This document was prepared by Adam Mitchell, Limco Development, CEO based on the current perception of the Company’s business and prospects. It was not prepared specifically as an offering document and does not contain risk factors or other risk disclosure language typically found in offering documents. It is for discussion purpose only.
1. the
investor
snapshot
This document was prepared by Adam Mitchell, Limco Development, CEO based on the current perception of the
Company’s business and prospects. It was not prepared specifically as an offering document and does not contain
risk factors or other risk disclosure language typically found in offering documents. It is for discussion purpose only.
3. WHO WE ARE
it’s about time...
zoomzin automated loss prevention is an all-in-one solution that allows users to
keep their common items found and managed with a simple application pairing a
proprietary automated loss prevention algorithm, social media and radio
frequency identification tagging with the latest smart phone technology.
As native technology for smart phone hardware evolves to support loss
prevention and resource management solutions, it’s our goal to capture the early
market position while building a following of committed and frequent early users,
refining UX and constantly testing. We will also be providing an open API for
developers to build unique loss prevention and resource management solutions
on the zoomzin platform.
When it becomes commonplace for tablet and smart phone users to monitor
where all their important items are, at home, in the garage, in the car, at
school.... it will be the zoomzin interface they will see it on.
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4. OUR PRODUCT
Free mobile application RFID enabled
Android and IOS platform users
User rewards
Web application Sweet interface enhancements and add-ons
User’s to manage item details (ie. VIN#, based on user frequency... The app also pokes
eyewear prescription) fun at you when you lose stuff
Unique algorithm
Maintains loss behavior data of the user, Automated report generation
suggesting the location of their common items Report screen tells user about their loss
behaviors
Suggestion intelligence
Fast, seamless data entry for user Open API
Developers can freely build support solutions for
Complete social network integration unique needs, thus building our usership
Each social network serve unique roles in the
recovery process
Bluetooth enabled
Leashing and geo-tagging of item
Out of network item recovery
Delivers duplicate items anywhere in the world
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5. PROBLEM SOLVED
This year,
1 in 5 Americans will permanently lose their cell phone
1 in 10 will lose their wallet
1 in 4 will lose their keys
Currently, loss prevention technology is characterized by solutions that protect the
loss of priority data and identification tagging. RFID technology is too expensive for
day-to-day consumer needs, but smart phone providers will soon have native
hardware to support this technology. Our solution will be ready to embrace this
technology.
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6. MARKET OPPORTUNITY
The market landscape for an easy to use loss prevention application that connects a
person’s smartphone to their everyday essentials has enormous opportunity.
Over the next five to ten years, automated loss prevention will see rapid growth in the
consumer markets as a result of rapidly evolving mobile technology hardware, compact
RFID and resource management solutions such as Near Field Communication.
The market size of smart phone consumers is presently $24B with a reachable
addressable market-space of $992M for an Automated Loss Prevention Application
inside the US.
Presently, there are a handful of small companies who have matched certain market
needs, but at present there is no existing “all in one” application that allows a user to
keep their common items found, managed and organized that we know of.
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7. MARKET SNAPSHOT
Leashing
These devices keep common items and a personʼs cell phone connected so when the leashing device
gets a certain distance from the target (phone) an alarm will sound. Cumbersome, battery powered
active RFID tags are paired with bluetooth or wi-fi.
Location Finders
These are hand held locating devices that help a person locate their lost, tagged items within a
household. Similar to a television remote control, the device uses a “hot-cold” reading to let the user
know the general direction of the target.
System Connectors
An example of this is the find my iPhone app where this free app allows iPhone and MobileMe
customers to locate their lost phone through the use of the onboard GPS. The app also keeps any
proprietary information protected while itʼs lost and keeps it secure until found.
Personal Organizer Apps
These are simple apps that help people to stay organized and record the common places you leave
your items. Data is manually entered into the interface.
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8. REVENUE OPPORTUNITY
Data mining of loss behavior patterns
Yearly membership to corp site for resource and loss behavior business reports
Unique resource and loss behavior data mining reports / statistics for industries
Sale of proprietary RFID tags, range boosters and support hardware
Complete household and small business solution packages
Advertisement Revenue
Social Media ‘Blast’ Advertising
Promotional partnerships for out of network recovery
White label ALP and ARM solution Provider
Licensing programs for such industries as Health Care,
Education, Agriculture and Government/Military
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9. ROLLOUT 1
Probability Application
Market deployment with a probability based automated
loss prevention mobile application for Android, iPhone and iPad platforms.
Application maintains loss behavior data of the user, suggesting the location of the user’s
common items, such as wallet, keys or glasses found by using a probability based user
interface that encourages social interaction and reward based engagement for item recovery.
This base application will be an easy to use and scalable framework so that users can
customize their future smartphone loss prevention experience with specific proprietary
zoomzin interrogator systems to suit their needs, be
it mobile, household or business.
Application can be synchronized with
Facebook, Google+, Twitter and
FourSquare. Each social network serves
a unique function in the recovery
process.
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10. ROLLOUT 2
Proximity Application
Market deployment of Business to Business automated resource management
product that pairs zoomzin with radio frequency identification.
Keeps the location of critical business items such as inventory, vehicles and resources recognized
as on-site through the use of RFID proximity and paired with mobile application.
User Interface will host commercial specific user fields and characteristics that aid in management
and loss recovery of resources.
Application maintains resource behavior data for the user, notifying when a resource is on-site.
zoomzin will also host a corporate account where customers can register to manage their items
with rich customer features that allow the customer detailed management of their zoomzin smart
phone application. Automated report generation for Resource and Loss Behavior.
The zoomzin corporate page will also have the ability to locate their smart phone if lost along with
other unique loss prevention features.
The zoomzin website will offer an e-commerce resource for customers to purchase tags and
upgrades to their application.
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11. ROLLOUT 3
Directional Application*
Market deployment of a software solution that allows the smart phone to function
as an interrogator and direct a user to the location of their lost item through their
interface.
The first complete solution for common item and business resource management on one interface
for tablets and smart phones.
Smart suggestion intelligence allows users to automate the entry of items and locations.
Complete social media integration of recovery process.
Innovative updates to enhance user experience and solution functionality
*This deployment will be greatly influenced on the state of mobile technology as well as our own ability to
raise funding for R&D within the RFID Interrogator and hardware space.
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12. FIRST MOVER
All-in-one solution
Only solution with multiple recovery processes including probability, network pairing, RFID and duplicate delivery.
Scalable platform
Serving the evolving technology of smart phones with native resource management hardware.
Open API for developers
Allows for unique solutions around automated loss prevention and resource management.
High level internal capability
Assurance that zoomzin product integrity and evolution will be scalable into existing and future technologies.
End-to-end recovery
A solution that enables the recovery process of items regardless of where a user is in the world.
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13. EXIT POTENTIAL
Although no assurance can be provided, management believes that an acquisition may be possible in an
accelerated timeframe. This potential exists by keeping our place as a leader in innovation for automated loss
prevention while gaining market traction in the very early stages of what we believe will be a mass consumer
solution in native mobile technology. zoomzin’s strategy is focused on precisely the levers driving excitement
and current market valuations.
We know of no direct comparable for zoomzin today, but there are brand-name loss prevention and resource
management companies that we believe provide a reasonable eye to marketplace potential.
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14. COST SNAPSHOT
Expenses up to and including 2012 Anticipated cost snapshot 2013
Traction Analysis
$20,000 Development cost of Application:
$90,000
RFID Proof of Concept
$200,000
App
$20,000
Development cost of Application:
$38,976
Website
& Web App
$30,000
App
$9,740
UI and UX Development
$20,000
Website
& Web App
$14,866
Research & Development
$20,000
UI and UX Development
$14,368 Dedicated developer
$24,000
Server Cost
$4,800
Server Cost
$20,000
Hardware Cost
$4,400 Hardware
$40,000
Marketing Marketing
Inbound (Hubspot)
$12,000
Inbound (Hubspot)
$12,000
User Voice
$1,500
User Voice
$1,500
Video Production
$2,800
PR Web
$2,500
Video Hosting
$360
Video Production
$3,000
Graphic Design
$790
Video Hosting
$500
Soft Goods (promo)
$500
Graphic Design
$2,000
Trade Show & Travel
$27,500
Soft Goods (promo)
$4,000
Trade Conference & Travel
$60,000
Overhead
Trade Conference
$40,000
Payroll
$67,600
Development Travel
$20,000
Benefits
$10,140
Location
$4,960 (6mo)
Overhead
Legal
$32,000
Payroll
$320,000
Accounting
$8,000
Benefits
$48,000
Office
$760
Location
$14,400
Marketplace
$115
Legal
$20,000
Accounting
$8,000
Total:
$437,201
Office Supplies
$2,000
Total:
$671,900
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15. MANAGEMENT
Adam Mitchell Susan Limongello Mary Courtney Peter Milano
CEO Co-Founder, CFO Co-Founder, COO CTO / Project Management
• Successful Marketing Consultant • Present Executive Director of a 25 • Owner/Director of Day School • Has overseen the technology
and Entrepreneur from New York. million dollar non-profit which provides day care to development of zoomzin since
• E-learning pioneer in the sports organization. hundreds of preschool and it’s inception.
industry. • Co-Founder of zoomzin school age children. • Expertise within media and
• Keynote speaker for small • Management of corporation’s • Co-Founder of zoomzin content delivery solutions.
business success in the martial financial risks • Responsible for the daily • RFID solution developer.
arts industry. • Financial planning and record operation of the company • Oversight of all technical
• Built international brands in the keeping. correspondence.
sports and recreation industry, • Responsible to ensure to their best Contact: • Product specification fulfillment.
placing his brands as top market ability that the investments are 914.450.9460 • Defining the Project Objectives,
performers in the US and Europe. protected, and to create an mary@zoomzin.com implementation and execution
• Oversight of zoomzin’s evolution environment within the team, that strategy.
since the start and brings the protects product integrity, and • Project requirement oversight.
leadership qualities and ingenuity allows transparency regarding • Monitoring and controlling
to the company’s growth. financials. progress of development,
assuring PRD adherence and
Contact: Contact: market requirements.
914.621.7762 845.269.7567
adam@zoomzin.com susan@zoomzin.com Contact:
about.me/AdamMitchell 914.621.7668
peter@zoomzin.com
about.me/PMilano
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19. OUR IMPACT
We believe our innovative platform has potential to change the world by impacting the lives of people
everywhere, removing frustration from their daily lives, returning their time to them and saving them
money. We believe that current business processes and efforts focused on loss prevention innovation
and R&D remain antiquated and inefficient to meet the demands of the future.
We believe our global and purpose-driven approach to helping people keep their stuff found is both
revolutionary for the household and office. The day when anyone is able to manage and monitor the
whereabouts of all their personal items in real time is not far away. With our ongoing innovation and
growing traction in the market space, zoomzin is currently positioned to be among the first software
companies for consumers and hardware providers seeking a reliable solution.
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