The Coca-Cola Company is the world's largest beverage company with over 500 brands. It began in 1886 when Dr. John Pemberton created Coca-Cola syrup. In India, Coca-Cola's operations include a subsidiary that manufactures concentrates and beverage bases, a bottling company, 13 licensed bottling partners, and an extensive distribution system. Coca-Cola has invested $2 billion in India since 1991 and plans to invest another $5 billion by 2020, directly employing over 25,000 people.

1. PPM-IT ASSIGNMENT

2. COCA COLA
 The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage
choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s
portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options.
Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade,
Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution
system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our
beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to
building sustainable communities, our company is focused on initiatives that reduce our environmental
footprint, create a safe, inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system associates.

3. HOW IT ALL BEGAN
 Coca-Cola history began in 1886 when the curiosity of an Atlanta
pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting
soft drink that could be sold at soda fountains. He created a flavored
syrup, took it to his neighborhood pharmacy, where it was mixed with
carbonated water and deemed “excellent” by those who sampled it. Dr.
Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with
naming the beverage “Coca-Cola” as well as designing the trademarked,
distinct script, still used today.

4. COCA COLA INDIA
 In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola
Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases
and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola
Beverages Pvt Ltd; thirteen licensed bottling partners of The Coca-Cola Company, who are authorized
to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola
Company; and an extensive distribution system comprising of our customers, distributors and retailers.
 Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who
are authorized to use these to produce our portfolio of beverages. These authorized bottlers
independently develop local markets and distribute beverages to grocers, small retailers, supermarkets,
restaurants and numerous other businesses. In turn, these customers make our beverages available to
consumers across India.

7. MISSION
 Our roadmap starts with our mission, which is enduring. It
declares our purpose as a Company and serves as the standard against
which we weigh our actions and decisions.
 To refresh the world
 To inspire moments of optimism and happiness
 To create value and make a difference

8. VISION
 Our vision guides every aspect of our business by describing what
we need to accomplish in order to continue achieving sustainable,
quality growth. vision

9. BUSINESS FUNCTION
 Operations -James Quincey (President)
 Asia Pacific Group-John Murphy (President)
 Europe, Middle East and Africa Group-Brian J. Smith (President)
 Latin America Group-Alfredo Rivera(President)
 North America Group-J. Alexander M. Douglas (President)
 Bottling Investments Group-Irial Finan (President)
Irial Finan

10. SENIOR LEADERSHIP
 Muhtar Kent - Chairman of the Board of Directors
 James Quincey - President and Chief Operating Officer
 Marcos de Quinto - Executive Vice President and Chief Marketing Officer
 Bernhard Goepelt - Senior Vice President, General Counsel and Chief Legal Counsel
 Brent Hastie - Senior Vice President, Strategy and Planning
 Ed Hays - Senior Vice President, Chief Technical Officer
 Clyde C. Tuggle - Senior Vice President and Chief Public Affairs and Communications
Officer
 Kathy N. Waller - Executive Vice President and Chief Financial Officer

11. BUSINESS STRUCTURE

13. RELATIONSHIP
 The Coca-Cola system in India has already invested USD 2 Billion till 2011, since its re-entry into India. The
company will be investing another USD 5 Billion till the year 2020. The Coca-Cola system in India directly employs over
25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people
in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work
environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world.
TCCC re-entered the Indian markets post the economic liberalization of 1991 and established Coca-Cola India Private
Limited (CCIPL) as its wholly-owned subsidiary in 1992. Entities comprising the Coca-Cola System in India are
presented below. In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company
namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage
mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen licensed bottling
partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under
certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our
customers, distributors and retailers.