‫أو‬ ‫وﺳﺎﻃﺔ‬ ‫دون‬ ،‫وﻗﻀﺎﻳﺎﻫﻢ‬ ‫ﻟﻠﻤﺠﻤﻮﻋﺎت‬ ‫ﻟﻸﺣﺰاب‬ ‫اﻟﻔﺮﺻﺔ‬ ‫ﻳﻮﻓﺮ‬ ‫ﻣﺎ‬ ‫وﻫﻮ‬ .‫اﻟﻤﺤﺘﻤﻠﻴﻦ‬ ‫واﻟﻨﺎﺧﺒﻴﻦ‬ ‫اﻟﻤﻮاﻃﻨﻴﻦ‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﻣﻊ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫اﻟﺘﻔﺎﻋﻞ‬ ‫أﻳﻀﺎ‬ ‫اﻟﻔﺎﻋﻠﺔ‬ .‫ﻧﻔﻮذﻫﺎ‬ ‫وﺗﻮﺳﻴﻊ‬ ‫ﺟﻤﺎﻫﻴﺮﻫﺎ‬ ‫ﻟﺰﻳﺎدة‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫أﻓﻜﺎرﻫﺎ‬ ‫ﻟﺘﺮوﻳﺞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﺳﺘﺨﺪاﻣﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫وأﺻﺤﺎب‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫أﻗﺪﻣﺖ‬ ،‫اﻟﻌﺎم‬ ‫اﻟﺮأي‬ ‫ﻟﺘﺸﻜﻴﻞ‬ ‫ﻋﻨﻬﺎ‬ ‫ﻏﻨﻰ‬ ‫ﻻ‬ ‫ﻣﻨﺼﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫أﺻﺒﺢ‬ ‫أن‬ ‫ﺑﻌﺪ‬ ‫ﺗﻜﻮﻳﻦ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﺎﻣﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺗﻮاﺻﻠﻬﺎ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻓﻲ‬ ‫اﺳﺘﺜﻤﺮت‬ ‫ﺣﻴﺚ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫أﺳﺎﺳﻴﺔ‬ ‫ﻛﻘﻨﺎة‬ .‫ﺑﻴﻨﻬﺎ‬ ‫ﻣﺸﺘﺮﻛﺎ‬ ‫ﺳﻴﺎﺳﻴﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺗﺘﺪاول‬ ‫ﻓﻴﺴﺒﻮك‬ ‫وﻣﺠﻤﻮﻋﺎت‬ ‫ﺻﻔﺤﺎت‬ ‫إﻧﺸﺎء‬ ‫وﺧﺎﺻﺔ‬ ‫اﻷﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻰ‬ ‫اﻓﺘﺮاﺿﻴﺔ‬ ‫ﻣﺠﺘﻤﻌﺎت‬ 7 ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻷﻃﺮاف‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻨﺼﺎت‬ 1 9 https://napoleoncat.com/stats/facebook-users-in-tunisia/01/2019 10 https://fr.slideshare.net/DataReportal/digital-2019-tunisia-january-2019-v01
  • 9.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ،‫أﻓﺮادا‬ ‫أو‬ ‫أﺣﺰاﺑﺎ‬ ،‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﻮن‬ ‫ﻳﺴﺘﺨﺪم‬ ،‫اﻷﺧﺮى‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ ‫اﻟﺤﺎل‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ﻛﺤﺪ‬ ‫ﺗﻮﻧﺴﻲ‬ ‫دﻳﻨﺎر‬ 10000) ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻠﺤﻤﻠﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻨﻮع‬ ‫ﺑﻬﺬا‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﺳﻤﺤﺖ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﻲ‬ ‫ﻣﻨﻌﺘﻬﺎ‬ ‫وﻟﻜﻨﻬﺎ‬ (‫أﻗﺼﻰ‬ ‫أﻛﺜﺮ‬ ‫ﺑﺴﻬﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻹﻋﻼﻧﺎت‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫إﺗﺎﺣﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫واﻓﻖ‬ ،‫اﻧﺎﻟﻴﺘﻴﻜﺎ‬ ‫ﻛﺎﻣﺒﺮﻳﺪج‬ ‫ﻓﻀﻴﺤﺔ‬ ‫ﺑﻌﺪ‬ ‫ﻫﺬه‬ ‫ﻓﻴﻬﺎ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ - ‫ﺗﻮﻓﺮ‬ ‫اﻟﺘﻲ‬ ‫ﺑﺎﻟﻔﻴﺴﺒﻮك‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫أﺳﺎﺳﺎ‬ ‫ذﻟﻚ‬ ‫ﻳﺘﻢ‬ .‫اﻟﻨﺎس‬ ‫ﻟﻌﺎﻣﺔ‬ ‫ﻳﺸﺘﺮط‬ ‫ﻛﻤﺎ‬ .‫ﺻﻔﺤﺔ‬ ‫ﻟﻜﻞ‬ (‫واﻟﺤﺎﻟﻴﺔ‬ ‫)اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺳﺠﻼ‬ - ‫ﻛﺎﻣﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺨﺎﺻﻴﺔ/اﻟﺨﺪﻣﺔ‬ ‫واﻟﻤﻌﺮﻓﻴﻦ‬ ‫ﺳﻠﻔﺎ‬ ‫اﻟﻤﻌﺘﻤﺪﻳﻦ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﺒﻞ‬ ِ‫ﻗ‬ ‫ﻣﻦ‬ ‫ﺣﺼﺮي‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫وﺿﻊ‬ ‫ﻳﺘﻢ‬ ‫أن‬ ‫اﻟﻔﻴﺴﺒﻮك‬ .‫اﻟﺸﺮط‬ ‫ﻟﻬﺬا‬ ‫ﺗﻤﺘﺜﻞ‬ ‫ﻻ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺑﺈزاﻟﺔ‬ ‫وﻳﺤﺬر‬ ،‫ﺻﻔﺤﺎت‬ ‫ﻛﻤﺴﺆوﻟﻲ‬ ‫ﺑﺼﻔﺘﻬﻢ‬ 8 ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ 2 13 https://www.facebook.com/afek.tounes.pageofficielle/posts/2905812459557749 14 https://www.facebook.com/afek.tounes.pageofficielle/posts/2905796796225982 ‫اﻷﺣﺰاب‬ ‫أﺣﺪ‬ ‫ﻟﻨﺸﺎط‬ ‫ﻣﺜﺎل‬ ‫ﻓﺮﻳﻖ‬ ‫ﻗﺪرات‬ ‫ﻟﺘﻌﺰﻳﺰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻔﻨﻴﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫واﻟﺘﻘﻨﻴﺔ‬ ‫ﻟﺤﺰب‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻦ‬ ‫)ﻣﻨﺸﻮر‬ ‫ﻟﻌﺸﺮات‬ ‫ًﺎ‬‫ﺒ‬‫ﺗﺪرﻳ‬ ‫ﻳﻌﺮض‬ ،‫ﺗﻮﻧﺲ‬ ‫آﻓﺎق‬ ‫ﻋﺒﺮ‬ ‫اﻻﺗﺼﺎل‬ ‫وﻓﺮﻳﻖ‬ ‫اﻟﺸﺒﺎب‬ ‫ﻣﻦ‬ (‫ﻟﺪﻳﻬﻢ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ 13 14
  • 10.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ :‫واﻹﻋﻼﻧﺎت‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻦ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﻮﻓﺮﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫أﻣﺜﻠﺔ‬ 9 :‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻋﻦ‬ ‫ﻣﺜﺎل‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺔ‬ ‫ﺗﺮاﻣﺐ‬ ‫ﻟﺪوﻧﺎﻟﺪ‬ ‫ﺗﺮاﻣﺐ‬ ‫دوﻧﺎﻟﺪ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﻦ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫أﺣﺪ‬ ‫ﻋﻦ‬ ‫اﻟﻤﻘﺪﻣﺔ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬
  • 11.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ذات‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫وﺗﻨﺰﻳﻞ‬ ‫وﻓﻠﺘﺮة‬ ‫"اﺳﺘﻜﺸﺎف‬ ‫ﺷﺨﺺ‬ ‫ﻷي‬ ‫ﻳﺴﻤﺢ‬ ،‫ﻟﻠﻌﻤﻮم‬ ‫ﻣﺘﺎﺣﺎ‬ ً‫ﻛﺎﻣﻼ‬ ‫ا‬ً‫ﺮ‬‫ﺗﻘﺮﻳ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻮﻓﺮ‬ ،‫ذﻟﻚ‬ ‫ﻋﻠﻰ‬ ‫ﻋﻼوة‬ ‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬ ‫وﺣﺠﻢ‬ ،‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫إﺟﻤﺎﻟﻲ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻃﻼع‬ ‫وﻳﻤﻜﻨﻚ‬ .‫واﻟﺴﻴﺎﺳﺔ‬ ‫واﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﺑﺎﻟﻘﻀﺎﻳﺎ‬ ‫اﻟﺼﻠﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻘﺎﺋﻤﻴﻦ‬ ‫ﻫﻮﻳﺔ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻳﻤﻜﻨﻨﺎ‬ ،‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻮﻓﺮت‬ ‫إذا‬ 15 .".‫اﻟﺠﻐﺮاﻓﻲ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﺣﺴﺐ‬ ‫اﻹﻧﻔﺎق‬ ‫وﺑﻴﺎﻧﺎت‬ ‫ﻣﺤﺪدﻳﻦ‬ ‫ﻣﻌﻠﻨﻴﻦ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺗﺼﻠﻬﻢ‬ ‫اﻟﺬﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫وﻋﺪد‬ ‫ﻧﺸﺮﻫﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫وﻣﺤﺘﻮﻳﺎت‬ ‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫اﻟﻔﺌﺎت‬ ‫وﻣﻌﺮﻓﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ .‫اﻟﺤﻤﻼت‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫إﻧﻔﺎﻗﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎﻟﻎ‬ ‫وﻗﻴﻤﺔ‬ ‫ﺑﻌﺾ‬ ‫ﺑﺈﺗﺎﺣﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺑﺪأ‬ .‫اﻟﻌﻤﻞ‬ ‫ﻫﺬا‬ ‫ﺑﺪﺋﻨﺎ‬ ‫ﻋﻨﺪ‬ ‫ﻟﺘﻮﻧﺲ‬ ‫ﻣﺘﺎﺣﺎ‬ ‫ﻳﻜﻦ‬ ‫وﻟﻢ‬ 16 ‫اﻟﺒﻠﺪان‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﻣﺘﺎح‬ ‫ﻏﻴﺮ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻨﻮع‬ ‫ﻫﺬا‬ ‫ﻟﻜﻦ‬ ‫ﻣﻮﺛﻮق‬ ‫ﻏﻴﺮ‬ ‫ﺗﻮﻓﻴﺮﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻛﺎﻧﺖ‬ ،‫أدﻧﺎه‬ ‫ﻳﺘﺒﻴﻦ‬ ‫ﻛﻤﺎ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .2019 ‫أوت‬ 22 ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻣﻦ‬ ‫اﻟﺠﻮاﻧﺐ‬ .‫ﻛﺎﻣﻠﺔ‬ ‫وﻏﻴﺮ‬ ‫ﺑﻬﺎ‬ ‫ﺗﻤﻜﻨﺖ‬ ‫ﻟﺬﻟﻚ‬ .‫اﻟﻘﺮوي‬ ‫ﻟﻨﺒﻴﻞ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻌﺾ‬ ‫ﻋﺪا‬ ‫ﻣﺎ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﻳﺘﻢ‬ ‫.ﻟﻢ‬i ‫ﺎ‬ ً‫ﺧﻼﻓ‬ ،‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺗﻜﻠﻔﺔ‬ ‫دﻓﻊ‬ ‫ﻣﻦ‬ ،‫ﻣﻨﻬﻢ‬ ‫اﻟﺘﺤﻘﻖ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫ﻣﺴﺆوﻟﻮن‬ ‫ﻳﺪﻳﺮﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أن‬ ‫إذ‬ ،‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻺﺷﻬﺎر‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻤﺼﺪر‬ ‫ﻫﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻫﺬه‬ ‫ﻛﺎﻧﺖ‬ ،‫اﻟﻮاﻗﻊ‬ ‫ﻓﻲ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻟﻘﻮاﻋﺪ‬ .‫اﻟﻤﻨﺸﻮرات‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻹﻧﻔﺎق‬ ‫أو‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫ﺷﺎرﻛﺖ‬ ‫ﺑﺎﻟﻜﺎد‬ ‫اﻟﺮﺳﻤﻴﺔ‬ 10 15 https://www.facebook.com/ads/library/report/?country=US ‫اﻟﻤﺘﺤﺪة‬ ‫واﻟﻮﻻﻳﺎت‬ ‫وأوﻛﺮاﻧﻴﺎ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫واﻟﻤﻤﻠﻜﺔ‬ ‫وﺑﻮﻟﻨﺪا‬ ‫وإﺳﺮاﺋﻴﻞ‬ ‫واﻟﻬﻨﺪ‬ ‫اﻷوروﺑﻲ‬ ‫واﻻﺗﺤﺎد‬ ‫وﻛﻨﺪا‬ ‫واﻟﺒﺮازﻳﻞ‬ ‫ﻟﻠﻨﻤﺴﺎ‬ ‫ﻓﻘﻂ‬ ‫اﻟﻜﺎﻣﻠﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﺘﻮﻓﺮ‬ ،‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻛﺘﺎﺑﺔ‬ ‫وﻗﺖ‬ ‫ﻓﻔﻲ‬ 16 . ‫ﻣﺮوج‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﻨﺸﻮر‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻟﻴﻪ‬ ‫ﺗﻌﺮف‬ ‫ﻟﻢ‬ ‫ﻣﺮوج‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﻨﺸﻮر‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻟﻴﻪ‬ ‫ﻳﺘﻌﺮف‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﺳﺘﻌﺮاض‬ ‫ﻋﻨﺪ‬ ‫اﺿﻄﺮاﺑﺎ‬ ‫ﻻﺣﻈﻨﺎ‬ .‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻟﺴﺠﻞ‬ ‫ﻣﻌﺘﻤﺪ‬ ‫ﺳﺠﻞ‬ ‫أي‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺗﻘﺪم‬ ‫ﻟﻢ‬ .‫ب‬ .‫ﻋﺸﻮاﺋﻴﺔ‬ ‫وﺑﺼﻔﺔ‬ ‫ﻣﺤﺪد‬ ‫ﻧﻈﺎم‬ ‫دون‬ ‫وﺗﻈﻬﺮ‬ ‫ﺗﺨﺘﻔﻲ‬ ‫ﻓﻬﻲ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻴﻮم‬ ‫ﻧﻔﺲ‬ ‫ﻓﻲ‬ ‫أدﻧﺎه‬ ‫اﻟﺸﺎﺷﺔ‬ ‫ﺻﻮرة‬ ‫اﻟﺘﻘﺎط‬ ‫ﺗﻢ‬ .‫اﻟﻨﺸﻄﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺘﻌﺮف‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻋﺘﻤﺎد‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ .‫ت‬ ‫ﻻ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫"ﻫﺬه‬ ‫أن‬ ‫ﻣﻔﺎدﻫﺎ‬ ‫اﻟﺘﻲ‬ ،‫ﻣﻜﺘﺒﺘﻬﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻟﻬﺬه‬ ‫اﻟﻤﻔﻌﻠﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺗﻈﻬﺮ‬ ‫ﻻ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .(2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 13) ."‫اﻟﺤﺎﻟﻲ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫إﻋﻼﻧﺎت‬ ‫أي‬ ‫ﺗﻌﺮض‬
  • 12.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 11 ‫أو‬ ‫اﻹﻧﺴﺘﻐﺮام‬ ‫أو‬ ‫اﻟﻤﺴﻨﺠﺮ‬ ‫أو‬ "‫"اﻟﻘﺼﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻓﻲ‬ ‫ﺗﻈﻬﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫إﻣﻜﺎﻧﻴﺔ‬ "‫اﻹﻋﻼﻧﺎت‬ ‫"ﻣﻜﺘﺒﺔ‬ ‫ﺗﻮﻓﺮ‬ ‫ﻟﻢ‬ .‫ث‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﺷﻬﺎر‬ ‫ﻟﻤﺸﻬﺪ‬ ‫ﺷﺎﻣﻠﺔ‬ ‫ﺻﻮرة‬ ‫ﺗﺸﻜﻴﻞ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻛﺎن‬ ،‫ﺑﺎﻟﺘﺎﻟﻲ‬ ‫ﻓﺮﻳﻖ‬ ‫أﻋﻀﺎء‬ ‫ﻟﻤﺮاﻗﺒﺔ‬ ‫ﻧﺘﻴﺠﺔ‬ ‫ﻫﻲ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻃﻮال‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫وﻣﻨﺸﻮراﺗﻬﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﺗﺤﺼﻠﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻛﻞ‬ ‫"ﺻﻮرا‬ ‫ﻣﻨﻬﺠﻴﺎ‬ ‫واﻟﻤﺮاﻗﺒﻮن‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻋﻀﺎء‬ ‫أﺧﺬ‬ ."‫اﻷﺧﺒﺎر‬ ‫"آﺧﺮ‬ ‫ﺻﻔﺤﺔ‬ ‫أو‬ ‫ﺧﺎﺻﻴﺔ‬ ‫ﺗﺼﻔﺢ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫وأﻳﻀﺎ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻟﻤﺸﺮوع‬ ‫اﻗﺘﺼﺮت‬ ‫أﻧﻬﺎ‬ ‫إﻻ‬ ،‫ّﻤﺔ‬‫ﻴ‬‫ﻗ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫ﺗﺤﺼﻠﻨﺎ‬ .‫ﺳﻴﺎﺳﻴﺔ‬ ‫أﻧﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫إﻟﻴﻬﺎ‬ ‫اﻟﺘﻌﺮف‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻟﺠﻤﻴﻊ‬ "‫ﻟﻠﺸﺎﺷﺔ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫رﺻﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﺑﻬﺬه‬ ‫ﻧﺘﻤﻜﻦ‬ ‫وﻟﻦ‬ ‫ﻟﻢ‬ :‫ﻏﻴﺮ‬ ‫ﻻ‬ ‫ﻓﻘﻂ‬ ‫اﻟﺘﻘﺎﻃﻪ‬ ‫ﻣﻦ‬ ‫ﺗﻤﻜﻦ‬ ‫وﻣﺎ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻋﻀﺎء‬ ‫اﻋﺘﺮض‬ ‫ﻣﺎ‬ ‫ﻋﻠﻰ‬ ‫أﻧﻬﺎ‬ ‫واﻷﺳﻮأ‬ ،‫ﻣﺮاﻗﺒﻴﻨﺎ‬ ‫أﻋﻤﺎر‬ ‫ﻋﻦ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻋﻤﺮﻳﺔ‬ ‫ﻓﺌﺎت‬ ‫ﻓﻲ‬ ‫أو‬ ‫اﻟﻤﺮاﻗﺒﻴﻦ‬ ‫ﻣﻦ‬ ‫ﺧﺎﻟﻴﺔ‬ (‫أﺧﺮى‬ ‫)وﻻﻳﺎت‬ ‫أﺧﺮى‬ ‫ﺟﻐﺮاﻓﻴﺔ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﺗﺴﺘﻬﺪف‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺳﺠﻞ‬ ‫ﻣﻦ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺑﺄي‬ ‫ﺗﻈﻬﺮ‬ ‫ﻟﻦ‬ ‫ﻛﺜﺐ‬ ‫ﻋﻦ‬ ‫ذﻟﻚ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫راﻗﺒﺖ‬ ‫وﻗﺪ‬ .‫ﻣﺼﺪره‬ ‫ﻋﻦ‬ ‫اﻟﻨﻈﺮ‬ ‫ﺑﻐﺾ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﺷﻬﺎر‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻘﻮاﻧﻴﻦ‬ ‫ﺗﻘﻴﺪ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺑﺈﻣﻜﺎن‬ ‫ﻛﺎن‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫وﻧﻘﺺ‬ ‫اﻟﻤﻌﻠﻨﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﻗﺎﺑﺔ‬ ‫ﻏﻴﺎب‬ ‫ﻓﺈن‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻹﻋﻼم‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻸﻃﺮاف‬ ‫ﻣﺴﺎﺣﺔ‬ ‫ﻟﻴﻮﻓﺮ‬ ‫اﻟﻮاﻗﻊ‬ ‫ﻓﻲ‬ ‫ﻛﺎن‬ ‫اﻷﺧﻴﺮ‬ ‫ﻫﺬا‬ ‫أن‬ ‫ﻳﻌﻨﻲ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ،‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﺟﺎﻫﺰة‬ ‫ﻛﺎﻧﺖ‬ ‫ﻟﻮ‬ ‫ﺗﻮﻓﻴﺮﻫﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫إﻋﻄﺎء‬ ‫ﻋﺪم‬ ‫ﻣﻊ‬ ،‫اﻟﻘﺎﻧﻮﻧﻲ‬ ‫ﻏﻴﺮ‬ ‫اﻷﺣﻴﺎن‬ ‫ﺑﻌﺾ‬ ‫وﻓﻲ‬ ‫اﻟﻤﻘﻴﺪ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻺﺷﻬﺎر‬ .‫اﻟﻤﺤﺎﺳﺒﺔ‬ ‫أو‬ ‫ﻟﻠﻤﺮاﻗﺒﺔ‬ ‫ﺗﺤﺘﺎﺟﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫إﺧﻼء‬ ‫دون‬ ‫ﻋﺮﺿﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫وإﻧﺰال‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﺑﻘﻮاﻋﺪه‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻟﺘﺰام‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺑﺈﻣﻜﺎن‬ ‫ﻛﺎن‬ ‫أﻳﺎم‬ ‫ﺧﻼل‬ ‫ﻋﺮﺿﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫وﻛﺬﻟﻚ‬ ‫ﻣﻌﺘﻤﺪ‬ ‫ﻣﺴﺆول‬ ‫ﺑﻬﺎ‬ ‫ﻟﻴﺲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫أو‬ ‫ﻣﻌﻠﻦ‬ ‫ﻣﺴﺆوﻟﻴﺔ‬ .‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬
  • 13.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫اﻟﻤﻨﻬﺠﻴﺔ‬ 12 ‫واﻟﻠﺬﻳﻦ‬ ‫اﻟﻤﺸﺮوع‬ ‫وﻣﻨﺴﻖ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﺤﻠﻠﻲ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺘﻜﻮن‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫ﺑﺎﻟﻤﻨﻈﻤﺔ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻓﺮﻳﻖ‬ ‫ﺷﺮع‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻧﺸﺎط‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻓﻲ‬ ،‫وأﻃﺮاﻓﻪ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﺤﺮاك‬ ‫وﺑﺘﺎرﻳﺦ‬ ‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﺑﺎﻟﻤﺸﻬﺪ‬ ‫واﺳﻊ‬ ‫إﻟﻤﺎم‬ ‫ﻟﺪﻳﻬﻢ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻫﻮ‬ ‫اﻟﻬﺪف‬ ‫ﻛﺎن‬ .‫ﻟﻠﻔﻴﺴﺒﻮك‬ ‫اﻟﻌﺎدي‬ ‫اﻟﻴﻮﻣﻲ‬ ‫اﻟﻔﺮدي‬ ‫اﻻﺳﺘﺨﺪام‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،‫اﻟﺒﺎرزة‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺸﺨﺼﻴﺎت‬ ‫واﻟﻜﻠﻤﺎت‬ ‫اﻟﻠﻐﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺘﻌﺮف‬ ،‫أﻳﻀﺎ‬ .‫اﻟﺘﻮاﺻﻠﻴﺔ‬ ‫اﻟﻤﻨﺼﺔ‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫واﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫ﻋﻠﻰ‬ ‫واﻟﺘﻌﺮف‬ .‫ﺻﻔﺤﺎﺗﻬﻢ‬ ‫ﺳﻠﻮك‬ ‫وﻓﻬﻢ‬ ،‫وﺗﻮﺛﻴﻘﻬﺎ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻌﻤﻴﻘﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﺧﻼل‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻻﺧﺘﻴﺎر‬ ‫ﻣﻌﺎﻳﻴﺮ‬ ‫وﺿﻌﻨﺎ‬ ،‫اﻟﻤﺴﺒﻘﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻨﺎء‬ ‫أو‬ ‫ﺑﻤﺸﺎرﻛﺘﻪ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻗﺎﻣﺖ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫وﺟﻮد‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﻫﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻤﻌﺎﻳﻴﺮ‬ ‫ﻛﺎﻧﺖ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫ﺑﻌﺪد‬ ‫إﻣﺎ‬ ‫ﺳﺐ‬ ‫ﺤﺖ‬ُ‫)ﺗ‬ ‫اﻟﺘﺄﺛﻴﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻗﺪرة‬ .‫ﻣﻨﺘﻈﻤﺔ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺤﺘﻮى‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻫﺬه‬ ‫ﻛﺎﻧﺖ‬ ‫إن‬ ‫ﺧﺎﺻﺔ‬ ،‫ﻧﺸﺮه‬ ‫ﻋﺪدا‬ ‫اﻟﻤﻌﺎﻳﻴﺮ‬ ‫ﻫﺬه‬ ‫ﺗﻄﺒﻴﻖ‬ ‫أﻓﺮز‬ .(‫ﻏﻴﺮﻫﺎ‬ ‫ﻋﻦ‬ ‫دوﻧﺎ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوج‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫أو‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻗﻤﻨﺎ‬ ‫ﻟﻘﺪ‬ .‫اﻟﺰﻣﻨﻴﺔ‬ ‫واﻟﻔﺘﺮة‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫أدوات‬ ‫ﺣﺴﺐ‬ (1 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ 291‫و‬ 179 ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫ﻳﺘﺮاوح‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﺟﺪﻳﺪة‬ ‫ﺻﻔﺤﺎت‬ ‫إﻧﺸﺎء‬ ‫ﺗﻢ‬ :‫اﻟﺴﺎﺋﺪ‬ ‫اﻹﻋﻼﻣﻲ‬ ‫ﻟﻠﻤﻨﺎخ‬ ‫اﻟﺪﻳﻨﺎﻣﻴﻜﻴﺔ‬ ‫ﻟﻠﻄﺒﻴﻌﺔ‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ،‫ﺑﺎﺳﺘﻤﺮار‬ ‫ﻫﺬه‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﺑﻤﺮاﺟﻌﺔ‬ 17 .‫اﻟﻤﺜﺎل‬ ‫ﺳﺒﻴﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺑﻪ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﺴﻠﻮك‬ ‫ﻗﻮاﻋﺪ‬ ‫ﺗﻨﺘﻬﻚ‬ ‫أﻧﻬﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫اﻛﺘﺸﻒ‬ ‫إذا‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻗﺘﺮاب‬ ‫ﻣﻊ‬ ‫أﺧﺮى‬ ‫وﺣﺬف‬ :‫ﻳﻠﻲ‬ ‫ﻣﺎ‬ ‫ﺑﺸﺄن‬ ‫ﻗﺮار‬ ‫اﺗﺨﺎذ‬ ‫إﻟﻰ‬ ‫ﻧﺤﺘﺎج‬ ،(‫اﻟﻤﻘﺪﻣﺔ‬ ‫)اﻧﻈﺮ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﺑﻬﺬا‬ ‫ﻟﻠﻘﻴﺎم‬ ‫دﻓﻌﺘﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺴﺎؤﻻت‬ ‫ﻋﻦ‬ ‫ﻟﻺﺟﺎﺑﺔ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ؟‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ (‫)ﻣﻨﺼﺎت‬ ‫ﻣﻨﺼﺔ‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬ .‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ً‫اﺳﺘﺨﺪاﻣ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺔ‬ ‫ﻷﻧﻬﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫رﻛﺰت‬ ‫اﻟﻤﻨﺼﺔ؟‬ ‫ﻫﺬه‬ ‫ﻣﻦ‬ ‫ﻟﺠﻤﻌﻬﺎ‬ ‫ﻧﺤﺘﺎج‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬ :(18 ‫ﻣﺮوﺟﺔ/ﻣﻤﻮﻟﺔ‬ ‫أو‬ ‫ﻋﺎدﻳﺔ‬ ‫)ﻣﻨﺸﻮرات‬ ‫ﺎ‬ ً‫ﻣﺴﺒﻘ‬ ‫اﻟﻤﺤﺪدة‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﺑﺎﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻛﻞ‬ ‫ﺗﺎرﻳﺦ‬ ،‫اﻟﺘﻌﻠﻴﻘﺎت‬ ‫ﻋﺪد‬ ،‫وﺟﺪت‬ ‫إن‬ ‫اﻟﻤﺮﻓﻘﺔ‬ ‫اﻟﺼﻮرة‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬ ،‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻌﺮف‬ ‫ﻋﺪد‬ ،‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫)اﻟﺸﺮاﺋﺢ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫ﺑﺎﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻹﺿﺎﻓﻴﺔ‬ ‫واﻟﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﻔﻌﻞ‬ ‫ردود‬ ‫ﻧﻮع‬ / ‫ﻋﺪد‬ ،‫اﻟﻨﺸﺮ‬ .(‫اﻹﻧﻔﺎق‬ ‫ﻣﺼﺪر‬ ،‫اﻹﻧﻔﺎق‬ ‫ﻣﻘﺪار‬ ،‫اﻟﻤﺘﻠﻘﻴﻦ‬ ‫اﻟﻤﺖ٫اﺣﺔ؟‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫اﻟﻮﺳﺎﺋﻞ‬ ‫ﻣﺎﻫﻲ‬ .‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫ﻓﻲ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻫﺬا‬ ‫ﻟﺘﻮﻓﻴﺮ‬ ‫اﻷﻧﺴﺐ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﺑﺪاﻳﺔ‬ ‫ﻣﻨﺬ‬ 19 "‫"ﻧﺘﻔﻴﺰ‬ Netvizz ‫ﺗﻄﺒﻴﻘﺔ‬ ‫ﻛﺎﻧﺖ‬ ‫اﺳﺘﺨﺮاج‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺣﻀﺮا‬ ‫و‬ ‫ﺑﻞ‬ ‫ﻣﺸﺪدة‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻳﻔﺮض‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﺎر‬ ،"‫أﻧﺎﻟﻴﺘﻴﻜﺎ‬ ‫"ﻛﺎﻣﺒﺮﻳﺪج‬ ‫ﻓﻀﻴﺤﺔ‬ ‫ﻣﻨﺬ‬ ،‫ﻟﻜﻦ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻻﺳﺘﻌﻤﺎﻟﻬﺎ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫أدوات‬ ‫اﺳﺘﺨﺪام‬ ‫إﻟﻰ‬ ‫ﻓﺮﻳﻘﻨﺎ‬ ‫اﺿﻄﺮ‬ ‫ﻣﻤﺎ‬ ،2019 ‫أوت‬ ‫ﻓﻲ‬ "‫"ﻧﺘﻔﻴﺰ‬ ‫اﻟﺤﻀﺮ‬ ‫ﻫﺬا‬ ‫وﺻﻞ‬ .‫اﻟﺒﻴﺎﻧﺎت‬ .‫اﻟﻤﺘﺒﻘﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ 17 https://newsroom.fb.com/news/05/2019/removing-coordinated-inauthentic-behavior-from-israel/ ‫ﻛﺎن‬ ‫إذا‬ ‫إﻻ‬ ‫ﻟﻤﺴﺘﺨﺪم‬ ‫اﻻﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻳﻈﻬﺮ‬ ‫ﻻ‬ .‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻮاﺳﻄﺔ‬ ‫ﻧﺸﺮه‬ ‫إﻋﺎدة‬ / ‫ﻣﺸﺎرﻛﺘﻪ‬ ‫و‬ ‫ﻣﺆﻟﻔﻪ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻧﺸﺮه‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﻋﺎدي‬ ‫ﻣﻨﺸﻮر‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﺘﻢ‬ 18 ‫اﻟﺨﺎﺻﺔ‬ ‫اﻻﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻈﻬﺮ‬ .‫وﺗﺮوﻳﺠﻬﺎ‬ ‫ﺗﺪاوﻟﻬﺎ‬ ‫ﺛﻤﻦ‬ ‫دﻓﻊ‬ ‫ﺻﺎﻧﻌﻬﺎ‬ ‫ﻷن‬ ‫ﻣﻤﻮﻟﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﺘﻢ‬ .‫ﻧﻔﺴﻪ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﺸﺮ‬ ‫أﻋﺎدت‬ ‫ﺻﻔﺤﺔ‬ ‫أو‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﺆﻟﻒ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﻨﺄﺗﺒﺎع‬ . ‫اﻟﺼﻔﺤﺔ‬ ‫أﺗﺒﺎع‬ ‫ﻣﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ﻫﺆﻻء‬ ‫ﻷن‬ ‫وﻟﻴﺲ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﺻﺎﻧﻊ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺳﻜﺎﻧﻴﺔ‬ ‫ﻓﺌﺔ‬ ‫إﻟﻰ‬ ‫ﻳﻨﺘﻤﻲ‬ ‫اﻟﺸﺨﺺ‬ ‫ﻫﺬا‬ ‫ﻷن‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺑﺄﺣﺪ‬ 19 https://dighumlab.org/netvizz-for-facebook-data-extraction-and-analysis / ‫اﻟﻤﺴﺒﻘﺔ‬ ‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ 1 ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻟﺼﻨﺎع‬ ‫اﻓﺘﺮاﺿﻴﺔ‬ ‫ﺧﺮﻳﻄﺔ‬ ‫ﺗﻜﻮﻳﻦ‬ 2 ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ 3
  • 14.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 13 ‫اﻟﻤﺘﺎﺣﺔ‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫ﻟﻺﻣﻜﺎﻧﻴﺎت‬ ‫ﺎ‬ ً‫وﻓﻘ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻃﺮق‬ ‫ﺑﻴﻦ‬ 2019 ‫أﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺟﻤﻌﺖ‬ ‫ﻟﺬﻟﻚ‬ :‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻔﺘﺮات‬ ‫أﻫﻤﻴﺔ‬ ‫وﺣﺴﺐ‬ 2019 ‫ﺟﻮﻳﻠﻴﺔ‬ 15 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ :Netvizz ‫ﻧﺘﻔﻴﺰ‬ • ‫ﻳﺴﺘﺨﺪم‬ ‫ﺗﻄﺒﻴﻖ‬ ‫وﻫﻮ‬ ،‫ﻧﺘﻔﻴﺰ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫أوﺗﻮﻣﺎﺗﻴﻜﻴﺎ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻛﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻄﻠﻮﺑﺔ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﺟﻤﻊ‬ ‫ﺗﻢ‬ ،‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺧﻼل‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﻨﻬﺎ‬ ‫واﻟﺘﺤﻘﻖ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻫﺬه‬ ‫ﺗﺼﻔﻴﺔ‬ ‫ﺗﻤﺖ‬ ‫ﺛﻢ‬ .(3 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫اﻟﺨﺎم‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻻﺳﺘﺨﺮاج‬ ‫ﻧﻮع‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬ ،‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻌﺮف‬ :‫ﻣﻨﺸﻮر‬ ‫ﻟﻜﻞ‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﻀﻤﻨﺖ‬ .‫ﻋﺸﻮاﺋﻲ‬ .(‫اﻟﻔﻌﻞ‬ ‫ردود‬ ‫ﻧﻮع‬ / ‫ﻋﺪد‬ ،‫اﻟﻨﺸﺮ‬ ‫ﺗﺎرﻳﺦ‬ ،‫اﻟﺘﻔﺎﻋﻼت‬ ‫ﻋﺪد‬ ،‫اﻟﺘﻌﻠﻴﻘﺎت‬ ‫ﻋﺪد‬ ،‫اﻟﺼﻮرة‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫إﻧﺸﺎؤﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺸﺮﻳﺎت‬ ‫ﺗﺮك‬ ‫ﺗﻢ‬ .‫ﻓﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺔ‬ 291 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫ﻣﻨﺸﻮر‬ 52512 ‫ﺑﻴﺎﻧﺎت‬ ‫ﻫﺬه‬ ‫اﺳﺘﺨﺮاج‬ ‫ﺗﻢ‬ ‫اﻟﺘﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻣﺜﻞ‬ ،‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫إﻟﻰ‬ ‫ﺗﻨﺘﻤﻲ‬ ‫اﻟﺘﻲ‬ ‫ﺗﻠﻚ‬ ‫)وﻧﻌﻨﻲ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﻮاﺳﻄﺔ‬ ‫ﺑﺎﺳﺘﻌﻤﺎل‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮاﻫﻢ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﺗﻢ‬ ‫ﻣﻨﺸﻮر‬ 29329 ‫وﺗﺒﻘﻰ‬ ،(‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫واﻟﻤﺠﻼت‬ ‫واﻟﻤﺠﻼت‬ ‫اﻹذاﻋﺔ‬ ‫وﻣﺤﻄﺎت‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﻣﺒﺮﻣﺠﻲ‬ ‫ﻣﻦ‬ ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻧﺸﺄه‬ ،‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻳﺴﺘﺨﻠﺺ‬ ٍ‫ﺛﺎن‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫ﺻﻮرة‬ 12078 ‫اﺳﺘﺨﺮاج‬ ‫ﻣﻦ‬ ‫ﻦ‬ّ‫ﻣﻜ‬ ،‫آﺧﺮ‬ ‫ﺗﻄﺒﻴﻘﺎ‬ ‫اﻟﻤﺒﺮﻣﺠﻮن‬ ‫ﻫﺆﻻء‬ ‫ر‬ّ‫ﻃﻮ‬ ‫ﻛﻤﺎ‬ .‫ﻟﻠﻤﺸﺮوع‬ ‫ﺎ‬ ً‫ﺧﺼﻴﺼ‬ .‫ﺟﻤﻌﻬﺎ‬ 2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 1 ‫إﻟﻰ‬ ‫ﺟﻮﻳﻠﻴﺔ‬ 16 ‫ﻣﻦ‬ :Awario ‫أوارﻳﻮ‬ • ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﺣﻀﻮر‬ ‫ﻟﺘﻌﻘﺐ‬ ‫ﻋﺎدة‬ ‫اﻟﻤﺴﺘﺨﺪم‬ 20 ‫أوارﻳﻮ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻣﻦ‬ ‫ﻣﺪﻓﻮﻋﺔ‬ ‫ﻧﺴﺨﺔ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫اﺳﺘﺨﺪم‬ ،‫ﻧﺘﻔﻴﺰ‬ ‫إﻏﻼق‬ ‫ﺑﻌﺪ‬ ‫ﻟﺘﺘﺒﻊ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻫﺬا‬ ‫اﺳﺘﺨﺪﻣﻨﺎ‬ .‫اﻟﻤﻔﺎﺗﻴﺢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫إﻳﺠﺎد‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﻤﻞ‬ ‫واﻟﺬي‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﻫﺬا‬ ‫ﻳﻌﺮض‬ .‫واﻹﻧﺠﻠﻴﺰﻳﺔ‬ ‫واﻟﻔﺮﻧﺴﻴﺔ‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫ﺑﺎﻟﻠﻐﺎت‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻟﻠﺮﺋﺎﺳﺔ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ "‫"اﻹﺷﺎرات‬ ‫ﻛﻞ‬ .‫ﻓﻘﻂ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻨﺸﻮرات‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻘﺪرة‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻟﻔﺮﻳﻖ‬ ‫وﻓﺮ‬ ‫ﻛﻤﺎ‬ ‫ﻣﺘﺮﺷﺢ‬ ‫ﻛﻞ‬ ‫ﺣﻀﻮر‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻟﻼﺳﺘﺨﺪام‬ ‫ﺟﺎﻫﺰة‬ ‫ﺑﻴﺎﻧﻴﺔ‬ ‫رﺳﻮﻣﺎت‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻗﺪم‬ 81 ‫ﻣﻦ‬ ‫ﻣﻨﺸﻮر‬ 981 ‫اﻟﻔﺮﻳﻖ‬ ‫ﺟﻤﻊ‬ ،‫اﻷداة‬ ‫ﻫﺬه‬ ‫ﺑﺎﺳﺘﺨﺪام‬ .‫اﻟﺮﺳﻮﻣﺎت‬ ‫ﻟﻬﺬه‬ ‫وﻓﻘﺎ‬ ‫إﻧﺸﺎؤﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﺪاول‬ ‫ﺗﻨﺰﻳﻞ‬ .‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻛﺼﻔﺤﺎت‬ ‫ﺳﺎﺑﻘﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫ﺗﺼﻨﻴﻔﻬﺎ‬ ‫ﺗﻢ‬ ‫ﺻﻔﺤﺔ‬ 2019 ‫اﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 2 ‫ﻣﻦ‬ :‫ﻟﻠﺒﻴﺎﻧﺎت‬ ‫اﻟﻴﺪوي‬ ‫اﻟﺠﻤﻊ‬ • ،‫ﻧﺘﻔﻴﺰ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻳﻘﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫ﻛﺘﻠﻚ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬ ‫وﻧﻔﺲ‬ ‫اﻟﺪﻗﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻧﻔﺲ‬ ‫ﻳﻮﻓﺮ‬ ‫ﻻ‬ ‫أوارﻳﻮ‬ ‫ﻷن‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ .‫اﻟﻐﺮض‬ ‫ﻟﻬﺬا‬ ‫ﺎ‬ ً‫ﺧﺼﻴﺼ‬ ‫ّﻨﻴﻦ‬‫ﻴ‬‫اﻟﻤﻌ‬ ‫اﻟﻤﺤﻠﻠﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﻣﻊ‬ ،‫ﻳﺪوﻳﺎ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫اﺳﺘﻜﻤﻠﻨﺎ‬ ‫ﻓﻘﺪ‬ ،‫اﻟﺘﻌﻠﻴﻘﺎت‬ ‫ﻋﺪد‬ ،‫اﻟﺼﻮرة‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫راﺑﻂ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﻮع‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬ ،‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬ ،‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻌﺮف‬ :‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫ﻓﺘﺮة‬ ‫اﻣﺘﺪاد‬ ‫ﻋﻠﻰ‬ ‫ﻣﻨﺸﻮرا‬ 14692 ‫ﺟﻤﻊ‬ ‫ﺗﻢ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮرة‬ ‫اﻟﺘﻔﺎﻋﻼت‬ ‫ﻧﻮع‬ / ‫ﻋﺪد‬ ،‫اﻟﻨﺸﺮ‬ ‫ﺗﺎرﻳﺦ‬ .‫اﻟﻤﺮاﻗﺒﺔ‬ 20 https://awario.com/features/
  • 15.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 14 ‫اﻟﻤﺮوﺟﺔ/اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺗﺠﻤﻴﻊ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺣﻮل‬ ‫ﻣﻨﺘﻈﻤﺔ‬ ‫ﺑﺼﻮرة‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫اﻟﺼﻌﺐ‬ ‫ﻣﻦ‬ ‫أﺻﺒﺢ‬ ‫وﻣﻮﺛﻮﻗﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬ ‫ﻇﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬ ،‫ﺳﻨﺔ‬ 35‫و‬ 18 ‫ﺑﻴﻦ‬ ‫أﻋﻤﺎرﻫﻢ‬ ‫ﺗﺘﺮاوح‬ ،‫أﻧﺜﻰ‬ 4 / ‫ذﻛﺮ‬ 2) ‫أﻓﺮاد‬ ‫ﺳﺘﺔ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺗﻌﻴﻴﻦ‬ ‫ﺗﻢ‬ ،‫اﻟﺼﻌﻮﺑﺔ‬ ‫ﻫﺬه‬ ‫ﻟﺘﺠﺎوز‬ .‫اﻟﻤﻤﻮﻟﺔ‬ ‫ﺗﺴﺘﻬﺪف‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﺘﻌﻘﺐ‬ ‫ﻟﻨﺎ‬ ‫ﺳﻤﺢ‬ ‫ﻣﻤﺎ‬ (‫وﻧﺎﺑﻞ‬ ‫واﻟﻤﻨﺴﺘﻴﺮ‬ ‫وﺗﻮﻧﺲ‬ ‫أرﻳﺎﻧﺔ‬ :‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻇﻬﺮت‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﺑﺄﺧﺬ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫ﻛﻠﻒ‬ .‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ .‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻔﻴﺴﺒﻮﻛﻴﺔ‬ ‫ﺣﺴﺎﺑﺎﺗﻬﻢ‬ ‫ﻓﻲ‬ ‫ﺑﻬﻢ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻻﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻣﺮوﺟﺔ/ﻣﻤﻮﻟﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫ﺷﺎﺷﺔ‬ 314 ‫اﻟﺘﻘﺎط‬ ‫ﻣﻦ‬ ‫اﻟﻴﺪوي‬ ‫اﻟﻌﺸﻮاﺋﻲ‬ ‫اﻟﺮﺻﺪ‬ ‫ﻫﺬا‬ ‫ﻦ‬ّ‫ﻣﻜ‬ .‫ﺑﺄﻛﻤﻠﻬﺎ‬ ‫اﻟﻌﻤﻠﻴﺔ‬ ‫أﺛﻨﺎء‬ ‫إﺿﺎﻓﻴﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻣﻊ‬ (2019 ‫أﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14) ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ .4 ‫اﻟﻤﻠﺤﻖ‬ ‫ﻓﻲ‬ ‫وﺻﻔﻬﺎ‬ ‫ﻳﺮد‬ ،‫ﻵﺧﺮ‬ ‫ﺣﻴﻦ‬ ‫ﻣﻦ‬ ‫أﺧﺮى‬ ‫ﺗﻘﻨﻴﺔ‬ ‫أدوات‬ ‫ﻋﺪة‬ ‫اﺳﺘﺨﺪام‬ ‫ﺗﻢ‬ ‫ﻛﻤﺎ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﺟﻤﻴﻊ‬ ‫ﻳﺴﺘﺨﺮج‬ ‫وﻻ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻟﺨﻮارزﻣﻴﺘﻪ‬ ‫وﻓﻘﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫أوارﻳﻮ‬ ‫ﻳﺨﺘﺎر‬ :‫*ﻋﺸﻮاﺋﻴﺔ‬ .‫ﻳﺪوﻳﺎ‬ ‫وإدﺧﺎﻟﻬﺎ‬ ‫ﺗﺤﺪﻳﺪﻫﺎ‬ ‫ﺗﻢ‬ ‫وإن‬ ‫ﺣﺘﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﻠﺒﻴﺎﻧﺎت‬ ‫اﻟﻴﺪوي‬ ‫ـﻊ‬‫ـ‬‫اﻟﺠﻤ‬ ‫أوارﻳﻮ‬ ‫ﻧﺘﻔﻴﺰ‬ ‫اﻟﻔﺘﺮة‬2019/05/15 2019/07/15 2019/07/16 2019/09/01 2019/09/02 2019/10/15 ‫ﻳﺪوي‬ / ‫آﻟﻲ‬‫ﻳﺪوي‬ ‫ﻳﺪوي‬ / ‫آﻟﻲ‬ ‫آﻟﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬‫ﻣﺨﺘﺎرة‬ ‫ﻣﺘﺎح‬ ‫ﻏﻴﺮ‬ ‫ﻣﺘﺎح‬ ‫ﻏﻴﺮ‬ *‫ﻋﺸﻮاﺋﻴﺔ‬ ‫ﻣﺨﺘﺎرة‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫رواﺑﻂ‬ ‫اﻟﺘﻔﺎﻋﻼت‬ ‫اﻟﻤﻨﺸﻮر‬ ‫راﺑﻂ‬ ‫اﻟﻜﺘﺎﺑﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﻮع‬ ‫ﻟﻠﺼﻮر‬ ‫اﻟﻤﺒﺎﺷﺮة‬ ‫اﻟﺮواﺑﻂ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫اﺳﻢ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﻌﺮف‬ ‫اﻟﻨﺸﺮ‬ ‫ﺗﺎرﻳﺦ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻣﻌﺮف‬
  • 16.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 15 .‫آﻟﻴﺎ‬ ‫أو‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫إﻣﺎ‬ ‫اﻟﻤﺴﺘﺨﺮﺟﺔ‬ ‫اﻟﺨﺎم‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺼﻔﻴﺔ‬ ‫ﺗﻤﺖ‬ ،‫اﻟﻤﺤﺘﻮى‬ ‫دﻗﺔ‬ ‫ﻟﻀﻤﺎن‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫اﻟﻔﺮﻳﻖ‬ ‫أﻧﺸﺄه‬ ‫اﻟﺬي‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ / ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻟﻘﺎﻣﻮس‬ ‫ﺎ‬ ً‫وﻓﻘ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﺗﻢ‬ .(2 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ‫وأﺛﻨﺎءﻫﺎ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫ﻣﺮﺣﻠﺘﻲ‬ ‫أﺛﻨﺎء‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ :‫ﻋﺪة‬ ‫ﺑﻄﺮق‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺬي‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﺗﻢ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻟﺸﺨﺼﻴﺎت‬ ‫وارﺗﺒﺎﻃﻬﺎ‬ ‫ﻻ‬ ‫أم‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫إﻟﻰ‬ ‫ﻟﺘﺼﻨﻴﻔﻬﺎ‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫اﻟﻨﺼﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﺤﻠﻴﻞ‬ o .‫اﻟﺘﺼﻨﻴﻒ‬ ‫ﺑﻨﻔﺲ‬ ‫اﻟﻮﻳﺐ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮرة‬ ‫اﻟﻤﻘﺎﻻت‬ ‫ﺗﺤﻠﻴﻞ‬ o .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺸﺨﺼﻴﺎت‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﻮﺟﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﺑﺘﻘﻨﻴﺎت‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻮر‬ ‫ﺗﺤﻠﻴﻞ‬ o ‫اﻟﺸﺒﻜﺔ‬ ‫)ﺧﺎرج‬ ‫اﻟﻮاﻗﻊ‬ ‫أرض‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺼﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺪاث‬ ‫ﺣﻮل‬ ‫ﺗﺪاوﻟﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫ﻛﻤﻲ‬ / ‫ﻧﻮﻋﻲ‬ ‫ﺗﺤﻠﻴﻞ‬ o (‫اﻟﺤﻤﻠﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﺎ‬ ‫)ﻓﺘﺮة‬ ‫اﻟﻤﺸﻤﻮﻟﺔ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺸﺎط‬ ‫ذروة‬ ‫ﺗﻤﺜﻞ‬ ‫ﻛﺎﻧﺖ‬ ‫واﻟﺘﻲ‬ ،(‫اﻻﻓﺘﺮاﺿﻴﺔ‬ ‫ﻋﻠﻰ‬ ‫واﻷدﻟﺔ‬ ‫اﻟﻤﻨﺴﻖ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻋﻼﻣﺎت‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻴﻦ‬ ‫واﻟﺼﻮر‬ ‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫اﻟﺘﺸﺎﺑﻪ‬ ‫وأوﺟﻪ‬ ‫ﺗﻮﻗﻴﺖ‬ ‫ﻣﻘﺎرﻧﺔ‬ o .‫ﻟﻠﻐﺮض‬ ‫ﺻﻨﻊ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﺑﻔﻀﻞ‬ ‫وذﻟﻚ‬ ،‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫وﺟﻮد‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻓﺘﺮة‬ ‫ﻓﻲ‬ ‫اﻟﺒﺎرزﻳﻦ‬ ‫اﻷﻃﺮاف‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ - .‫اﻟﺤﻤﻠﺔ‬ ‫ﻧﻮع‬ ‫ﺣﺴﺐ‬ ،‫اﻟﻤﻨﺴﻖ‬ ‫أو‬ ‫اﻟﻔﺮدي‬ ‫ﺳﻠﻮﻛﻬﻢ‬ ‫ﺗﺤﻠﻴﻞ‬ - ‫ﻟﻬﺎ‬ ‫ﻟﻴﺲ‬ ‫اﻟﺘﻲ‬ ،‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻟﻠﻬﺠﺔ‬ ‫ﻣﻦ‬ ‫ﻫﻲ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ .‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻤﺼﻄﻠﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻳﻌﺘﻤﺪ‬ • ‫)أي‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺑﺘﻬﺠﺌﺔ‬ ‫ﻣﺨﺘﻠﻔﻴﻦ‬ ‫ﻣﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻧﻔﺲ‬ ‫اﺳﺘﺨﺪام‬ ‫ﺳﻴﺘﻢ‬ ‫أﻧﻪ‬ ‫ﻳﻌﻨﻲ‬ ‫ﻣﻤﺎ‬ .‫اﻟﻜﺘﺎﺑﺔ‬ ‫ﻓﻲ‬ ‫ﺛﺎﺑﺖ‬ ‫ﺷﻜﻞ‬ ‫ﻟﻠﻜﻠﻤﺎت‬ ‫اﻹﻣﻼﺋﻴﺔ‬ ‫اﻟﺘﻜﺮارات‬ ‫ﻛﻞ‬ ‫ﻻﻟﺘﻘﺎط‬ ‫ﺟﻬﻮد‬ ‫ُﺬﻟﺖ‬‫ﺑ‬ 21 .(‫ﻋﺮﺑﻴﺔ-ﻓﺮﻧﺴﻴﺔ‬ ‫ﺗﻮﻧﺴﻴﺔ‬ ‫ﻋﺒﺎرات‬ ‫ﻟﻜﺘﺎﺑﺔ‬ ‫اﻟﻼﺗﻴﻨﻴﺔ‬ ‫اﻷﺑﺠﺪﻳﺔ‬ ‫اﺳﺘﺨﺪام‬ .(2 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ً‫ﺷﺎﻣﻼ‬ ‫ﻛﺎن‬ ‫ذﻟﻚ‬ ‫ﺑﺄن‬ ‫اﻟﺠﺰم‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ‫ﻟﻜﻦ‬ ،‫اﻟﺮﺋﻴﺴﻴﺔ‬ https://en.wikipedia.org/wiki/Code-switching 21 ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺼﻔﻴﺔ‬ 4 ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﻔﺮدات‬ ‫ﺗﺤﻠﻴﻞ‬ 5 ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ 6 ‫اﻟﻨﺘﺎﺋﺞ‬ 7 ‫اﻟﻌﻘﺒﺎت‬ 8
  • 17.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 16 22 https://www.jeuneafrique.com/840360/politique/presidentielle-en-tunisie-enquete-sur-les-reseaux-qui-ont-porte-kais-saied-au-second-tour/ https://lapresse.tn/30219/comment-facebook-a-t-il-contribue-a-la-reussite-de-kais-saied/ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻹﻋﻼﻧﺎت‬ ‫اﻟﻤﻘﺘﺮﺣﺔ‬ ‫اﻟﺮواﺑﻂ‬ ‫اﺳﺘﻜﺸﺎف‬ ،‫اﻟﺒﺎرزة‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ :‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺆﺛﺮة‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﺗﻢ‬ • ‫ﻳﺼﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻷﻃﺮاف‬ ‫ﻟﻤﻌﻈﻢ‬ ‫ﺗﺤﺪﻳﺪه‬ ‫ﻣﻦ‬ ‫واﺛﻘﺎ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻓﺮﻳﻖ‬ ‫ﻛﺎن‬ ،2019 ‫ﻣﺎرس‬ ‫ﻓﻲ‬ ‫اﻟﻨﺸﺎط‬ ‫ﻫﺬا‬ ‫ﺑﺪاﻳﺔ‬ ‫ﻋﻨﺪ‬ .‫ﺗﺮﻋﺎﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫إﻟﻰ‬ ‫ﻞ‬ ّ‫اﻟﺘﻮﺻ‬ ‫ﻋﺪم‬ ‫اﻟﻤﺤﺘﻤﻞ‬ ‫ﻓﻤﻦ‬ ،‫ذﻟﻚ‬ ‫ﻣﻊ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﻣﻦ‬ ‫ﻣﻤﻜﻦ‬ ‫ﻋﺪد‬ ‫أﻛﺒﺮ‬ ‫إﻟﻰ‬ ‫وﺻﺪاه‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫اﻟﺘﻲ‬ ‫"اﻟﺼﻔﺤﺎت‬ ‫ﺧﻮارزﻣﻴﺔ‬ ‫ﺑﻮاﺳﻄﺔ‬ ‫اﻟﺘﻘﺎﻃﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫اﻟﺘﻲ‬ ‫أو‬ ‫ا‬ً‫ﺮ‬‫ﻣﺆﺧ‬ ‫إﻧﺸﺎؤﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫أو‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوج‬ ‫ﻟﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ "‫ﺗﻌﺠﺒﻚ‬ ‫ﻗﺪ‬ ‫وﻛﻤﺎ‬ ‫اﻟﻨﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ .‫ﺗﺎم‬ ‫ﺑﺸﻜﻞ‬ ‫ﻟﻺﻋﻼﻧﺎت‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﻣﻜﺘﺒﺔ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫اﻟﻤﺮوﺟﺔ/اﻟﻤﻤﻮﻟﺔ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫اﻟﻤﻔﺼﻞ‬ ‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻳﺘﻄﻠﺐ‬ • ‫ﻣﻦ‬ ‫ﺟﻌﻞ‬ ‫ﻣﺎ‬ ‫ﻫﺬا‬ .‫ﻛﺎﻣﻠﺔ‬ ‫وﻏﻴﺮ‬ ‫ﻣﺨﺘﻠﺔ‬ ،‫ﺑﻪ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫أﺗﺎﺣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻇﻠﺖ‬ ،‫ﺳﺎﺑﻘﺎ‬ ‫ذﻛﺮﻧﺎ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﺷﻬﺎر‬ ‫أﻫﻤﻴﺔ‬ ‫ﻗﻴﺎس‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫آﺧﺮ‬ ‫ﻣﺮاﻗﺐ‬ ‫وﻷي‬ - ‫ﻟﻨﺎ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ .‫دﻗﻴﻖ‬ ّ‫ُﻌﺪ‬‫ﻳ‬‫و‬ ‫ﻣﻐﻠﻘﺔ‬ ‫أو‬ ‫ﻣﻔﺘﻮﺣﺔ‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻓﻲ‬ ‫ﺣﺪث‬ ‫اﻟﺬي‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﺨﻄﺎب‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻧﺘﻤﻜﻦ‬ ‫ﻟﻢ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫اﻗﺘﺼﺮت‬ • ‫اﻟﺪاﻋﻤﻴﻦ‬ ‫ﺣﻤﻼت‬ ‫ﻣﻦ‬ ‫ﻓﻌﻼ‬ ‫اﺳﺘﻔﺎد‬ ‫ﻗﺪ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻔﺎﺋﺰ‬ ‫ﻛﺎن‬ ‫إن‬ ‫اﻟﺘﺤﻘﻖ‬ ‫ﻣﻦ‬ ‫ﻧﺘﻤﻜﻦ‬ ‫ﻟﻢ‬ ‫أﻧﻨﺎ‬ ‫إذ‬ ‫ﻫﺎﻣﺔ‬ ‫ﻋﻘﺒﺔ‬ ‫ذﻟﻚ‬ 22 .‫وﻣﺼﺪر‬ ‫ﻣﻘﺎل‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻓﻲ‬ ‫ذﻟﻚ‬ ‫ﻛﺮ‬ُ‫ذ‬ ‫ﻛﻤﺎ‬ ‫ﻣﻐﻠﻘﺔ‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻓﻲ‬ ‫ﻟﻠﻐﺎﻳﺔ‬ ‫اﻟﻨﺸﻄﻴﻦ‬ ‫دواﺋﺮ‬ ‫ﺧﻤﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻣﺮاﻗﺒﻮﻧﺎ‬ ‫رﺻﺪه‬ ‫ﻣﺎ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫اﻗﺘﺼﺮت‬ • ‫اﻟﺪواﺋﺮ‬ ‫ﺟﻤﻴﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺘﻴﺠﺔ‬ ‫ﻫﺬه‬ ‫ﺗﻌﻤﻴﻢ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﺴﻠﻮك‬ ‫ﻗﻴﻤﺎ‬ ‫ﺗﻘﺮﻳﺒﻴﺎ‬ ‫ﻣﺆﺷﺮا‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﺬه‬ ‫وﻓﺮت‬ .‫اﻧﺘﺨﺎﺑﻴﺔ‬ .(‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫داﺋﺮة‬ 33) ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬
  • 18.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 17 ‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺗﺮﻓﻴﻬﻲ‬ :‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﻦ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫أﻧﻮاﻋﺎ‬ ‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﻳﺠﺪ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫اﺳﺘﻘﺒﺎل‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﺼﻔﺢ‬ ‫أﺛﻨﺎء‬ ‫ﺣﺴﺐ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻧﻮع‬ ‫ﻳﺨﺘﻠﻒ‬ .‫وﺳﻴﺎﺳﻲ‬ ‫إﺧﺒﺎري‬ ،(‫اﻟﻤﺸﺎﻫﻴﺮ‬ ‫أﺧﺒﺎر‬ ،‫ﻣﻴﻤﺰ‬ ،‫ﻣﻜﺘﻮﺑﺔ‬ ‫ﻜﺖ‬ُ‫ﻧ‬ ،‫ﻣﻀﺤﻜﺔ‬ ‫ﻓﻴﺪﻳﻮ‬ ‫)ﻣﻘﺎﻃﻊ‬ ‫ﺣﻜﻮﻣﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫ﺻﻔﺤﺔ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻴﻴﻦ‬ ‫ﺷﺨﺼﻴﺎت/ﻧﺎﺷﻄﻴﻦ‬ ‫ﻟـ‬ ‫اﻟﺸﺨﺼﻴﺔ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺼﺪر‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ .‫ﻣﻨﻬﻢ‬ ‫ﻛﻞ‬ ‫واﻣﻜﺎﻧﻴﺎت‬ ‫ﻣﻮارد‬ ‫وﻋﻠﻰ‬ ‫إﻋﻼم‬ ‫وﺳﻴﻠﺔ‬ ‫أو‬ ‫ﻓﻲ‬ ‫ﺷﺮﻋﻨﺎ‬ .2019 ‫ﻣﺎرس‬ ‫ﻣﻦ‬ ‫ا‬ ً‫ﺑﺪء‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﻔﺮﻳﻖ‬ ‫راﻗﺐ‬ ،‫أﻓﻀﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﻤﺸﻬﺪ‬ ‫ﻫﺬا‬ ‫ﻟﻔﻬﻢ‬ / ‫اﻟﻤﻘﺘﺮﺣﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﻴﺸﻤﻞ‬ ‫ﺗﺪﻗﻴﻘﻨﺎ‬ ‫ﻧﻄﺎق‬ ‫وﺗﻮﺳﻴﻊ‬ ‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﺠﻬﺎت‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﺧﺒﺎر‬ ‫ﻣﺼﺎدر‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﺘﺒﻊ‬ ‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻔﺎﺻﻴﻞ‬ ‫)اﻧﻈﺮ‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﺘﺎﺑﻌﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﺪد‬ ‫ازداد‬ ‫وﻫﻜﺬا‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫ﺑﻬﺎ‬ ‫اﻟﻤﻮﺻﻲ‬ 15 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻣﻌﻤﻘﺎ‬ ‫وراﻗﺒﻨﺎﻫﺎ‬ ،‫ﺑﺎﻟﻤﻼﺣﻈﺔ‬ ‫ﺟﺪﻳﺮة‬ ‫اﻋﺘﺒﺮﻧﺎﻫﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺔ‬ 291 ‫اﺧﺘﺮﻧﺎ‬ ،‫اﻟﻨﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ .(‫اﻟﻤﻨﻬﺠﻴﺔ‬ :‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻨﺤﻮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﻳﻤﻜﻦ‬ .‫ﺟﻮﻳﻠﻴﺔ‬ 15 ‫إﻟﻰ‬ ‫ﻣﺎي‬ ‫ﻫﺪﻓﻬﺎ‬ ‫ﻣﻦ‬ ‫ذﻟﻚ‬ ‫اﺳﺘﻨﺘﺎج‬ ‫ﻳﻤﻜﻦ‬ .‫ﺗﺪﻋﻤﻪ‬ ‫ﻣﺘﺮﺷﺢ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫ﻣﻊ‬ ‫ﺑﻮﺿﻮح‬ ‫ﻣﻨﺤﺎزة‬ ‫ﺻﻔﺤﺎت‬ :‫وﺳﻴﺎﺳﻴﺔ‬ ‫رﺳﻤﻴﺔ‬ ،‫اﻻﺗﺼﺎﻟﻲ/اﻟﺘﺤﺮﻳﺮي‬ ‫ﺧﻄﻬﺎ‬ ‫أو‬ ،‫اﻟﻤﻌﻠﻦ‬ ‫اﻧﺘﻤﺎﺋﻬﺎ‬ ‫أو‬ ،‫اﺳﻤﻬﺎ‬ ‫أو‬ ،(‫وﺟﺪت‬ ‫)إن‬ ‫اﻟﺰرﻗﺎء‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺑﺸﺎرة‬ ‫رﺳﻤﻴﺔ‬ ‫ﻛﻮﻧﻬﺎ‬ ‫أو‬ ،‫اﻟﻤﻌﻠﻦ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺣﻮل‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺰﻳﺪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻣﻦ‬ ‫ﺗﻤﻜﻨﻨﺎ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻳﻤﻨﺤﻬﺎ‬ ‫اﻟﺘﻲ‬ "‫اﻟﺼﻔﺤﺔ‬ ‫"ﺷﻔﺎﻓﻴﺔ‬ ‫أن‬ ‫إﻟﻰ‬ ‫إﺿﺎﻓﺔ‬ ‫اﻷﺣﺰاب‬ ‫ﺑﻬﺎ‬ ‫ﺻﺮﺣﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ .(‫اﻹﻧﺸﺎء‬ ‫وﺗﺎرﻳﺦ‬ ‫ﺟﻐﺮاﻓﻴﺎ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﻣﻮاﻗﻊ‬ ،‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫)أﺳﻤﺎء‬ ‫اﻟﺒﺼﺮي‬ ‫اﻟﺴﻤﻌﻲ‬ ‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫أو‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻟﺪى‬ ‫واﻟﻤﺘﺮﺷﺤﻮن‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ .‫اﻟﻔﺌﺔ‬ ‫ﻫﺬه‬ ‫إﻟﻰ‬ ‫ﺗﻨﺘﻤﻲ‬ .(‫اﻹﻟﻜﺘﺮوﻧﻴﺔ‬ ‫واﻟﻤﺠﻼت‬ ‫واﻟﺼﺤﻒ‬ ‫اﻹذاﻋﺔ‬ ‫وﻣﺤﻄﺎت‬ ‫اﻟﺘﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫)اﻟﻘﻨﻮات‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﺻﻔﺤﺎت‬ :‫إﻋﻼم‬ ‫ﻫﺬه‬ ‫وﺗﺮوج‬ ‫ﺑﻞ‬ ‫وﺑﺎﻧﺘﻈﺎم‬ ‫ﺑﺎﺳﺘﻤﺮار‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﺗﺸﺎرك‬ ‫أﻧﻬﺎ‬ ‫ﻳﺒﺪو‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ :‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﻛﺼﻔﺤﺎت‬ ‫ﻧﻔﺴﻬﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻘﺪم‬ ،‫ﻋﺎدة‬ .‫ًﺎ‬‫ﻴ‬‫ﺳﻴﺎﺳ‬ ‫ﻟﻴﺲ‬ ‫ﻟﻬﺎ‬ ‫اﻟﻤﻌﻠﻦ‬ ‫اﻟﻐﺮض‬ ‫أن‬ ‫رﻏﻢ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫أﻛﺜﺮ‬ ‫إﻟﻰ‬ 1000 ‫ﺑﻴﻦ‬ ‫ﻣﺘﺎﺑﻌﻴﻬﺎ‬ ‫ﻋﺪد‬ ‫ﻳﺘﺮاوح‬ .‫ﻓﺎﻋﻠﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﺑﺄﻃﺮاف‬ ‫واﺿﺤﺔ‬ ‫ﺻﻠﺔ‬ ‫أي‬ ‫اﻟﻤﻌﻠﻨﻮن‬ ‫ﻣﺴﺆوﻟﻮﻫﺎ‬ ‫ُﻈﻬﺮ‬‫ﻳ‬ ‫ﻻ‬ ،‫ﺳﺎﺧﺮة‬ ‫أو‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﻌﺠﺒﻴﻦ‬ ‫أو‬ ‫اﻟﻤﺘﺎﺑﻌﻴﻦ‬ ‫ﻣﻦ‬ ‫أﻛﺒﺮ‬ ‫ﻋﺪد‬ ‫إﻟﻰ‬ ‫ﺗﺼﻞ‬ ‫أن‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﻬﺬه‬ ‫ﻳﻤﻜﻦ‬ ‫)ﻟﻜﻦ‬ ‫ﻣﺘﺎﺑﻊ‬ ‫ﻣﻠﻴﻮن‬ ‫ﻣﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﻲ‬ ‫أﻫﻤﻬﺎ‬ ‫أن‬ ‫ّﻦ‬‫ﻴ‬‫ﺗﺒ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫وﻓﺎﻋﻠﻴﺔ‬ ‫ﻧﻔﻮذا‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﻛﺜﺮ‬ ‫ﻣﻦ‬ ‫ّﻨﺔ‬‫ﻴ‬‫ﻋ‬ ‫إﻧﺸﺎء‬ ‫وﻋﻨﺪ‬ .(‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ .‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻟﻬﺬا‬ ‫ﻣﺘﻮﻗﻊ‬ ‫وﻏﻴﺮ‬ ‫ﻣﻬﻤﺎ‬ ‫اﻛﺘﺸﺎﻓﺎ‬ ‫ذﻟﻚ‬ ‫وﻛﺎن‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻗﻀﺎﻳﺎ‬ ‫ﻟﻤﻨﺎﻗﺸﺔ‬ ّ‫وﺟﻠﻲ‬ ‫ﻋﻠﻨﻲ‬ ‫ﻏﺮض‬ ‫أي‬ ‫ﻟﻬﺎ‬ ‫ﻟﻴﺲ‬ ‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫أو‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻣﺜﻞ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫رادارات‬ ‫ﻋﻠﻰ‬ ‫أﻳﻀﺎ‬ ‫ﺗﻈﻬﺮ‬ ‫ﻻ‬ ."‫اﻟﻈﻞ‬ ‫"ﺻﻔﺤﺎت‬ ‫ﺑﺎﺳﻢ‬ ‫ﺎ‬ً‫ﻧ‬‫أﺣﻴﺎ‬ ‫إﻟﻴﻬﺎ‬ ‫وﻳﺸﺎر‬ ‫اﻟﺒﺼﺮي‬ ‫اﻟﺴﻤﻌﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺻﻨﺎع‬ 1
  • 19.
    18 ‫ﻟﺼﻔﺤﺎت‬ ‫أﻣﺜﻠﺔ‬ ‫ﺻﻨﻌﺖ‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬‫ﻣﻨﺸﻮرات‬ ‫ﻣﺮوﺟﺔ‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻟﺪﺳﺘﻮرﻳﺔ‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻟﻮزارات‬ ‫ﻟﻤﺨﺘﻠﻒ‬ ‫اﻟﺘﺎﺑﻌﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ :‫اﻷﺧﺮى‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻟﻮزارات‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫أدرﺟﻨﺎ‬ .‫ﺑﺈدارﺗﻬﺎ‬ ‫ﻳﻘﻮم‬ ‫ﻣﻦ‬ ‫ﺣﻮل‬ ‫ﺷﻚ‬ ‫ﻳﻮﺟﺪ‬ ‫ﻻ‬ ‫أﻧﻪ‬ ‫ﺑﻤﻌﻨﻰ‬ ،‫ﺎ‬ ً‫أﻳﻀ‬ ‫رﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ .‫اﻟﺤﻜﻮﻣﻴﺔ‬ ‫ﻷﻏﺮاض‬ ‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫ﻓﺮﺿﻴﺔ‬ ‫وﻛﺎﻧﺖ‬ ،‫واﻟﻌﺎﻣﺔ‬ ‫اﻟﺤﻜﻮﻣﻴﺔ‬ ‫اﻹﺟﺮاءات‬ ‫ﺣﻮل‬ ‫ﻣﺘﺎﺑﻌﻴﻬﺎ‬ ‫ﻣﻊ‬ ‫ﺗﺘﻮاﺻﻞ‬ ‫ﻷﻧﻬﺎ‬ ،‫اﻷوﻟﻴﺔ‬ ‫ّﻨﺘﻨﺎ‬‫ﻴ‬‫ﻋ‬ ‫اﻟﻤﻘﺼﻮد‬ ‫ﻓﺈن‬ ‫ﻟﺬا‬ ،‫اﻟﻔﺮﺿﻴﺔ‬ ‫ﻫﺬه‬ ‫اﻧﻌﺪام‬ ‫اﻷوﻟﻴﺔ‬ ‫ﻣﻼﺣﻈﺘﻨﺎ‬ ‫أﻇﻬﺮت‬ ‫وﻗﺪ‬ .‫واردة‬ ‫اﻷﺧﺮى‬ ‫اﻟﺪوﻟﺔ‬ ‫ﻛﻮﺳﺎﺋﻞ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ .‫ﻓﻘﻂ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻫﻲ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﺑﺎﻗﻲ‬ ‫ﻓﻲ‬ "‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑـ"اﻟﺼﻔﺤﺎت‬ .‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ،‫إﻟﻴﻬﺎ‬ ‫ﺗﻨﺘﻤﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﺌﺔ‬ ‫ﻋﻦ‬ ‫اﻟﻨﻈﺮ‬ ‫ﺑﻐﺾ‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺟﻤﻴﻊ‬ ‫وﺻﻨﻌﺖ‬ ‫ﻧﺸﺮت‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ 120 100 80 60 40 20 0 ‫اﻹﻋﻼم‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫وزارات‬ ‫و‬ ‫ﻣﻨﻈﻤﺎت‬ ‫ﻫﻴﺌﺎت‬ ‫و‬ https://www.facebook.com/IllegalStreetMoto23 .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻗﺒﻞ‬ ‫اﻟﻤﺪﻋﻮﻣﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺑﺎﻟﺮﺳﺎﺋﻞ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫رﻋﺎﻳﺔ‬ ‫ﻓﻲ‬ ،2016 ‫ﺳﻨﺔ‬ ‫ﻧﺸﺄت‬ُ‫أ‬ ،‫واﻟﺴﻴﺎرات‬ ‫اﻟﻨﺎرﻳﺔ‬ ‫اﻟﺪراﺟﺎت‬ ‫ﺣﻮل‬ ‫واﻟﺼﻮر‬ ‫ﻟﻸﺧﺒﺎر‬ ‫ﻣﺨﺼﺼﺔ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺑﺪأت‬ ‫ﻣﻮﺟﻬﺔ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﺤﺘﻮﻳﺎت‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫ﺑﺪأت‬ ‫ﺣﺘﻰ‬ ‫وﻧﻜﺖ‬ ،‫اﻗﺘﺒﺎﺳﺎت‬ ،‫ﻣﻀﺤﻜﺔ‬ ‫ﻧﺸﺮات‬ ‫ﺗﺸﺎرك‬ ،2017 ‫ﻓﻲ‬ ‫ﻧﺸﺄت‬ُ‫أ‬ ‫ﺗﺮﻓﻴﻬﻴﺔ‬ ‫ﺻﻔﺤﺔ‬ https://www.facebook.com/Edhhak.BeTounSi24 .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﺘﺮة‬ ‫ﻗﺒﻞ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺻﺤﺎب‬ ‫ﺑﻌﺾ‬ ‫ﺿﺪ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺷﺎرﻛﺖ‬ ‫ﺣﻴﺚ‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫أﺷﻬﺮ‬ ‫ﺑﻀﻌﺔ‬ ‫ﻗﺒﻞ‬ ،2019 ‫ﻣﺎي‬ 29 ‫ﻓﻲ‬ ‫ﻧﺸﺄت‬ُ‫أ‬ https://www.facebook.com/AntiPopulisme 25 .‫ﻓﻘﻂ‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ 23 24 25 ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
  • 20.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 19 ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺣﺴﺎﺑﺎت‬ 2 ‫اﻷﺟﻨﺪة‬ ‫ذات‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أو‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫إﻧﺘﺎج‬ ‫ﻣﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺗﺄﺛﻴﺮا‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺗﻜﻮن‬ ‫أن‬ ‫اﻟﻤﺮء‬ ‫ﻳﺘﻮﻗﻊ‬ ‫ﻗﺪ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺳﻴﺎﺳﻴﺎ‬ ‫ﻧﺸﻄﺔ‬ ‫أﺻﺒﺤﺖ‬ ‫ﻗﺪ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺠﺪد‬ ‫اﻟﻔﺎﻋﻠﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫أن‬ ‫ﻻﺣﻈﻨﺎ‬ ‫أﻧﻨﺎ‬ ‫إﻻ‬ .‫اﻟﻤﻌﻠﻨﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻦ‬ ٪ 38.5 ‫ﺷﺎرﻛﺖ‬ ،‫أﻋﻼه‬ ‫اﻟﻤﺬﻛﻮرة‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ :‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻗﺘﺮاب‬ ‫ﻣﻊ‬ ‫ﻣﺘﺰاﻳﺪ‬ ‫ﻫﺬه‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫أﻧﻮاع‬ ‫ﺣﺴﺐ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻳﺘﺎﺑﻊ‬ ‫اﻟﺬي‬ ،‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﺢ‬ ّ‫ﻳﻮﺿ‬ .‫اﻟﻤﺸﺮوع‬ ‫ﻫﺬا‬ ‫ﺧﻼل‬ ‫ﺟﻤﻌﻬﺎ‬ ‫إﺛﺎرة‬ ‫اﻷﻛﺜﺮ‬ ‫اﻷﻣﺮ‬ ‫ﻟﻜﻦ‬ .‫ﺎ‬ ً‫ﻣﺘﻮﻗﻌ‬ ‫ﻛﺎن‬ ‫ﻛﻤﺎ‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻮﻋﺪ‬ ‫اﻗﺘﺮاب‬ ‫ﻣﻊ‬ ‫ﺎ‬ ً‫ﻧﺸﺎﻃ‬ ‫أﻛﺜﺮ‬ ‫اﻹﻋﻼﻣﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﺻﺒﺤﺖ‬ .‫اﻟﻨﺰﻋﺔ‬ ‫ﻫﺪف‬ ‫أو‬ ‫اﻧﺘﻤﺎء‬ ‫أي‬ ‫ﻟﻬﺎ‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻫﻲ‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﻣﺴﺘﻮى‬ ‫ارﺗﻔﻊ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺧﺮى‬ ‫اﻟﻔﺌﺔ‬ ‫أن‬ ‫ﻫﻮ‬ ‫ﻟﻠﺪﻫﺸﺔ‬ .‫اﻟﻤﻌﺘﺎد‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻓﻲ‬ ‫ﺛﺎﺑﺘﺔ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻇﻠﺖ‬ ‫ﺑﻴﻨﻤﺎ‬ ،‫ﻣﻌﻠﻦ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫وأن‬ ‫ﺧﺎﺻﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺗﺮوﻳﺞ‬ ‫ﻋﻠﻰ‬ ‫أﺣﻴﺎﻧﺎ‬ ‫ﺑﻌﻀﻬﺎ‬ ‫وﺗﻌﻮﻳﻞ‬ ‫اﻟﻜﺒﻴﺮ‬ ‫وﻣﻌﺠﺒﻴﻬﺎ‬ ‫ﻣﺘﺎﺑﻌﻴﻬﺎ‬ ‫ﻟﻌﺪد‬ ‫ﻧﻈﺮا‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻟﻬﺬه‬ ‫ﻳﻤﻜﻦ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬ .‫ﺳﻴﺎﺳﻲ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻗﻨﻮات‬ ‫ﻟﺘﻜﻮن‬ ‫اﻟﻤﻤﻜﻨﺔ‬ ‫اﻟﻘﺪرة‬ ‫ﺗﻤﺘﻠﻚ‬ ‫ﻋﻦ‬ ‫ﻣﺴﺆوﻟﻴﺔ‬ ‫أي‬ ‫ﺗﺤﻤﻴﻠﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫وﻻ‬ ‫ﺑﻞ‬ ‫ﺗﺤﻔﻈﺎت‬ ‫دون‬ ‫ﺑﺤﺮﻳﺔ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫وﻣﻨﺎﺻﺮﻳﻬﺎ‬ ‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻸﻃﺮاف‬ ‫اﻟﻔﺮﺻﺔ‬ ‫ﺗﻮﻓﺮ‬ ‫أن‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ّﺔ‬‫ﻴ‬‫وﺿﻌ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺤﻘﻖ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ‫ﻷﻧﻪ‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ .‫إﻟﻴﻬﻢ‬ ‫اﻟﻤﻠﻤﺢ‬ ‫ﺑﺎﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫ارﺗﺒﺎﻃﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫دﻟﻴﻞ‬ ‫ﻳﻮﺟﺪ‬ ‫ﻻ‬ ‫ﻷﻧﻪ‬ ‫ﺧﻄﺎﺑﻬﺎ‬ ‫ﻳﺪﻳﺮﻫﺎ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻧﻌﺮف‬ ‫ﻻ‬ ‫ﻧﺤﻦ‬ .‫ﺣﻘﺎ‬ ‫وراءﻫﺎ‬ ‫ﻳﻘﻒ‬ ‫ﻣﻦ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻓﻤﻦ‬ ،(‫رﺳﻤﻴﺔ‬ ‫زرﻗﺎء‬ ‫ﺷﺎرة‬ ‫ﺗﻤﺘﻠﻚ‬ ‫)ﻻ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫إﻧﺸﺎء‬ ‫وراء‬ ‫أوﺳﻊ‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫أو‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺮﻏﺒﺔ‬ ‫وﻟﺪﻳﻬﻢ‬ ً‫ﺎ‬‫ﺳﻴﺎﺳﻴ‬ ‫واﻋﻮن‬ ‫أﻓﺮاد‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮا‬ ‫ﻛﻤﺎ‬ ‫أن‬ ‫اﻟﻘﻠﻖ‬ ‫دواﻋﻲ‬ ‫ﻣﻦ‬ ‫ﻓﺈﻧﻪ‬ ،‫واﻟﻔﺮﺿﻴﺎت‬ ‫اﻟﺤﺎﻻت‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ .‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫أو‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ،‫ﺷﻔﺎﻓﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫ﺎ‬ ً‫اﺳﺘﺨﺪاﻣ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﻨﺼﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻢ‬ ،‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﺴﻴﺎﺳﻴﺔ‬ .‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫رادار‬ ‫ﻋﻦ‬ ‫ﺑﻌﻴﺪا‬ ‫ﻣﺠﻬﻮﻟﻴﻦ‬ ‫ﻣﻤﺜﻠﻴﻦ‬ ‫ﺑﻮاﺳﻄﺔ‬ ‫ﺗﺘﺪاوﻟﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺒﻴﺔ‬ ‫أﻛﺜﺮ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﻌﺪل‬ ‫أن‬ ‫أﻇﻬﺮ‬ ‫اﻟﻤﻔﺎﺗﻴﺢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ ‫أن‬ ‫ﻛﺬﻟﻚ‬ ‫ﻳﻘﻠﻖ‬ ‫وﻣﺎ‬ .‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ (‫اﻟﻤﺸﺎرﻛﺎت‬ ‫ﻋﺪد‬ ,‫)اﻟﺘﺎرﻳﺦ‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أﻧﻮاع‬ ‫ﺣﺴﺐ‬ ‫اﻟﻤﺘﺪاول‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﻤﻮ‬
  • 21.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺬﻛﻮرة‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﺳﺤﺎﺑﺔ‬ ‫إﻫﺎﻧﺔ‬ ‫أﻗﻞ‬ ‫وﻫﻲ‬ ‫أﻗﻞ‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﺪد‬ .‫رﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺬﻛﻮرة‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﺳﺤﺎﺑﺔ‬ ‫واﻷﺳﻤﺎء‬ ‫اﻹﻫﺎﻧﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﺗﻈﻬﺮ‬ .‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻤﺨﺰﻳﺔ‬ ‫واﻟﻜﻠﻤﺎت‬ ‫اﻟﻤﺴﺘﻌﺎرة‬ 20 ‫اﻟﺸﺒﻜﺎت‬ 3 ‫ﺗﻢ‬ ‫اﻟﻤﺘﺸﺎﺑﻬﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫أن‬ ‫اﻟﻮاﺿﺢ‬ ‫ﻣﻦ‬ ‫أﺻﺒﺢ‬ ،‫وﺗﺤﻠﻴﻠﻬﺎ‬ ‫وﺗﺼﻔﻴﺘﻬﺎ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫ﺑﻌﺪ‬ ‫ﻗﺪ‬ ‫أﻧﻬﺎ‬ ‫أو‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﺑﻴﻦ‬ ‫ﻣﺤﺘﻤﻞ‬ ‫ﺗﻨﺴﻴﻖ‬ ‫إﻟﻰ‬ ‫ﻫﺬا‬ ‫ﻳﺸﻴﺮ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻓﻲ‬ ‫ﻣﺘﻘﺎرب‬ ‫ﺗﻮﻗﻴﺖ‬ ‫ﻓﻲ‬ ‫ﺗﺪاوﻟﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻛﻞ‬ ‫ﺑﺸﺒﻜﺔ‬ ‫وﻧﻌﻨﻲ‬ ،‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﻣﻦ‬ ‫ﺷﺒﻜﺔ‬ 13 ‫ﺣﺪدﻧﺎ‬ ‫ﻟﻘﺪ‬ .‫اﻟﺸﺨﺺ‬ ‫ﻧﻔﺲ‬ ‫ﻣﻠﻚ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻜﻮن‬ ‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫)ﻳﺼﻞ‬ ‫واﻟﺘﻮاﺻﻞ‬ ‫اﻟﻨﺸﺎط‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬ ‫اﻟﺪﻋﺎﺋﻲ‬ ‫ﻟﺜﻘﻠﻬﺎ‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ .‫ﻗﺼﻴﺮة‬ ‫زﻣﻨﻴﺔ‬ ‫ﻓﺘﺮات‬ ‫ﻓﻲ‬ ‫ﻣﻤﺎﺛﻞ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫ﺗﺸﺘﺮك‬ .‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫اﻟﻈﺎﻫﺮة‬ ‫ﻟﻬﺬه‬ ‫ﻛﺎﻣﻞ‬ ‫ﻓﺼﻞ‬ ‫ﺼﺺ‬ ُ‫ﺧ‬ ،(‫ﻣﺘﺎﺑﻊ‬ ‫ﻣﻼﻳﻴﻦ‬ 3 ‫إﻟﻰ‬ ‫ﻣﻠﻴﻮن‬ 0.5 ‫ﺑﻴﻦ‬ ‫ﻳﺘﺮاوح‬ ‫ﻋﺪد‬ ‫إﻟﻰ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻟﻘﻮي‬ ‫اﻟﺤﻀﻮر‬ (1) :‫ﻣﻬﻤﻴﻦ‬ ‫اﻛﺘﺸﺎﻓﻴﻦ‬ ‫إﻟﻰ‬ ‫ﺗﻮﺻﻠﻨﺎ‬ ،‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﻼﺣﻈﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫وﺗﻜﺜﻴﻒ‬ ‫ﺣﺼﺮ‬ ‫رﻧﺎ‬ّ‫ﺮ‬‫ﻗ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮات‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ .‫ﺷﺒﻜﺎت‬ ‫إﻟﻰ‬ ‫ﺗﻨﺘﻤﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻨﺴﻖ‬ ‫ﻋﻤﻞ‬ ‫وﺟﻮد‬ (2) ‫اﻟﻤﻌﻠﻨﺔ‬ ‫اﻹﻋﻼم‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ‫اﻟﺘﺎﺑﻌﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﺨﻀﻮع‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ،(‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫)اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﺠﻬﻮدات‬ .‫واﻟﺒﺼﺮي‬ ‫اﻟﺴﻤﻌﻲ‬ ‫ﻟﻼﺗﺼﺎل‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻟﻤﺮاﻗﺒﺔ‬
  • 22.
    – Tunisia 21 2019 ‫ﺳﺒﺘﻤﺒﺮ‬15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ : ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻷول‬ ‫اﻟﺪور‬ 1 ‫ﻏﻴﺮت‬ .‫أﻛﺘﻮﺑﺮ‬ 6 ‫ﻓﻲ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻌﺪ‬ ‫ﻣﺒﺎﺷﺮة‬ ،2019 ‫ﻧﻮﻓﻤﺒﺮ‬ - ‫أﻛﺘﻮﺑﺮ‬ ‫ﻓﺘﺮة‬ ‫ﻓﻲ‬ ‫ﻣﺴﺒﻘﺎ‬ ‫ﻣﺤﺪدة‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻛﺎﻧﺖ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﻟﻌﻘﺪ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫اﺿﻄﺮ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺮزﻧﺎﻣﺔ‬ ‫ﻫﺬه‬ 2019 ‫ﺟﻮﻳﻠﻴﺔ‬ 25 ‫ﻓﻲ‬ ‫اﻟﺴﺒﺴﻲ‬ ‫ﻗﺎﺋﺪ‬ ‫اﻟﺒﺎﺟﻲ‬ ‫اﻟﺮﺋﻴﺲ‬ ‫وﻓﺎة‬ ‫ﻷﻛﺜﺮ‬ ‫ﻣﺆﻗﺖ‬ ‫رﺋﻴﺲ‬ ‫ﺳﻠﻄﺔ‬ ‫ﺗﺤﺖ‬ ‫اﻟﺒﻼد‬ ‫ﺗﺒﻘﻰ‬ ‫ﻻ‬ ‫ﺣﺘﻰ‬ ،2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫ﻓﻲ‬ ،‫ﻷواﻧﻬﺎ‬ ‫ﺳﺎﺑﻖ‬ ‫وﻗﺖ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ .‫ﻟﻠﺪﺳﺘﻮر‬ ‫وﻓﻘﺎ‬ ،‫ﻳﻮﻣﺎ‬ 90 ‫ﻣﻦ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﺗﺮﺷﺤﻬﻢ‬ ‫ﻣﻮا‬ّ‫ﻗﺪ‬ 100 ‫ﻗﺮاﺑﺔ‬ ‫ﺟﻤﻠﺔ‬ ‫ﻣﻦ‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ 27 ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻗﺒﻠﺖ‬ ،‫أوت‬ ‫ﺷﻬﺮ‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﺑﺤﻠﻮل‬ .‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫ﻣﻨﺸﻮر‬ 5541 ‫ﺨﺮج‬ُ‫اﺳﺘ‬ .‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻤﻌﺖ‬ ُ‫ﺟ‬ .‫ﺻﻔﺤﺔ‬ 120 ‫ﻣﻦ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 13 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ ‫اﻟﺤﻤﻠﺔ‬ • ‫ﺳﺘﺸﺮف‬ ‫واﻟﺘﻲ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫واﺣﺪة‬ ‫رﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻃﻠﺒﺖ‬ ‫ًﺎ‬‫ﻴ‬‫رﺳﻤ‬ ‫اﻟﻤﻌﻠﻨﺔ‬ ‫ﺻﻔﺤﺎﺗﻬﻢ‬ ‫ﺳﻠﻮك‬ ،‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫إﻟﻰ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ،‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻴﺔ‬ ‫اﻟﺮﺳﻮم‬ ‫ﻓﻲ‬ ‫ﻧﻘﺎرن‬ .‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﺑﺪورﻫﺎ‬ .‫ﺑﺪون‬ ‫أو‬ ‫ﻣﻨﻬﻢ‬ ‫ﺑﻌﻠﻢ‬ ‫ﻤﺘﻬﻢ‬ ّ‫دﻋ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﺪﻳﺪة‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫وﺳﻠﻮك‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻟﻴﻔﻮق‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﺗﻜﺜﻴﻒ‬ ‫ﻓﻲ‬ ‫ﺳﺎﺑﻘﺎ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ّف‬‫ﺮ‬‫اﻟﺘﻌ‬ ّ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫اﺳﺘﻤﺮت‬ ،‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻛﺒﺎر‬ ‫إﻟﻰ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫ﻟﻠﻨﺸﺎط‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ،‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ً‫اﺳﺘﺜﻨﺎء‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ّ‫ﻳﻌﺪ‬ .‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻧﺸﺎط‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺷﺒﻜﺎﺗﻬﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺘﻮﻳﺎت‬ ‫ﻳﺸﺎرﻛﻮن‬ ‫اﻵﺧﺮﻳﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﺆﻳﺪي‬ ‫أن‬ ‫ﺣﻴﻦ‬ ‫ﻓﻲ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺘﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻜﺒﻴﺮ‬ ‫ﻓﻲ‬ ‫ُﺸﻤﻞ‬‫ﻳ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ،‫ﻣﻮرو‬ ‫اﻟﻔﺘﺎح‬ ‫ﻋﺒﺪ‬ ‫ﻫﻮ‬ ‫اﻵﺧﺮ‬ ‫اﻻﺳﺘﺜﻨﺎء‬ .‫ﻣﺮة‬ 18 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫إﻟﻰ‬ ‫وﺻﻠﺖ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑﺎﻟﺼﻔﺤﺔ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫أﻛﺒﺮ‬ ‫ﺑﻨﺴﺐ‬ ‫اﻟﻠﺬﻳﻦ‬ ‫اﻵﺧﺮﻳﻦ‬ ‫ﺑﺎﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﺗﺮﺷﺤﻪ‬ ‫ﻤﺖ‬ ّ‫دﻋ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ا‬ً‫ﺟﺪ‬ ‫ﻗﻠﻴﻞ‬ ‫ﻋﺪد‬ ‫ﺳﻮى‬ ‫رﺻﺪ‬ ّ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫ﻷﻧﻪ‬ ‫ّﻨﺔ‬‫ﻴ‬‫اﻟﻌ‬ .‫راﻗﺒﻨﺎﻫﻢ‬ 15-2) ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑﺼﻔﺤﺘﻬﻢ‬ ً‫ﻣﻘﺎرﻧﺔ‬ ‫ﻟﻬﻢ‬ ‫اﻟﻤﻨﺎﺻﺮة‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻋﻠﻰ‬ ‫ا‬ً‫ﺮ‬‫ذﻛ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﻋﺪد‬ 2019 ‫)ﺳﺒﺘﻤﺒﺮ‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ 222 661 1059 1277 1058 221 144 98 68 ‫ﺟﻤﻌﺔ‬ ‫ﻣﻬﺪي‬ ‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬ ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻨﺸﻮرات‬ 58
  • 23.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ،‫ﻣﺨﺘﻠﻔﺘﻴﻦ‬ ‫ﻟﺼﻔﺤﺘﻴﻦ‬ ‫ﻣﺜﺎل‬ ‫ﺣﺰب‬ ‫ﺑﺄي‬ ‫ﻣﺮﺗﺒﻄﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺑﺄﺳﻤﺎء‬ ‫ﺗﻘﻮﻣﺎن‬ ،‫ﻣﺘﺮﺷﺢ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻲ‬ ‫وﺗﻬﻴﻦ‬ ‫ﺗﻬﺎﺟﻢ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﺑﺘﺮوﻳﺞ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺘﺮﺷﺤﻴﻦ‬ 22 ‫ﺑﺄﻳﺔ‬ ‫ﺗﻜﺘﺮث‬ ‫ﻟﻢ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أن‬ ‫إﻻ‬ ،‫آﺧﺮﻳﻦ‬ ‫ﻣﺘﺮﺷﺤﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫ﻫﺠﻤﺎت‬ ‫ﺷﻦ‬ ‫ﻋﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﻤﺘﻨﻊ‬ ‫ﺑﻴﻨﻤﺎ‬ :‫اﻟﺼﺪد‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫ﺿﻮاﺑﻂ‬ ‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻏﻠﺒﺔ‬ ‫.ﺗﻮاﺻﻠﺖ‬ ‫رﺳﻤﻴﺔ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻔﺴﺎد‬ ‫اﻟﻤﺎﻓﻴﺎ‬ ‫اﻹرﻫﺎب‬ ‫اﻟﺒﺮاﻛﺎﺟﺎت‬ ‫اﻟﻘﺘﻞ‬ ‫اﻟﻤﺘﺤﻴﻞ‬ ‫ﻋﺼﺎﺑﺔ‬ ‫ﻓﺎﺳﺪ‬ ‫ﻓﻮﺿﻰ‬ ‫ﻛﺬاب‬ 142 76 13 16 12 8 30 15 10 12
  • 24.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 23 ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺷﺎﺷﺎت‬ ‫ﻋﻠﻰ‬ ‫واﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻇﻬﻮر‬ ‫ﺗﻮاﺻﻞ‬ ‫ﺑﻞ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺠﺎوز‬ ‫ﻫﺬا‬ ‫ﻳﻘﺘﺼﺮ‬ ‫ﻟﻢ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻫﺬه‬ ‫أﺗﺖ‬ .‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫ﻓﻲ‬ ‫اﻻﻗﺘﺮاع‬ ‫ﻣﺮاﻛﺰ‬ ‫إﻏﻼق‬ ‫ﺑﻌﺪ‬ ‫ﺳﺎﻋﺎت‬ ‫ﺑﻀﻊ‬ ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻟﻴﻮم‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺪﻗﺎﺋﻖ‬ ‫ﻣﻨﺬ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ .‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ 2019/09/02 0 100 200 300 400 500 600 700 2019/09/03 2019/09/04 2019/09/05 2019/09/06 2019/09/07 2019/09/08 2019/09/09 2019/09/09 2019/09/10 2019/09/11 2019/09/12 2019/09/13 2019/09/14 ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻘﺎﺑﻞ‬ (‫)اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻛﻞ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬ 2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15‫و‬ 14 :‫اﻻﻗﺘﺮاع‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ • ‫ﻟﻢ‬ ،(2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15‫و‬ 14) ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫أﻧﻮاع‬ ‫ﺟﻤﻴﻊ‬ ‫ﺣﻈﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬ .‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺑﻌﺾ‬ ‫ﻟﺪى‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫ازداد‬ ‫ﺑﻞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫ﻳﺘﻨﺎﻗﺺ‬
  • 25.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 24 ‫اﻟﺸﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﺄﺧﻮذة‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺳﻠﻤﻰ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺸﺎﻫﺪ‬ ‫وﻳﻮﺳﻒ‬ ‫اﻟﻠﻮﻣﻲ‬ ‫وﻣﻬﺪي‬ ‫اﻟﻬﻤﺎﻣﻲ‬ ‫وﺣﻤﺔ‬ 2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 14 :‫ﺟﻤﻌﺔ‬ (‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫)ﻳﻮم‬
  • 26.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 25 ‫ﻣﺄﺧﻮذة‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻏﻴﺮ‬ ‫ﻓﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﺮﺷﺤﻴﻦ‬ ‫ﺗﺪﻋﻢ‬ ‫رﺳﻤﻴﺔ‬ ‫وإﻟﻴﺎس‬ ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬ ‫وﻣﻨﺼﻒ‬ ‫اﻟﻔﺨﻔﺎخ‬ ‫وﻳﻮﺳﻒ‬ ‫اﻟﻤﺮزوﻗﻲ‬ 15- ‫إﻟﻰ‬ 14 ‫ﻣﻦ‬ :‫اﻟﺸﺎﻫﺪ‬ 2019 ‫ﺳﺒﺘﻤﺒﺮ‬
  • 27.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 26 2019 ‫اﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ :‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 2 ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻨﺤﺖ‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﺒﺴﻲ‬ ‫ﻗﺎﺋﺪ‬ ‫اﻟﺒﺎﺟﻲ‬ ‫اﻟﺮﺋﻴﺲ‬ ‫وﻓﺎة‬ ‫ﻋﻦ‬ ‫اﻟﻨﺎﺟﻢ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺮزﻧﺎﻣﺔ‬ ‫ﺗﻐﻴﻴﺮ‬ ‫أﺛﺮ‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻠﺤﻤﻼت‬ ‫أﻗﻞ‬ ‫ﻣﻮارد‬ ‫ﺗﺨﺼﻴﺺ‬ ‫إﻟﻰ‬ ‫أدى‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻠﺤﻤﻠﺔ‬ ‫اﻟﻤﻄﻠﻘﺔ‬ ‫اﻷوﻟﻮﻳﺔ‬ ‫اﻹﻋﻼم‬ ‫ووﺳﺎﺋﻞ‬ ‫ﻣﺤﺪودﻳﺔ‬ ‫ﻣﻊ‬ ‫ﺧﺎﺻﺔ‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﺷﺎﻣﻠﺔ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫إﺟﺮاء‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻳﻜﻮن‬ ‫ﻳﻜﺎد‬ ‫دون‬ ‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫وﻛﻞ‬ ‫ﻛﺎﻣﻠﺔ‬ ‫ﺗﻮﻧﺲ‬ ‫وﻫﻲ‬ ‫واﺣﺪة‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﺪاﺋﺮة‬ ‫ﻳﺘﻮﺟﻬﻮن‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ 26 ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺷﻬﺪت‬ .‫اﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﻤﻮارد‬ ‫داﺋﺮة‬ 33 ‫ﺗﺴﺘﻬﺪف‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻗﺎﺋﻤﺔ‬ 1572 ‫ﻓﻲ‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ 15737 ‫ﺗﻀﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬ ،‫ﻣﺤﺪد‬ ‫ﺟﻐﺮاﻓﻲ‬ ‫ﺗﻘﺴﻴﻢ‬ ‫ﺣﺼﺮﻧﺎ‬ ‫أﻳﻀﺎ‬ ‫وﻟﻜﻨﻨﺎ‬ ‫ﻣﺆﺛﺮة‬ ‫أﻧﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺪﻳﺪﻫﺎ‬ ‫ﺗﻢ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﺗﺎﺑﻌﻨﺎ‬ ،‫اﻟﺴﺒﺐ‬ ‫ﻟﻬﺬا‬ .‫اﻟﻨﻮاب‬ ‫ﻣﺠﻠﺲ‬ ‫ﻓﻲ‬ ‫ا‬ً‫ﻣﻘﻌﺪ‬ 217 ‫ﺑـ‬ ‫ﻟﻠﻔﻮز‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻧﺎﺑﻞ‬ ،‫أرﻳﺎﻧﺔ‬ ،2‫و‬ 1 ‫ﺗﻮﻧﺲ‬ :‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺨﺘﺎرة‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫دواﺋﺮ‬ ‫ﺧﻤﺲ‬ ‫ﻧﺎﺧﺒﻲ‬ ‫اﺳﺘﻬﺪﻓﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫ﻣﺮاﻗﺒﺘﻨﺎ‬ .‫واﻟﻤﻨﺴﺘﻴﺮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ذات‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ 5541 ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻣﺎ‬ ‫ﺨﺮج‬ُ‫اﺳﺘ‬ .‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻤﻌﺖ‬ ُ‫ﺟ‬ :‫ﻳﻠﻲ‬ ‫ﻛﻤﺎ‬ ‫ﺗﻘﺴﻢ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﻣﻦ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ 2019 ‫اﻛﺘﻮﺑﺮ‬ 4 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫ﻟﻠﺠﻮﻟﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬ ‫وﻫﻮ‬ ،‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻓﻲ‬ ‫ًﺎ‬‫ﻴ‬‫رﺳﻤ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺣﻤﻠﺔ‬ ‫ﺑﺪأت‬ .‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ﻣﻦ‬ ‫ﺻﺮﻳﺢ‬ ‫أﻣﺮ‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫ﻗﺎﻧﻮﻧﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺪﻋﺎﻳﺔ‬ ‫أﻧﻮاع‬ ‫ﺟﻤﻴﻊ‬ ‫ﻛﺎﻧﺖ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻋﻜﺲ‬ ‫ﻋﻠﻰ‬ ‫اﺳﺘﺨﺪﻣﺖ‬ ‫ذﻟﻚ‬ ‫وﻣﻊ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺮوج‬ ‫اﻟﻤﺤﺘﻮى‬ ‫اﻟﻤﻨﻊ‬ ‫ذﻟﻚ‬ ‫وﺷﻤﻞ‬ .‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺣﺰب‬ ‫أﺑﺮزﻫﻢ‬ ‫ﻣﻦ‬ ‫ﻛﺎن‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﻟﻤﺮﺷﺤﻴﻬﺎ‬ ‫ﻟﻠﺘﺮوﻳﺞ‬ ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ .‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻟﻮﺳﻴﻠﺔ‬ ‫ﻫﺬه‬ ‫ﻳﺴﺘﺨﺪم‬ ‫ﻟﻢ‬ ‫أﻧﻪ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬ ،"‫"اﻟﻨﻬﻀﺔ‬ .‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺣﻮل‬ ‫وﺷﺎﻣﻞ‬ ‫ﻣﻨﻬﺠﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫ر‬ّ‫ﺗﻌﺬ‬ ،‫ﻣﻮﺛﻮﻗﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻏﻴﺎب‬ ‫ﺑﺴﺒﺐ‬ ‫أرﻳﺎﻧﺔ‬ ‫ﻓﻲ‬ ‫ﻋﻤﻠﻮا‬ ،‫ﺳﻨﺔ‬ 35‫و‬ 18 ‫ﺑﻴﻦ‬ ‫أﻋﻤﺎرﻫﻢ‬ ‫ﺗﺘﺮاوح‬ ،‫أﻧﺜﻰ‬ 4 / ‫ذﻛﺮ‬ 2) ‫أﻓﺮاد‬ ‫ﺳﺘﺔ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺗﻌﻴﻴﻦ‬ ‫ﺗﻢ‬ ،‫ذﻟﻚ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻌﻮﻳﺾ‬ ‫اﻟﺘﻮﻧﺴﻴﻴﻦ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺗﺴﺘﻬﺪف‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﺑﺘﺘﺒﻊ‬ ‫ﻟﻨﺎ‬ ‫ﺳﻤﺢ‬ ‫ﻣﻤﺎ‬ (‫وﻧﺎﺑﻞ‬ ‫واﻟﻤﻨﺴﺘﻴﺮ‬ ‫وﺗﻮﻧﺲ‬ ‫ﺷﺎﺷﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻇﻬﺮت‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﺑﺄﺧﺬ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫ﻠﻒ‬ُ‫ﻛ‬ .‫اﻟﺪواﺋﺮ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫ﻫﺬه‬ ‫ﺧﻼل‬ ‫ا‬ً‫ر‬‫ﻇﻬﻮ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫اﻟﺘﻘﺎط‬ ‫ﻣﻦ‬ ‫ﻣﻜﻨﺘﻨﺎ‬ ‫وﻟﻜﻨﻬﺎ‬ ‫ﻣﺤﺪودة‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﺬه‬ .‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻔﻴﺴﺒﻮﻛﻴﺔ‬ ‫ﺣﺴﺎﺑﺎﺗﻬﻢ‬ ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ ،‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﺑﻬﺬه‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺔ‬ 314 ‫ﺟﻤﻊ‬ ‫ﺗﻢ‬ .‫واﻟﺮﻳﻔﻴﺔ‬ ‫اﻟﺤﻀﺮﻳﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬ ‫ّﻨﺔ‬‫ﻴ‬‫ﻋ‬ ‫ﻓﻲ‬ ‫اﻟﻔﺘﺮة‬ .‫أﻛﺘﻮﺑﺮ‬ 6 ‫ﻣﻨﺸﻮر‬ 662 2019 ‫اﻛﺘﻮﺑﺮ‬ 6-5 ‫ﻣﻨﺸﻮر‬ 4.581 2019 ‫اﻛﺘﻮﺑﺮ‬ 4 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 16 ‫ﻣﻦ‬ ‫ﻣﻨﺸﻮر‬ 1.307 2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 14 ‫ﻣﻦ‬
  • 28.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 27 ‫اﻹﻋﻼﻧﺎت‬ ‫وردت‬ .‫ﺳﻠﺒﻲ‬ ‫أو‬ ‫إﻳﺠﺎﺑﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫إﻟﻰ‬ ‫وﺻﻨﻔﺘﻬﻢ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫أو‬ ‫ﺳﻴﺎﺳﻴﺎ‬ ‫ﺣﺰﺑﺎ‬ ‫ﻛﺎن‬ ‫ﺳﻮاء‬ ‫اﻟﻤﻌﻠﻦ‬ ‫ﺣﺴﺐ‬ ‫إﻋﻼن‬ ‫ﻛﻞ‬ ‫ﺑﻔﺮز‬ ‫ﻋﺘﻴﺪ‬ ‫ﻗﺎﻣﺖ‬ ‫ﻣﻦ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﻞ‬ ‫ورد‬ ‫ﺣﻴﻦ‬ ‫ﻓﻲ‬ ،(‫واﻟﻤﺤﺘﻮى‬ ‫اﻟﺼﻔﺤﺔ‬ ‫اﺳﻢ‬ ‫)ﺣﺴﺐ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﻬﺆﻻء‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻹﻳﺠﺎﺑﻴﺔ‬ .‫ﺗﻬﺎﺟﻤﻬﻢ‬ ‫أو‬ ‫ﺗﻨﺎﺻﺮﻫﻢ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺻﻔﺤﺎت‬ ‫اﻹﻋﻼﻧﺎت‬ .‫أدﻧﻰ‬ ‫ﻛﺤﺪ‬ ‫إﻋﻼﻧﺎت‬ 5 ‫أﺻﺪرت‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺰاب‬ ‫ﻣﺆﻳﺪو‬ ‫ﻳﺸﺎرﻛﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻋﺪد‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻳﻮﺿﺢ‬ .‫اﻟﺤﺰب‬ ‫ﺿﺪ‬ ‫ﻣﻮﺟﻬﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫ﻫﻲ‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫إﻳﺠﺎﺑﻲ‬ ‫ﺳﻠﺒﻲ‬ ‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﺒﺪﻳﻞ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻧﺪاء‬ ‫ﻟﻠﻮﻃﻦ‬ ‫ﻛﻼم‬ ‫ﺗﻮﻧﺲ‬ ‫آﻓﺎق‬ ‫ﻋﻤﻞ‬ ‫و‬ ‫اﻣﻞ‬ ‫ﺗﻮﻧﺲ‬ ‫ﺗﺤﻴﺎ‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺗﻮﻧﺴﻲ‬ ‫ﻋﻴﺶ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻗﻠﺐ‬ ‫اﻟﻜﺮاﻣﺔ‬ ‫اﺋﺘﻼف‬ 0 5 10 15 20 25 30 35
  • 29.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 28 ‫ﻣﻦ‬ ‫ﻋﺸﻮاﺋﻴﺔ‬ ‫ﻋﻴﻨﺎت‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻟﻘﺎﺋﻤﺎت‬ .‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺗﺸﺮﻳﻌﻴﺔ‬ ‫أو‬ ‫اﻟﻘﺎﺋﻤﺔ‬ ‫ﺑﺮﻗﻢ‬ ‫دراﻳﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫ﺟﻌﻠﺖ‬ ‫إذ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﺑﺎﻟﻘﻮاﺋﻢ‬ ‫ﻟﻠﺘﻌﺮﻳﻒ‬ ‫إﻳﺠﺎﺑﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻓﻲ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺨﺪﻣﺖ‬ُ‫اﺳﺘ‬ ،‫اﻵﺧﺮﻳﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﻤﻬﺎﺟﻤﺔ‬ ‫ﺴﺘﺨﺪم‬ُ‫ﺗ‬ ‫ﻣﻬﻤﺔ‬ ‫أداة‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻟﻜﻨﻬﺎ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫واﻟﻮﻋﻮد‬ ‫اﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﺣﺘﻰ‬ ‫أو‬ ‫ﻓﻴﻬﺎ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ .‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺰاب‬ ‫وﺧﺎﺻﺔ‬ Lorem ipsum
  • 30.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 29 ‫ﻣﻦ‬ ‫ﻋﺸﻮاﺋﻴﺔ‬ ‫ﻋﻴﻨﺎت‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫اﻟﻤﻤﻮﻟﺔ‬
  • 31.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 30 ‫أﻛﺘﻮﺑﺮ‬ 6‫و‬ 5 :‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﻳﻮم‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮم‬ ‫ﺧﻼل‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺣﻈﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫وﻋﻠﻰ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺤﺎل‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ًﺎ‬‫ﻴ‬‫ﺳﻴﺎﺳ‬ ‫ا‬ً‫ر‬‫ﻣﻨﺸﻮ‬ 285 ‫ﺑﺤﺴﺎب‬ ‫ﻗﻤﻨﺎ‬ .‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻟﻤﻌﻈﻢ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫ﻣﻠﺤﻮظ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫زاد‬ ‫ﻓﻘﺪ‬ ‫ﻋﺪد‬ ‫ﻣﺘﻮﺳﻂ‬ ‫ﻋﻦ‬ ٪33 ‫ﺗﻘﺎرب‬ ‫ﺑﺰﻳﺎدة‬ ‫)أي‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻧﺸﺮت‬ ‫ﻗﺪ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫ﺻﻔﺤﺔ‬ 185 ‫ﻓﻲ‬ ‫ﻋﺎدﻳﺎ‬ .(‫اﻟﺤﻤﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫وﻗﻌﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺸﺎرﻛﺎت‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ،‫اﻟﻴﻮﻣﻴﻦ‬ ‫ﻫﺬﻳﻦ‬ ‫ﺧﻼل‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﻧﺸﻄﺔ‬ ‫اﻟﻤﻤﻮﻟﺔ/اﻟﻤﺮوﺟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻛﺎﻧﺖ‬ :‫ﻣﻤﻮﻻ‬ ‫ﻣﻨﺸﻮرا‬ 71 ‫اﻟﺘﻘﻄﻨﺎ‬ ‫ﻟﻘﺪ‬ .‫واﻷﺣﺰاب‬ ‫اﻻﻧﺘﻬﺎك‬ ‫ﺑﻬﺬا‬ ‫ﻳﺘﻔﺮدا‬ ‫ﻟﻢ‬ ‫ﻟﻜﻨﻬﻤﺎ‬ ،‫اﻵﺧﺮﻳﻦ‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫إﻋﻼﻧﺎت‬ "‫ﺗﻮﻧﺲ‬ ‫"ﻗﻠﺐ‬ ‫و‬ "‫"اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﺷﺎرك‬ :‫إﻳﺠﺎﺑﻲ‬ • .‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫وﻗﻮاﻧﻴﻦ‬ ‫ﻟﻘﻮاﻋﺪ‬ ."‫ﺗﻮﻧﺴﻲ‬ ‫"ﻋﻴﺶ‬ ‫و‬ "‫اﻟﻜﺮاﻣﺔ‬ ‫"اﺋﺘﻼف‬ ‫اﻟﻬﺠﻮم‬ ‫ﺑﻬﺬا‬ ‫ﺧﺎﺻﻴﻦ‬ ،‫اﻟﺴﻴﺎﺳﻴﻴﻦ‬ ‫ﺧﺼﻮﻣﻬﻢ‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫اﻟﺒﻌﺾ‬ ‫اﺧﺘﺎر‬ :‫ﺳﻠﺒﻲ‬ • ،‫واﻻﻗﺘﺮاع‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫أﻳﺎم‬ ‫ﺧﻼل‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻘﺎﻃﻬﺎ‬ ‫ﺗﻢ‬ ‫ًﺎ‬‫ﻴ‬‫ﺳﻴﺎﺳ‬ ‫ﺎ‬ً‫ﻧ‬‫إﻋﻼ‬ 51 ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻳﻠﺨﺺ‬ ‫اﻳﺠﺎﺑﻲ‬ ‫ﺳﻠﺒﻲ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻧﺪاء‬ ‫ﻟﻠﻮﻃﻦ‬ ‫ﻛﻠﻨﺎ‬ ‫ﺗﻮﻧﺲ‬ ‫آﻓﺎق‬ ‫ﺗﻮﻧﺲ‬ ‫ﺗﺤﻴﺎ‬ ‫اﻟﻜﺮاﻣﺔ‬ ‫اﺋﺘﻼف‬ 0 2 4 6 8 10 12 ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺗﻮﻧﺴﻲ‬ ‫ﻋﻴﺶ‬ ‫ﺗﻮﻧﺲ‬ ‫ﻗﻠﺐ‬
  • 32.
    31 ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺄﺧﻮذة‬‫ﻟﻘﻄﺎت‬ ‫ﺗﺪﻋﻢ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻓﻴﺴﺒﻮك‬ 2019‫أﻛﺘﻮﺑﺮ‬ 6 - 5 :‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬ ‫إﻋﻼﻧﺎت‬ ‫أن‬ ‫ﻧﺬﻛﺮ‬ ‫أن‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻛﺎﻧﺖ‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬ ‫ﻗﺼﺺ‬ ،‫اﻟﻮﻳﺐ‬ ‫)ﻣﻮاﻗﻊ‬ ‫إﻧﺘﺮﻧﺖ‬ ،‫ﻳﻮﺗﻴﻮب‬ ‫إﻋﻼﻧﺎت‬ ،‫ﻓﻴﺴﺒﻮك‬ (‫ﺟﻮﺟﻞ‬ ‫إﻋﻼﻧﺎت‬
  • 33.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ذات‬ ‫ﻣﻤﻮﻟﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬ ، ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫أﺧﺬت‬ ‫رﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫رﺳﻤﻴﺔ‬ ‫أﻛﺘﻮﺑﺮ‬ 6 ‫و‬ 5 ‫ﺑﺘﺎرﻳﺦ‬ 2019 32
  • 34.
    ‫ﺧﻼﺻﺔ‬ :‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ .‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺒﺮاﻣﺞ‬ ‫ﺷﺮح‬ ‫ﻋﻮض‬ ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﻨﻴﺔ‬ ‫ّﺔ‬‫ﻴ‬‫ﺳﻠﺒ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﻛﺎﻧﺖ‬ • .‫اﻟﻤﺘﺮﺷﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺗﺠﺎه‬ ‫وﻣﻴﺰوﺟﻴﻨﻴﺔ‬ ‫ﺗﻀﻠﻴﻼ‬ ‫ﻨﺖ‬ ّ‫ﺗﻀﻤ‬ • .‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻣﺜﻞ‬ ‫اﻟﻤﺮوﺟﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫اﻟﻜﻤﻴﺔ‬ ‫ﻧﻔﺲ‬ ‫ﺗﻈﻬﺮ‬ ‫ﻟﻢ‬ • ‫واﻟﺘﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫أﻣﺎ‬ .‫اﻟﻜﺒﻴﺮة‬ ‫ﻟﻸﺣﺰاب‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﻮﻃﻨﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﻔﺬت‬ُ‫ﻧ‬ • ‫ﻗﻠﻴﻞ‬ ‫ﻋﺪد‬ ‫ﻓﻲ‬ ‫ﺗﺮﺷﺤﺖ‬ ‫ﺻﻐﻴﺮة‬ ‫وأﺣﺰاب‬ ‫ﻣﺴﺘﻘﻠﺔ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻗﻮاﺋﻢ‬ ‫اﻟﻐﺎﻟﺐ‬ ‫ﻓﻲ‬ ‫ﺑﻬﺎ‬ ‫ﻗﺎﻣﺖ‬ ‫ﻓﻘﺪ‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫ﻔﺬت‬ُ‫ﻧ‬ .‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺪواﺋﺮ‬ ‫ﻣﻦ‬ (2) ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮوا‬ (1):‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺟﺎﻧﺒﻴﻦ‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﻘﺎﻧﻮن‬ ‫اﻷﺣﺰاب‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻠﺖ‬ . ‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﺳﺘﺨﺪﻣﻮا‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﺋ‬ ‫ًﺎ‬‫ﺒ‬‫ﻏﺎﻟ‬ ‫ﻛﺎن‬ ‫اﻟﺬي‬ ‫اﻟﻨﻬﻀﺔ‬ ‫ﺣﺮﻛﺔ‬ ‫ﺣﺰب‬ :‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ا‬ً‫ﺟﺪﻳﺪ‬ ‫واﻓﺪا‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺷﻬﺪت‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﺷﺒﻜﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫وﺣﻀﺮ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 33 ‫اﻹﻋﻼن‬ ‫ﻟﻬﺬا‬ ‫اﻟﺸﺎﺷﺔ‬ ‫ﻟﻘﻄﺔ‬ ‫اﻟﺘﻘﺎط‬ ‫ﺗﻢ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫واﻟﻬﻴﺌﺔ‬ ‫ﻣﺮاﻗﺒﻴﻨﺎ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻳﻮم‬ ‫ﺧﻼل‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻬﻴﺌﺔ‬ ‫ادﻋﺎء‬ ‫أﺳﺎس‬ ‫ﻫﻮ‬ ‫ﻫﺬا‬ ‫ﻛﺎن‬ ‫رﻳﺎض‬ ‫ﺑﺄن‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﻤﺴﺘﻘﻠﺔ‬ ‫ﻓﻲ‬ ‫ﻗﺎﻧﻮﻧﻲ‬ ‫ﻏﻴﺮ‬ ‫ﻋﻤﻼ‬ ‫ارﺗﻜﺐ‬ ‫ﺟﻌﻴﺪان‬ ‫ﻳﻔﻘﺪ‬ ‫ﺟﻌﻠﻪ‬ ‫ﻣﻤﺎ‬ ،‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻧﺸﺮ‬ ‫ﻛﻤﺎ‬ ،‫ﺑﻪ‬ ‫ﻓﺎز‬ ‫اﻟﺬي‬ ‫اﻟﻤﻘﻌﺪ‬ .‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺘﻪ‬
  • 35.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻣﻨﺸﻮر‬ 3378 ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﻨﺸﻮر‬ 1549 ‫اﺳﺘﺨﺮاج‬ ‫ﻓﻲ‬ ‫ﻧﺠﺤﻨﺎ‬ .‫اﻟﻤﻨﻬﺠﻴﺔ‬ ‫ﻗﺴﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫اﻟﻔﺘﺮة‬ ‫ﻫﺬه‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻤﻌﺖ‬ ُ‫ﺟ‬ .‫ﺻﻔﺤﺔ‬ 185 2019 ‫اﻛﺘﻮﺑﺮ‬ 11 ‫إﻟﻰ‬ 3 ‫ﻣﻦ‬ :‫اﻟﺤﻤﻠﺔ‬ • ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺟﺪا‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﺗﻮاﺻﻞ‬ ‫ﺑﺎﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ ‫إﻟﻰ‬ ‫اﻟﻤﺮور‬ ‫ﻓﻲ‬ ‫اﺛﻨﺎن‬ ‫ﻣﺘﺮﺷﺤﺎن‬ ‫ﻧﺠﺢ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﺑﻮاﺳﻄﺔ‬ ،‫اﻟﻨﻄﺎق‬ ‫واﺳﻌﺔ‬ ‫ﺣﻤﻠﺔ‬ ‫ﺷﻦ‬ ‫ﻓﻘﺪ‬ ،‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﺠﻦ‬ ‫ﻓﻲ‬ ‫ﻗﺒﻮﻋﻪ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬ ،‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ .(‫واﻟﺼﻮر‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫)ﻣﻘﺎﻃﻊ‬ ‫اﻟﺪﻗﺔ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﺑﺘﻘﻨﻴﺎت‬ ‫إﻧﺘﺎﺟﻪ‬ ‫ﺗﻢ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﺣﺴﺐ‬ ‫ﻣﻮﺟﻪ‬ ‫ﺑﻤﺤﺘﻮى‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻛﺒﻴﺮ‬ ‫ﺣﺪ‬ ‫إﻟﻰ‬ ‫ﻣﺮﺋﻲ‬ ‫ﻏﻴﺮ‬ ‫ﻛﺎن‬ ‫اﻟﺘﻲ‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ ‫ﻓﻲ‬ ‫ﻣﻨﺎﻓﺴﻪ‬ ‫وﻛﺎن‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫أﻛﺘﻮﺑﺮ‬ 13‫و‬ 12 :‫اﻻﻗﺘﺮاع‬ ‫وﻳﻮم‬ ‫اﻟﺼﻤﺖ‬ • ‫اﻟﻤﻨﺸﻮرات‬ ‫اﺳﺘﻤﺮت‬ ،(‫أﻛﺘﻮﺑﺮ‬ 12-13) ‫واﻻﻧﺘﺨﺎﺑﺎت‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻳﻮﻣﻲ‬ ‫ﺧﻼل‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺟﻤﻴﻊ‬ ‫ﺣﻈﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫ﻋﻠﻰ‬ .‫ﻟﻬﻢ‬ ‫اﻟﻤﻨﺎﻫﻀﺔ‬ ‫ﺗﻠﻚ‬ ‫ﺧﺎﺻﺔ‬ , ‫ﺗﺪﻋﻤﻬﻤﺎ‬ ‫اﻟﺘﻲ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫ﺑﺎﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻈﻬﻮر‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻓﻲ‬ ‫وﻛﺬﻟﻚ‬ ‫اﻟﻌﺎدﻳﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻓﻲ‬ ،‫ﺑﻤﺮاﻗﺒﺘﻬﺎ‬ ‫ﻗﻤﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻴﻨﺎت‬ ‫ﻓﻲ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﺿﺪ‬ ‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫اﻟﻤﻮﺟﻪ‬ ،‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻫﺬا‬ ‫ﻇﻬﺮ‬ .‫اﻟﻤﻤﻮﻟﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ 34 2019 ‫أﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 3 ‫ﻣﻦ‬ : ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ - ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 3 ‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻟﻤﻔﺎﺗﻴﺢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫أو‬ ‫ﺑﺎﻻﺳﻢ‬ ‫ﺳﻌﻴﺪ‬ ‫وﻗﻴﺲ‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺗﺬﻛﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻳﻠﺨﺺ‬ (2019 ‫أﻛﺘﻮﺑﺮ‬ 13‫و‬ 2 ‫ﺑﻴﻦ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫ﻋﻴﻨﺔ‬ ‫)ﻓﻲ‬ (‫اﻟﻘﺎﻣﻮس‬ ‫)اﻧﻈﺮ‬ ‫وﺑﻌﺾ‬ ‫ﺑﺎﻟﺘﻮازي‬ ‫ﺗﺠﺮي‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﺴﺒﺐ‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫واﺿﺤﻴﻦ‬ ‫ﻳﻜﻮﻧﺎ‬ ‫ﻟﻢ‬ ‫اﻟﻨﻬﺎﺋﻴﻴﻦ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫أن‬ ‫اﻟﻤﺪﻫﺶ‬ ‫ﻣﻦ‬ .‫أﺳﻤﺎﺋﻬﻢ‬ ‫ذﻛﺮ‬ ‫دون‬ ‫ﺿﺪﻫﻢ‬ ‫أو‬ ‫ﻟﺼﺎﻟﺤﻬﻢ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬
  • 36.
    35 ‫رﺳﻤﻴﺔ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬‫أﺧﺬت‬ ، ‫ﺳﻴﺎﺳﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫ذات‬ ‫ﻣﻤﻮﻟﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ 2019 ‫أﻛﺘﻮﺑﺮ‬ 13 ‫و‬ 12 ‫ﺑﺘﺎرﻳﺦ‬ ‫رﺳﻤﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫اﺧﺘﻔﺖ‬ .‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﺿﺪ‬ ‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﻣﻮﺟﻬﺔ‬ ‫وﻛﺎﻧﺖ‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻳﻮم‬ ‫ﺧﻼل‬ ‫ﻣﻐﺎﻟﻄﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﺗﻢ‬ ‫أﻧﻪ‬ ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫اﻷﻫﻢ‬ .(‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﺧﻼل‬ ‫ﺷﺎرﻛﺘﻪ‬ ‫اﻟﺬي‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﻞ‬ ‫ﺣﺬﻓﺖ‬ ‫أن‬ ‫ﺑﻌﺪ‬ ،‫ﺎ‬ ً‫ﻻﺣﻘ‬ ‫اﻟﻈﻬﻮر‬ ‫إﻟﻰ‬ ‫ﺑﻌﻀﻬﺎ‬ ‫)ﻋﺎدت‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻴﻮم‬ ‫ﻓﻲ‬ ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
  • 37.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻳﻨﻜﺮ‬ ‫ﻟﻤﺤﺎﻣﻴﻪ‬ ‫)ﻓﻴﺪﻳﻮ‬ ‫اﻟﻴﺴﺎر‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻳﺘﺒﻴﻦ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫ﺗﺪﻋﻢ‬ (‫ﻣﺘﺎﺑﻊ‬ ‫أﻟﻒ‬ 100) "‫ﺗﻮﻧﺲ‬ ‫ﻋﺎم‬ 100" ‫ﺻﻔﺤﺔ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻨﻄﻮي‬ ‫ﻣﻤﻮﻻ‬ ‫ﻣﻨﺸﻮرا‬ ‫ﻧﺸﺮت‬ ،‫أﻛﺘﻮﺑﺮ‬ 13 ‫إﻟﻰ‬ 11 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻓﻲ‬ .(‫ﻛﻨﺪﻳﺔ‬ ‫ﺿﻐﻂ‬ ‫ﺷﺮﻛﺔ‬ ‫ﻣﻊ‬ ‫ﻋﻘﺪ‬ ‫وﻗﻊ‬ ‫ﻗﺪ‬ ‫ﻣﺮﺷﺤﻪ‬ ‫ﺑﺄن‬ ‫ﺗﻔﻴﺪ‬ ‫ﻣﺰاﻋﻢ‬ .‫ﻣﺨﻔﻴﺔ‬ ‫وأﻣﻮال‬ ‫ﻣﻤﺘﻠﻜﺎت‬ ‫ﻟﺪﻳﻪ‬ ‫ﻛﺎن‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫أن‬ ‫ﺗﺰﻋﻢ‬ ،‫ﻣﻀﻠﻠﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .‫ﺷﺎﻫﺪوه‬ ‫اﻟﺬﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ﻋﺪد‬ ‫ﺗﻘﺪﻳﺮ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻓﻤﻦ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻓﻲ‬ ‫ﻳﻈﻬﺮ‬ ‫ﻟﻢ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻫﺬا‬ ‫ﻷن‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ‫اﻟﻤﻨﺎﻇﺮة‬ ‫ﺑﺈدارة‬ ‫اﻟﻤﻜﻠﻒ‬ ‫اﻟﺼﺤﻔﻲ‬ ‫ﻷن‬ ‫اﻟﻜﻔﺎﻳﺔ‬ ‫ﻓﻴﻪ‬ ‫ﺑﻤﺎ‬ ‫اﻟﺠﺪ‬ ‫ﻣﺤﻤﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺧﺬ‬ُ‫أ‬ ‫ﻗﺪ‬ (‫اﻹﻃﻼق‬ ‫ﻋﻠﻰ‬ ‫إﺛﺒﺎﺗﻪ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫)اﻟﺬي‬ ‫اﻻﺗﻬﺎم‬ ‫ﻫﺬا‬ ‫ﻓﺈن‬ .‫أﻛﺘﻮﺑﺮ‬ 11 ‫ﻟﻴﻠﺔ‬ ‫ﻋﻨﻪ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﺳﺄل‬ ‫ﻗﺪ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ 36 ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫ﻣﺜﺎل‬ .‫ﺗﻀﻠﻴﻠﻴﺔ‬ ‫ﻣﻤﻮﻟﺔ‬
  • 38.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ :‫اﻟﺨﻼﺻﺔ‬ :‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫وآﺧﺮ‬ (‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ،‫ﺟﻤﻌﺔ‬ ‫)ﻣﻬﺪي‬ ‫إﺧﺒﺎري‬ ‫ﻣﺤﺘﻮى‬ ‫ﺑﻴﻦ‬ ‫وﺗﺘﺮاوح‬ ‫ﺑﻪ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻻﺗﺼﺎل‬ ‫واﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﻤﺘﺮﺷﺢ‬ ‫ﺣﺴﺐ‬ ‫ﺗﺨﺘﻠﻒ‬ • ‫ﺑﺪرﺟﺔ‬ ‫اﻟﺸﺎﻫﺪ‬ ‫وﻳﻮﺳﻒ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﺑﻴﻦ‬ ‫اﻻﻧﺘﻘﺎدات‬ ‫)ﺣﺮب‬ ‫اﻵﺧﺮﻳﻦ‬ ‫ﻟﻠﻤﺘﺮﺷﺤﻴﻦ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺳﻠﺒﻲ‬ .(‫أوﻟﻰ‬ .‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻷﺧﻴﺮﻳﻦ‬ ‫اﻟﻴﻮﻣﻴﻦ‬ ‫ﻋﺪا‬ ‫ﻣﺎ‬ ‫ﻛﺜﻴﺮة‬ ‫ﺗﻀﻠﻴﻠﻴﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺘﻮ‬ ‫ﻟﻢ‬ • ‫ﻟﺘﻌﺬر‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ‫ﻫﻨﺎ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫إﺟﺮاء‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ ،‫ﻟﻸﺳﻒ‬ .‫آﺧﺮ‬ ‫إﻟﻰ‬ ‫ﻣﺘﺮﺷﺢ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺎدي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﻤﻤﻮل‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﺒﺎﻳﻦ‬ • .‫اﻟﻔﻴﺴﺒﻮك‬ ‫إﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫إﻟﻰ‬ ‫اﻟﻨﻔﺎذ‬ .‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﺼﻤﺖ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮارﻫﻢ‬ :‫واﺣﺪ‬ ‫ﺟﺎﻧﺐ‬ ‫ﻓﻲ‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻲ‬ ‫اﻟﻘﺎﻧﻮن‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻣﻌﻈﻢ‬ ‫ﺗﺠﺎﻫﻞ‬ ‫ﻧﺤﺪد‬ ‫ﻟﻢ‬ .‫اﺟﺘﻤﺎﻋﻲ‬ ‫ﺗﻮاﺻﻞ‬ ‫وﺳﻴﻠﺔ‬ ‫أي‬ ‫أو‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫رﺳﻤﻲ‬ ‫وﺟﻮد‬ ‫ﻟﻪ‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﻛﺎن‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻻﺳﺘﺜﻨﺎء‬ ‫ﻟﺪﻋﻤﻪ‬ ‫ﻋﻤﻞ‬ ‫ﺑﺄي‬ ‫اﻟﻘﻴﺎم‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫أﻧﻪ‬ ‫ﻳﻌﻨﻲ‬ ‫ﻻ‬ ‫ﻫﺬا‬ .‫ﻟﺼﺎﻟﺤﻪ‬ ‫اﻟﺪﻋﺎﺋﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻧﻠﺤﻆ‬ ‫وﻟﻢ‬ ‫ﺗﺮﺷﻴﺤﻪ‬ ‫ﻟﺪﻋﻢ‬ ‫ﺗﻌﻤﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫اﻟﺘﻮﻧﺴﻲ‬ ‫اﻟﺤﻮار‬ ‫اﻟﺘﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫اﻟﻘﻨﺎة‬ ‫ﺻﻔﺤﺔ‬ ‫ﺧﺴﺎرة‬ ‫ﻣﻦ‬ ‫ﻳﺘﻀﺢ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﻨﺸﻄﻴﻦ‬ ‫اﻟﻤﺆﻳﺪﻳﻦ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻟﺪﻳﻪ‬ ‫ﻛﺎن‬ ‫إذ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺟﺮت‬ ‫أﻧﺼﺎره‬ ‫ﺑﻬﺎ‬ ‫ﻗﺎم‬ ‫اﻟﺘﻲ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﻌﻈﻢ‬ ‫أن‬ ‫ﻳﺒﺪو‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ 29 .‫ﻳﻨﺘﻘﺪه‬ ‫ﺑﺮﻧﺎﻣﺠﺎ‬ ‫ﺑﺜﺖ‬ ‫اﻟﺬي‬ ‫اﻟﻴﻮم‬ ‫ﻓﻲ‬ ‫ﻣﻌﺠﺐ‬ ‫ﻣﻠﻴﻮن‬ 1 ‫ﻳﻘﺎرب‬ ‫ﻣﺎ‬ .‫ﻣﻼﺣﻈﺘﻬﺎ‬ ‫ﻋﻠﻴﻨﺎ‬ ‫اﻟﻤﺴﺘﺤﻴﻞ‬ ‫ﻣﻦ‬ ‫ﺟﻌﻞ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ً‫ﺑﺪﻻ‬ ‫ﻣﻐﻠﻘﺔ‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻓﻲ‬ 37 13 ‫ﻳﻮم‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻫﺬا‬ ‫ﺗﺮوﻳﺞ‬ ‫ﺗﻢ‬ .2015/1/14 ‫ﻓﻲ‬ ‫اﻟﺜﻮرة‬ ‫ﻣﻦ‬ ‫ﺳﻨﻮات‬ ‫ﺑﺄرﺑﻊ‬ ‫ﻳﺤﺘﻔﻠﻮن‬ (‫إﺳﻼﻣﻲ‬ ‫)ﺣﺰب‬ ‫اﻟﺘﺤﺮﻳﺮ‬ ‫ﺣﺰب‬ ‫أﻧﺼﺎر‬ ‫اﻷﺻﻠﻲ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫ُﻈﻬﺮ‬‫ﻳ‬ ‫ﻫﺬا‬ ‫اﺧﺘﻔﻰ‬ .‫ﺳﻌﻴﺪ‬ ‫ﺨﺐ‬ُ‫اﻧﺘ‬ ‫ﻣﺎ‬ ‫إذا‬ (‫اﻹﺳﻼﻣﻴﻴﻦ‬ ‫اﻟﻤﺘﻄﺮﻓﻴﻦ‬ ‫)ﻋﻮدة‬ ‫ﺳﻴﺤﺪث‬ ‫ﻣﺎ‬ ‫إﻟﻰ‬ ‫وﻟﻤﺢ‬ ‫ﺣﺪﻳﺚ‬ ‫اﻟﻔﻴﺪﻳﻮ‬ ‫أن‬ ‫ﻳﺪﻋﻲ‬ ،‫ﻣﺰﻳﻒ‬ ‫ﺻﻮﺗﻲ‬ ‫ﺗﺴﺠﻴﻞ‬ ‫ﻣﻊ‬ ‫أﻛﺘﻮﺑﺮ‬ .‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻴﻮم‬ ‫ﻓﻲ‬ ‫ﻧﺸﺮﺗﻪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫اﺧﺘﻔﺎء‬ ‫ﻣﻊ‬ ‫اﻟﻤﻨﺸﻮر‬ 29 https://www.businessnews.com.tn/elhiwar-ettounsi-perd-1-million-dabonnes,537,91126,3 https://www.realites.com.tn/09/2019/a-cause-de-kais-said-al-hiwar-ettounsi-perd-pres-dun-million-dabonnes-en-quelques-heures/ ‫ﻣﺜﺎل‬ ‫ﻟﻤﻨﺸﻮرات‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻤﻮﻟﺔ‬ .‫ﺗﻀﻠﻴﻠﻴﺔ‬
  • 39.
    38 ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﻤﺖ‬ ‫أﻧﻪ‬ ‫اﻟﻮاﺿﺢ‬ ‫ﻣﻦ‬ ‫أﺻﺒﺢ‬ ،‫وﺗﺤﻠﻴﻠﻬﺎ‬ ‫وﻓﺮزﻫﺎ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺟﻤﻊ‬ ‫ﺑﻌﺪ‬ ‫ﻋﻠﻰ‬ ‫أﻧﻬﺎ‬ ‫أو‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻣﺴﺆوﻟﻲ‬ ‫ﺑﻴﻦ‬ ‫ﻣﺤﺘﻤﻞ‬ ‫ﺗﻨﺴﻴﻖ‬ ‫إﻟﻰ‬ ‫ﻫﺬا‬ ‫ﻳﺸﻴﺮ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻓﻲ‬ ‫ﻣﺘﻘﺎرب‬ ‫ﺗﻮﻗﻴﺖ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺸﺎﺑﻬﺔ‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻟﻮﺻﻒ‬ "‫اﻟﺼﻔﺤﺎت‬ ‫"ﺷﺒﻜﺔ‬ ‫ﺗﺴﻤﻴﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫أﻃﻠﻘﺖ‬ .‫اﻟﺸﺨﺺ‬ ‫ﻧﻔﺲ‬ ‫ﻣﻠﻚ‬ .‫ﻣﻌﻴﻨﺔ‬ ‫زﻣﻨﻴﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫ﻣﺘﺸﺎﺑﻬﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺗﺘﺪاول‬ ‫اﻟﺘﻲ‬ ‫ﻫﺬه‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﺤﺮي‬ ‫ﺎ‬ ً‫ﺗﻄﺒﻴﻘ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫ﺑﺎﻟﻤﻨﻈﻤﺔ‬ ‫ﻟﻠﻤﺸﺮوع‬ ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬ ‫ﺻﻤﻢ‬ ،‫ﻣﺼﺎدﻓﺔ‬ ‫أي‬ ‫ﻻﺳﺘﺒﻌﺎد‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ،2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 1 ‫إﻟﻰ‬ ‫ﻣﺎي‬ 15 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﺧﻼل‬ ‫ﺟﻤﻌﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫ﻣﻨﺸﻮر‬ 53494 ‫اﻟـ‬ ‫ﻛﻞ‬ ‫ﻣﺤﺘﻮى‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺣﻠﻞ‬ .‫آﻟﻴﺎ‬ ‫اﻟﻈﺎﻫﺮة‬ .(‫اﻟﻌﻤﻠﻴﺔ‬ ‫ﻟﻬﺬه‬ ‫اﻟﻮﺟﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﺧﺎﺻﻴﺔ‬ ‫اﺳﺘﺨﺪام‬ ‫)ﺗﻢ‬ ‫واﻟﺼﻮر‬ ‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﻘﺎرﻧﺔ‬ :‫اﻟﺸﺮوط‬ ‫ﻟﻬﺬه‬ ‫اﺳﺘﺠﺎﺑﺖ‬ ‫ﺣﺎﻟﺔ‬ ‫ﻓﻲ‬ ‫ﻓﻘﻂ‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﺑﻌﻴﻦ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫أﺧﺬ‬ ‫ﺗﻢ‬ ‫ﻓﺄﻛﺜﺮ‬ ٪ 98 ‫ﺑﻨﺴﺒﺔ‬ ‫ﻣﺘﻄﺎﺑﻘﺔ‬ ‫اﻟﺼﻮر‬ ‫ﻛﺎﻧﺖ‬ - ‫ﻓﺄﻛﺜﺮ‬ ٪ 70 ‫ﺑﻨﺴﺒﺔ‬ ‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫اﻟﻨﺺ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻛﺎن‬ - ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻣﻨﺸﻮرﻳﻦ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﺸﺎرﻛﺖ‬ - ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺎت‬ 3 ‫ﻋﻠﻰ‬ ‫اﻟﺸﺒﻜﺔ‬ ‫ﺗﺤﺘﻮي‬ - ‫ﺳﺎﻋﺎت‬ 8 ‫ﺗﺘﺠﺎوز‬ ‫ﻻ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻣﺪة‬ ‫ﻛﺎﻧﺖ‬ - ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ (different pages sharing/sponsoring the same content (shared video with the same text description 3 Example of ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
  • 40.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 39 :‫اﻟﻨﺘﺎﺋﺞ‬ ‫أﻛﺜﺮ‬ ‫ﺳﻠﺒﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫إﻟﻰ‬ ‫ﺗﻤﻴﻞ‬ ‫ﻓﺈﻧﻬﺎ‬ ،‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻛﻜﻞ‬ .‫ﻓﻘﻂ‬ ‫رﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻛﻞ‬ ‫ﺗﺘﻜﻮن‬ • .‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﺑﺎﻟﺼﻔﺤﺎت‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫إﻟﻰ‬ 6 ‫ﻣﻦ‬ ‫ﺗﺘﻜﻮن‬ ‫اﻷﺧﺮى‬ ‫اﻟﺸﺒﻜﺎت‬ ‫أن‬ ‫ﺣﻴﻦ‬ ‫ﻓﻲ‬ ،‫ﺻﻔﺤﺔ‬ 24 ‫ﻋﻠﻰ‬ ‫ﺷﺒﻜﺔ‬ ‫أﻛﺒﺮ‬ ‫وﺗﺤﺘﻮي‬ ،‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺔ‬ 13 ‫ﻋﻦ‬ ‫ﻳﻘﻞ‬ ‫ﻻ‬ ‫ﻣﺎ‬ ‫آﻟﻴﺎ‬ ‫أوﻟﻰ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫ﺣﺪدﻧﺎ‬ • .‫ﺷﺒﻜﺔ‬ ‫ﻟﻜﻞ‬ ‫ﻣﺘﺎﺑﻊ‬ / ‫ﻣﻌﺠﺐ‬ ‫ﻣﻼﻳﻴﻦ‬ 3 ‫إﻟﻰ‬ 500000 ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫إﻟﻰ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫ﻳﺼﻞ‬ .‫ﺻﻔﺤﺔ‬ 16 ‫ﻧﻼﺣﻆ‬ ‫ﺛﻢ‬ ،‫اﻷﺧﺮى‬ ‫ﻫﻲ‬ ‫وﺗﻨﺸﺮه‬ ‫ﺷﺒﻜﺘﻬﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﺎﻗﻲ‬ ‫ﺗﺄﺧﺬه‬ ‫ﻣﻨﺸﻮرا‬ ‫اﻟﺼﻔﺤﺎت‬ ‫إﺣﺪى‬ ‫ﺗﺼﻨﻊ‬ .‫ﺑﻴﻨﻬﺎ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻣﺘﺮاﺑﻄﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻛﺎﻧﺖ‬ • ‫ﺗﺒﻴﻦ‬ ،‫اﻟﺘﺤﻠﻴﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫ﺑﻌﺪ‬ .‫ﻟﻠﺸﺒﻜﺔ‬ ‫اﻟﺘﺎﺑﻌﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻘﻴﺔ‬ ‫ﻋﻠﻰ‬ ‫وﺗﺸﺎرﻛﻪ‬ ‫اﻟﻤﻨﺸﻮر‬ ‫ﻫﺬا‬ ‫ﺑﺪورﻫﺎ‬ ‫ﺗﺄﺧﺬ‬ ‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬ ‫ﻟﺸﺒﻜﺔ‬ "‫أم‬ ‫"ﺻﻔﺤﺔ‬ ‫أن‬ ‫ﺷﺒﻜﺘﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻫﻲ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺸﺒﻜﺔ‬ .‫ﻋﺘﻴﺪ‬ ‫أﺟﺮﺗﻪ‬ ‫اﻟﺬي‬ ‫اﻟﻴﺪوي‬ ‫ﻟﻠﺘﺤﻘﻴﻖ‬ ‫ﺎ‬ ً‫وﻓﻘ‬ ،"‫ﻛﺒﺮى‬ ‫"ﺷﺒﻜﺎت‬ 5 ‫ﺗﻜﻮن‬ ‫ﺎ‬ ً‫ﺳﺎﺑﻘ‬ ‫اﻟﻤﺬﻛﻮرة‬ 13 ‫اﻟـ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫أن‬ .‫ﻟﻠﻤﺘﺮﺷﺢ‬ ‫آﺧﺮ‬ ‫ﻣﺸﺘﺮﻛﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺎ‬ ً‫أﻳﻀ‬ ‫ﺗﺤﺘﻮي‬ ‫وﻟﻜﻦ‬ ،‫ﺣﺪة‬ ‫ﻋﻠﻰ‬ ‫ﻛﻞ‬ ‫ﻣﺘﺸﺎﺑﻬﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺗﺸﺎرﻛﺎن‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ .‫اﻟﺸﺒﻜﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺼﻮل‬ 5 ‫اﻟﻤﻠﺤﻖ‬ ‫اﻧﻈﺮ‬ ‫اﻟﻤﺒﺮﻣﺞ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻋﻠﻴﻪ‬ ‫ﺗﺒﺪو‬ ‫ﻣﺎ‬ ‫ﻫﺬا‬ ‫ﻣﻤﺎﺛﻞ‬ ‫ﻣﺸﺘﺮك‬ ‫ﻣﺤﺘﻮى‬ ‫ﻫﻮ‬ ‫ﻧﻘﻄﺘﻴﻦ‬ ‫ﺑﻴﻦ‬ ‫أﺳﻮد‬ ‫ﺳﻄﺮ‬ ‫ﻛﻞ‬ ،‫ﻓﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻫﻲ‬ ‫ﺣﻤﺮاء‬ ‫ﻧﻘﻄﺔ‬ ‫.ﻛﻞ‬ ‫اﻟﻤﺸﺎرﻛﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺗﻤﺖ‬ ،‫اﻟﻨﻘﺎط‬ ‫ﺑﻴﻦ‬ ‫اﻟﻔﺎﺻﻞ‬ ‫اﻟﺨﻂ‬ ‫ﺳﻤﺎﻛﺔ‬ ‫زادت‬ ‫ﻛﻠﻤﺎ‬ ‫اﻷﺧﺮى‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻊ‬ ‫ﻣﺸﺎرﻛﺔ‬ 15-10 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﺸﺎرك‬ ‫اﻟﺘﻲ‬ ‫اﻟﺰواﻳﺎ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺟﻮدة‬ ‫اﻟﻨﻘﺎط‬ ‫.ﻻﺣﻆ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﺸﺘﺮﻛﺔ‬ ‫واﻟﻤﻨﺸﻮرات‬ ‫اﻟﺮواﺑﻂ‬ ‫ﺗﻌﻘﻴﺪ‬ ‫أﻋﻼه‬ ‫اﻟﺸﻜﻞ‬ ‫ﻳﻮﺿﺢ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻣﻦ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻟﺰﻣﻨﻲ‬ ‫اﻟﺘﺴﻠﺴﻞ‬ ‫ﻣﺘﺒﻌﻴﻦ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﺳﻠﻮك‬ ‫ﺳﻨﺤﻠﻞ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻣﻦ‬ ‫اﻟﻘﺴﻢ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ .‫ﻣﻨﻔﺼﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫أﺧﺮى‬ ‫اﻟﻰ‬
  • 41.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 40 .‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﺧﻼل‬ ‫ﻛﺒﻴﺮ‬ ‫ﺣﺪ‬ ‫إﻟﻰ‬ ‫ﻧﺸﻄﺔ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻛﺎﻧﺖ‬ 2019 ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ : ‫اﻻول‬ ‫اﻟﺪور‬ - ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 1 ‫ﻋﻼﻗﺔ‬ ‫ﻻ‬ ‫ﻣﺨﺘﻠﻔﺘﺎن‬ ‫ﺻﻔﺤﺘﺎن‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫ﺑﺄي‬ ‫ﻻﺳﻤﻴﻬﻤﺎ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺷﺎرﻛﺘﺎ‬ ،‫ﻣﺮﺷﺢ‬ ‫أو‬ ‫ﻣﺘﺮﺷﺤﺎ‬ ‫ﻳﺆﻳﺪ‬ (‫)ﻓﻴﺪﻳﻮ‬ ‫ﻣﺪﻋﻮم‬ ‫ﻋﺒﺪ‬ :‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ 30 ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻣﻮﻋﺪ‬ ‫ﺑﺤﻠﻮل‬ ‫ﻣﻌﺠﺐ‬ 150000‫و‬ 10 ‫ﺑﻴﻦ‬ ‫ﻳﺘﺮاوح‬ ‫ﺑﻤﻌﺪل‬ ،2019 ‫أوت‬ ‫و‬ ‫ﺟﻮﻳﻠﻴﺔ‬ ‫ﻓﻲ‬ ‫أﻧﺸﺌﺘﺎ‬ .‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﻟﺤﻤﻠﺔ‬ ‫ﺧﺎﺻﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫إﻧﺸﺎء‬ ‫ﺗﻢ‬ ،‫اﻟﺴﺎﺑﻖ‬ ‫اﻟﻔﺼﻞ‬ ‫ﻓﻲ‬ ‫ﻣﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫ﻛﻤﺎ‬ 30 .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫ﻣﻦ‬ ‫اﻟﻔﺘﺮة‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ (‫)اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ (‫ﺑﺎﻻﺳﻢ‬ ‫)ذﻛﺮ‬ 0 30 60 90 120 140 2019/09/15 2019/09/14 2019/09/13 2019/09/12 2019/09/11 2019/09/10 2019/09/09 2019/09/08 2019/09/07 2019/09/06 2019/09/05 2019/09/04 2019/09/03 2019/09/02 ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫ﺟﻤﻌﺔ‬ ‫ﻣﻬﺪي‬ ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ 115 112 373 630 590 193 ‫ﻟﻠﻤﻨﺸﻮرات‬ ‫اﻟﺠﻤﻠﻲ‬ ‫اﻟﻌﺪد‬
  • 42.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 41 :‫ﻣﻦ‬ ‫ﺑـﻜﻞ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫رﺑﻂ‬ ‫ﻳﻤﻜﻦ‬ .‫ﺎ‬ ً‫ﺗﺸﺎﺑﻬ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﺒﺮى‬ ‫ﺷﺒﻜﺎت‬ ‫ﺧﻤﺲ‬ ‫ﺷﺎرﻛﺖ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬ ‫ﻣﺘﺎﺑﻊ‬ 450,000 ‫ﺣﻮاﻟﻲ‬ ‫ﺻﻔﺤﺎت‬ 7 ‫ﺻﻔﺤﺎت‬ 3 / 4 : ‫ﺷﺒﻜﺎت‬ 2 ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 977 ‫ﻣﺘﻄﺎﺑﻘﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﻣﺮة‬ 61 ‫ﻧﺸﺮت‬ 3 #Salma_elloumi :‫اﻟﻮﺳﻮم‬ /2367488600025778/2174359356005371.photos/a/1958979847543324/https://www.facebook.com 31 /370249200581230/300752334197584.photos/a/299219774350840/https://www.facebook.com 32 31 32
  • 43.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 42 ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬ ‫ﻣﺘﺎﺑﻊ‬ 900,000 ‫ﺣﻮاﻟﻲ‬ ‫ﺻﻔﺤﺎت‬ 7 ‫ﺻﻔﺤﺎت‬ 3 / 13 : ‫ﺷﺒﻜﺎت‬ ‫ﺟﻤﻌﺔ‬ ‫ﻣﻬﺪي‬ X 33 X 5 page pages 13 to 3 networks of ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 1,054 ‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫ﻣﻨﺸﻮرا‬ ‫ﻣﺮة‬ 635 ‫ﻧﺸﺮت‬ 52 #‫ﻣﺴﺘﻘﺒﻞ_ﺗﻮﻧﺲ_ﻣﻊ_ﻣﻬﺪي_ﺟﻤﻌﺔ‬ :‫اﻟﻮﺳﻮم‬ /2535187983370765/https://www.facebook.com/Fheemt.officielle/posts 34 /2457519484354954/https://www.facebook.com/ZoomPlusAgency/posts 35 34 35
  • 44.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 43 ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬ ‫ﻣﺘﺎﺑﻊ‬ 900,000 ‫ﺣﻮاﻟﻲ‬ ‫ﺻﻔﺤﺎت‬ 24 ‫ﺻﻔﺤﺎت‬ 20 / 4 : ‫ﺷﺒﻜﺎت‬ 2 ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 991 ‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫ﻣﻨﺸﻮرا‬ ‫ﻣﺮة‬ 114 ‫ﻧﺸﺮت‬ 17 ‫#اﻟﺰﺑﻴﺪي_ﻣﺮﺷﺢ_اﻟﻮﺣﺪة_اﻟﻮﻃﻨﻴﺔ‬ :‫اﻟﻮﺳﻮم‬
  • 45.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 44 ‫ﺷﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ‫ﻣﻦ‬ ‫ﻟﻌﻴﻨﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬ ‫ﻣﺘﺎﺑﻊ‬ ‫ﻣﻠﻴﻮن‬ 3,7 ‫ﺣﻮاﻟﻲ‬ ‫ﺻﻔﺤﺎت‬ 30 ‫ﺻﻔﺤﺎت‬ 4/ 9 : ‫ﺷﺒﻜﺎت‬ 6 ‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 1087 ‫ﻣﺘﻄﺎﺑﻘﺎ‬ ‫ﻣﻨﺸﻮرا‬ ‫ﻣﺮة‬ 140 ‫ﻧﺸﺮت‬ 30 ‫#ﻳﻮﺳﻒ_اﻟﺸﺎﻫﺪ‬ ‫#اﻟﻄﺮﻃﻮر_اﻟﺠﺪﻳﺪ‬ :‫اﻟﻮﺳﻮم‬ X 30 X 6 X 30 ‫ﺻﻔﺤﺔ‬ ‫ﺷﺒﻜﺔ‬ /487893832046258/https://www.facebook.com/lepresident.org/videos 36 /2779931958684316/https://www.facebook.com/rue.tunisien/videos 37 36 37
  • 46.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﻨﺬ‬ ‫ﺑﺄﻛﻤﻠﻬﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺣﺬف‬ ‫ﺗﻢ‬ ‫ﻛﻤﺎ‬ .‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻋﺪﻳﺪ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺣﺬف‬ ‫ﺗﻢ‬ :‫اﻟﺸﺒﻜﺎت‬ ‫ﺑﺠﻤﻴﻊ‬ ‫ﻖ‬ّ‫ﻠ‬‫ﺗﺘﻌ‬ ‫ﻣﻼﺣﻈﺔ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ 45 ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ 167 ‫ﻣﺘﻄﺎﺑﻘﺔ‬ ‫ﻣﻨﺸﻮرات‬ ‫ﻣﺮات‬ 9 ‫ﻧﺸﺮت‬ 4‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﺪد‬ ‫ﻣﺘﺎﺑﻊ‬ 500,000 ‫ﺣﻮاﻟﻲ‬ ‫ﺻﻔﺤﺎت‬ 6 ‫واﺣﺪة‬ ‫ﺷﺒﻜﺔ‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬
  • 47.
    46 ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻻ‬ - ‫ﺣﺰﺑﻪ‬ ‫ﺗﺨﺺ‬ ‫أو‬ ‫ﺗﺨﺼﻪ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﺑﺄن‬ ‫اﻹﻳﺤﺎء‬ ‫ﻧﻘﺼﺪ‬ ‫ﻻ‬ .‫ﺗﺮﺷﻴﺤﻪ‬ ‫ﻟﺪﻋﻢ‬ ‫ﻣﻨﺴﻘﺔ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫ﺗﻌﻤﻞ‬ ‫أﻧﻬﺎ‬ ‫ﺑﺪا‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻧﻌﻨﻲ‬ ‫ﻣﺜﻼ‬ "‫اﻟﺸﺎﻫﺪ‬ ‫ﻳﻮﺳﻒ‬ ‫"ﺷﺒﻜﺔ‬ ‫ﺑﻘﻮﻟﻨﺎ‬ 35 .‫ﻣﺠﻬﻮﻟﻴﻦ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫اﻟﻘﺎﺋﻤﻮن‬ ‫ﻳﺰال‬ ‫ﻓﻼ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﺣﺰب‬ ‫إﻟﻰ‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻧﺴﺐ‬ ‫ﻳﻤﻜﻨﻨﺎ‬ 2019 ‫اﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫ﻣﻦ‬ :‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 2 ‫ﻣﻤﺎ‬ ‫ﺣﺪة‬ ‫أﻗﻞ‬ ‫ﺑﺼﻮرة‬ ‫وﻟﻜﻦ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻈﻞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫اﺳﺘﻤﺮت‬ .‫أدﻧﺎه‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ّﻨﻪ‬‫ﻴ‬‫ﻳﺒ‬ ‫ﻛﻤﺎ‬ ،‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫أﺛﻨﺎء‬ ‫ﻋﻠﻴﻪ‬ ‫ﻛﺎﻧﺖ‬ ،"‫ﺗﻮﻧﺲ‬ ‫"ﺗﺤﻴﺎ‬ ‫ﻟـ‬ ‫اﻟﺸﺎﻫﺪ‬ ‫)ﻳﻮﺳﻒ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫أﺣﺰاب‬ ‫إﻟﻰ‬ ‫ﻳﻨﺘﻤﻮن‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺠﻮﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﺑﻌﺾ‬ ‫ﻛﺎن‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻓﻲ‬ ‫ﺷﺎرﻛﺖ‬ ("‫اﻟﻜﺮاﻣﺔ‬ ‫"اﺋﺘﻼف‬ ‫ﻟـ‬ ‫ﻣﺨﻠﻮف‬ ‫اﻟﺪﻳﻦ‬ ‫ﺳﻴﻒ‬ ،"‫"اﻟﻨﻬﻀﺔ‬ ‫ﻟـ‬ ‫ﻣﻮرو‬ ‫اﻟﻔﺘﺎح‬ ‫ﻋﺒﺪ‬ ،"‫ﺗﻮﻧﺲ‬ ‫"ﻗﻠﺐ‬ ‫ﻟـ‬ ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ .‫ﺗﺸﺮﻳﻌﻴﺔ‬ ‫ﻗﻮاﺋﻢ‬ ‫ﻛﺬﻟﻚ‬ ‫ﻳﺘﺮأﺳﻮن‬ ‫ﺳﻌﻴﺪ‬ ‫واﻟﺼﺎﻓﻲ‬ ،‫اﻟﺮﺣﻮي‬ ‫واﻟﻤﻨﺠﻲ‬ ‫ﻣﺨﻠﻮف‬ ‫اﻟﺪﻳﻦ‬ ‫ﻛﺴﻴﻒ‬ ،‫ﺑﻌﻀﻬﻢ‬ ‫وﻛﺎن‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫أﺛﻨﺎء‬ ‫ﻟﻪ‬ ‫اﻟﺘﺎﺑﻊ‬ ‫اﻟﺤﺰب‬ ‫ﺗﺪﻋﻢ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫ﻟﻠﻤﺘﺮﺷﺢ‬ ‫روﺟﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﻧﺮى‬ ‫أن‬ ‫ﺗﻮﻗﻌﻨﺎ‬ ،‫وﺑﺎﻟﺘﺎﻟﻲ‬ ‫ﻳﺨﺺ‬ ‫ﻓﻴﻤﺎ‬ ‫ﻣﺘﻮﻗﻊ‬ ‫ﻏﻴﺮ‬ ‫ﺎ‬ً‫ﺳﻠﻮﻛ‬ ‫ﻻﺣﻈﻨﺎ‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬ 35 .‫اﻟﺸﺎﻫﺪ‬ ‫ﻟﻴﻮﺳﻒ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺸﺒﻜﺔ‬ ‫ﻣﻊ‬ ‫اﻟﺤﺎل‬ ‫ﻛﺎن‬ ‫ﻛﺬﻟﻚ‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ .‫اﻟﺼﻤﺖ‬ ‫اﻟﺘﺰﻣﺖ‬ ‫أو‬ ‫أﺧﺮى‬ ‫أﺣﺰاب‬ ‫دﻋﻢ‬ ‫إﻟﻰ‬ ‫ﺗﺤﻮﻟﺖ‬ ‫إذ‬ ،‫ﺟﻤﻌﺔ‬ ‫وﻣﻬﺪي‬ ‫اﻟﺰﺑﻴﺪي‬ ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫ﺷﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﻣﺪﻳﺮي‬ ‫أن‬ ‫ﻳﺒﺪو‬ ‫ﺣﻴﺚ‬ ،"‫”اﻟﻤﺮﺗﺰﻗﺔ‬ ‫ﺑـ‬ ‫اﻟﻈﺎﻫﺮة‬ ‫ﻫﺬه‬ ‫ﻋﺘﻴﺪ‬ ‫وﺻﻔﺖ‬ ‫إذ‬ ‫وﻻءاﺗﻬﻢ‬ ‫ﻏﻴﺮوا‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻣﺪﻳﺮي‬ ‫أن‬ ‫ﻳﺒﺪو‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫أن‬ ‫ﻓﻌﻼ‬ ‫ﻳﺒﺪو‬ .‫ﻟﻬﻢ‬ ‫ﻣﺎدي‬ ‫ﻋﺮض‬ ‫أﻓﻀﻞ‬ ‫ﻳﻘﺪم‬ ‫اﻟﺬي‬ ‫اﻟﺤﺰب‬ ‫ﻳﺪﻋﻤﻮن‬ ‫ﻛﺎﻧﻮا‬ ‫ﻟﻮ‬ ‫ﻛﻤﺎ‬ ‫ﻳﺘﺼﺮﻓﻮن‬ ‫اﻟﺼﻔﺤﺎت‬ .‫ﺟﺪﻳﺪة‬ ‫ﺻﻔﺤﺎت‬ ‫إﻧﺸﺎء‬ ‫ﻣﻦ‬ ً‫ﺑﺪﻻ‬ ‫ا‬ً‫ﺟﺪ‬ ‫واﻟﻨﺸﻄﺔ‬ ‫اﻟﻤﻮﺟﻮدة‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺧﺪﻣﺎت‬ ‫إﻟﻰ‬ ‫اﻟﻠﺠﻮء‬ ‫أﺣﻴﺎﻧﺎ‬ ‫ﺗﻔﻀﻞ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﺮﺳﻤﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺟﻤﻴﻊ‬ ‫ﻣﻘﺎﺑﻞ‬ (‫)اﻟﻌﺎدﻳﺔ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﺪد‬ ‫ﻣﻘﺎرﻧﺔ‬ (‫أﻛﺘﻮﺑﺮ‬ 6 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 14 ‫)ﻣﻦ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫واﻟﺤﻤﻠﺔ‬ (‫ﺳﺒﺘﻤﺒﺮ‬ 15 ‫إﻟﻰ‬ 2 ‫)ﻣﻦ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻛﻞ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮرات‬
  • 48.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 47 ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻷول‬ ‫اﻟﺪور‬ ‫ﺧﻼل‬ ‫ﻟﻠﻤﺘﺮﺷﺢ‬ ‫اﻟﺪاﻋﻤﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻋﺪد‬ : ‫اﻟﻴﺴﺎر‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﺧﻼل‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻧﻔﺲ‬ ‫دﻋﻤﺘﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺰاب‬ : ‫اﻟﻴﻤﻴﻦ‬ ‫ﻋﻠﻰ‬ : ‫ﻧﺸﺎﻃﻬﺎ‬ ‫أو‬ ‫ﺻﻔﺤﺎﺗﻬﺎ‬ ‫ﻛﻞ‬ ‫ﺐ‬ ّ‫ﺗﻌﻘ‬ ‫ﻣﻦ‬ ‫ﻧﺘﻤﻜﻦ‬ ‫ﻟﻢ‬ ‫ﻟﻸﺳﻒ‬ ‫ﻟﻜﻦ‬ ،‫ﺟﺪﻳﺪﺗﻴﻦ‬ ‫ﺷﺒﻜﺘﻴﻦ‬ ‫إﻧﺸﺎء‬ ‫ﻻﺣﻈﻨﺎ‬ ،‫اﻟﺤﺎﻟﻴﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫إﻟﻰ‬ ‫إﺿﺎﻓﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫وﻟﻜﻦ‬ ‫واﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻣﻮارد‬ ‫ﻟﻘﻠﺔ‬ ‫أﻳﻀﺎ‬ ‫ﻛﺸﺒﻜﺔ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫أن‬ ‫وإﻗﺮار‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﻼزم‬ ‫اﻟﻮﻗﺖ‬ ‫ﻟﻀﻴﻖ‬ ‫ﻧﻈﺮا‬ ‫ذﻟﻚ‬ ‫و‬ .‫ﺑﻴﻨﻬﺎ‬ ‫ﻣﻨﺴﻖ‬ ‫ﻋﻤﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺪل‬ ‫ﻟﻤﺤﺘﻮاﻫﺎ‬ ‫اﻷوﻟﻴﺔ‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫واﻟﻤﻘﺎرﻧﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ّ‫أن‬ ‫ﻋﺘﻴﺪ‬ ‫وﻣﻨﻈﻤﺔ‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻛﻔﺮﻳﻖ‬ ‫ﻧﺆﻛﺪ‬ ، ‫أدﻧﺎه‬ ‫اﻟﻤﺬﻛﻮرة‬ "‫"اﻟﻨﻬﻀﺔ‬ ‫ﺣﺰب‬ • 1. https://www.facebook.com/Matenseech/ 2. https://www.facebook.com/N7ebek.Tunis/ 3. https://www.facebook.com/Tunisia.ToDay.is.Better/ "‫ﺗﻮﻧﺴﻲ‬ ‫"ﻋﻴﺶ‬ ‫ﺣﺮﻛﺔ‬ • 1. https://www.facebook.com/TopMozaique/ 2. https://www.facebook.com/TnMedias/ 3. https://www.facebook.com/Web-Zapping365500966885592-/ 4 4 ‫ﻧﺒﻴﻞ‬ ‫اﻟﻘﺮوي‬ 6 5 1 ‫اﻟﻨﺎﺟﻲ‬ ‫ﺟﻠﻮل‬ 21 14 5 2 ‫ﻣﻬﺪي‬ ‫ﺟﻤﻌﺔ‬ 26 5 21 ‫ﻳﻮﺳﻒ‬ ‫اﻟﺸﺎﻫﺪ‬ 7 7 ‫ﺳﻠﻤﻰ‬ ‫اﻟﻠﻮﻣﻲ‬ 21 1 20 ‫اﻟﻜﺮﻳﻢ‬ ‫ﻋﺒﺪ‬ ‫اﻟﺰﺑﻴﺪي‬ ‫آﻓﺎق‬ ‫ﺗﻮﻧﺲ‬1 ‫ﻛﻠﻨﺎ‬ ‫ﻟﻠﻮﻃﻦ‬20 ‫اﻟﻨﺎﺟﻲ‬ ‫ﺟﻠﻮل‬5 ‫اﻟﺒﺪﻳﻞ‬ ‫اﻟﺘﻮﻧﺴﻲ‬15 ‫آﺧﺮون‬14 ‫ﻗﻠﺐ‬ ‫ﺗﻮﻧﺲ‬9 ‫ﺗﺤﻴﺎ‬ ‫ﺗﻮﻧﺲ‬21
  • 49.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻛﻠﻨﺎ‬ ‫ﻟﻠﻮﻃﻦ‬20 ‫اﻟﻨﺎﺟﻲ‬ ‫ﺟﻠﻮل‬5 ‫اﻟﺒﺪﻳﻞ‬ ‫اﻟﺘﻮﻧﺴﻲ‬15 ‫ﻗﻠﺐ‬ ‫ﺗﻮﻧﺲ‬9 ‫ﺗﺤﻴﺎ‬ ‫ﺗﻮﻧﺲ‬21 4 5 16 1 1 2 2 7 4 1 1 9 4 13 5 7 ‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ +5 ‫ﺧﺮون‬ ‫اﻟﻠﻮﻣﻲ‬ ‫ﺳﻠﻤﻰ‬14 30 17 6 15 48 ‫)ﻋﻠﻰ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫دورﻫﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫واﻹﻧﺘﺨﺎﺑﺎت‬ (‫اﻟﻴﺴﺎر‬ ‫)ﻋﻠﻰ‬ ‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫وﻻءات‬ ‫ﺗﻐﻴﺮ‬ ‫اﻟﺒﻴﺎﻧﻲ‬ ‫اﻟﺮﺳﻢ‬ ‫ﻳﺒﺮز‬ (‫اﻟﻴﻤﻴﻦ‬ ‫اﻟﺨﻼﺻﺔ‬ ‫ﺧﺎﺻﺔ‬ ،‫ﺑﺎﻟﻤﻼﺣﻈﺔ‬ ‫اﻷﺟﺪر‬ ‫اﻟﺼﻔﺤﺎت‬ ‫اﺧﺘﻔﺖ‬ ‫ﻓﻘﺪ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫اﻧﺘﺨﺎﺑﻴﺔ‬ ‫ﻛﺄدوات‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﻫﺬه‬ ‫ﺗﻌﺪ‬ ‫ﻟﻢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻫﺬه‬ ‫رﻗﻦ‬ ‫ﻣﻊ‬ ‫ﻗﺎﻣﺖ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫ﻳﻮﻣﻴﻦ‬ ‫ﺑﻌﺪ‬ ‫ﺎ‬ ً‫ﺗﻤﺎﻣ‬ ‫اﺧﺘﻔﻰ‬ ‫ﺑﻌﻀﻬﺎ‬ .‫ﺧﺼﻮﻣﻬﻢ‬ ‫ﻣﻬﺎﺟﻤﺔ‬ ‫أو‬ ‫ﻣﺮﺷﺤﻴﻬﺎ‬ ‫ﻋﻦ‬ ‫اﻟﺪﻓﺎع‬ ‫ﻓﻲ‬ ‫اﻷﺷﺮس‬ ‫اﻟﺼﻔﺤﺎت‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﺟﻤﻴﻊ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺣﺬﻓﺖ‬ .(6 ‫اﻟﻤﻠﺤﻖ‬ ‫)اﻧﻈﺮ‬ ‫ﻣﻮاﻗﻌﻬﻢ‬ ‫إﺧﻔﺎء‬ ‫أو‬ ‫ﻣﺪﻳﺮﻳﻬﺎ‬ ‫ﺑﺘﻐﻴﻴﺮ‬ ‫ﻋﺪﻳﺪة‬ ‫أﺧﺮى‬ ‫ﺻﻔﺤﺎت‬ ‫ﺑﺎﻟﻜﺎد‬ ‫أﺗﺖ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫ﻓﺈن‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻌﺪ‬ ‫ﺣﺼﻠﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻷﺣﺪاث‬ ‫زﺧﻢ‬ ‫رﻏﻢ‬ .‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﺗﺮوﻳﺞ‬ ‫ﻋﻦ‬ ‫وﺗﻮﻗﻔﺖ‬ .(‫إﻟﺦ‬ ،‫أﺧﺒﺎر‬ ،‫ﻧﻜﺖ‬ ،‫)ﺗﺮﻓﻴﻪ‬ ‫ﺑﻬﺎ‬ ‫ﻋﺮﻓﺖ‬ ‫اﻟﺘﻲ‬ ‫ﻣﻨﺸﻮراﺗﻬﺎ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺎدي‬ ‫ﻧﺸﺎﻃﻬﺎ‬ ‫ﻟﻮﺗﻴﺮة‬ ‫ﻋﻮدﺗﻬﺎ‬ ‫ﺑﺬﻟﻚ‬ ‫ﻣﺴﺠﻠﺔ‬ ‫ذﻛﺮﻫﺎ‬ ‫ﻋﻠﻰ‬ ‫ﻗﺪﻣﺖ‬ ‫ﺳﻴﺎﺳﻴﺔ‬ ‫اﺗﺼﺎل‬ ‫ﻛﺄدوات‬ ،‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻟﻔﺘﺮة‬ ‫ﺎ‬ ً‫ﺧﺼﻴﺼ‬ ‫وأﺳﺘﻌﻤﻠﺖ‬ ‫ت‬ّ‫ﻋﺪ‬ُ‫أ‬ ‫واﻟﺸﺒﻜﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻫﺬه‬ ‫أن‬ ‫ﻋﻠﻰ‬ ‫إﺿﺎﻓﻲ‬ ‫دﻟﻴﻞ‬ ‫وﻫﺬا‬ .‫ﻛﺒﻴﺮ‬ ‫ﺣﺪ‬ ‫إﻟﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻫﻴﺌﺎت‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻜﺘﺸﻒ‬ُ‫ﺗ‬ ‫وﻟﻢ‬ ‫رﺧﻴﺼﺔ‬ ‫ﻛﻮﻧﻬﺎ‬ ‫ﻓﻲ‬ ‫ﺗﺘﻤﺜﻞ‬ ‫ﻣﺰدوﺟﺔ‬ ‫ﻣﻴﺰة‬ ‫ﻫﺬه‬ ‫ّﺮت‬‫ﻴ‬‫ﻏ‬ ‫أن‬ ‫ﺳﺒﻖ‬ ‫وأﻧﻪ‬ ‫ﻋﻠﻤﺎ‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ ‫ﺑﻤﻨﺎﺳﺒﺔ‬ ‫وﻻءﻫﺎ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫أﺧﺮى‬ ‫ﻣﺮة‬ ‫ّﺮت‬‫ﻴ‬‫ﻏ‬ .‫اﻟﺘﺸﺮﻳﻌﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫إﺟﺮاء‬ ‫وﻳﻮم‬ ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫ﻟﻼﻧﺘﺨﺎﺑﺎت‬ ‫اﻷول‬ ‫اﻟﺪور‬ ‫ﺑﻴﻦ‬ ‫اﻟﻤﻤﺘﺪة‬ ‫اﻟﻔﺘﺮة‬ ‫ﻓﻲ‬ ‫وﻻءﻫﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺿﺪ‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﺿﺪ‬ ،‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ ‫ﻣﻊ‬ ،‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﻣﻊ‬ :‫أﻧﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻄﻮر‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫اﻟﺠﺪﻳﺪ‬ "‫اﻟﺘﺤﺮﻳﺮي‬ ‫"ﺧﻄﻬﻢ‬ ‫ﺗﺼﻨﻴﻒ‬ ‫ﻳﻤﻜﻦ‬ ‫وﻇﻞ‬ ‫ّﻨﺎ‬‫ﻴ‬‫ﻣﻌ‬ ‫ﻣﺘﺮﺷﺤﺎ‬ ‫ﻢ‬ ّ‫دﻋ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺷﺒﻜﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻟﻜﻦ‬ ،‫اﻵﺧﺮ‬ ‫ﺿﺪ‬ ‫ﻳﻜﻮن‬ ‫أن‬ ‫ﻳﻌﻨﻲ‬ ‫اﻟﻤﺘﺮﺷﺤﻴﻦ‬ ‫ﻫﺆﻻء‬ ‫أﺣﺪ‬ ‫دﻋﻢ‬ ،‫ﻣﻨﻄﻘﻴﺎ‬ .‫اﻟﻘﺮوي‬ ‫ﻧﺒﻴﻞ‬ .‫اﻵﺧﺮ‬ ‫ﺗﺠﺎه‬ ‫ﻣﺤﺎﻳﺪﻳﻦ‬ ‫وﻇﻠﻮا‬ ‫ﺎ‬ ً‫ﻣﺘﺮﺷﺤ‬ ‫آﺧﺮون‬ ‫ﻫﺎﺟﻢ‬ ‫ﺑﻴﻨﻤﺎ‬ ،‫اﻵﺧﺮ‬ ‫ﺿﺪ‬ ‫ا‬ً‫ﻣﺤﺎﻳﺪ‬ 2019 ‫أﻛﺘﻮﺑﺮ‬ 15 ‫إﻟﻰ‬ ‫ﺳﺒﺘﻤﺒﺮ‬ 3 ‫ﻣﻦ‬ : ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﺪور‬ - ‫اﻟﺮﺋﺎﺳﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ 3
  • 50.
    49 ‫اﻟﻤﻨﻈﻤﺔ‬ ‫اﺳﺘﺨﻠﺼﺘﻬﺎ‬ ‫أﺧﺮى‬‫دروس‬ ‫ﻳﻠﻲ‬ ‫وﻓﻴﻤﺎ‬ .‫اﻟﺘﻘﺮﻳﺮ‬ ‫ﻫﺬا‬ ‫ﻣﻦ‬ ‫اﻻﻓﺘﺘﺎﺣﻲ‬ ‫اﻟﻘﺴﻢ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫واﻟﺘﻮﺻﻴﺎت‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫وردت‬ .‫ﻋﺘﻴﺪ‬ ‫وﻣﻨﻈﻤﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫ﺗﻬﻴﺌﺔ‬ ‫ﻫﻮ‬ ‫ﺗﺤﺘﺎﺟﻪ‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ :ً‫ﺳﻬﻼ‬ ‫ﺳﻴﻜﻮن‬ ‫اﻟﻌﻤﻞ‬ ‫ﺑﺄن‬ ‫اﻻﻋﺘﻘﺎد‬ ‫اﻟﻤﻐﺮي‬ ‫ﻣﻦ‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬ ‫ﻋﻨﺪ‬ ‫ﺣﺘﻰ‬ ‫أﻧﻪ‬ ‫إﻻ‬ .‫ﺗﻠﻘﺎﺋﻴﺎ‬ ‫ﻧﻔﺴﻪ‬ ‫اﻟﺘﻘﺮﻳﺮ‬ ‫وﺳﻴﻜﺘﺐ‬ ،‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻋﻠﻰ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻜﺘﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫وإﺿﺎﻓﺔ‬ ،‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻻﺳﺘﺨﺮاج‬ ‫ﺗﻄﺒﻴﻖ‬ ‫اﻟﻌﻤﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ّ‫ﻳﺘﺴﻦ‬ ‫ﻟﻢ‬ .‫ﺿﺌﻴﻠﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫إﻟﻰ‬ ‫إﻻ‬ ‫ﻳﺆدي‬ ‫ﻟﻦ‬ ‫ذﻟﻚ‬ ‫ﻓﺈن‬ ،‫ﻓﻌﺎﻟﺔ‬ ‫إﻋﻼﻧﺎت‬ ‫وﻣﻜﺘﺒﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫إﻟﻰ‬ ‫ﺟﻴﺪة‬ ‫ﻧﻔﺎذ‬ ‫إﻣﻜﺎﻧﻴﺔ‬ ‫ﻣﻊ‬ ‫ﻟﻠﺴﻴﺎﺳﺔ‬ ‫اﻟﻔﻌﻠﻴﺔ‬ ‫وﻣﺘﺎﺑﻌﺘﻬﻢ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻟﻤﻌﻠﻮﻣﺎﺗﻬﻢ‬ ‫إﺿﺎﻓﺔ‬ ‫اﻟﺘﻘﻨﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﺤﻠﻠﻲ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺧﺒﺮة‬ ‫ﺑﻔﻀﻞ‬ ‫إﻻ‬ ‫ﻫﻨﺎ‬ ‫اﻟﻤﻨﺠﺰ‬ ‫ﺑﻤﺮاﻗﺒﺔ‬ ‫ﻓﺮﻳﻘﻨﺎ‬ ‫ﻳﺒﺪأ‬ ‫ﻟﻢ‬ ‫ﻟﻮ‬ .‫ﻋﺘﻴﺪ‬ ‫وﻣﻨﻈﻤﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﻓﺮﻳﻖ‬ ‫ﻟﺪى‬ ‫ﺗﻮﻓﺮ‬ ‫ﻣﺎ‬ ‫وﻫﺬا‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ .‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺸﻬﺪ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫ﺻﻮرة‬ ‫رﺳﻢ‬ ‫ﻣﻦ‬ ‫ﺗﻤﻜﻦ‬ ‫ﻟﻤﺎ‬ ،‫ﺑﺄﺷﻬﺮ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻗﺒﻞ‬ ‫اﻟﻔﻴﺴﺒﻮك‬ ‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻟﻌﻤﻞ‬ ‫ﺑﺨﺒﺮة‬ ‫ﺗﺘﻤﺘﻊ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫وﻫﻲ‬ ،‫ﻋﺘﻴﺪ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻣﺴﺎﻫﻤﺔ‬ ‫وﻟﻮﻻ‬ .‫ﻋﻨﻪ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫ﻣﺎ‬ ‫إدراك‬ ‫ﻣﻦ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﺤﻠﻠﻮ‬ ‫ﺗﻤﻜﻦ‬ ‫ﻟﻤﺎ‬ ،‫ﻫﺬا‬ ‫وﻟﻮﻻ‬ .‫ﻫﺰﻳﻠﺔ‬ ‫اﻻﺳﺘﻨﺘﺎﺟﺎت‬ ‫ﻟﻜﺎﻧﺖ‬ ،‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﺴﻠﻮك‬ ‫ﻣﻌﻤﻖ‬ ‫وﻓﻬﻢ‬ ‫اﻟﺘﻮﻧﺴﻴﺔ‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻓﻲ‬ ‫ﺳﻨﻮات‬ ‫ﻋﻠﻰ‬ .‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻣﺠﻬﻮدات‬ ‫إﻟﻰ‬ ‫ﺟﺪﻳﺪة‬ ‫إﺿﺎﻓﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﺗﻌﺘﺒﺮ‬ ‫اﻟﺘﺰاﻣﻬﺎ‬ ‫ﻗﻮاﻋﺪ‬ ‫ﺗﻐﻴﺮ‬ ‫أن‬ ‫ﻳﻤﻜﻨﻬﺎ‬ ‫إذ‬ ‫اﻟﺘﻘﻠﺐ‬ ‫ﺷﺪﻳﺪة‬ ‫ﺑﻴﺌﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﺗﻌﺘﺒﺮ‬ ،‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻜﺲ‬ ‫ّﺔ‬‫ﻴ‬‫ﻧ‬ ‫ﺣﺴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﻣﺘﻮﻗﻒ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫وأدوات‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫إﻟﻰ‬ ‫اﻟﻨﻔﺎذ‬ ‫أن‬ ‫ﻛﻤﺎ‬ ،‫اﻟﺘﻮاﺻﻞ‬ ‫ﺳﺠﻼت‬ ‫ﺗﺨﺘﻔﻲ‬ ‫أن‬ ‫وﻳﻤﻜﻦ‬ ،‫إﻧﺬار‬ ‫ﺳﺎﺑﻖ‬ ‫دون‬ ‫اﻻﻋﻼم‬ ‫وﺳﺎﺋﻞ‬ ‫ﻟﻤﺮاﻗﺒﺔ‬ ‫ﺛﺔ‬َ‫ﺤﺪ‬ ُ‫اﻟﻤ‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﺘﺸﺮﻳﻌﺎت‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻻ‬ .‫اﻟﻮﺳﺎﺋﻞ‬ ‫ﻫﺬه‬ ‫ﺗﻤﺘﻠﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻜﺒﺮى‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﺸﺮﻛﺎت‬ ،‫ﺷﺤﻴﺤﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺑﻮﺳﺎﺋﻞ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫واﻟﻘﻮاﻧﻴﻦ‬ ‫اﻟﻀﻮاﺑﻂ‬ ‫إن‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫ﻣﺎدي‬ ‫وﺟﻮد‬ ‫ﻏﻴﺎب‬ ‫ﻓﻲ‬ ،‫ﻋﺎﻟﻤﻲ‬ ‫ﺟﻐﺮاﻓﻲ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺗﻄﺒﻴﻘﻬﺎ‬ ‫اﻟﺼﻌﺐ‬ ‫ﻣﻦ‬ ‫ﻳﻜﻮن‬ ‫ﻗﺪ‬ ،‫وﺟﺪت‬ ‫وإن‬ ‫اﻷﺧﺮى‬ ‫اﻟﺒﻠﺪان‬ ‫ﻓﻲ‬ ‫اﻟﺠﻴﺪة‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫وﻋﻠﻰ‬ ‫ﻣﻨﻬﺠﻴﺘﻨﺎ‬ ‫ﻋﻠﻰ‬ ‫اﻋﺘﻤﺪﻧﺎ‬ ‫ﻟﻘﺪ‬ .‫اﻟﺘﺸﺮﻳﻊ‬ ‫ﻓﻴﻪ‬ ‫ﱠﻖ‬‫ﺒ‬‫ُﻄ‬‫ﻳ‬ ‫اﻟﺬي‬ ‫اﻟﺒﻠﺪ‬ ‫ﻓﻲ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻟﻬﺬه‬ ‫ﻣﻦ‬ ‫ﻣﺒﻜﺮة‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫ﺗﺰال‬ ‫ﻻ‬ ‫اﻟﺠﻴﺪة‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫ﻫﺬه‬ ‫وﻟﻜﻦ‬ ،‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺪﻳﻤﻘﺮاﻃﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﻘﺮﻳﺮ‬ ‫اﻟﺪوﻟﻴﺔ‬ ‫اﻟﻤﻨﻈﻤﺔ‬ ‫ﺧﺒﺮة‬ ‫وﻋﻠﻰ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫اﻟﺸﺮوع‬ ‫ﻋﻨﺪ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬ ‫ﻟﺬﻟﻚ‬ .‫واﻟﻤﺘﻘﺪﻣﺔ‬ ‫اﻟﺤﺪﻳﺜﺔ‬ ‫اﻷﺳﺎﻟﻴﺐ‬ ‫ﻣﻦ‬ ‫ﻗﻠﻴﻞ‬ ‫ﻋﺪد‬ ‫ﺳﻮى‬ ‫ﻳﻮﺟﺪ‬ ‫وﻻ‬ ‫اﻟﻤﺠﺎل‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫ﻧﺸﺄﺗﻬﺎ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻣﻨﻬﺠﻴﺔ‬ ‫ﺗﻌﺪﻳﻞ‬ ‫ﻳﺘﻌﻴﻦ‬ ‫ﻗﺪ‬ ‫ﺑﺄﻧﻪ‬ ‫واﻹﻗﺮار‬ (2) ‫اﻷﺧﺮى‬ ‫اﻻﻧﺘﺨﺎﺑﺎت‬ ‫وﺗﻘﺎرﻳﺮ‬ ‫اﻟﺘﻄﻮرات‬ ‫آﺧﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺤﺚ‬ (1) ‫اﻟﻤﺒﺎدرة‬ .‫واﻟﻤﺎﻟﻴﺔ‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﻤﻮارد‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬ ‫ﻧﻔﺴﻬﺎ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﺧﻼل‬ ‫اﻟﻤﻨﺎﺳﺐ‬ ‫واﻟﺘﺨﻄﻴﻂ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻋﻦ‬ ً‫ﺑﺪﻳﻼ‬ ‫ﻟﻴﺴﺖ‬ ‫وﻟﻜﻨﻬﺎ‬ ،‫اﻟﻔﻮز‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻓﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﺗﺴﺎﻫﻢ‬ ‫ﻗﺪ‬ 3 ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ًﺎ‬‫ﻴ‬‫ﺗﻠﻘﺎﺋ‬ ‫ﺜﻴﺮﻫﺎ‬ُ‫ﺗ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻀﻮﻳﺔ‬ ‫واﻟﻤﻨﺎﻗﺸﺎت‬ ‫اﻟﻨﺎﺧﺒﻴﻦ‬ ‫ﻣﻊ‬ ‫اﻟﻮاﻗﻌﻴﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﺎﺳﻴﺔ‬ .‫ﻣﻨﺎﻓﺴﻴﻪ‬ ‫ﺑﻜﻞ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫اﻹﻧﻔﺎق‬ ‫ﻓﻲ‬ ‫ﻳﺴﺘﺜﻤﺮ‬ ‫ﻟﻢ‬ ‫اﻟﺬي‬ ‫ﺳﻌﻴﺪ‬ ‫ﻗﻴﺲ‬ ‫ﻓﻮز‬ ‫ﻫﻮ‬ ‫ذﻟﻚ‬ ‫ﻋﻠﻰ‬ ‫دﻟﻴﻞ‬ ‫وﺧﻴﺮ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫ﻓﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺪث‬ ‫ﻣﺎ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﺗﻌﺘﺰم‬ ‫اﻟﺘﻲ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫وﺑﻌﺜﺎت‬ ‫ﻫﻴﺌﺎت‬ ‫ﺗﺸﺮع‬ ‫أن‬ ‫ﻳﺠﺐ‬ 4 ‫ﻳﺴﻤﺢ‬ ‫أن‬ ‫ﻳﺠﺐ‬ .‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﻟﻠﻤﺸﻬﺪ‬ ‫ﺻﻮرة‬ ‫ﻟﺘﻜﻮﻳﻦ‬ ،‫ﻃﻮﻳﻠﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻗﺒﻞ‬ ‫اﻟﺘﺤﻀﻴﺮﻳﺔ‬ ‫أﻋﻤﺎﻟﻬﺎ‬ ‫ﺑﻔﻬﻢ‬ ،‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﺴﻴﺎﺳﻲ‬ ‫ﺑﺎﻟﻤﺸﻬﺪ‬ ‫ﺟﻴﺪة‬ ‫دراﻳﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻫﻢ‬ ‫اﻟﻠﺬﻳﻦ‬ ‫اﻟﺒﻼد‬ ‫ﻣﻮاﻃﻨﻲ‬ ‫ﻣﻦ‬ ‫ﻓﺮﻳﻖ‬ ‫ﻳﺠﺮﻳﻪ‬ ‫أن‬ ‫ﺑﺪ‬ ‫ﻻ‬ ‫اﻟﺬي‬ ،‫اﻟﻌﻤﻞ‬ ‫ﻫﺬا‬ ‫وﻟﻌﻞ‬ ،‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاج‬ ‫أدوات‬ ‫وﻧﻮﻋﻴﺔ‬ ،‫اﻟﻔﺎﻋﻠﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﻃﺮاف‬ ‫وﻫﻮﻳﺔ‬ ،‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫وﻛﻴﻔﻴﺔ‬ ‫اﻟﻘﻨﻮات‬ ‫ﻫﺬه‬ ‫ﻳﻔﻬﻤﻬﺎ‬ ‫ﻻ‬ ‫ﺑﻴﻨﻤﺎ‬ ‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﻨﺎﺧﺐ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻓﻮرﻳﺎ‬ ‫ﻔﻬﻢ‬ُ‫ﺳﺘ‬ ‫واﻟﺘﻲ‬ ‫ﺴﺘﺨﺪم‬ُ‫ﺗ‬ ‫اﻟﺘﻲ‬ ‫اﻻﺳﺘﻌﺎرات‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﻫﻮ‬ ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫اﻷﻫﻢ‬ .‫آﻟﻴﺔ‬ ‫أداة‬ ‫أي‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﺻﺤﻴﺢ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺘﻘﺎﻃﻬﺎ‬ ‫وﻳﺘﻌﺬر‬ ‫اﻷﺟﻨﺒﻲ‬ ‫أو‬ ‫اﻟﺨﺎرﺟﻲ‬ ‫اﻟﻤﺮاﻗﺐ‬ ‫اﻟﻤﺴﺘﻔﺎدة‬ ‫اﻟﺪروس‬ ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬
  • 51.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫اﻟﻤﻠﺤﻘﺎت‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ - 1 ‫ﻣﻠﺤﻖ‬ ‫اﻷوﻟﻴﺔ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻓﺘﺮة‬ ‫ﻣﻨﺬ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ‬ ‫ﺑﺎﺷﺮﻧﺎ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺼﻔﺤﺎت‬ ‫اﻷوﻟﻴﺔ‬ ‫اﻟﻘﺎﺋﻤﺔ‬ URL 2SD3FWQ/HTTP://BIT.LY ‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬ URL 2RYMF2V/HTTP://BIT.LY ‫واﻟﻌﺒﺎرات‬ ‫اﻟﻤﻌﺠﻢ‬ - 2 ‫ﻣﻠﺤﻖ‬ ‫اﻟﻤﻄﻠﻮﺑﺔ‬ ‫واﻟﺒﻴﺎﻧﺎت‬ ‫اﻟﻤﻨﺸﻮرات‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫اﻟﻠﺴﻴﺎﺳﻲ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫وﻟﻠﺘﻌﺮف‬ ‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬ URL 2RA3HNZ/HTTP://BIT.LY ‫ﻧﺎﺗﻔﻴﺰ‬ - 3 ‫ﻣﻠﺤﻖ‬ ‫ﻟﻠﺒﻴﺎﻧﺎت‬ ‫اﺳﺘﺨﺮاﺟﻪ‬ ‫ﻓﻲ‬ ‫ﻧﺘﻔﻴﺰ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻋﻤﻞ‬ ‫ﻟﻜﻴﻔﻴﺔ‬ ‫ﺗﻔﺴﻴﺮي‬ ‫ﻣﻠﺤﻖ‬ ‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬ 50
  • 52.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ Netvizz application offers the ability to extract data from Facebook pages, but it does not offer the ability to choose what to extract exactly. The extracted data from the different pages, contain links, shared basically from media outlets websites. .These links are then treated by the created application to extract the textual content and pictures id_Page: Unique identifier page id_Post: Unique identifier post url_Post: Link to post Type_content: Type of content (photo, video, link, user, note, status) link: Direct link to the content, if the post is an external link .Picture: Direct link to the shared picture nb_comment: Number of comments on the post nb_reactions: Number of reactions on the post Post_published: post date ('nb/Type_reactions: Number of reactions on the post by type of emoji (‘like’, 'love', 'haha', 'angry', 'wow', 'sad 51 ‫ﻧﺎﺗﻔﻴﺰ‬ ‫اﻟﺜﺎﻟﺚ‬ ‫اﻟﻤﻠﺤﻖ‬
  • 53.
    ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ Operating System Ubuntu 18.04 LTS Windows 10 professionnel Data Collection app Netvizz Awario Data analytics tools Python: a scripting language. It is an interpreted and high-level programming language for the purpose of general programming requirements. It is object-oriented, functional, procedural, reflective and imperative. It is also a multi-paradigm programming language. Python provides great functionality to deal with mathematics, statistics and scientific function. When it comes to data science application, it provides extensive libraries to deal with. Not to mention it is open-source, interpreted, high-level tool! Most importantly, Python is widely used in the scientific and research communities because of its ease of use. In the project, we used Python 3.6 https://www.python.org/ Platfortms Spyder: a powerful scientific environment written in Python, for Python, and designed by and for scientists, engineers and data analysts. It offers a unique combination of the advanced editing, analysis, debugging, and profiling functionality of a comprehensive development tool with the data exploration, interactive execution, deep inspection, and beautiful visualization capabilities of a scientific package. https://www.spyder-ide.org/ Jupyter: an open-source web application that allows you to create and share documents that contain live code, equations, visualizations and narrative text. Uses include: data cleaning and transformation, numerical simulation, statistical modeling, data visualization, machine learning, and much more. Jupyter supports many languages, including Python. Which was the case in this project. https://jupyter.org/ Power BI is a business analytics service by Microsoft. It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards. Power BI provides cloud-based BI services, known as "Power BI Services", along with a desktop-based interface, called "Power BI Desktop". It offers data warehouse capabilities including data preparation, data discovery and interactive dashboards. https://powerbi.microsoft.com/fr-fr/ Scripts Data preprocessing: a data mining technique that involves transforming raw data into an understandable format. Real-world data is often incomplete, inconsistent, and/or lacking in certain behaviors or trends, and is likely to contain many errors. Data preprocessing is a proven method of resolving such issues. In this phase, we used Package Pandas: A library written for the Python programming language for manipulating and analyzing data. In particular, it proposes data structures and operations for manipulating digital arrays and time series. https://pypi.org/project/pandas/ Package Numpy: An extension of the Python programming language, intended to manipulate matrices or multidimensional arrays as well as mathematical functions operating on these arrays. https://pypi.org/project/numpy/ Package Sklearn: Scikit-learn is a free Python library for machine learning and data mining https://pypi.org/project/sklearn/ Face Recognition: Package face_recognition From open CV, Cascade Classification: haarcascade_frontalface_default.xml A Haar Cascade is basically a classifier which is used to detect particular objects from the source. The haarcascade_frontalface_default.xml is a haar cascade designed by OpenCV to detect the frontal face. https://github.com/opencv/opencv/tree/master/data/haarcascad es Arabic treatment: Package pyarabic.araby: https://pypi.org/project/PyArabic/ Text Mining Package NLTK: a leading platform for building Python programs to work with human language data. It provides easy-to-use interfaces. https://www.nltk.org/ Word cloud & visualisation: Package WordCloudFa you can generate word clouds from texts those are including Persian and English words. https://pypi.org/project/wordcloud-fa/ Package PIL for the visualisaion. Sentiment Analysis: To detect whether a post is positive or negative, also known as the Polarity of the content and extract social media user’s opinion, we applied 2 different methods. Negative & Positive keywords in Tunisian Dialect: With a detailed reading and analyzing of posts which contains the most Grr reactions, we defined 2 dictionaries that contain each one 200 of the most used terms negative or positive in Tunisian dialect. Translation from Arabic to English: When it comes to an Arabic publication, it’s easier to detect the polarity of it, We used in this case the translation provided by an online translation API, which is Google Translate API. https://cloud.google.com/translate/docs/ Now that we’ve transformed our data, we built a classifier using NLTK For the base model, we used the Naive Bayes classifier module from NLTK. The model had an accuracy of %81 https://www.nltk.org/_modules/nltk/classify/naivebayes.html Web Scraping: Since we have posts that contains links, we must analyze the content of these links. But before that, we had to extract or scrape the content of the websites containing the article. With JavaScript (https://www.javascript.com/) which is a scripting language mainly used in interactive web pages and the Requests package from Python (https://pypi.org/project/requests/), we were able to determine a GET action (HTTP request) THEN, to get or retrieve data from a specified resource. Image similarity: Since the images are not exactly the same, there will be some differences. With the package PIL (https://pillow.readthedocs.io/en/stable/) the images are resized, compressed, different file formats or with adjusted contrast or colors. To identify similar images with accuracy of %80, we used TensorFlow Package (https://www.tensorflow.org/install/pip) to load images,classify images, vectorizing them. Then find the nearest vectors (neighbors) and regrouping them. Screenshot: Using Selenuim (https://pypi.org/project/selenium/) with a Google chrome webdriver (https://chromedriver.chromium.org/getting-started) The Selenium package is used to automate web browser interaction from Python. With selenium, we were connected automatically on Facebook and capture the URL given with the desired dimensions. Others: besides these predefined functions, we used our own algorithms, such as detecting political content,finding the candidates mentioned with the help of dictionaries created by ourselves. ‫اﻷدوات‬ ‫اﻟﺮاﺑﻊ‬ ‫اﻟﻤﻠﺤﻖ‬ 52
  • 54.
    ‫اﻟﻤﻠﺤﻘﺎت‬ URL 38PVZBQ/HTTP://BIT.LY ‫اﻟﺸﺒﻜﺎت‬ ‫ﺻﻔﺤﺎت‬ -5 ‫ﻣﻠﺤﻖ‬ ‫اﻹﻧﺘﺨﺎﺑﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻣﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺑﻌﺾ‬ ‫وﻻءات‬ ‫ﺗﻐﻴﺮ‬ ‫ﻳﺒﻴﻦ‬ ‫ﺗﻔﺼﻴﻠﻲ‬ ‫ﺟﺪول‬ ‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬ URL 3ARLT9W/HTTP://BIT.LY ‫ﻣﻔﺼﻠﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ - 6 ‫ﻣﻠﺤﻖ‬ ‫ﻟﻠﺘﺤﻤﻴﻞ‬ ‫إﻣﺴﺢ‬ ‫ﻋﻨﻬﺎ‬ ‫ﻫﺎﻣﺔ‬ ‫إﺿﺎﻓﻴﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻓﺘﺮات‬ ‫ﻃﻮال‬ ‫ﻓﻌﻠﻴﺎ‬ ‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﺑﺎﻟﺼﻔﺤﺎت‬ ‫ﻣﻔﺼﻠﺔ‬ ‫ﻗﺎﻳﻤﺔ‬ ‫ﺗﻮﻧﺲ‬ - ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻧﺘﺨﺎﺑﻴﺔ‬ ‫اﻟﺤﻤﻼت‬ ‫ﻣﺮاﻗﺒﺔ‬ 53