Broc Sears, a professor of professional practice in TCU's Department of Strategic Communication, made this presentation at the 9th annual TCU Nonprofit Communicators Conference on May 18, 2017.

1. INFOGRAPHICS

2. INFOGRAPHICS
Broc Sears
Assistant Professor
of Professional Practice
Strategic Communication
Bob Schieffer College
of Communication

3. INFOGRAPHICS
Broc Sears
Assistant Professor
of Professional Practice
Strategic Communication
Bob Schieffer College
of Communication
b.sears@tcu.edu
817.257.5052

4. INFOGRAPHICS

5. INFOGRAPHICS
Tell a story

6. INFOGRAPHICS
Tell a story
from your perspective

7. INFOGRAPHICS
Tell a story
from your perspective
with images

8. INFOGRAPHICS
Tell a story
from your perspective
with images
and words

9. INFOGRAPHICS
Tell a story
from your perspective
with images
and words
to deliver specific data

10. INFOGRAPHICS
Tell a story
from your perspective
with images
and words
to deliver specific data
and reinforce your message.

11. INFOGRAPHICS
NonProfitTEXAS

12. INFOGRAPHICS
Who do we serve?
NonProfitTEXAS

13. INFOGRAPHICS
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS

14. INFOGRAPHICS
Who do we serve?
In 2016 we served 16,464 clients.
When you break down
the numbers, 4,116 were men
and 12,348 were women.
NonProfitTEXAS

15. BIG NUMBERS
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
4,116men
12,348women
SOURCE: NonprofitTEXAS 2016 Annual Report

16. BIG NUMBERS
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
men 4,116
women 12,348
SOURCE: NonprofitTEXAS 2016 Annual Report

17. BIG NUMBERS
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
4,116men
12,348women
SOURCE: NonprofitTEXAS 2016 Annual Report

18. CHART
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS

19. PICTOGRAPH CHART
Who do we serve?
In 2016 we served 16,464 clients.
One in four of these were male.
NonProfitTEXAS

20. PICTOGRAPH CHART
Who do we serve?
In 2016 we served 16,464 clients.
One in four of these were male.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report

21. PICTOGRAPH CHART
Who do we serve?
In 2016 we served 16,464 clients.
Of these, 25% were male.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report

22. PICTOGRAPH CHART
Who do we serve?
In 2016 we served 16,464 clients.
Of these, 25% were male.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report

23. PIE CHART
Who do we serve?
In 2016 we served 16,464 clients.
25% of these were male.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report

24. PIE CHART
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Male
75%
Female

25. PIE CHART
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Male
75%
Female

26. PIE CHART
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
75%
Women
25%
Men

27. PIE CHART
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Men
75%
Women

28. PIE CHARTS
Who do we serve?
We are in the middle of a three-year plan to increase
the number of men we work with.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
2016 2017 2018

29. PIE CHART
Who do we serve?
In 2016 we served 16,464 clients in five counties.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25% Tarrant
19% Denton
13% Collin
18% Johnson
25% Dallas

30. PIE CHART
Who do we serve?
In 2016 we served 16,464 clients in five counties.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
Tarrant
Dallas
Collin
Johnson
Denton
25%
25%
19%
13%
18%

31. BAR CHART
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
12,348
women
4,116
men

32. BAR CHART
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
12,348
women
4,116
men

33. 7,204
Tarrant
4,200
Denton
BAR CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
3,060
Collin
2,000
Dallas
In 2016 we served 16,464 clients
in four North Texas counties.

34. BAR CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
In 2016 we served 16,464 clients
in four North Texas counties.
4,200
Denton
7,204
Tarrant
2,000
Dallas
3,060
Collin

35. BAR CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
In 2016 we served 16,464 clients
in four North Texas counties.
4,200
Denton
7,204
Tarrant
2,000
Dallas
3,060
Collin

36. BAR CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
In 2016 we served 16,464 clients
in four North Texas counties.
2,000
Dallas
3,060
Collin
4,200
Denton
7,204
Tarrant

37. BAR = FEVER CHART?
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
In 2016 we served 16,464 clients
in four North Texas counties.
2,000
Dallas
3,060
Collin
4,200
Denton
7,204
Tarrant

38. BAR = FEVER CHART?
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
In 2016 we served 16,464 clients
in four North Texas counties.
2,000
Dallas
3,060
Collin
4,200
Denton
7,204
Tarrant

39. FEVER or LINE CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
Our client list in Tarrant has
grown over the last four years.
2,000
2014
3,060
2013
4,200
2015
7,204
2016

40. FEVER or LINE CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
Our client list in Tarrant has
grown over the last four years.
20142013 2015 2016
2,000
3,060
4,200
7,204

41. MAP
Where do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
I-30
Berry St.
UniversityDr.
NonProfitTEXAS
2800 University Drive
Fort Worth, Tx
76129
817.257.7000
webmaster@tcu.edu
M-F 9 a.m - 3 p.m.

42. TIPS for PROCESS
Infographics
A four-step process
• Identify your audience
• Decide what story you wish to tell
• Determine what data you need to use
and the format
• Tell your story in a simple and engaging way

43. TIPS for TYPE
Typography

44. TIPS for TYPE
Typography
Personality
Impact
Organization

45. TIPS for TYPE
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Male
75%
Female

46. TIPS for TYPE
Typography
Sans serif type
Modern
Crisper
Easier to read online

47. TIPS for TYPE
Typography
Serif type
Traditional
Authoritative
Easier to read printed

48. TIPS for TYPE
Typography
Art type
Spontaneous
Unreliable
Can be diffcult to read

49. TIPS for TYPE
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Male
75%
Female

50. TIPS for TYPE
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Male
75%
Female

51. TIPS for TYPE
Who do we serve?
In 2016 we served 16,464 clients.
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Male
75%
Female

52. TIPS for TYPE
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
25%
Male
75%
Female

53. TIPS for COLOR
COOL vs WARM
COOL colors drop back
WARM colors move forward
WHITE is a color
BLACK is a color
GREY is a color

54. TIPS for COLOR
COOL vs WARM
COOL colors drop back
WARM colors move forward
WHITE is a color
BLACK is a color
GREY is a color
The base color should have contrast

55. TIPS for COLOR
COOL vs WARM
COOL colors drop back
WARM colors move forward
WHITE is a color
BLACK is a color
GREY is a color
The base color should have contrast

56. TIPS for COLOR
COOL vs WARM
COOL colors drop back
WARM colors move forward
WHITE is a color
BLACK is a color
GREY is a color
The base color should have contrast

57. FEVER or LINE CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
Our client list in Tarrant has
grown over the last four years.
20142013 2015 2016
2,000
3,060
4,200
7,204

58. 20142013 2015 2016
2,000
3,060
4,200
7,204
FEVER or LINE CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
Our client list in Tarrant has
grown over the last four years.

59. FEVER or LINE CHART
Who do we serve?
NonProfitTEXAS
SOURCE: NonprofitTEXAS 2016 Annual Report
Our client list in Tarrant has
grown over the last four years.
20142013 2015 2016
2,000
3,060
4,200
7,204

60. TIPS for COLOR
SOCIAL MEDIA INFOGRAPHICS

61. TIPS for COLOR
USE A COLOR PALLETE
color.adobe.com

62. TIPS for COLOR
USE A COLOR PALLETE
color.adobe.com

63. TIPS for COLOR
USE A COLOR PALLETE
www.coolors.co
www.colourlovers.com
www.colorhunt.co
www.paletton.com
www.colorhunter.com
www.palettr.com

64. TIPS for INFOGRAPHICS
INFOGRAPHIC CREATORS
Picktochart Free trial
$39.99 one-year membership for nonprofits
Canva Free for limited access
Monthly fee ($12.95)for the good stuff
Free option for nonprofits
Venngage Free for limited access
$10 month for nonprofits
Visme.com Free only 3 projects/month
15 project $10/month (nonprofit discount.)
Easel.ly.com Free for limited access
Upgrade for $3/month

65. TIPS for INFOGRAPHICS
WHY USE INFOGRAPHICS?
Data and concepts more attractive, compelling
Easier to scan and view
Simplify a complicated concept
Illustrate comparisons
Raise awareness
Demonstrate an expertise
30x more likely to be read than text

66. INFOGRAPHICS
QUESTIONS?