4. At the beginning of the 20th century, a new concept
i.e. concept of health promotion began to take shape.
It was realized that public health had neglected the
citizen as an individual and that state had a direct
responsibility for the health of the individual.
INTRODUCTION
5. Consequently in addition to disease control activities,
one more goal was added to public health. I.e. health
promotion of the individual.
6. WHAT IS HEALTH PROMOTION..?
According to American Journal of Health
Promotion (1986)
“The science and art of helping people change
their lifestyle to move toward a state of optimal
health”.
8. So it is not directed against any particular
disease, but is intended to strengthen the
host through a variety of approaches
(interventions).
HEALTH PROMOTION
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10.
11. GOALS OF HEALTH PROMOTION
1. To create environments that allow all the
ability to access all needed services.
2. To equip with the skills to determine their
own health needs.
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15. Health Promotion Strategies
1. Proper Health System
2. Safe environment
3. Public participation
4. Information and Education
5. Health Research
6. Welfare programmes
7. Healthy life styles
16. 1. Health education
2. Environmental modifications
3. Nutritional interventions
4. Lifestyle and behavioral changes
Specific Intervention For Health
Promotion
17. HEALTHEDUCATION
This is one of the most cost-effective interventions. A
large number of diseases could be prevented with little or
no medical intervention if people were adequately
informed about them and if they were encouraged to take
necessary precautions in time.
18. ENVIRONMENTAL MODIFICATION
Health promotion requires
environmental modifications, such
as provision of safe water;
installation of sanitary latrines;
control of insects and rodents;
improvement of housing etc.
19. NUTRITIONAL INTERVENTIONS
These comprise food distribution and nutritional
improvement of vulnerable groups: child feeding
programmes,food fortification; nutritional
education,etc.
20. Life Style And Behavioral Changes
• The conventional public health measures or
interventions have not been successful in making in
roads into lifestyle reforms. It must be one of individual
and community responsibility for health.
• Health education is a basic element of all health activity.
It is of paramount importance in changing the views,
behavior and habits of people.