1.
The Value of Tribal Knowledge and Strategies to
Increase Adoption

2.
The world has become a giant network

3.
Faster
responses
Personalized
service
Better
experiences
Your customers expect more.

4.
Yet, we continue to work like we always have

5.
As a result,
companies
are being
disrupted.

6.
Today I Learned
• Assess my organization’s social maturity
• Effectively Work Out Loud
• Enable business value without being disruptive

7.
My name is…
Challenging the status quo
Kanwal Khipple
Founder, Principal Consultant
Creative Lead World’s 1st Office 365
based intranet and award winner
(Nielson Norman 2014).
.
Jen Burke
Project & Process
Development Manager
The Travel Corporation
.

8.
You’ll love the way we work. Together.
User
Experience
Business
Strategy
Technology
Architecture

9.
Share is the new save

10.
Social Maturity
Crawl. Walk. Run.

11.
Evolution of Social Mediums

12.
Work like a network?
• Awareness and embracing a new approach
• Social doesn’t equal slacking
• Open doesn’t equal insecure
• Publish then perfect
• Authoritative content is not the only kind that offers
value

13.
Don’t over think social

14.
Diffusion of “Social” Innovations

15.
Maturity Model

16.
How does your organization rank?
No Process
Informal Process,
Randomly Performed
Formal Process,
Routinely Performed
Define and measure social metrics
1 3 5
Define objectives aligned with target
audiences and social metrics
1 3 5
Create a social engagement strategy
with a tactical plan of action
1 3 5
Select processes that fit social
platform architecture and tactics
1 3 5
Social Maturity Rank Trial Phase 4-6 Transition Phase: 8-16 Strategic Phase: 18-20

17.
The point is to extract learning FROM work,
not impose more work

18.
Adoption Model
• Baseline - define where you are currently and objectives for improvements
• Plan a Pilot - prioritize social capabilities and define training, pilot and
standards
• Training & Piloting - introduce non-disruptive social capabilities with
greatest potential value
• Launch and Drive Success – communicate effectively on purpose and value
• Adapt and Iterate - collect metrics, tweak processes as required and
integrate into how you operate

19.
If what you’re doing isn’t worth sharing,
then why are you doing it?

20.
“Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
- Gartner, September 2012
Transforming Culture + Deploying Technology
TechCulture

21.
Work Out Loud
Loud. LOUDer. LOUDER.

22.
Social communities leverage an increasingly
expensive asset – people – by allowing them to
work out loud, connect with more people,
establish trust, and find relevant information
and solutions more quickly.
Rachel Happe

23.
Which Communities, When?

24.
When to Work Out Loud

25.
Be your Organization’s Intraprenuer

26.
Yammer & The Travel Corporation
Case Study

27.
Introducing…
Sharing our story
Jen Burke
Project & Process Development Manager
The Travel Corporation
.

28.
Who We Are
3025
Yammer Users
25+
companies globally
600+
Yammer Groups
The Travel Corporation

29.
Why Yammer?
• One application for global
communications.
• Best solution to build our social
business & improve business
agility.
• Quick to implement.

30.
Adoption Plan
• Used Yammer’s ‘Quick Launch’ plan.
• Executive and HR buy in.
• Yambassadors Team in every office.
• Made it easy to reach for help.
• Made it fun!

31.
Our Journey So far?
• Gave us the business agility & social business we needed.
• Has become imbedded into business.
• Continuous quarterly health checks.
• Helped with our company culture.
• Part of our normal work life.

32.
Enable Business Value
GO where the community is.

33.
Culture
Move from Command and Control to
Network: Open, Fluid, Fast

34.
Listen
to conversations
that matter
Adapt
and make
smarter
decisions
Grow
your
business
Work like a network.

35.
Come For The Content, Stay For The
Community

36.
#worklikeanetwork
Adapt
improvement in project
collaboration
37%
Grow
of business leaders agree that
internal social tools stimulate
innovation
93%
Red River, 2013Inside Communication, 2012
Listen
more visibility into other
departments and office locations
76%
Yammer, 2013

37.
Deciding Factor for ESN?

38.
Impact of ESN?

39.
Ways to Drive Business Value
1. Encourage Sharing
2. Capture Knowledge
3. Lunch and Learns
4. Yambassadors
5. Praise an employee
6. Enable Action
7. Empower Employees
8. Post an idea and ask for feedback
9. Start a group

40.
If everyone in the team narrated their work
openly, we wouldn’t need any meetings to
assess project status and we would gain a
lot of time.
Jerden Sangers

41.
Today I Learned
• Where my company is in their social maturity
• How to effectively Work Out Loud
• Can I enable business value without being disruptive

42.
Got Yammer! Now what?
• Week 1 – motivate and engage the existing
community
• Week 2 – recruit and engage new employees
• Week 3 – showcase the organization, network and
people
• Week 4 – discuss what matters

43.
Yammer Feature Cheat Sheet

44.
Cultivate relationships
As in any good relationship, your followers require care and
attention. Follow the five-step adoption model in this
presentation to deliver high-quality content that addresses
member needs and you‘ll not only grow your community,
but also forge bonds and foster honest conversations with
potential customers.
Thanks for listening, and happy posting!

45.
Thank You
Kanwal Khipple
kanwal@2toLead.com
416-888-7777

46.
Complete the feedback form to win prizes
Conference Pass
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47.
Connect. Collaborate. Share.
Toronto SharePoint Users Group
http://www.meetup.com/TorontoSPUG/
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http://www.meetup.com/TSPBUG/
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http://spbuzz.it/spstoyam

48.
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