New Business Media Filling Industry Expectations with  Corporate Essence <ul><ul><ul><ul><ul><li>www.bfgcorporation.com </...
STATEMENT OF CONFIDENTIALITY This document is a property of BFG Market Consult Pvt. Ltd. No part of this document shall be...
Content <ul><li>BFG Corporation – An Overview </li></ul><ul><li>Service Folio – What is New Business Media (NBM) </li></ul...
Conducted  Business Training workshops  (Marketing Management, B2B Sales, CRM, communication Skills, Professional Grooming...
<ul><ul><ul><ul><ul><li>www.bfgcorporation.com </li></ul></ul></ul></ul></ul><ul><li>India | US | Europe | UAE | Canada  <...
New Business Media(NBM):  Revenue Driven Branding  NBM is an Integrated Interaction of  CONTENT  Driven Activities - Conve...
New Business Media(NBM) <ul><li>NBM enables B2B & B2C Organizations to Harness Business Benefits from Emerging Marketing P...
NBM:  What You Need and What We Do? <ul><li>NBM Is for you, If you need: </li></ul><ul><li>Sales & Lead Management. </li><...
WEBSITE ESSENTIALS Technical J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year  Maintenance Bet...
VISUAL IMPACT .....  I Typography   Conversational   MindMaps Factual Quotes /Snippets   Theme Based Visuals   Business Fo...
VISUAL IMPACT .....  II OLD NEW Business Focus Areas / Deliverables Format/ Landing Page Creation Image Enhancers Social M...
CONTENT MANAGEMENT ….. 1 Nomenclature Wise Business Focus Areas / Deliverables New Website / Existing Content review and r...
CONTENT MANAGEMENT ….. 2 Thought Leadership Wise Business Focus Areas / Deliverables Blogs (SEO specific and Theme specifi...
DIGITAL MARKETING Concept   (Business) involves a  Context   which is transformed into  Content   to  Communicat e   the r...
New Business Media: Digital Marketing <ul><li>Develops Visibility/Credibility by building Online Reputation.  </li></ul><u...
SEO – Search Engine Optimization Organic SEO  enables effective ranking of the website for a longer period of time.  PPC ,...
Social Media - SMM
Online Visibility & Revenue Generation from Websites Case Study on SEO& SMM results
Tracking NBM’s Edge over Conventional Marketing Traditional Method of Lead Generation Telling Only is not Enough  Conventi...
<ul><li>Access to new regions by enabling PAN India promotion with minimal resources. </li></ul><ul><li>Supports Thought L...
NBM’s Edge over Conventional Marketing <ul><li>Now-a-days, the business community is totally Internet Savvy. It is must to...
Benefits of Being with BFG <ul><li>One Stop shop  boutique of all marketing & business specific support: </li></ul><ul><ul...
BFG Essence
BFG’s  Management  Structure is based on  doctrine of  The Trinity  formed by the  cosmic functions of creation, Maintenan...
<ul><ul><li>Thank You </li></ul></ul><ul><ul><li>BFG Corporation </li></ul></ul><ul><ul><li>Pitampura, New Delhi, India </...
Snippets – Industry Insights
- US Interactive Marketing Forecast, 2009 To 2014 Marketers See Greater Potential in Interactive Channels / Digital Market...
Benefits of Content Optimization
Traditional Marketing ONLY TELLS, while Digital Marketing – Shares - Involves - Drives
Measurability
Digital Media Distribution
Importance of Digital Marketing
B2B Buyer Process is Fundamentally Different
Digital Media Mediums
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BFG Corporation:- New Business Media (NBM)

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Business Focus Group (BFG) pioneers in Offshore Sales & Marketing Support, Professional Education and Emerging Promotional Services (to B2B & B2C) by way of Thought Leadership Industry Interface, ITES Marketing and Digital Marketing with enhanced ROI at Right Budgets.

The exciting journey began in 2005 as a group of Business Practitioners offering partial Industry Interface and insights to the Professional Education Sector while later took the position of MPO specialists in 2007-09; helping High Tech SME clients in US.

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BFG Corporation:- New Business Media (NBM)

  1. 1. New Business Media Filling Industry Expectations with Corporate Essence <ul><ul><ul><ul><ul><li>www.bfgcorporation.com </li></ul></ul></ul></ul></ul><ul><li>India | US | Europe | UAE | Canada </li></ul>BFG Corporation
  2. 2. STATEMENT OF CONFIDENTIALITY This document is a property of BFG Market Consult Pvt. Ltd. No part of this document shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, to parties outside of this organization without prior written permission from BFG Market Consult Pvt. Ltd. <ul><ul><ul><ul><ul><li>www.bfgcorporation.com </li></ul></ul></ul></ul></ul><ul><li>India | US | Europe | UAE | Canada </li></ul>
  3. 3. Content <ul><li>BFG Corporation – An Overview </li></ul><ul><li>Service Folio – What is New Business Media (NBM) </li></ul><ul><li>C Suite Digital Delivery Approach </li></ul><ul><li>NBM Work Process </li></ul><ul><li>NBM’s edge over Conventional Marketing Practices. </li></ul><ul><li>Why BFG? </li></ul><ul><li>Snippets- Industry Insights </li></ul>
  4. 4. Conducted Business Training workshops (Marketing Management, B2B Sales, CRM, communication Skills, Professional Grooming, and Strategic Management) in the prominent B-Schools of India. Grew as B2B specialist group for MPO (Market Process Outsourcing) Activities. BFG Corporation established. Headquartered in India-New Delhi & US-CA. Launched Industry Interface Services (IIS ) for Professional Education and Corporate sector. <ul><li>Since Inception… </li></ul><ul><li>Initiatives driven by Industry’s Practitioners and Business Strategists. </li></ul><ul><li>Pioneers in blending IT enablement with Marketing Practices. </li></ul><ul><li>Focus on International Markets, Professional Education and Digital Marketing. </li></ul>BFG Corporation – An Overview Formal Launch of NBM (New Business Media)- Digital Marketing Initiatives for Professional Education, B2B and B2C sectors. 2005 2007 2009 2011 Way Forward
  5. 5. <ul><ul><ul><ul><ul><li>www.bfgcorporation.com </li></ul></ul></ul></ul></ul><ul><li>India | US | Europe | UAE | Canada </li></ul>BFG Service Folio BFG BUSINESS FOCUS GROUP New Business Media (NBM) Marketing Process Outsourcing (MPO) Industry Interface Program (IIP) Marketing Process Outsourcing (MPO)   Industry Interface Program (IIP)   New Business Media (NBM)
  6. 6. New Business Media(NBM): Revenue Driven Branding NBM is an Integrated Interaction of CONTENT Driven Activities - Conversations, Participation, Involvement & Outreach. NBM is Customer Centric , Evoking, Engaging , Simple, Sincere, Transparent, Informal , Multi-Sided, Uncontrolled, Far-Reaching , Viral, Measurable & Inclusive. NBM enhances Market Traction with better ROI (Return On Investment) at right budgets. Back to Service Folio
  7. 7. New Business Media(NBM) <ul><li>NBM enables B2B & B2C Organizations to Harness Business Benefits from Emerging Marketing Practices. </li></ul><ul><li>NBM = Market Models + Social Media Marketing (Digital Marketing, Web 2.0, 3.0) </li></ul>Digital Media, 3.0, Next.....
  8. 8. NBM: What You Need and What We Do? <ul><li>NBM Is for you, If you need: </li></ul><ul><li>Sales & Lead Management. </li></ul><ul><li>Geographical Outreach. </li></ul><ul><li>Niche Market Leadership. </li></ul><ul><li>Thought Leadership Marketing. </li></ul><ul><li>Customer Interaction & Involvement. </li></ul><ul><li>To Build Alliances & Partnerships. </li></ul><ul><li>Better SEO. </li></ul><ul><li>Top line/Business Revenue Enhancer. </li></ul>
  9. 9. WEBSITE ESSENTIALS Technical J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year  Maintenance Better Market focus- Measurable Results Business Focus Areas / Deliverables Domain Registration and Hosting CMS Based New Website Development CMS Based Website Changes or Upgrade Highlights Unlimited Hosting ,SEO Link Building Capability, Multiple Site Hosting, Unlimited email Ids. Emphasis on Product or Service Specific, User friendly and Market Oriented appearance. Creation of Back end Control Panel and Front end User Interface. Digital/Social Media Enablement. Access to change content (no more dependency on website vendor). Website/visitor friendly view (all main sections highlighted on home page).
  10. 10. VISUAL IMPACT ..... I Typography Conversational MindMaps Factual Quotes /Snippets Theme Based Visuals Business Focus Areas / Deliverables Typography Conversational Mind Maps- Key Concerns, Issues, Opinions and Polls Factual Quotes/ Snippets Creation Theme based Graphics Highlights Appearance Enhancement – Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance
  11. 11. VISUAL IMPACT ..... II OLD NEW Business Focus Areas / Deliverables Format/ Landing Page Creation Image Enhancers Social Media Highlights Highlights Appearance Enhancement – Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance Technical html, Photoshop + 3 months Maintenance J-Query, basic PHP, Photoshop + 6 months Maintenance J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year  Maintenance
  12. 12. CONTENT MANAGEMENT ….. 1 Nomenclature Wise Business Focus Areas / Deliverables New Website / Existing Content review and re-use Marketing Communication Document - Brochures/ Fliers/ Leaflets/ Collaterals News Letters/ Magazines/ Bulletin/ Journal/ Report Case Papers PowerPoint Presentations Hightlights Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.
  13. 13. CONTENT MANAGEMENT ….. 2 Thought Leadership Wise Business Focus Areas / Deliverables Blogs (SEO specific and Theme specific) Articles/ Write up / White Paper / Theme Paper Methodology/ Approach creation- Project specific, Pedagogy specific, Blue Print Design Creation of Demos/ Module Model Definition- Delivery, Communication Hightlights Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.
  14. 14. DIGITAL MARKETING Concept (Business) involves a Context which is transformed into Content to Communicat e the relevant message to have desired Coverage , increasing market traction. Credibility , then builds naturally leading to Business Expansion. Business Focus Areas / Deliverables Social Media Branding on the website Social Media Optimisation Social Media Existence (Online Profile Creation) RSS feed Online marketing activities - theme based campaigns Hightlights Most Exhaustive reach out among target audience than any other conventional promotion. Better Branding and Reputation Management. Better Visibility with relevance. Access to new regions / Geographies Lead generation and CRM. Scope of leveraging new marketing avenues and ideas. Better reach to new prospects in new regions. Supports Thought Leadership Marketing – Builds trust, credibility & brand equity. Better Market focus- Measurable Results.
  15. 15. New Business Media: Digital Marketing <ul><li>Develops Visibility/Credibility by building Online Reputation. </li></ul><ul><li>Spreads Awareness about Products or Services. </li></ul><ul><li>Establishes base for Communication, Interaction, Involvement & Engagement among the audience. </li></ul><ul><li>Positions Brand in the Target Audience. </li></ul><ul><li>Generates Effective Leads – Actual Sales may take place later </li></ul>Digital Marketing Supports Lead Generation <ul><ul><ul><ul><ul><li>www.bfgcorporation.com </li></ul></ul></ul></ul></ul><ul><li>India | US | Europe | UAE | Canada </li></ul>Online Visibility Leads Generation Interaction, Involvement, Engagement Awareness Market Position- Brand Promotion
  16. 16. SEO – Search Engine Optimization Organic SEO enables effective ranking of the website for a longer period of time. PPC , on the other hand, is an online marketing model wherein advertisers pay for the clicks they get after keeping the keywords on top. The only difference in this is that the latter is effective only for relevant components/keywords. In both forms of SEO, as long as one ensure relevant content, other websites get linked to you and search engine appreciate your website.
  17. 17. Social Media - SMM
  18. 18. Online Visibility & Revenue Generation from Websites Case Study on SEO& SMM results
  19. 19. Tracking NBM’s Edge over Conventional Marketing Traditional Method of Lead Generation Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message Website Networking & Word of mouth Interactive/ Search Advertising & Publish Relation Lifecycle Marketing Inquiry Database Listen Involve React New Business Media for Lead Generation New Business Media – NBM - CAPTURES Shares - Evokes - Involves - Drives WHEREAS NBM is a method of Pull – Supports Involvement and Interaction. It is not dependent on Push/Direct Modes of Promotion that leave no grounds for interaction <ul><ul><ul><ul><ul><li>www.bfgcorporation.com </li></ul></ul></ul></ul></ul><ul><li>India | US | Europe | UAE | Canada </li></ul>
  20. 20. <ul><li>Access to new regions by enabling PAN India promotion with minimal resources. </li></ul><ul><li>Supports Thought Leadership Marketing – Builds trust, credibility & brand equity. </li></ul><ul><li>Demand Pull precedes Demand Push - Arouses interest – Target audience Participation, Interaction & Involvement. </li></ul><ul><li>Helps to understand, explore and test the credibility of the business on their own than going by baseless perceptions/opinions. </li></ul><ul><li>Improves Search Engine Rankings giving the enhanced visibility to the target segment </li></ul>NBM’s Edge over Conventional Marketing
  21. 21. NBM’s Edge over Conventional Marketing <ul><li>Now-a-days, the business community is totally Internet Savvy. It is must to have a Digital Marketing Strategy in place for better Traction and Awareness of its name. </li></ul><ul><li>Can be done with 30% - 40% of conventional </li></ul><ul><li>marketing budget. </li></ul><ul><li>Enhances Marketing Campaign(Branding/Lead management/ PR) effectiveness by more than 60% compared to conventional marketing. </li></ul><ul><li>Maximizes Geographical Outreach- Drives students to reach you quickly. </li></ul><ul><li>Works 24X7 with no Expiry Date of the campaigns. </li></ul><ul><li>Access to new regions by enabling PAN India promotion with minimal resources. </li></ul>Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message, whereas New Business Media – NBM - CAPTURES Shares - Evokes - Involves - Drives
  22. 22. Benefits of Being with BFG <ul><li>One Stop shop boutique of all marketing & business specific support: </li></ul><ul><ul><li>BFG covers all facets of marketing and sales support. </li></ul></ul><ul><ul><li>Unique bundled approach with full array of digital marketing/ Techno Functional </li></ul></ul><ul><li>Strong niche focus on ONLY on Business Support Functions – Pool of marketing experts initiating all activities. </li></ul><ul><li>Senior Management commitment at every level and deep dive in understanding client’s requirements before working on operational steps. </li></ul><ul><li>Helps to transform the conventional way of business. </li></ul><ul><li>Ensures cost optimization while increasing scale and efficiencies. </li></ul><ul><li>BFG touches all the three phases of organizational pyramid- </li></ul><ul><ul><ul><li>Strategic, Tactical and Transactional / Operational </li></ul></ul></ul>
  23. 23. BFG Essence
  24. 24. BFG’s Management Structure is based on doctrine of The Trinity formed by the cosmic functions of creation, Maintenance, and Destruction, personified by the forms of Brahma , the creator, Vishnu , the maintainer or preserver, and Siva , the destroyer or transformer.   Service Delivery Pyramid
  25. 25. <ul><ul><li>Thank You </li></ul></ul><ul><ul><li>BFG Corporation </li></ul></ul><ul><ul><li>Pitampura, New Delhi, India </li></ul></ul><ul><ul><li>India- +91-11-475-29246 </li></ul></ul><ul><ul><li>US- +1-847-930-5022 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>For more details visit : http://bfgcorporation.com </li></ul><ul><li>Explore our blog-quest section for more inputs and knowledge experiences. http://www.bfgcorporation.com/blog/ </li></ul>
  26. 26. Snippets – Industry Insights
  27. 27. - US Interactive Marketing Forecast, 2009 To 2014 Marketers See Greater Potential in Interactive Channels / Digital Marketing
  28. 28. Benefits of Content Optimization
  29. 29. Traditional Marketing ONLY TELLS, while Digital Marketing – Shares - Involves - Drives
  30. 30. Measurability
  31. 31. Digital Media Distribution
  32. 32. Importance of Digital Marketing
  33. 33. B2B Buyer Process is Fundamentally Different
  34. 34. Digital Media Mediums

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