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Web 2.0 – Then and Now<br />Udayan Banerjee<br />
Year 2004 – The Start<br />Tim O’Reilly<br />Dale Dougherty<br />
What Is Web 2.0<br />Design Patterns and Business Models <br />for the <br />Next Generation of Software<br />http://oreil...
What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />...
What Was Web 2.0<br />… strategy was to use their dominance in the browser market to establish a market for high-priced se...
What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />...
What Was Web 2.0<br />… original database came from ISBN registry provider …<br />The Web As Platform<br />Harnessing Coll...
What Was Web 2.0<br />… original map database provider …<br />The Web As Platform<br />Harnessing Collective Intelligence<...
What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />...
What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />...
What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />...
What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />...
What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />...
Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightwei...
What Is Web 2.0<br />Year 2009<br />Year 2004<br />Cloud Computing<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />H...
Cloud Computing<br />What Is Web 2.0<br />Year 2009<br />Year 2004<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />H...
What Is Web 2.0<br />Year 2009<br />Year 2004<br />Cloud Computing<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />H...
What Is Web 2.0<br />Year 2009<br />Year 2004<br />Cloud Computing<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />H...
Cloud Computing<br />What Is Web 2.0<br />Year 2009<br />Year 2004<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />H...
Collective Intelligence<br />An intelligence that …<br />… can not be understood by looking at individual agents<br />… ha...
Web is no exception…<br />
HTML – Hyper Text Markup Language<br />URI – Uniform Resource Identifier<br />Year 1990<br />Tim Berners-Lee<br />HTTP – H...
Year 1993<br />Marc Andreessen<br />Mosaic – First Web Browser Supporting Images<br />
Year 1994<br />Full Text Web Crawler Based Search Engine<br />WebCrawler<br />Brian Pinkerton<br />Lycos<br />Michael Maul...
World<br />Wide<br />Web<br />HTML<br />Browser<br />HTTP<br />Search Engine<br />URI<br />The Rest is History<br />
The Implication<br />Progress in Human Communication Technology<br />
Leveraging Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Web 2.0 Company<br />
Enterprise<br />Consumer<br />Agent<br />Media<br />Before Web<br />
Enterprise<br />Consumer<br />Web 1.0 – Content<br />Agent<br />Media<br />
Enterprise<br />Consumer<br />Agent<br />Media<br />Web 1.0 – Content & Transaction<br />
Enterprise<br />Consumer<br />Aggregator<br />Pure Play<br />Agent<br />Media<br />Towards Web 2.0<br />
Enterprise<br />Aggregator<br />Pure Play<br />Agent<br />Media<br />Web 2.0<br />
Solution looking for a problem<br />Do it because it is possible<br />
Listen to<br />“Voice of Frustration”<br />Derive Meaning from Usage Trail<br />Solution looking for a problem<br />Do it ...
Internet Devalues Everything<br />IT Everywhere<br />Loose Coupling for Flexibility<br />
Leveraging Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Web 2.0 Company<br />
Prof. Andrew McAfee <br />Harvard<br />Coined the term Enterprise 2.0 in the year 2006<br />
Emergent Structures, <br />Rather than Imposed Ones <br />Prof. Andrew McAfee <br />Harvard<br />Coined the term Enterpris...
Enterprise 2.0 Elements<br />Dion Hinchcliffe<br />Web 2.0 Guru<br />
Emergence<br />over<br />Rigid Plan<br />Persuasion<br />over<br />Directive<br />Loose Coupling<br />over<br />Tight Inte...
Leveraging Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Web 2.0 Company<br />
Web 2.0 Company<br />Monetize <br />User Created Content<br />Monetize<br />Traffic<br />Monetize<br />Interconnection<br />
Final Thought<br />The Future is Disorder …<br />The  door like this has cracked open five or six times since we got up on...
Thank You<br />Udayan Banerjee<br />
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Web 2.0 - Then And Now

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Web 2.0 term was coined in 2004. In the last 5 years our interpretation of the term has evolved. This presentation highlights this evolution.

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Web 2.0 - Then And Now

  1. 1. Web 2.0 – Then and Now<br />Udayan Banerjee<br />
  2. 2. Year 2004 – The Start<br />Tim O’Reilly<br />Dale Dougherty<br />
  3. 3. What Is Web 2.0<br />Design Patterns and Business Models <br />for the <br />Next Generation of Software<br />http://oreilly.com/lpt/a/6228<br />Year 2004 – The Start<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />
  4. 4. What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />The theme of first Web 2.0 conference<br />
  5. 5. What Was Web 2.0<br />… strategy was to use their dominance in the browser market to establish a market for high-priced server products<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />vs.<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />… native web application, never sold or packaged, but delivered as a service, with customers paying, directly or indirectly, for the use of that service.<br />Tim O’Reilly<br />
  6. 6. What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />
  7. 7. What Was Web 2.0<br />… original database came from ISBN registry provider …<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />… relentlessly enhanced the data, adding publisher-supplied data such as cover images, table of contents, index, and sample material.<br />Tim O’Reilly<br />
  8. 8. What Was Web 2.0<br />… original map database provider …<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />… lightweight programming model has led to the creation of numerous value-added services in the form of mashups that link Google Maps with other internet-accessible data sources.<br />Tim O’Reilly<br />
  9. 9. What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />
  10. 10. What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />
  11. 11. What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />
  12. 12. What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />
  13. 13. What Was Web 2.0<br />The Web As Platform<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Jesse James Garrett<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Tim O’Reilly<br />
  14. 14. Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />What Is Web 2.0<br />Year 2004<br />Year 2009<br />The Web As Platform<br />Architecture of Participation<br />Supporting Technologies & Processes<br />Tim O’Reilly<br />
  15. 15. What Is Web 2.0<br />Year 2009<br />Year 2004<br />Cloud Computing<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />Harnessing Collective Intelligence<br />Data is the Next Intel Inside<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Architecture of Participation<br />Supporting Technologies & Processes<br />
  16. 16. Cloud Computing<br />What Is Web 2.0<br />Year 2009<br />Year 2004<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />Harnessing Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Data is the Next Intel Inside<br />Web 2.0 Company<br />End of the Software Release Cycle<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Architecture of Participation<br />Supporting Technologies & Processes<br />
  17. 17. What Is Web 2.0<br />Year 2009<br />Year 2004<br />Cloud Computing<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />Harnessing Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Data is the Next Intel Inside<br />Web 2.0 Company<br />Agile Methodologies<br />End of the Software Release Cycle<br />WOA + REST<br />Lightweight Programming Models<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Architecture of Participation<br />Supporting Technologies & Processes<br />
  18. 18. What Is Web 2.0<br />Year 2009<br />Year 2004<br />Cloud Computing<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />Harnessing Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Data is the Next Intel Inside<br />Web 2.0 Company<br />Agile Methodologies<br />End of the Software Release Cycle<br />WOA + REST<br />Lightweight Programming Models<br />Mobile Computing<br />Software Above the Level of a Single Device<br />Rich User Experiences<br />Architecture of Participation<br />Supporting Technologies & Processes<br />
  19. 19. Cloud Computing<br />What Is Web 2.0<br />Year 2009<br />Year 2004<br />The Web As Platform<br />IaaS – PaaS - SaaS<br />Harnessing Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Data is the Next Intel Inside<br />Web 2.0 Company<br />Agile Methodologies<br />End of the Software Release Cycle<br />WOA + REST<br />Lightweight Programming Models<br />Mobile Computing<br />RIA<br />Software Above the Level of a Single Device<br />AJAX <br />Adobe – Microsoft<br />HTML 5<br />Rich User Experiences<br />Architecture of Participation<br />Supporting Technologies & Processes<br />
  20. 20. Collective Intelligence<br />An intelligence that …<br />… can not be understood by looking at individual agents<br />… has behavior which goes against conventional wisdom<br />… has a mind of its own<br />
  21. 21. Web is no exception…<br />
  22. 22. HTML – Hyper Text Markup Language<br />URI – Uniform Resource Identifier<br />Year 1990<br />Tim Berners-Lee<br />HTTP – Hypertext Transfer Protocol<br />
  23. 23. Year 1993<br />Marc Andreessen<br />Mosaic – First Web Browser Supporting Images<br />
  24. 24. Year 1994<br />Full Text Web Crawler Based Search Engine<br />WebCrawler<br />Brian Pinkerton<br />Lycos<br />Michael Mauldin<br />Alta Vista<br />Louis Monier<br />
  25. 25. World<br />Wide<br />Web<br />HTML<br />Browser<br />HTTP<br />Search Engine<br />URI<br />The Rest is History<br />
  26. 26. The Implication<br />Progress in Human Communication Technology<br />
  27. 27. Leveraging Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Web 2.0 Company<br />
  28. 28. Enterprise<br />Consumer<br />Agent<br />Media<br />Before Web<br />
  29. 29. Enterprise<br />Consumer<br />Web 1.0 – Content<br />Agent<br />Media<br />
  30. 30. Enterprise<br />Consumer<br />Agent<br />Media<br />Web 1.0 – Content & Transaction<br />
  31. 31. Enterprise<br />Consumer<br />Aggregator<br />Pure Play<br />Agent<br />Media<br />Towards Web 2.0<br />
  32. 32. Enterprise<br />Aggregator<br />Pure Play<br />Agent<br />Media<br />Web 2.0<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Solution looking for a problem<br />Do it because it is possible<br />
  39. 39. Listen to<br />“Voice of Frustration”<br />Derive Meaning from Usage Trail<br />Solution looking for a problem<br />Do it because it is possible<br />Consumer as Beta Tester<br />Outside – In Thinking : <br />Use Scenario<br />Consumer in charge of <br />User Experience<br />
  40. 40.
  41. 41. Internet Devalues Everything<br />IT Everywhere<br />Loose Coupling for Flexibility<br />
  42. 42.
  43. 43. Leveraging Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Web 2.0 Company<br />
  44. 44. Prof. Andrew McAfee <br />Harvard<br />Coined the term Enterprise 2.0 in the year 2006<br />
  45. 45. Emergent Structures, <br />Rather than Imposed Ones <br />Prof. Andrew McAfee <br />Harvard<br />Coined the term Enterprise 2.0 in the year 2006<br />Order from Chaos <br />Simple, Free <br />Platforms for Self-Expression  <br />
  46. 46. Enterprise 2.0 Elements<br />Dion Hinchcliffe<br />Web 2.0 Guru<br />
  47. 47. Emergence<br />over<br />Rigid Plan<br />Persuasion<br />over<br />Directive<br />Loose Coupling<br />over<br />Tight Integration<br />
  48. 48.
  49. 49. Leveraging Collective Intelligence<br />Social Marketing<br />Enterprise 2.0<br />Web 2.0 Company<br />
  50. 50. Web 2.0 Company<br />Monetize <br />User Created Content<br />Monetize<br />Traffic<br />Monetize<br />Interconnection<br />
  51. 51.
  52. 52. Final Thought<br />The Future is Disorder …<br />The  door like this has cracked open five or six times since we got up on our hind legs. <br />It’s the best possible time to be alive, when almost everything you thought you knew is wrong.<br />Tom Stoppard In Arcadia <br />
  53. 53. Thank You<br />Udayan Banerjee<br />

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