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Beyond Green: EMC and Energy Efficient IT
Beyond Green: Achieving Efficient and Sustainable IT  ,[object Object],[object Object],[object Object],[object Object],Efficient IT  Delivers  Green
The Digital Universe is Rapidly Expanding Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008 Ten-fold growth in five years! 1,773 exabytes 173  exabytes  Amount of Digital Information Created and Replicated Each Year Exabytes 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2006 2007 2008 2009 2010 2011
Data Center Energy Use is Doubling ,[object Object],[object Object],[object Object],Comparison of Projected Electricity Use, 2007 to 2011 Source: EPA report to Congress, 2007 State of the art scenario Historical energy use 0 20 40 60 80 100 120 140 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Annual Electricity Use (billion kWh/year
IT Assets are Poorly Used ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: VMware, Microsoft, EMC
Data Center Efficiency Strategies CONSOLIDATE OPTIMIZE AUTOMATE
Available Capabilities for Energy Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve Efficiency – Reduce Energy Consumption Snaps  Clones Compression De-duplication Archiving Server virtualization Data migration Storage consolidation Virtual Provisioning Flash drives Optimization algorithms  Automated discovery Document management INCREASE UTILIZATION REDUCE CAPACITY
EMC Solutions Driving Energy Efficiencies: Examples Improve Efficiency – Reduce Energy Consumption CLARiiON LCFC and ATA  Virtual LUNs  FileMover and Xtenders Invista Open Replicator SAN Copy TimeFinder/Snap  TimeFinder/Clone SnapView  Native GigE  SRDF/A RecoverPoint Avamar EMC Centera VMware Open Replicator Symmetrix Celerra Virtual Provisioning Cache/Algorithms  Smarts ADM De-duplication INCREASE UTILIZATION REDUCE CAPACITY
Server, Storage Network, and Storage Consolidation to Maximize Energy Efficiency Leading North American Utility Savings of +70% in reduced data center space, power, and cooling Storage Network Tier 2 Tier 1 Tier 0 CONSOLIDATE OPTIMIZE AUTOMATE Tier 3 Tier 2 Tier 1 Storage Network BEFORE AFTER 1,000 Servers 80 270 TB Storage 140 TB 3,000  cables/ports Network 300  cables/ports 200  server racks Facilities 10  server racks
EMC Tiered Storage Options SOFTWARE-BASED TIERING CAPABILITIES Quality of Service Management Cache Partitioning Virtual LUN Technology ControlCenter Symmetrix Optimizer Advanced functionality to optimize storage tiering Virtual Provisioning PLATFORM-BASED TIERING CAPABILITIES Tier 2 Tier 1 Tier 2 Tier 1 Tier 2 Tier 1 Best-of-breed storage systems and technology Tier 0
Today: Energy-Efficient Storage Design ,[object Object],787 kWh/yr 1,434 kWh/yr 3,048 kWh/yr 94% 87% 73% 50% 393 kWh/yr CONSUME LESS ENERGY BY CAPACITY 15K 73 GB 15K 146 GB 10K 300 GB 7.2K 500 GB 7.2K 1 TB 6,096 kWh/yr 73 GB Flash drive 3,790 kWh/yr 30x IOPS 38% Less Energy
EMC Power Calculator -62%
EMC Energy Efficiency Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSOLIDATE OPTIMIZE AUTOMATE $ $ $ $
Customer Example of Refresh and Consolidation: Telco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],73% Reduction 59% Reduction 56% Reduction
Storage Consolidation and Tiering Yield Efficiency Archive Data Backup Data ,[object Object],[object Object],[object Object],[object Object],[object Object],CONSOLIDATE OPTIMIZE AUTOMATE Virtual Prov Arrays Files Production Data Tier 3 Tier 2 Tier 1 Virtualization Remote Volumes
 

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Beyond Green: EMC and Energy Efficient IT

  • 1. Beyond Green: EMC and Energy Efficient IT
  • 2.
  • 3. The Digital Universe is Rapidly Expanding Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008 Ten-fold growth in five years! 1,773 exabytes 173 exabytes Amount of Digital Information Created and Replicated Each Year Exabytes 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2006 2007 2008 2009 2010 2011
  • 4.
  • 5.
  • 6. Data Center Efficiency Strategies CONSOLIDATE OPTIMIZE AUTOMATE
  • 7.
  • 8. EMC Solutions Driving Energy Efficiencies: Examples Improve Efficiency – Reduce Energy Consumption CLARiiON LCFC and ATA Virtual LUNs FileMover and Xtenders Invista Open Replicator SAN Copy TimeFinder/Snap TimeFinder/Clone SnapView Native GigE SRDF/A RecoverPoint Avamar EMC Centera VMware Open Replicator Symmetrix Celerra Virtual Provisioning Cache/Algorithms Smarts ADM De-duplication INCREASE UTILIZATION REDUCE CAPACITY
  • 9. Server, Storage Network, and Storage Consolidation to Maximize Energy Efficiency Leading North American Utility Savings of +70% in reduced data center space, power, and cooling Storage Network Tier 2 Tier 1 Tier 0 CONSOLIDATE OPTIMIZE AUTOMATE Tier 3 Tier 2 Tier 1 Storage Network BEFORE AFTER 1,000 Servers 80 270 TB Storage 140 TB 3,000 cables/ports Network 300 cables/ports 200 server racks Facilities 10 server racks
  • 10. EMC Tiered Storage Options SOFTWARE-BASED TIERING CAPABILITIES Quality of Service Management Cache Partitioning Virtual LUN Technology ControlCenter Symmetrix Optimizer Advanced functionality to optimize storage tiering Virtual Provisioning PLATFORM-BASED TIERING CAPABILITIES Tier 2 Tier 1 Tier 2 Tier 1 Tier 2 Tier 1 Best-of-breed storage systems and technology Tier 0
  • 11.
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Editor's Notes

  1. Beyond Green: EMC and Energy Efficient IT April 2008 Note to Presenter : Use this presentation to teach your customers and prospects about the many energy efficiency advantages EMC has for the data center that help them get more value from data while increasing utilization, conserving power, and cutting costs. EMC has many energy efficiency advantages in the data center that help customers get more value from your data while increasing utilization, conserving power, and cutting costs. First, though, let’s understand why energy efficiency is so important.