The App Store for (fun and) profit
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Slides from my presentation at Øredev, November 2010
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The App Store for (fun and) profit
- 1. The App Store for (fun and) profit Jack Nutting www.nuthole.com @jacknutting jacknutting@mac.com
- 3. Things you get to skip • Web shop • Payment handling • Inventory • Shipping
- 4. Things you still have to do • Software development • Customer support • Marketing
- 6. Loads of people who are new to buying software
- 9. Lots of these people have never bought software before.
- 10. What prices are developers setting?
- 11. Which apps are people buying the most?
- 12. Cheaper apps attract more haters Reducing your price will often decrease your ratings
- 14. The App Store is a hit- driven economy (somewhat)
- 15. How will you make money?
- 16. Economy of scale
- 17. “Lite”
- 19. Ad revenue • iAd • Greystripe • Pontiflex • Google
- 20. Build free apps that help people use your business
- 21. Nordnet
- 22. Before you write a single line of code, be smart.
- 23. Don’t reinvent the wheel (or the spinning bottle)
- 25. If you’re going to be a copycat, you have to add something
- 26. A tale of two jumping games
- 27. PapiJump
- 28. Doodle Jump
- 29. People love stories. Even stupid stories. (Especially stupid stories?)
- 30. Pocket God
- 31. Don’t make apps that suck.
- 32. Make your app as simple as possible, but not simpler.
- 33. Eliminate settings wherever possible. If you can make a choice on behalf of your users, do so.
- 34. Begin marketing while coding. • “marketing” • Use your social network. • Find enthusiasts and give them a sneak peek. • Issue a press release. • Consider paid advertisements.
- 36. A “doodle game” from before there were “doodle games”
- 37. QuickTime™ and a H.264 decompressor are needed to see this picture. • Started coding September 2008 • Submitted to Apple January 2009 • Approx 1 hour per day
- 38. Pretty good start! 2009 $ released free “lite” version
- 39. Started dropping off pretty quickly 2009 $
- 40. Everything $ listed among “best doodle games” FAAD A bit over $20K
- 41. Everything, both versions DLs listed among “best doodle games” FAAD 2.3 million people have downloaded
- 42. Questions? Jack Nutting www.nuthole.com @jacknutting jacknutting@mac.com
Editor's Notes
- I’ll be talking about ways that people can, hopefully, earn some money from the App Store.
- You get to skip a lot of boring stuff that used to plague software vendors.
- I’ll get back to this a little later
- iTunes purchase model makes it ridiculously easy to buy software. low price, one-time CC entry
- Those are pretty awful customers. They expect everything to be perfect, free, and available yesterday
- app developers seem happy to oblige on the “free” part of that
- iTunes. External app review sites. Social media
- In iTunes on desktop, a huge portion of the app store is “editorial” Big sections: New and Noteworthy, What’s Hot, Staff Favorites. Small sections on right: Top paid apps, Top free apps, Top Grossing
- small slice of a growing pie
- Offer a free version with reduced functionality. Don’t hint at missing features with things like greyed-out buttons!
- lets you come close to offering a “trial” version
- Apps that function as a beacon, pulling people into something that you’re already making money from.
- Spin the bottle story. Potential customer wanted spin-the-bottle game, even had mockups. recommended against, there were about a dozen. today...
- papi jump is free, one of the first games i put on my iphone.
- doodle jump came out later, costs $1, but delivers more. more engaging graphics and sounds, frequent updates, tie-ins with other games for cross-promotion
- Case in point: [...]
- Frequent updates. Pocket God is not really a game, it’s a diversion that includes a simple “storyline” that changes with each update, and an evolving set of mini-games.
- Henrik Kniberg already used this Einstein quote, which I’m paraphrasing here. Good thing (for consumer) about curated app store is that Apple tries to filter out some suckage. Make sure your app isn’t filtered out!
- The first and most successful iPhone app I’ve released.
- This represents half the revenue the game has generated so far.