This is a training session/knowledge mashup that I put together after watching a stanford breakfast series video on persuasion. Also my first attempt of a slidecast.
18. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance.
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21. Practical Tip #4 Before you give your strongest argument or proposal, begin by pointing out the weaknesses or drawbacks
22. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say.
23. 4) Commitment People are most likely to do what is consistent with what they have done in the past
24. Example: People are more likely to give you money if you first get them to give you the time. Do you know what time it is? Spare a quarter?
26. Practical Tip #5 Once someone has said yes to something, they will again- always try to deepen your existing relationships.
27. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say. 4) Commitment We are most likely to do what is consistent with what we have done in the past
30. Practical Tip #6 Make sure you (or your product) is seen as in high demand.
31. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say. 4) Commitment We are most likely to do what is consistent with what we have done in the past 5) Consensus We trust the power of the crowd and like to be associated with popular things.
38. Practical Tip #6 Try to make people like you. But don’t try too hard, that won’t work.
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40. 6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say. 4) Commitment We are most likely to do what is consistent with what we have done in the past 5) Consensus We trust the power of the crowd and like to be associated with popular things. 6) Likability We say yes to people that we like. Similarity, compliments and cooperative effort.
Welcome to this training session on the power of persuasion. This is based on a lecture that Robert Caldini did at Stanford university; his area of expertise is psychology and in particular, the psychology of persuasion.