WWF and The Coca-Cola Company
Partnership Overview
April 2014
Early Collaborations
Partnership Phase 1
2009 2010 2011 2012
Climate Protection
TheCoca-Colasystemexceededits
climateprotectiongoalsof5%emissio...
Focus of Our Work
• Freshwater Conservation
drive innovative, climate-smart solutions
to freshwater challenges though basi...
Through our Water+
commitment, we will
• Help ensure healthy, resilient
river basins in 11 key regions
• Measurably improv...
Partnership
Management
Communications
& Engagement
Freshwater
Conservation
Sustainable
Value Chains
Valuing
Nature
Partner...
Freshwater Conservation
Goal: Help ensure healthy, resilient river basins in 11 key regions
11 Geographies
These regions were selected based on:
1) Presence and Proximity
2) Partners
3) Ecology and Challenges
4) Po...
Where are we working?
11 KEY REGIONS
LEVERAGE COUNTRIES
Rio Grande/Bravo
3 bottlers
1 supplier
Northern Great Plains
Mesoa...
2013 Objectives
• Launch an integrated program of work
within the two core basins that
balances conservation quick wins wi...
Water
Resources
Sustainability
Supply
Reliability
Efficiency Wastewater
Compliance
Supply
Economics
Local/Social
High
Medi...
Thank You
WWF and The Coca-Cola Company
WWF and The Coca-Cola Company
WWF and The Coca-Cola Company
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WWF and The Coca-Cola Company

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Partnership Overview by Jay Sherman-WWF

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  • help ensure healthy, resilient river basins in 11 key regions
    WWF and Coca-Cola will work together to conserve some of the world’s most important places spanning Asia, Africa and the Americas. Specifically, these include the river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze, and Zambezi; the catchments of the Great Barrier and Mesoamerican Reefs; and key regions in the Amur-Heilong, Atlantic Forests and Northern Great Plains.
     
    measurably improve environmental performance across the company’s value chain
    We will improve agriculture, climate, packaging and water efficiency impacts, building a sustainable value chain for the 21st century and beyond.
     
    integrate the value of nature into public and private decision-making processes
    Together, we will advance holistic conservation planning and science to advocate for nature in public and private decision-making processes.
     
    convene influential partners to strengthen and amplify our work
    We will convene extraordinary partners from government, academia, industry, civil society and the public to help solve shared global challenges.
  • This is approximate… still in development. Need to confirm all leverage countries in Phase 2 (Starting in 2013).
    We have 2 “Core Basins” and 9 “Learning Basins.”

    CORE BASINS: focal areas for the partnership, involving deeper levels of investment and a focus on driving integration across workstreams and achieving greater leverage and engagement. Both of these are “owned” (managed) by the Freshwater workstream.
    Yangtze River (single greatest investment at $4-6 million through 2020)
    MesoAmerican Reef / MAR ($2-4 million through 2020) – focus on freshwater and sugarcane
    LEARNING BASINS: work in a set of geographies to address specific workstream issues/opportunities. In many of these locations, the local WWF/TCCC relationship is being developed for the first time. Leveraged funds will be important to supporting goals in these basins.
    For their emphasis on certain agricultural commodities, 4 of these basins are owned by the Value Chain workstream, while all others are owned by the Freshwater team.
    Amur-Heilong (China) – focus on corn – owned by Value Chain / Ag workstream
    Amazon (Brazil)
    Atlantic Forest (Brazil) – focus on sugarcane – owned by Value Chain / Ag workstream
    Great Barrier Reef / GBR (Australia) – focus on sugarcane and freshwater – owned by Value Chain / Ag workstream
    Koshi (Nepal/India)
    Mekong (Vietnam, Thailand, Laos, Myanmar)
    Northern Great Plains /NGP (USA) – focus on corn and other agricultural inputs
    Rio Grande/Rio Bravo (USA, Mexico) – focus on freshwater
    Zambezi (Zambia, Tanzania)




    Over the past year, WWF and TCC have worked to identify geographies, specific freshwater river basins, where we will work together over the next right years. This process began by considering all river systems and then narrowing the focus through research, analysis, and, eventually, the development of key selection criteria as follows:
     
    1. Presence and Proximity
    Coca-Cola presence in the basin (# of plants, size of market/business)
    WWF presence (offices, employees, partners, focus areas)
    Accessibility (airports, roads, etc. regards field visits, VIP/media tours, learning lab functionality)
    Borders (national, state, municipal, county)
    One of the current seven river basins in the first phase of the partnership
    In the US, Canada or Western Europe
    2. Partners
    Presence/importance of Coca-Cola agriculture supply chain (crops, mills/processing plants, % of TCCC’s purchase)
    Partner and other organization activity (NGOs, academic studies, corporate action, insurance business, finance community, private foundations)
    Presence of TCCC’s customers (Wal-Mart, McDonalds, TESCO, etc.)
    Academic presence (universities in the basin, field research, etc.)
    Presence of large, multi-national peer corporations (Unilever, Nestle, etc.)
    Aid/development activity (USAID, GIZ, UNDP, GEF, DfID, etc.)
    3. Ecology and Challenges
    Priority freshwater eco-region status (per WWF’s rankings with summary of issues, e.g., biodiversity, water quality, etc.)
    Water risk/stress (per TCCC’s water risk modeling, WWF Risk Filter, etc.)
    Climate change impacts (per TCCC’s IPP Scenario A1B modeling on climate, population, development; river basin expert input)
    Food:Water:Energy Nexus factors (WRI study, river basin expert input)
    Valuing Nature/Payment for Environmental Services opportunities/receptiveness
    In need of (and solvable) action on four pillars (flow, connectivity, water quality, freshwater habitats and species -- see Appendix A) and climate change
    4. Policy
    Efficacy of governance (highly regulated to little/no regulation OR lack of enforcement of existing statutes)
    River Basin governance (is there good national policy on water, are there river basin committees), investment in institutions that manage water resources, level of integration
    Community interest/awareness (press reports, activism, recreational uses, clean-ups) and/or ability to amplify
    Government/policy influence (perception of WWF and TCCC’s ability to engage/advocate)

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  • WWF and The Coca-Cola Company

    1. 1. WWF and The Coca-Cola Company Partnership Overview April 2014
    2. 2. Early Collaborations
    3. 3. Partnership Phase 1 2009 2010 2011 2012 Climate Protection TheCoca-Colasystemexceededits climateprotectiongoalsof5%emissions reductionindevelopedcountries, reaching5.1%below2004levels. Packaging Assessment Coca-Cola and WWF begin assessing the company’s packaging footprint. Certified Sugar Bonsucro-certified sugar became available on the market, with Coca- Cola making the first purchase of Bonsucro-certified sugar. Renewal Discussions Coca-Cola and WWF expand their commitment to freshwater conservation through a renewed partnership through 2020.
    4. 4. Focus of Our Work • Freshwater Conservation drive innovative, climate-smart solutions to freshwater challenges though basin- wide engagement and comprehensive policy support • Global Value Chains improve environmental performance in water, packaging, climate, and sustainable agriculture across Coca- Cola’s supply chain • Valuing Nature integrate the value of nature explicitly into public and private policy decisions and enhance our understanding of the dynamics involved in meeting multiple planning objectives in a basin © Anton Vorauer / WWF-Canon
    5. 5. Through our Water+ commitment, we will • Help ensure healthy, resilient river basins in 11 key regions • Measurably improve environmental performance across the company’s value chain • Integrate the value of nature into public and private decision- making processes • Convene influential partners to strengthen and amplify our work Our Goals © Yifei Zhang / WWF-Canon
    6. 6. Partnership Management Communications & Engagement Freshwater Conservation Sustainable Value Chains Valuing Nature Partnership Structure
    7. 7. Freshwater Conservation Goal: Help ensure healthy, resilient river basins in 11 key regions
    8. 8. 11 Geographies These regions were selected based on: 1) Presence and Proximity 2) Partners 3) Ecology and Challenges 4) Policy Two types of geographies were identified: • Learning Basins: work broadly in a set of geographies to address specific work stream issues/opportunities • Core Basins: in a few places, take our lessons learned from the first phase and maximize impact by: • driving integration across work streams • achieving greater leverage and engagement © Michel Gunther / WWF-Canon
    9. 9. Where are we working? 11 KEY REGIONS LEVERAGE COUNTRIES Rio Grande/Bravo 3 bottlers 1 supplier Northern Great Plains Mesoamerican Reef catchments Amazon Atlantic Forests Zambezi Koshi Mekong Great Barrier Reef catchments Amur-Heilong Yangtze
    10. 10. 2013 Objectives • Launch an integrated program of work within the two core basins that balances conservation quick wins with longer-term strategies aimed at decision makers and policy windows • Prioritize and select high impact projects to pursue in freshwater-focused learning basins • Work with 1-2 large international partners to secure additional funding in key basins • Develop or utilize existing learning platforms and opportunities for basins to share expertise/lessons learned within and beyond the partnership 2014 Objectives • Set basin conservation targets and roll out partnership indicators • Increase new freshwater workstream and basin leverage from 1:1 to 2:1 • Develop or utilize existing learning platforms and opportunities for basins to share expertise/lessons learned within and beyond the partnership
    11. 11. Water Resources Sustainability Supply Reliability Efficiency Wastewater Compliance Supply Economics Local/Social High Medium Risk Categories
    12. 12. Thank You

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