4. Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
Student engagement
Boundaries
e-professionalism
Social Media &
Pharmacy Education
5. — Bandura’s Theory of Social Learning
Individuals learn by
observing one another
through live, verbal or
symbolic communication.
”
“
6. Participation and dialogue in a
social setting allows individuals
to use and construct knowledge.
“
”
— Social Constructivist Theory
7. Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
Student engagement
Boundaries
e-professionalism
Social Media &
Pharmacy Education
8. Use of social media in the classroom can feel both
uncomfortable and inappropriate for students who have
long used social media for personal communication.
Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
10. PRIVACY PARADOX
Bushel et al. Protecting human health & security in digital Europe:
How to deal with the “Privacy Paradox”? Sci Eng Ethics 2014
Fear threats
to personal
autonomy and
freedoms from
globalized data
processing by
government
Voluntarily
disclose
personal data on
social networking
sites (names, photos,
dates of birth, marital
status, medical data)
11. Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
Student engagement
Boundaries
e-professionalism
Social Media &
Pharmacy Education
12. Don’t lie.
Don’t pry.
Don’t cheat.
Can’t delete.
Don’t steal.
Don’t reveal.
A 12-word Social Media Policy
Farris Timimi, Mayo Clinic Center for Social Media
If it’s on the Internet, it isn’t private by DonkeyHotey,
https://flic.kr/p/9RYZvc
13. J Am Pharm Assoc 2010;50:745-51
PUBLIC FAMILIARITY
ECONOMICAL NATURE
OF USING SOCIAL MEDIA
ABILITY TO DISSEMINATE
INFORMATION RAPIDLY
26. J Am Pharm Assoc 2010;50:714-719
CATEGORIES OF PHARMACY BLOGS (2009) N=136
NEWS
PERSONAL
VIEWS
STUDENT
INFORMATION
CAREER
ORIENTED
DRUG
RELATED
BIG
PHARMA
TECHNICIAN
INFORMATION
27. J Am Pharm Assoc 2010;50:714-719 ISSUES WITH
PATIENTS
PERSONAL
LIFE
WORKING
CONDITIONS
ISSUES WITH
OTHERS
THEME ANALYSIS OF
BLOGS IN PERSONAL
VIEWS CATEGORY (N=38)
63% promote a negative
impression of pharmacists
and/or the profession
28. … the blogs serve to humanize the pharmacist,
revealing emotions and feelings that might not otherwise
be seen by patients and/or other health professionals.
Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
29. The ability to vent frustrations to an online, faceless
audience may be therapeutic and reduce job stress and
increase overall job satisfaction.
Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
30. The personal views blogs provided
insight into the myriad issues
involved with interprofessionalism
activities.
Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
32. “ [those] who use social media, to do so
in a professional, responsible
and respectful manner.”
33. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
Thoroughly consider the
purposes and potential
outcomes of participation in
social media and develop the
strategies and skills required
to effectively utilize social media
to meet their goals
“
34. Exercise professional judgment and adhere to professional
standards and legal requirements in both private and public
social media communications, especially legal and ethical
obligations to protect the privacy of personal health
information.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
35. Balance the benefits social media provide with the obligations
and liabilities they may create
Encourage the development and application of best practices
by users of social media.
SOCIAL MEDIA
POLICY
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
36. Suggested Elements of Social Media Policies
Jeff Cain, Am J Health-Syst Pharm 2011;68:1036-40.
Reputation of
organization
Define who is permitted to speak on
behalf of the organization
Privacy
Should not reveal private information
about patients
Productivity
Personal use is permissible only
during non-work hours
General
State that organizational policies are
applicable to social media
communications
Playbricks 3 by Paul Preacher,
http://www.freeimages.com/photo/205911
37. MAINTAINING
PROFESSIONALISM
ONLINE
Defines conduct
worthy of CM & PGH
EXTERNAL
COMMUNICATIONS
Using social media for
health promotion
Dealing with outsiders,
media or press
SAMPLE SCENARIOS
To illustrate provisions
of the policy
SETTING UP SOCIAL
MEDIA ACCOUNTS
Guidance for personal accounts
Approval of institutional accounts
POSTING ON
PERSONAL ACCOUNTS
Guidance if identified
with CM or PGH
PROTECTING
PRIVACY &
CONFIDENTIALITY
To uphold patients’ rights
UPCM/PGH Social media policy
SECTIONS
01
02
03
04
05
06
DRAFT FOR DISCUSSION ONLY
DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY
38. Medical advice offered
through social media
should be provided in
accordance with the
professional
standards
of pharmacy practice.
Advance the
well-being
and dignity
of patients
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
39. Pharmacy professionals
should be cognizant of both
the benefits and
limitations of online
communication.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
40. Pharmacy professionals should view social
media as a means to not only provide
timely and accurate drug information
but also to rebut inaccurate, misleading,
or outdated information.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
41. Complaining about or
disparaging patients, even
in general terms, does not
advance the dignity of
patients or the profession.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
42. The higher standards of conduct
expected of professionals, even in
personal behavior, apply as well to
their participation in social media.
Acting with
integrity and
conscience
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
43. The apparent anonymity provided by social media does not
release pharmacy professionals from their ethical obligation
to disclose potential conflicts of interest.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
44. Preceptors and
mentors have a
special responsibility
to model
appropriate practices
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
45. Pharmacy professionals should not use social
media to make ad hominem comments or
needlessly denigrate specific care providers,
institutions, or professions.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
46. Postings on social media should be subject to the same
professional standards and ethical considerations
as other personal or public interactions.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
47. Pharmacy professionals should
exercise professional
judgment and employ
established best practices to
ensure compliance with privacy
requirements when
communicating with patients or
about specific patient cases on
social media.
ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
49. — Brian Donahue,
student pharmacist
”
“
Social media is a
window through which
we ask people to look.
How big we make the
window is up to us, as
is what we do in front
of the window.
Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536