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Green Data Centre
Earth Rangers ,[object Object],Earth Rangers’ children’s website ( www.earthrangers.com ) is poised to be the most popular, online, youth environmental community in Canada.
Our Connections with Kids
Earth Rangers Growth Across Canada
We are coming to a Kids network near you
Earth Rangers Centre - ERC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],60,000 sq. ft. Earth Rangers Centre
[object Object],[object Object],[object Object],[object Object],[object Object],Advanced Building Automation
Renewable Energy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Envelope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Green Information Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Water Conservation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Furniture and Fixtures  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operational Excellence  ,[object Object],[object Object],[object Object],[object Object],[object Object]
National Geographic
70% of the world’s electricity is generated from carbon-emitting fossil fuels By 2025 40% of the world’s population will have difficulty obtaining sufficient water By 2050 we will have over 9 billion people on the planet  Fortune Magazine Sept 2010
2006 Energy Stats for Data Centres ,[object Object]
Doubling Electric Bills in Data Centres - 2011 ,[object Object],[object Object],[object Object]
2008 average annual cost to power & cool one datacenter HDD $36.29 Cost of Storage
History of Storage  ,[object Object],[object Object],[object Object],[object Object],This presentation is 39.2MB
Cumulative TB Shipped Enjoy  40 Million Years Non-Stop Play Growing Storage 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 2003 2004 2005 2006 2007 2008 2009 Holds  6 Trillion Songs
Worldwide Data Stored  ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP Executives – ROI still main driver  ,[object Object],[object Object],[object Object]
It  is  easy being green
No Shortage of Potential
We are not just a bunch of tree huggers
40% Green IT payback <1 yr 1. Financial Savings 2. Protect the Environment 3. Support Corporate Values 4. Regulatory  Requirements 5. Improve Brand  Image
Our Business Problem ,[object Object],[object Object],[object Object],[object Object]
Low Hanging Fruit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Efficient Data Centre Layout ,[object Object],[object Object],[object Object],[object Object]
Most Energy Efficient  ,[object Object],[object Object],[object Object],[object Object],[object Object],M1000e Chassis Enhancements Reduce data center energy consumption
Top 3 Reasons why we choose VMware Number of Sys Admins per 100 Workloads Annual Power Consumption per Workload *Source: IDC and VMware TAM program Infrastructure Cost per App $802 $14,235 $5,694 $105 2-3 1 Reduce Physical Infrastructure Cost 1 Reduce Environmental Footprint 2 Increase Productivity,  Flexibility and Responsiveness 3
Distributed Power Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Resource Pool Physical Servers We let it run itself!!
Pillar Founding Principles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stop Storage Waste  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Penalty-free Scaling - TCO Traditional Use Case: Administrators must balance capacity, performance and by default, utilization.  Capacity (spindles) must be added to  increase performance. Pillar Use Case: Administrators do not compromise utilization when either performance  or capacity requirements change. Pillar delivers the highest utilization rates in the industry On average, customers report their server utilization rates run between 5 to 15% per machine, while storage systems tend to have utilization rates that range  between 20 to 25%”  --- Aberdeen Group  Traditional Use Case: Administrators must balance capacity, performance and by default, utilization.  Capacity (spindles) must be added to  increase performance. High Utilization = Green : Much like server virtualization – the higher the storage utilization, the more money you save. Traditional Utilization Traditional Utilization Pillar Enabled Utilization
Pillar QoS Multiple Resource Allocation Points Pillar QoS provides multiple Resource Allocation control points in the Axiom  to align system resources to application-unique I/O requirements, enabling “application multi-tenancy”. Allocation of CPU in the slammer,  cache allocations, back-end bandwidth, and data placement are managed to I/O priority, while minimizing contention.
Today’s QoS Unified Storage Platform with a Unified Storage Pool SAN Slammer Unified Storage Pool Up to 64x Bricks NAS Slammer LUN FileSystem Premium VLUN Medium VLUN Archive VLUN SATA SSD High VLUN
Prioritizing the IO Queue Virtual Server Virtual Machine 2 Virtual Machine 1 Virtual Machine 3 FIFO Queue 4 5 8 10 1 3 7 9 2 6 Virtual Server Virtual Machine 2 Virtual Machine 1 Virtual Machine 3 1 3 9 4 5 8 10 7 2 6 High Priority Queue Medium Priority Queue Low Priority Queue high medium low high medium low
Pillar Global Customer Support ,[object Object],[object Object],[object Object],[object Object],You’re in Good Hands. Pillar Customer Support ensures that:
Don’t forget your local Power Authorities ,[object Object],[object Object],[object Object]
Don’t be afraid to push the envelope
We Save 110 000 KiloWatts ,[object Object],[object Object],[object Object]
ROI after 2 Years  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total Hardware and Software Savings  $494,000.00  Data Centre Incentives Program $13,000.00 Annual energy savings (2 years) $22,000.00  Total:  $529,000.00
4 things came of this
1 - Our Award Winning Green Data Centre ,[object Object],“ Earth Rangers is a true pioneer in preserving the environment it inhabits and Pillar is very pleased to complement Earth Rangers’ philosophy of sustainability.” Mike Workman, CEO and Chairman Pillar Data Systems
Awards - Computer World - 2010
2  -  Case Studies/ Papers/ Research
3 -  Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 - Moving forward on other projects  ,[object Object]
Back-up ,[object Object],[object Object],[object Object],[object Object]
Our Print Environment  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Real Problem
Phantom Power  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s next?
Thin Clients
Reusing the Heat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Green Cloud
Recycling your company’s computers  ,[object Object],[object Object],[object Object],[object Object]
Tele-commute   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A new  study  conducted by  Robert Half Technology  shows that telecommuting is becoming more commonplace, especially among IT professionals.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact info
Questions?

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Green Data Centre Features 90% Lower Energy Usage

  • 2.
  • 4. Earth Rangers Growth Across Canada
  • 5. We are coming to a Kids network near you
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15. 70% of the world’s electricity is generated from carbon-emitting fossil fuels By 2025 40% of the world’s population will have difficulty obtaining sufficient water By 2050 we will have over 9 billion people on the planet Fortune Magazine Sept 2010
  • 16.
  • 17.
  • 18. 2008 average annual cost to power & cool one datacenter HDD $36.29 Cost of Storage
  • 19.
  • 20. Cumulative TB Shipped Enjoy 40 Million Years Non-Stop Play Growing Storage 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 2003 2004 2005 2006 2007 2008 2009 Holds 6 Trillion Songs
  • 21.
  • 22.
  • 23. It is easy being green
  • 24. No Shortage of Potential
  • 25. We are not just a bunch of tree huggers
  • 26. 40% Green IT payback <1 yr 1. Financial Savings 2. Protect the Environment 3. Support Corporate Values 4. Regulatory Requirements 5. Improve Brand Image
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Top 3 Reasons why we choose VMware Number of Sys Admins per 100 Workloads Annual Power Consumption per Workload *Source: IDC and VMware TAM program Infrastructure Cost per App $802 $14,235 $5,694 $105 2-3 1 Reduce Physical Infrastructure Cost 1 Reduce Environmental Footprint 2 Increase Productivity, Flexibility and Responsiveness 3
  • 34.
  • 35.
  • 36.
  • 37. Penalty-free Scaling - TCO Traditional Use Case: Administrators must balance capacity, performance and by default, utilization. Capacity (spindles) must be added to increase performance. Pillar Use Case: Administrators do not compromise utilization when either performance or capacity requirements change. Pillar delivers the highest utilization rates in the industry On average, customers report their server utilization rates run between 5 to 15% per machine, while storage systems tend to have utilization rates that range between 20 to 25%” --- Aberdeen Group Traditional Use Case: Administrators must balance capacity, performance and by default, utilization. Capacity (spindles) must be added to increase performance. High Utilization = Green : Much like server virtualization – the higher the storage utilization, the more money you save. Traditional Utilization Traditional Utilization Pillar Enabled Utilization
  • 38. Pillar QoS Multiple Resource Allocation Points Pillar QoS provides multiple Resource Allocation control points in the Axiom to align system resources to application-unique I/O requirements, enabling “application multi-tenancy”. Allocation of CPU in the slammer, cache allocations, back-end bandwidth, and data placement are managed to I/O priority, while minimizing contention.
  • 39. Today’s QoS Unified Storage Platform with a Unified Storage Pool SAN Slammer Unified Storage Pool Up to 64x Bricks NAS Slammer LUN FileSystem Premium VLUN Medium VLUN Archive VLUN SATA SSD High VLUN
  • 40. Prioritizing the IO Queue Virtual Server Virtual Machine 2 Virtual Machine 1 Virtual Machine 3 FIFO Queue 4 5 8 10 1 3 7 9 2 6 Virtual Server Virtual Machine 2 Virtual Machine 1 Virtual Machine 3 1 3 9 4 5 8 10 7 2 6 High Priority Queue Medium Priority Queue Low Priority Queue high medium low high medium low
  • 41.
  • 42.
  • 43. Don’t be afraid to push the envelope
  • 44.
  • 45.
  • 46. 4 things came of this
  • 47.
  • 48. Awards - Computer World - 2010
  • 49. 2 - Case Studies/ Papers/ Research
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.

Editor's Notes

  1. Title of Presentation Client Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  2. So, why do companies invest in Green IT? To save money!! Although it is interesting to note that different groups say different things, depending on who we survey. C-E-O’s say it’s to support values.
  3. Title of Presentation Client Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  4. The M1000e chassis enhancements will extend and enhance Dell’s leadership position in power efficiency and performance per watt, as well as setting new standards for usability and manageability New ultra-efficient PSUs and fans will widen the gap of measured efficiency vs. Dell’s competitors, extending Dell’s leadership position. New ultra-efficient 2700W power supplies (94+% efficiency) New HE fans deliver efficient cooling while reducing overall power
  5. This is an example of a VMware customer’s dramatic results from building this transparent cloud infrastructure is an economic break-through. Customers save up to 60% in CapEx on a per application basis. Similarly customers increase labor productivity / decrease datacenter operating cost by ~2-3x. Supporting data: CapEx. VMware has hundreds of documented customers case studies where companies have been able to decrease the physical infrastructure cost per application by more than 50%. OpEx Before VMware, IDC claims an average of about 30 servers per admin. After virtualization, they typically see the number increase 3x. In the TAM program, we considered collecting this statistic.   A large money management firm in the US achieved 300 : 1 ratio  (Approximately 1500 VMs to 5 Admins). A leading banks in the US with about 2000 VMs had between 8 to 10 VI administrators (200:1). IDC has claimed that average server to admin ratios with VMware are 3x or 90 server per admin (John Humphreys, Vforum preso / Virtualization 2.0). Risk reduction: Safeco – a $2 bn insurance company calculates that before VMware they would have taken about 40 hrs to recover from a disaster resulting in about $30 MM business loss. After VMware they would need about 4.5 hrs to recover from disaster, reducing the business loss from $30 MM to about $4MM.
  6. Most servers consume 50% of their peak power requirement even when idle. Distributed Power Management helps you really manage your power bill without compromising on resource availability to virtual machines Put host in stand-by mode if: total demand + reserve &lt;= total capacity minus host capacity MORE DETAIL FOR INTERESTED CUSTOMERS: Users can define: Reserve capacity to always be available Time for which load history can be monitored before the power off decision is made. Time for which load history can be monitored before the power on decision is made. Power on will also be triggered when there aren’t enough resources available to power-on a VM or when more spare capacity needed for HA. Stand-by mode means the host is powered off (S5). There are sub-modes to standby mode: When a recommendation to go into standby is accepted, the host immediately enters standby/entering mode. In this mode the machine is still powered on and may still have some VMs running on it. They must be migrated off, and no new VMs can be started/migrated on the host. When the host is evacuated, it can be powered off ( standby/off ) At some later point, if a recommendation to leave standby mode is accepted, the machine is powered up and begins to boot ( standby/leaving ).  No VMs can be migrated on it until it&apos;s fully up. Automation options: Automation level Automatic – DPM makes power on/off recommendations and executes them Manual – DPM makes power on/off recommendations and admin chooses whether or not to execute them Off – DPM is disabled Automation level defined on per-cluster &amp; per-host basis Advanced options for tuning load parameters Manual power off/on of hosts Requirements and considerations: Running Virtual Center with DRS VMotion compatible cluster Shared storage Compatible processor architectures VMkernel/VMotion network Hosts with Wake on LAN NICs with Wake on LAN Configure these as the VMotion NICs Test Wake on LAN prior to using DPM in production Manually power off and then power on each host using VC UI
  7. Pillar’s founding principles have been with pillar since its beginning
  8. Corporate Overview August 13, 2007 Proprietary Leveraging many of the functional points already covered, Pillar is able to deliver the highest utilization rates in the industry. Most analysts estimate that 35-40% utilization of physical capacity is standard. In Pillar’s case, our customers on average run at 62% utilization, with many reaching over 80%. To understand how we are different, it is important to review the fact that traditional storage requires customers to balance their capacity and performance requirements when provisioning and planning for new applications. This always has been at the expense of utilization because as capacity needs increase and existing drives are filled, performance suffers. The only remedy is to add even more spindles to an array, lowering utilization in the process. Given Axiom’s ability to scale both capacity and performance independently, administrators longer need to worry about the number of spindles supporting a given capacity and performance level. Either variable is easily altered by adding modular components such as a new storage controller (Slammer) or capacity tray (Brick). Additionally, when new components are added, there is no data migration required.
  9. Title of Presentation Client Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  10. Easy to Recycle at End of Life And finally, using Lexmark products the right way means doing the right thing when you are done with them. Lexmark’s offers free recycling programs for our cartridges as well as our printer hardware. To make it easy for employees to participate and to enhance return volumes, we offer customized corporate collection programs. We reuse or recycle 100% of the laser cartridges we collect, keeping millions of pounds of material out of the solid waste stream annually. And more than 99% of the materials used in our printers can be recycled.
  11. Unmanaged Output Managing printers and copiers has historically been an administrative nightmare. As a result, many organizations simply choose to ignore them. Analyst estimates indicate that 67% of all organizations have no idea how much they print* . Most don’t know how many devices they have. The result is hundreds or even thousands of unmanaged devices generating millions of unmanaged pages every year, driving up unnecessary cost for your organization and draining natural resources. * IDC
  12. Title of Presentation Client Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.