Dlaczego YT zmienia wygląd kanałów / jak to wykorzystać New channel design on YT: HowTo / FAQ

1. New Channels Design
CONTINUING THE
CHANNELIZATION OF YOUTUBE
Google Confidential and 1
Proprietary

2. Agenda
What’s motivating our product roadmap?
How’s the product evolving?
What’s new for my channel?

3. Subscriptions result in
LONGER VIEWER SESSIONS
Subscriptions

4. Subscribers are a channel’s
MOST VALUABLE VIEWERS
MEDIAN VIEWS
DAYS AFTER UPLOAD

5. Our best viewers
COME BACK EVERY DAY

6. HOW DO VIEWERS
ACCESS
YOUTUBE?

10. So our product is
NO LONGER JUST A WEB SITE

11. Our goals
Get viewers to
return to YouTube daily...
from any connected device
Google Confidential and
Proprietary

12. Our strategy
Get viewers to
subscribe to your channels
Get subscribers to
return often to watch your videos

13. This winter we introduced
THE HOMEPAGE GUIDE

14. Results:
VIEWERS SUBSCRIBING MORE OFTEN
3

15. Agenda
What’s motivating our product roadmap?
How’s the product evolving?
What’s new for my channel?

16. Getting subs to watch more
GUIDE IS EVERYWHERE

17. Getting subs to watch more
GUIDE ON CHANNEL PAGES

18. Getting subs to watch more
YOUR CHANNEL, ALWAYS ONE CLICK AWAY

19. Agenda
What’s motivating our product roadmap?
How’s the product evolving?
What’s new for my channel?

20. Accessing channels from the Guide
NOW MORE CONTROL FOR THE CHANNEL
BEFORE AFTER

21. Programming your channel: WELCOME MODULE

22. Programming your channel: WELCOME MODULE

23. Programming your channel: SHELVES

24. Programming your channel: SHELVES

25. Programming your channel: SHELVES

26. Programming your channel: SHELVES

27. Programming your channel: SHELVES

28. Programming your channel: SHELVES

29. Branding across all platforms

30. Branding across all platforms

31. Branding across all platforms
ONE IDENTITY, MANY SCREEN SIZES
1 Channel
= 1 brand
= 1 identity
ON 100s of SCREEN SIZES

32. Branding across all platforms
ONE IDENTITY, MANY SCREEN SIZES
WITH 100s of SCREEN SIZES
• Assets must scale
• Simplicity works best

33. Branding across all platforms
TODAY’S BRANDING FITS ONE SCREEN ONLY
WITH 100s of SCREEN
SIZES
• Assets must scale
• Simplicity works best

34. Branding across all platforms
TODAY’S BRANDING DOES NOT SCALE TO ALL SCREENS
To mobile
To tablets
OR to TV

35. Branding across all platforms: SIMPLICITY WORKS BEST

36. Branding across all platforms: TOP BANNER FEATURES
Social Networks
Schedule
Shows / Playlists
Subscribe!! Merch Sales
Other Channels

37. Branding across all platforms
MOVING BANNER FEATURES INTO THE CHANNEL PAGE
Other Channels
Social Networks
Merch Sales
Subscribe!!
Shows / Playlists
Schedule

38. Branding across all platforms
MOVING BRANDING INTO THE PLAYER

39. Branding across all platforms
MOVING BRANDING INTO THE PLAYER

40. Branding across all platforms
MOVING BRANDING INTO THE PLAYER

41. Branding across all platforms
MOVING CROSS PROMOTION INTO THE PLAYER
CROSS PROMOTION

42. Branding across all platforms
MOVING CROSS PROMOTION INTO THE PLAYER
CROSS PROMOTION

43. Branding across all platforms
DRIVING TRAFFIC BACK TO YOUR SITE FROM THE PLAYER

44. Branding across all platforms: BRANDING IS FREE TO SCALE

45. Branding across all platforms: FLEXIBLE WIDTH SITE

46. Branding across all platforms
BRANDING SCALES DOWN TO HOVER CARDS

47. Branding across all platforms
... AND TABLETS

48. Branding across all platforms
... AND MOBILE

49. Branding across all platforms
... AND TV

50. Branding across all platforms
... AND TV

51. Agenda
What’s motivating our product roadmap?
How is the site evolving?
What’s new for my channel?

52. THANK YOU!