A preview from a free webinar hosted by i-Sight. During the webinar, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy. You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/

1. Introduction
Sharlyn Lauby
Sharlyn Lauby is president of ITM Group, a training and human
resources consulting firm in Fort Lauderdale, Florida. During her 18
years in the profession, she has always seen human resources as the
marketing department for a company’s internal clients. Prior to starting
ITM Group, Sharlyn was vice president of human resources for one of
the world’s largest organizational consulting firms. She has designed
and implemented highly successful programs for employee retention,
internal and external customer satisfaction, and leadership
development.
Joe Gerard
Joe Gerard is the VP of Sales & Marketing at i-Sight, a leading provider of
web-based case management software for corporate investigations. He’s
worked with companies like Dell, Coke, Allstate, BP and more than 100
others to implement improved investigative processes that leverage best
practices and case management.

2. Today’s Session
1. Understand the growing trend of social media in
the workplace
2. Learn the key elements to developing a social
media policy
3. Share workplace examples of companies using
social media

3. Social Media
What is social media?
Social Media = Conversations between
people over the internet.

4. It’s Not a Fad
From CFO Magazine: “The Cost of Social
Media Phobia”
•72% Positive impact on productivity
– Answers to questions
– Information to be successful
•86% Positive impact on brand reputation
•78% Positive impact on customer service

5. Case Study
• Company founded in 2002
• For 6 years, flat growth
• In 2007, started using YouTube for marketing
• Sales increased 40% in first year
• In 2008, sales increased 80%
• In 2009, profit increased 432%
• In 2010, profit increased 300%

6. 10 Things to Include in Every Social
Media Policy
• Tell People the Purpose • Understand Community
• Agree Upon Ownership • Respect Information
• Value and Productivity
• Be Authentic
• Social isn’t Mobile
• Know Your Audience
• When Things Go Wrong
• Exercise Good
Judgment

7. Questions?
If you have any questions, please submit them now.
Thank you for taking the time to attend today’s webinar.
If you have any questions about the information covered in the webinar,
please contact:
Joe Gerard Sharlyn Lauby
jgerard@i-sight.com slauby@itmgroupinc.com