1. Website Concepts
In this PowerPoint I have created 3 different websites and considered the
needs & wants of my audience so I can attract the highest amount of
them to my website. Firstly, my target audience is teenagers aged 14-19.
The graphics and images in my websites will reflect this by having certain
elements that will be considered appealing to this age range.

2. Home About Ingredients Contact Event
Connect with us
Check out the new energy
flavours, royal red and
sapphire blue.
Are you a king, or a queen?
Try the new
purple queen
drink!
Gain access to the VIP king
area at our next event!
Be a king with our new
merchandise, our royal
red!
Check out the VIP King area
below!

3. What my audience needs
Clear
navigation
system with
clear differing
colours so it
is clear what
page you are
on.
Social media
integration for
my target
audience as it is
essential for
them.
Video
integration to
keep the
website from
being boring as
my target
audience gets
bored quickly
by blocks of
text.
Description
of the images
Clear bright text with a darker coloured
background so it can be easily read.
The logo is needed so that the audience
recognises the brand and knows what to
expect.

4. What my audience wants
Video of VIP
area for
audience so
they get an
idea of it
The images of
the cans are in
place so that
the audience
can preview the
cans before
buying them
The colour scheme of the website is the
same as the can, shirt and ticket design
so that the audience knows they are all
from the same brand.

5. Home About Ingredients Contact Event
Connect with us
Gain VIP access to backstage when you entre
with our brand new ticket
A look at the upcoming
shirt, Click the link to pre
order one!
Taste the brand new
flavour, WIRED blue.
Check out the video below of the last
Vibe festival, this year is going to be
intense.

6. What my audience needs
Video
integration to
keep the
website from
being boring as
my target
audience gets
bored quickly
by blocks of
text.
Social media integration for my
target age bracket as they need this
aspect, they spend most of their
time on it.
The text is bright coloured
compared to the dark background
so my audience can easily read it.
The logo of my brand is placed at the top
left of the screen so my audience can
recognise it and know what to expect.
A description of
the images in
place so that
the audience
know why
they’re there.
The navigation bar is very
clear and the colours a
contrasted so that they’re
easy to see.

7. What my audience wants
A video is wanted by the
audience as it keeps the
website from becoming
boring to my target
audience. It is a video of
the event
The colour scheme of the website is the
same as the can, shirt and ticket design
so that the audience knows they are all
from the same brand.
The images of the can and T shirt are in
place so that people can view the
products before they buy.
Hyperlinks are
used so that the
audience can get
to the appropriate
pages more easily.

8. Home
about
Ingredients
Event dates
Contact us
Connect with us
‘The gig of the year’ Get
your tickets NOW!
Try the brand new
flavour, Tango orange,
blueberry and pink
frost!
In celebration of our most
popular drink we are realising
a tango orange t-shirt!
Click Here to check if
your size is in stock!

9. What my audience needs The logo of my brand is placed at the top
left of the screen so my audience can
recognise it and know what to expect.
A description of
the images in
place so that
the audience
know why
they’re there.
The navigation bar is very
clear and the colours a
contrasted so that they’re
easy to see.
The text is dark coloured compared
to the light background so my
audience can easily read it.
Social media
integration for my
target age bracket as
they need this aspect,
they spend most of
their time on it.

10. What my audience wants The colour scheme of the website is the
same as the can, shirt and ticket design
so that the audience knows they are all
from the same brand.
The images of the can and T shirt are in
place so that people can view the
products before they buy.
Hyperlinks are
used so that the
audience can get
to the appropriate
pages more easily.