When two businesses have the same idea at the same time, what determines the "winner"? Often the greatness of the idea alone is not enough to predict success, and being first to market can be overrated. If you can connect your idea with the lives of your customers and craft an experience that's useful and enjoyable, you can create something that's truly unique.
In this session Carolyn Chandler, Experience Design author, consultant and instructor, will discuss moving from idea to design. You'll learn about design principles that can help you both realize your vision and impact the lives of your customers.