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The Value of Tribal Knowledge and Strategies to
Increase Adoption
The world has become a giant network
Faster
responses
Personalized
service
Better
experiences
Your customers expect more.
Yet, we continue to work like we always have
As a result,
companies
are being
disrupted.
Today I Learned
• Assess my organization’s social maturity
• Effectively Work Out Loud
• Enable business value without bei...
My name is…
Challenging the status quo
Kanwal Khipple
Founder, Principal Consultant
Creative Lead World’s 1st Office 365
b...
You’ll love the way we work. Together.
User
Experience
Business
Strategy
Technology
Architecture
Share is the new save
Social Maturity
Crawl. Walk. Run.
Evolution of Social Mediums
Work like a network?
• Awareness and embracing a new approach
• Social doesn’t equal slacking
• Open doesn’t equal insecur...
Don’t over think social
Diffusion of “Social” Innovations
Maturity Model
How does your organization rank?
No Process
Informal Process,
Randomly Performed
Formal Process,
Routinely Performed
Defin...
The point is to extract learning FROM work,
not impose more work
Adoption Model
• Baseline - define where you are currently and objectives for improvements
• Plan a Pilot - prioritize soc...
If what you’re doing isn’t worth sharing,
then why are you doing it?
“Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
- Gartner, September 2012
...
Work Out Loud
Loud. LOUDer. LOUDER.
Social communities leverage an increasingly
expensive asset – people – by allowing them to
work out loud, connect with mor...
Which Communities, When?
When to Work Out Loud
Be your Organization’s Intraprenuer
Yammer & The Travel Corporation
Case Study
Introducing…
Sharing our story
Jen Burke
Project & Process Development Manager
The Travel Corporation
.
Who We Are
3025
Yammer Users
25+
companies globally
600+
Yammer Groups
The Travel Corporation
Why Yammer?
• One application for global
communications.
• Best solution to build our social
business & improve business
a...
Adoption Plan
• Used Yammer’s ‘Quick Launch’ plan.
• Executive and HR buy in.
• Yambassadors Team in every office.
• Made ...
Our Journey So far?
• Gave us the business agility & social business we needed.
• Has become imbedded into business.
• Con...
Enable Business Value
GO where the community is.
Culture
Move from Command and Control to
Network: Open, Fluid, Fast
Listen
to conversations
that matter
Adapt
and make
smarter
decisions
Grow
your
business
Work like a network.
Come For The Content, Stay For The
Community
#worklikeanetwork
Adapt
improvement in project
collaboration
37%
Grow
of business leaders agree that
internal social tools...
Deciding Factor for ESN?
Impact of ESN?
Ways to Drive Business Value
1. Encourage Sharing
2. Capture Knowledge
3. Lunch and Learns
4. Yambassadors
5. Praise an em...
If everyone in the team narrated their work
openly, we wouldn’t need any meetings to
assess project status and we would ga...
Today I Learned
• Where my company is in their social maturity
• How to effectively Work Out Loud
• Can I enable business ...
Got Yammer! Now what?
• Week 1 – motivate and engage the existing
community
• Week 2 – recruit and engage new employees
• ...
Yammer Feature Cheat Sheet
Cultivate relationships
As in any good relationship, your followers require care and
attention. Follow the five-step adopt...
Thank You
Kanwal Khipple
kanwal@2toLead.com
416-888-7777
Complete the feedback form to win prizes
Conference Pass
Training Voucher
eBooks
Connect. Collaborate. Share.
Toronto SharePoint Users Group
http://www.meetup.com/TorontoSPUG/
Toronto SharePoint Business...
Thanks to our sponsors!
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The Value of Tribal Knowledge and Strategies to Increase Adoption

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Organizations are investing in enterprise social networks at an alarming rate.  To gain the benefits of improving employee engagement, collaboration, and knowledge sharing requires you to look beyond technology deployment. Attend this session to learn how social tools can play a critical role, what strategies that can help drive organizational change. This session will help IT architecture and infrastructure personnel understand #esn adoption issues, the role of change management, and alignment of social tools with strategic business initiatives.  As part of this session, we’ll also look at a customer case study on how Yammer is continuing to transform a global organization.
Agenda:
1.       Social Maturity – present how social enterprise networks have changed over the course of the past decade (atlassian, give, newsgator, sp2010, yammer)
2.       Creating a Collaborative / Social Environment – what are some of the top ways organizations are changing the traditional collaboration model and the risks involved. 
3.       Enable business value – scenarios and opportunities to create business value
4.       Change Mgmt models – what training, governance and adoption strategies work and where your organization fits.

Published in: Leadership & Management

The Value of Tribal Knowledge and Strategies to Increase Adoption

  1. 1. The Value of Tribal Knowledge and Strategies to Increase Adoption
  2. 2. The world has become a giant network
  3. 3. Faster responses Personalized service Better experiences Your customers expect more.
  4. 4. Yet, we continue to work like we always have
  5. 5. As a result, companies are being disrupted.
  6. 6. Today I Learned • Assess my organization’s social maturity • Effectively Work Out Loud • Enable business value without being disruptive
  7. 7. My name is… Challenging the status quo Kanwal Khipple Founder, Principal Consultant Creative Lead World’s 1st Office 365 based intranet and award winner (Nielson Norman 2014). . Jen Burke Project & Process Development Manager The Travel Corporation .
  8. 8. You’ll love the way we work. Together. User Experience Business Strategy Technology Architecture
  9. 9. Share is the new save
  10. 10. Social Maturity Crawl. Walk. Run.
  11. 11. Evolution of Social Mediums
  12. 12. Work like a network? • Awareness and embracing a new approach • Social doesn’t equal slacking • Open doesn’t equal insecure • Publish then perfect • Authoritative content is not the only kind that offers value
  13. 13. Don’t over think social
  14. 14. Diffusion of “Social” Innovations
  15. 15. Maturity Model
  16. 16. How does your organization rank? No Process Informal Process, Randomly Performed Formal Process, Routinely Performed Define and measure social metrics 1 3 5 Define objectives aligned with target audiences and social metrics 1 3 5 Create a social engagement strategy with a tactical plan of action 1 3 5 Select processes that fit social platform architecture and tactics 1 3 5 Social Maturity Rank Trial Phase 4-6 Transition Phase: 8-16 Strategic Phase: 18-20
  17. 17. The point is to extract learning FROM work, not impose more work
  18. 18. Adoption Model • Baseline - define where you are currently and objectives for improvements • Plan a Pilot - prioritize social capabilities and define training, pilot and standards • Training & Piloting - introduce non-disruptive social capabilities with greatest potential value • Launch and Drive Success – communicate effectively on purpose and value • Adapt and Iterate - collect metrics, tweak processes as required and integrate into how you operate
  19. 19. If what you’re doing isn’t worth sharing, then why are you doing it?
  20. 20. “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 Transforming Culture + Deploying Technology TechCulture
  21. 21. Work Out Loud Loud. LOUDer. LOUDER.
  22. 22. Social communities leverage an increasingly expensive asset – people – by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly. Rachel Happe
  23. 23. Which Communities, When?
  24. 24. When to Work Out Loud
  25. 25. Be your Organization’s Intraprenuer
  26. 26. Yammer & The Travel Corporation Case Study
  27. 27. Introducing… Sharing our story Jen Burke Project & Process Development Manager The Travel Corporation .
  28. 28. Who We Are 3025 Yammer Users 25+ companies globally 600+ Yammer Groups The Travel Corporation
  29. 29. Why Yammer? • One application for global communications. • Best solution to build our social business & improve business agility. • Quick to implement.
  30. 30. Adoption Plan • Used Yammer’s ‘Quick Launch’ plan. • Executive and HR buy in. • Yambassadors Team in every office. • Made it easy to reach for help. • Made it fun!
  31. 31. Our Journey So far? • Gave us the business agility & social business we needed. • Has become imbedded into business. • Continuous quarterly health checks. • Helped with our company culture. • Part of our normal work life.
  32. 32. Enable Business Value GO where the community is.
  33. 33. Culture Move from Command and Control to Network: Open, Fluid, Fast
  34. 34. Listen to conversations that matter Adapt and make smarter decisions Grow your business Work like a network.
  35. 35. Come For The Content, Stay For The Community
  36. 36. #worklikeanetwork Adapt improvement in project collaboration 37% Grow of business leaders agree that internal social tools stimulate innovation 93% Red River, 2013Inside Communication, 2012 Listen more visibility into other departments and office locations 76% Yammer, 2013
  37. 37. Deciding Factor for ESN?
  38. 38. Impact of ESN?
  39. 39. Ways to Drive Business Value 1. Encourage Sharing 2. Capture Knowledge 3. Lunch and Learns 4. Yambassadors 5. Praise an employee 6. Enable Action 7. Empower Employees 8. Post an idea and ask for feedback 9. Start a group
  40. 40. If everyone in the team narrated their work openly, we wouldn’t need any meetings to assess project status and we would gain a lot of time. Jerden Sangers
  41. 41. Today I Learned • Where my company is in their social maturity • How to effectively Work Out Loud • Can I enable business value without being disruptive
  42. 42. Got Yammer! Now what? • Week 1 – motivate and engage the existing community • Week 2 – recruit and engage new employees • Week 3 – showcase the organization, network and people • Week 4 – discuss what matters
  43. 43. Yammer Feature Cheat Sheet
  44. 44. Cultivate relationships As in any good relationship, your followers require care and attention. Follow the five-step adoption model in this presentation to deliver high-quality content that addresses member needs and you‘ll not only grow your community, but also forge bonds and foster honest conversations with potential customers. Thanks for listening, and happy posting!
  45. 45. Thank You Kanwal Khipple kanwal@2toLead.com 416-888-7777
  46. 46. Complete the feedback form to win prizes Conference Pass Training Voucher eBooks
  47. 47. Connect. Collaborate. Share. Toronto SharePoint Users Group http://www.meetup.com/TorontoSPUG/ Toronto SharePoint Business Users Group http://www.meetup.com/TSPBUG/ SharePoint Saturday Toronto http://spbuzz.it/spstoyam
  48. 48. Thanks to our sponsors!

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