Social Media analysis of coca cola

1. Ishita Kanojia
Prn - 17021021086

2. About the company
The Coca-Cola system in India is comprised
of Coca-Cola India Pvt. Ltd. (CCIPL), the
concentrate manufacturing entity and 15
authorised bottlers of The Coca-Cola Company
(TCCC), which are responsible for the production
of ready-to-drink, non-alcoholic beverages under
the Trademarks of TCCC, their distribution and
sale in the territory of India. The system also
comprises the India branch office of Coca-
Cola India Inc., which provides guidance in
relation to development of business in India.

3. Mission
Our Roadmap starts with our mission, which
is enduring. It declares our purpose as a
company and serves as the standard
against which we weigh our actions and
decisions.
• To refresh the world...
• To inspire moments of optimism and
happiness...
• To create value and make a difference.

4. Vision
Our vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in
order to continue achieving sustainable, quality growth.
• People: Be a great place to work where people are inspired to be
the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands
that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving
organization.

6. Social media
response

7. Facebook – 107,432,755 Likes on the
page

8. Twitter- 19.1K Followers

9. Youtube – 3.1 Million Subscribers

10. Flickr – 681 Followers

11. Instagram – 77.1K Followers

12. Online platform
initiatives

13. The latest initiative by Coca Cola is
#Bethe12thman, which is focussing on ICC
Cricket Worldcup 2019, since cola-cola is a
partner.

14. Coca cola also started an initiative on mother’s
day by using #SayItWithCoke and for promoting
it they included Ranbir Kapoor in it.

15. They started a new initiative #TriviaDay
and also used #SHAREACOKE by stating
facts.

16. They promoted Coca Cola in FIFA’18
and made special stickers quoting
‘Share a Coke, with Fan’

17. Started a initiative on Diwali with
#ShareAWish and win gift hampers.

18. Launched a limited period edition of bottles on
which the you can share a bottle with the
relative which is mentioned

19. Consumer responses

20. Consumer Sentiments
Coca Cola is most loved non-alcoholic drink
which is having a major stake in the market.
There marketing strategies are noticed by all
since it is so creative and relevant to the
environment. The president of Coca Cola T
Krishnakumar said “We Want to be More
Relevant as a Total Beverage Player”. This
explains its extra ordinary marketing and
promoting skills.

21. Opinions
• Their way of representing every single
event like diwali, eid, mother’s day, cricket
worldcup, etc. is creating a relevance
among the people.
• Their posts on every social media is so
attractive and colourful. It encourages
someone to have it.
• They also keep referring that don’t have
food alone have coca-cola with it.

22. • Their major posts from past one month is
on worldcup in which they included Ranbir
Kapoor and Paresh Raval. And people
have especially commented on that ads
about how creatively they have made it.
• They have made every single posts
related to every event happened in
Worldcup be it hitting a four or six, rain
day, bumrah’s bowling skills, rishabh
pant’s entry, etc. such things are absolute
catch for the Indian audience.