Avoiding Shiny Object Syndrome Lisa Colton April 17, 2013
What is Shiny Object Syndrome? • The aCracDon to the next new shiny thing that crosses your ﬁeld of vision without regard to strategy, required investment, or impact; or otherwise, • DistracDons we disguise as opportuniDes.
Staying up to date with new tools and their applicaDons to conDnue to build your toolbox and be where your people are… Vs. DistracDon and spreading yourself too thin.
What’s Always • Grab your brand name • Read up and be informed • Experiment personally to explore • Check out how leaders in your ﬁeld are using this tool. • Chat with community. Are they there yet?
Does the Shoe Fit? PEOPLE OBJECTIVES STRATEGY TECHNOLOGY
How to Evaluate • Value Opportunity: What can be gained by using this tool? Directly or indirectly? • Will this tool augment what you’re doing, or replace a current acDvity? • Deﬁne investment of Dme and cost needed. O`en this is staﬀ Dme. Don’t forget content curaDon/creaDon, listening, and engaging. • Decision is speciﬁc to moment in Dme. You may reevaluate over Dme.
Ask Yourself: What does this tool do? Who is using it? How does it relate to our goals? What’s beneﬁt beyond the obvious funcDonality? How does it relate to other eﬀorts? How will we know if it’s worth it?
IDENTIFY NEW TOOLS GROW IT, HIBERNATE IT OR ABANDON IT COULD IT BE RELEVANT TO OUR WORK? EXPERIEMENT AND LEARN EVALUATE EFFICACY
What New Tools Are You EvaluaDng for Your School?
COMING UP! Sharefests! May 2 & 14 Blog posts due Submission instrucDons for reimbursements and matching funds
#JEDCHAT TONIGHT! “Jewish EducaDonal Leadership with Soul” #JEDCHAT on TwiCer with Rabbi Marc Baker of Gann Academy. Watch his ELI TALK (top post) at hCp://marcbaker.me/ Follow hashtag #JEDCHAT tonight 9-‐10pm eastern to join the discussion!