A primer on social engagement, social recruiting and social selling for a diverse audience at the recent Women of the Channel West event.

1. Step up your social game
Jackie Funk
Marketing Exec and Social Evangelist
@jackiefunk
#WOTC14

3. 313 June 2014
Why all the hype about social?
Social Selling is here to stay
We are all social recruiters
Social Engagement requires social ambassadors
Let’s put social to work for us
Agenda

4. The “big 3” have
more than 1.8+
million active
members
… generating 1 billion+
unique interactions
every day
… in more than
200 countries.
The pace of
change

5. Why social “should” be important to all of us

6. Make social engagement a differentiator.

9. Reputation is everything….personal,
professional, online, offline
 Social Opportunity –
Offers real-time
connections.
 Social Reality – Once
it’s “out there”, it’s out
there!
 Visibility – greater
visibility into what
others are saying.
 Reputation Management
– greater obligation to
monitor, respond and
escalate.

10. Reminder…as a social ambassador, you
are an extension of your brand.

11. Stuff happens…it’s how you deal with
it that really matters.

13. 1313 June 2014
Know your social media policy (or create one!)
Social never sleeps (who is keeping an eye on it?)
Don’t “mix up” your accounts (personal and pro)
When in doubt, seek guidance from above (first)
Consider automation (but don’t become a machine)
A Few Engagement Rules to Live By…
Create enthusiastic social ambassadors (think amplification)

14. Let’s talk Social Recruiting

16. The world we live in…

17. Reputation is everything….personal,
professional, online, offline

18. But there are challenges…
More resumes
Increase in employee
referrals
Recruiters using social
Higher quality
candidates
Harder to screen
Your reputation is on the line
if there’s no follow-up
Are they trained?
What if we lose them in the
pile?
…so don’t dive in blindly!
Recruiters need to add
value
Requires content strategy and
business knowledge

19. Let’s Talk Social Selling

20. Did you know?
34% of
marketers use
Twitter to
successfully
generate leads
There are now
over 1B with
Google+
enabled
accounts
86% of
buyers
engage in
web research
independent
of the sales
cycle
There are over 39M
students and recent
college grads on
LinkedIn
B2B marketers using
blogs generate 67%
more leads

21. As marketers and social sellers, where
should we impact the buying cycle?

22. 1. Monitor and Listen!

23. 2. Get in the Mix!

24. Where appropriate, ALWAYS link to further
information or back to your website!
Achievements, awards and
accolades
Thought leadership and
discussion pieces
Showcasing our people
and culture
Technology reviews
and demonstrations
New solutions and services
Expert perspectives and
opinions
Behind the scenes from
events or trade shows
Any hot off the press company
news
Industry and partner updates
3. Engage and Impress

25. Get Serious4Social in 15 Minutes/Day
1. Invite 3 people to connect – LinkedIn
2. Comment on 1 status update – LinkedIn
3. Share 1 LinkedIn status update –
LinkedIn/Twitter
4. My modified Twitter 4-1-1: For every 1
self-serving tweet:
– Share 4 pieces of relevant content written by
others
– Re-tweet 1 meaningful tweet
– Favorite 1 informative tweet

26. “You don’t have to be great to
start…but you have to start to be
great.”
- Zig Ziglar

27. A few parting thoughts

28. Are you ready to step up your
social game?
Keep the conversation going with me at @jackiefunk
Visit my new blog at Blog.Serious4Social.com
Keep sharing the goodness of #WOTC14