Primary restaurant solutions_slides_v7

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Check out our Restaurant Marketing and Print Solutions

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Primary restaurant solutions_slides_v7

  1. 1. PARTNER WITHRESTAURANT MARKETING SOLUTIONSPowering Your Print Media
  2. 2. CONTENTWHO WE ARE 3WHO LIKES US 4COLOR MANAGEMENT 5PRIMARY CONNECT 6VERIFY B2B MOBILE APP 7DISTRIBUTIVE PRINT & FULFILLMENT STRATEGY 9DISTRIBUTIVE PRINT & FULFILLMENT FOOTPRINT 10GUARANTEED DISTRIBUTIVE PRINT BENEFITS 11IN-HOUSE PRODUCTION & MANUFACTURING 12SUSTAINABILITY PROGRAMS 13LETS CONNECT 14
  3. 3. W HO WE AREWe provide superior graphic communication products and servicesusing various creative and technology applications that simplifymarketing execution for restaurant and franchisees. We specializein branding campaigns for America’s Fortune 500 companies. COSTA MESA, CAPrimary has been certified as a G7 Master Printer and is a FSC and3M certified company. We operate three state-of-the-art facilities in152,000 square feet. EL SEGUNDO, CA EXPERIENCE PRIMARY www.primarycolor.com/experience-primary IRVINE, CA
  4. 4. WHO FOOD AND BEVERAGE DEUTSCH BAJA FRESH EPSON CHICK-FIL-A FOREVER 21 CINNABON FOX COFFEE BEAN & TEA LEAF GUESS COCA COLA HEALTHCARE PARTNERS DEL TACO HONDA / ACURA EL POLLO LOCO IRVINE COMPANY FOCUS BRANDS LIONSGATE ENTERTAINMENT LIZ CLAIBORNELIKES FRESH & EASY IN-N-OUT NISSAN KFC NBC MOE’S OGILVY & MATHER PEPSI PACIFIC SUNWEAR RALPH’S PACIFIC LIFE INSURANCE RED BULL PARAMOUNT PICTURES TACO BELL PRINCESS CRUISES YUM BRANDS REEBOK THE RICHARDS GROUP OTHER CLIENTS RUBIN POSTAER & ASSOCIATESUS ABC SAATCHI & SAATCHI ARCO / AMPM SKECHERS APPLE SONY PICTURES ASICS SOUTHERN CALIFORNIA EDISON AT&T SUNAMERICA AUDI SUZUKI AVON 72 & SUNNY BANK OF THE WEST TBWA CHIAT DAY BOOST MOBILE TEAM MAZDA CIGNA TOYOTA / LEXUS COLUMBIA TRISTAR UNIVERSAL STUDIOS CROSSFIT VOLKSWAGEN DESIGNORY THE WALT DISNEY COMPANY
  5. 5. COLORMANAGEMENT• Recognized leader and innovator in the print and retail signage industry• Dedicated color management team• Certified G7 Master Printer since 2007• Our products are in compliance with GRACoL and SWOP standards• Precise, web-based, global color management control capability with online dashboard verification and reporting• Color managed workflow from capture to print• Consistent brand image across all devices and substrates• Internal and external implementation5
  6. 6. • Enterprise print management solution• Customized online storefronts including variable data and file uploading capability• Automated aggregation of order routing of POP print materials• Digital asset management• Print-on-demand customizable marketing materials• New store opening and event management application• Cross-media campaigns• VDP, PURL, QR Code integration• Reporting6
  7. 7. VERIFY B2B MOBILE APP• Industry leading mobile app for instant visibility into your stores tap into the POWER• Create individual store profiles for each restaurant location• Enforce brand consistency for franchisees of the VERIFY app• Drive revenue by ensuring timely POP placement through compliance management• Generate pick / pack forms 3G 4:08 PM 3G 4:08 PM 3G 4:08 PM 3G 4:08 PM• Create store specific kitting and distribution lists• Improve store inventory management• Access real-time reports7
  8. 8. VERIFY B2B MOBILE APP• Manage restaurant store remodels and new store openings• Manage all “test” programs and rollouts REMODEL PROJECT• Ensure logo color consistency across the entire brand• Manage installation of all logo vehicles• Track activities of all vendors• Ensure compliance of color certification requirements• Access real-time reports on project progress8
  9. 9. DISTRIBUTI VE PRINTAND FULFILLMENTSTRATEGY• In 2011 we began development of a suite of online applications• In Q1, 2012 our Enterprise Services team finalized the framework WEB-BASED of our revolutionary Distributive Print model with the leading fulfillment and distribution companies in North America• In Q2, 2012 we launched this model on behalf of one of the largest auto manufactures in the world on behalf of their dealers MARKETING SOLUTIONS• In Q3, 2012 we introduced a best-in-class Distributive Print and Fulfillment model for the restaurant industry + + = 10% ONLINE COLOR DISTRIBUTIVE EXECUTION MANAGEMENT PRINT AND SAVINGS FULFILLMENT GUARANTEED9
  10. 10. DISTRIBUTIVE PRINTAND FULFILLMENTFOOTPRINT• Model supports multiple print-on-demand locations with G7 certified color management. Routing of customized orders is supported by Primary’s back office application• Primary has partnered with the leading fulfillment and distribution companies in North America to offer the best-in-class distributive print-on-demand solution in addition to our own state-of-the-art West Coast fulfillment center• Menu materials and POP signage will be produced and distributed from multiple locations throughout the US• Services 90% of US population with in-zone delivery via FedEx ground service. Shipments will be delivered in one day• Guaranteed to reduce freight costs by 15-20% REGIONAL PRODUCTION AND DISTRIBUTION CENTER10
  11. 11. GUARANTEEDDISTRIBUTIVE PRINTBENEFITS• Eliminate priority shipping costs by delivering materials overnight at the lowest possible ground rates• Reduce freight costs by 15-20% by shipping within FedEx zone• Leverage distribution partners’ lowest discount FedEx rates• Aggregate print-on-demand orders of print collateral from all franchise locations• Offer 72 hour turn around time from date of order placement of restaurant marketing materials, to in-store delivery• Reduce inventory levels and waste by up to 25%11
  12. 12. IN-HOUSE PRODUCTIONAND MANUFACTURING• Complete color management, E-Proofing and closed loop color verification• Automated workflow solutions• On-site high resolution proofing• Litho Print• Digital Print• Large Format Print• High Speed Flatbed Print• Dye-Sublimation Print• Lamination and finishing• Custom fabrication12
  13. 13. SUSTAINABILITYPROGRAMS• FSC certified printer with most papers being FSC certified• Adoption of Kaizen principles to gain department efficiencies resulting in 20% waste reduction• Several green alternatives for most popular substrates• Participate in recycling vinyl banners into roofing tiles printing PP or PE vinyl• Material take back programs and reporting• Transition to UV inks for print manufacturing to eliminate VOC’S• Facility energy conservation programs and programs to reduce inventory and print waste• Fleet of hybrid and natural gas delivery vehicles13
  14. 14. LETS LOS ANGELES 401 Coral Circle, El Segundo, CA 90245 310-841-0250 ORANGE COUNTY 265 Briggs Avenue, Costa Mesa, CA 92626 949-660-7080CONNECT FULFILLMENT AND DISTRIBUTION CENTER 2152 Alton Parkway Suite A, Irvine, CA 92606 ATLANTA 1108 Waterford Green Point, Marietta, GA 30068 770-558-1437

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